KTVQ
KTVQ is a CBS-affiliated local broadcast television station in Billings, Montana, owned by E.W. Scripps Company. It delivers local news, weather, sports, and community content over-the-air, via cable/satellite, and through streaming apps across Montana under the Q2 and MTN brands, funded by television advertising.
- Company typePrivate
- Founded1954
- HeadquartersBillings, United States
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What KTVQ does
KTVQ is a CBS-affiliated local broadcast television station (Channel 12) licensed to Billings, Montana, operating under Scripps Broadcasting Holdings LLC, a subsidiary of the publicly traded E.W. Scripps Company (NASDAQ: SSP). Founded in 1954 and branded as "Q2 Montana's News Leader," the station produces and distributes local news, weather, sports, and community content for the Billings market and, via the MTN (Montana Television Network) sub-brand, across Montana including Bozeman, Butte, Great Falls, and Missoula. Its core technology stack is a broadcast television transmission infrastructure complemented by digital streaming distribution through the Q2 News app on Roku, Apple TV, Amazon Fire TV, iOS, and Android, plus web and social platforms (Facebook, Instagram, YouTube, X).
KTVQ's product surface spans the core Q2 News broadcast, Q2 Live Streaming, mobile applications, weather forecasting tools (interactive radar, hourly/daily forecasts, weather cameras), breaking-news email/text alerts, the Montana Sports vertical, and community programming such as MTN Investigates, Wildfire Watch, and Positively Montana. The station relies on E.W. Scripps Company for syndicated national content via the Scripps News network.
The business model is advertising-funded: KTVQ sells television ad inventory across news, weather, and sports programming, with content distributed free over-the-air and via cable/satellite carriage. No subscription or transactional revenue is disclosed. The station reports 101–250 employees and operates a single headquarters at 3203 3rd Avenue North, Billings. Strategic posture is defensive-modest: incremental digital and streaming distribution extensions layered on a mature local broadcast franchise, with no disclosed AI capabilities, acquisitions, or funding events specific to the station.
KTVQ firmographics
Firmographics- Name
- KTVQ
- Legal name
- Scripps Broadcasting Holdings LLC
- Website
- https://ktvq.com
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- KTVQ is a CBS-affiliated local broadcast television station in Billings, Montana, owned by E.W. Scripps Company. It delivers local news, weather, sports, and community content over-the-air, via cable/satellite, and through streaming apps across Montana under the Q2 and MTN brands, funded by television advertising.
- Ownership category
- akta.pro rank
KTVQ industry classification
Industry- Product category
- Local Broadcast Television News
- NAICS
- Television Broadcasting Stations (516120)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)
- akta.pro secondary industry
- Local/Regional News Channels (MPABAIAD)
Keywords
Where KTVQ is headquartered
LocationHeadquarters
- HQ city
- Billings
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
KTVQ business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Advertising Revenue: KTVQ generates revenue primarily through television advertising sales, featuring local and national advertisements aired during news programming, weather segments, and sports broadcasts. The station also carries Scripps News syndicated content.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
KTVQ product offering
Product offeringCore offering
KTVQ operates as a local CBS-affiliated broadcast television station (Channel 12) in Billings, Montana, branded as Q2 Montana's News Leader. The station delivers local news, weather forecasts, sports coverage, Montana politics, and community content via over-the-air broadcast, cable/satellite distribution, and digital streaming through the Q2 News apps and website. Programming includes syndicated Scripps News content alongside original regional journalism.
Product overview
KTVQ (branded as Q2 News Montana's News Leader) operates as a local television news station serving Billings and Montana communities under the E.W. Scripps Company. The station offers a unified news platform comprising its core broadcast news product (Q2 News), live streaming capabilities, mobile applications, weather forecasting services, and breaking news alert subscriptions. Content verticals include local news, Montana politics, sports coverage, weather, and community programming, all distributed through broadcast television and digital channels.
Differentiator
Problem solved
Functional benefit
Brands
- MTN (Montana Television Network): Regional television network affiliated with KTVQ for statewide news coverage.
Products and services
- Q2 News / KTVQ Broadcast Local television news broadcast serving Billings, Montana and surrounding communities. Delivers local news, Montana politics, sports, weather, and community content through broadcast television and digital platforms.
- Q2 Live Streaming Live broadcast streaming service allowing viewers to watch Q2 News in real-time on streaming devices and online platforms.
- Weather Forecasting Service Local weather coverage including interactive radar, hourly and daily forecasts, weather cameras, and severe weather alerts for the Billings and Montana region.
- Breaking News Alerts Opt-in notification service delivering breaking news alerts and important updates via email to subscribers.
- Montana Sports Network Dedicated sports coverage platform for Montana athletics, connecting to montanasports.com for comprehensive sports content.
Companies that use KTVQ
Customer profileSegments1 record
Ideal customer profiles2 records
KTVQ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
KTVQ partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Scripps NewscoreKTVQ is owned and operated by E.W. Scripps Company and operates as a local affiliate of the Scripps News network. The partnership provides access to syndicated national and international news content, technical infrastructure, and shared branding within the Scripps media ecosystem.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
KTVQ competitors and assessment
Company assessmentDirect peers
- KTVH (Cowles Montana Media): NBC-affiliated local TV station also serving Billings, Montana. Direct head-to-head competitor in the same DMA with overlapping local news, weather, and sports coverage.
- WCPO 9 News (E.W. Scripps, Cincinnati): Another Scripps-owned local ABC-affiliated station. Comparable as a sister station under the same corporate parent, sharing back-office systems, content syndication, and digital infrastructure.
- KPAX-TV (Montana Television Network, Missoula): MTN network affiliate serving western Montana. Part of the same regional network as KTVQ, providing overlapping statewide coverage of Montana news and weather.
- WEWS News 5 Cleveland (E.W. Scripps): Scripps-owned local station serving the Cleveland market. Closely comparable as part of the same Scripps local-broadcast portfolio with shared branding, technology, and ad-sales infrastructure.
- KULR-8 (Sinclair Broadcast Group): Local TV station in the Billings/Bozeman market operating as part of Sinclair's nationwide station portfolio, competing for the same local news audience and Montana advertiser spend.
- KRTV (E.W. Scripps CBS affiliate, Great Falls): Sister Scripps-owned Montana station that is part of the MTN (Montana Television Network). Competes in adjacent Montana markets and shares content through the MTN network with KTVQ.
Broad incumbents
- Sinclair Broadcast Group: Largest U.S. owner of local TV stations. Competes with Scripps' portfolio in many markets including Montana, with significantly greater scale in national ad sales, syndicated content, and digital reach.
- Tegna Inc. Major U.S. local TV station owner. Comparable as a multi-station operator with strong local-news franchise model similar in approach to KTVQ's Montana News Leader positioning.
- Nexstar Media Group: Second-largest U.S. TV station group. Operates competing local stations across many DMAs and competes with Scripps-affiliated KTVQ for both local Montana and national advertising budgets.
Emerging players
- Montana Free Press: Montana-focused digital nonprofit news outlet. A non-broadcast peer competing for the same Montana audience, particularly around state politics and policy coverage that KTVQ's Montana Politics vertical also targets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
KTVQ social profiles
Digital presenceKTVQ financial estimates
Financial estimateRevenue estimate
Valuation estimate
KTVQ leadership team
Management profileNumber of profiles
Profiles5 records
KTVQ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KTVQ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KTVQ
What does KTVQ do?
KTVQ operates as a local CBS-affiliated broadcast television station (Channel 12) in Billings, Montana, branded as Q2 Montana's News Leader. The station delivers local news, weather forecasts, sports coverage, Montana politics, and community content via over-the-air broadcast, cable/satellite distribution, and digital streaming through the Q2 News apps and website. Programming includes syndicated Scripps News content alongside original regional journalism.
Is KTVQ a public or private company?
KTVQ is a private company. It is classified as corporate owned and is currently operating.
When was KTVQ founded?
KTVQ was founded in 1954. It employs 101 to 250 people.
Where is KTVQ based?
KTVQ is headquartered in Billings, United States, in the North America region.
How does KTVQ make money?
One revenue line is on record: advertising Revenue.
Who are KTVQ's main competitors?
Direct peers on record are KTVH (Cowles Montana Media), WCPO 9 News (E.W. Scripps, Cincinnati), KPAX-TV (Montana Television Network, Missoula), WEWS News 5 Cleveland (E.W. Scripps), KULR-8 (Sinclair Broadcast Group) and KRTV (E.W. Scripps CBS affiliate, Great Falls). Broad incumbents are Sinclair Broadcast Group, Tegna Inc. and Nexstar Media Group. Montana Free Press is listed as an emerging player.
Does KTVQ have an API?
No public API is recorded for KTVQ.
What industry is KTVQ in?
KTVQ's product category is Local Broadcast Television News. Its primary akta.pro industry code is MPABACAE, Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.), with a secondary code of MPABAIAD, Local/Regional News Channels. Its NAICS code is 516120 and its SIC code is 4833.