Keller Williams Realty Boston Northwest

What Keller Williams Realty Boston Northwest does

Keller Williams Realty Boston Northwest is a residential real estate brokerage franchise operating under the Keller Williams Realty network, headquartered in Concord, Massachusetts with additional offices in Cambridge and Lexington. Founded in 2006, the firm serves home buyers and sellers across five counties and 30+ cities and towns in the Greater Boston area, and is ranked among the top 1% of real estate offices in Massachusetts by volume. As of the most recent data, the brokerage maintains 831+ active listings and employs 101–250 staff, the majority of whom are licensed real estate agents.

Name

Keller Williams Realty Boston Northwest

Legal name

Keller Williams Realty Boston Northwest

Website

https://kwbostonnorthwest.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Short description

Keller Williams Realty Boston Northwest is a residential real estate brokerage franchise serving home buyers and sellers across five counties and 30+ cities in the Greater Boston area from offices in Concord, Cambridge, and Lexington.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Seller Representation & Listing Services (BPAJAAAK), Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential real estate
• Real estate brokerage
• Home buyer representation
• Home seller representation
• Property listing search

Headquarters

HQ city

Concord

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Buyer's Agent Commission: Commission earned when representing buyers in real estate transactions. Agents provide search, showing, negotiation, and closing support services.
2. Seller's Agent Commission: Commission earned when representing sellers in real estate transactions. Agents provide marketing, pricing strategy, negotiation, and closing support services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Keller Williams Realty Boston Northwest is a residential real estate brokerage that represents home buyers and sellers across the Greater Boston area through a network of licensed agents operating from three office locations (Cambridge, Concord, Lexington). The brokerage provides property search, home valuation, and mortgage calculation tools on its website, and delivers full-service representation including property showings, offer negotiation, and closing support, with agents earning commissions on closed transactions.

Product overview

Keller Williams Realty Boston Northwest operates as a real estate brokerage offering a unified platform combining property listings, search functionality, and agent services with supplementary tools for homebuyers and sellers. The core offerings include a property search portal with MLS integration and featured listings, supported by add-on modules including a mortgage calculator, home valuation tool, and step-by-step buyer/seller guides. The brokerage serves clients across Essex, Suffolk, Worcester, Norfolk, and Middlesex Counties in Massachusetts through three physical office locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Buyer's Agent Representation Services Representation services for residential home buyers in the Greater Boston area, including property search, showings, offer negotiation, and closing support provided by licensed Keller Williams agents across the Cambridge, Concord, and Lexington offices.
• Seller's Agent Representation Services Representation services for residential home sellers in the Greater Boston area, including pricing strategy, marketing, offer evaluation and negotiation, and closing support provided by licensed Keller Williams agents across three office locations.
• AnnieMac Home Mortgage Lending Referral Referral-based mortgage lending access for buyers, offering Conventional, Jumbo, FHA, VA, USDA, and Renovation loan products through partner AnnieMac Home Mortgage, with branch manager Gaby Young serving Massachusetts, Connecticut, and Maine.

Quantifiable outcome

• Ranked in top 1% of all real estate offices in Massachusetts
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature3 records

Partnerships

One partnership is on record.

• AnnieMac Home MortgagecoreGTM or Marketing PartnerAnnieMac Home Mortgage serves as an additional mortgage resource for Keller Williams Boston Northwest agents and clients. The partnership provides clients access to mortgage lending services including Conventional, Jumbo, FHA, VA, USDA, and Renovation loans. Gaby Young serves as Branch Manager serving clients across Massachusetts, Connecticut, and Maine.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Compass: Compass is a tech-enabled residential real estate brokerage with strong Northeast U.S. presence including Boston. It directly competes with Keller Williams Boston Northwest for agent recruitment and listings in the same affluent suburbs, with a similar commission-based model but more heavily backed by proprietary technology.
• RE/MAX: RE/MAX is a global residential real estate franchise with a comparable agent-based, commission-split model and similar geographic breadth. It is a direct competitor in the Boston Northwest suburbs for both agents and consumers evaluating brokerage options.
• Century 21: Century 21 is a global residential real estate franchise with comparable agent-based commission model and brand-recognition strategy. It competes directly with Keller Williams for agents and listings in the same Massachusetts markets.

Broad incumbents

• Coldwell Banker Realty: Coldwell Banker is a large national residential real estate franchise with significant Greater Boston market share. It competes head-to-head with KW Boston Northwest on agent recruitment, brand prestige, and listings in the same suburban submarkets, but as a much larger national brand.
• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a large national residential brokerage franchise network with strong presence in New England. It competes with KW Boston Northwest on brand credibility, agent recruitment, and high-end listings in the same geographic territory.
• Sotheby's International Realty: Sotheby's International Realty is a luxury-focused global brokerage network with active presence in Greater Boston suburbs. It is comparable in serving high-end listings visible on KW Boston Northwest's platform (e.g., $2M-$4M properties) but differentiates via luxury branding.

Regional players

• William Raveis Real Estate: William Raveis is a family-owned residential real estate brokerage headquartered in New England with strong presence in Massachusetts and Connecticut. It is a comparable regional competitor serving overlapping suburban Boston markets with a similar agent-centric, relationship-driven model.
• Howard Hanna Real Estate: Howard Hanna is a family-owned regional residential brokerage with strong presence in the Northeast U.S., including Massachusetts. It is comparable to KW Boston Northwest as a similarly sized regional player with comparable agent services and market overlap.

Emerging players

• Redfin: Redfin is a tech-enabled residential brokerage offering a digital-first platform with salaried plus bonus agents and lower commission rates. While less focused on luxury suburbs, it competes for first-time and mid-market buyers in Greater Boston and represents an emerging tech-driven alternative to traditional agent-led brokerages.
• eXp Realty: eXp Realty is a cloud-based residential real estate brokerage using a virtual office model with revenue sharing. It is an emerging competitor that targets agent recruitment through lower overhead and equity participation, a model that competes with KW's profit sharing for talent acquisition.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kellerwilliams
• LinkedInlinkedin.com/company/keller-williams-realty
• Instagraminstagram.com/kwbostonnorthwest

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keller Williams Realty Boston Northwest