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Zero Waste Europe

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uuid000nmen

Namestring
Zero Waste Europe
Legal namestring
Zero Waste Europe AISBL
Company typeenum
Private
Founded yearint
2010
Descriptiontext

Zero Waste Europe is a Brussels-based non-profit association (AISBL) founded in 2010 that coordinates a network of 41 member NGOs across more than 25 European countries to advance zero waste policy and practice. It operates as the European chapter of GAIA (Global Alliance for Incinerator Alternatives), giving it access to a global alliance of 800+ organizations in 90+ countries, and also coordinates the European Break Free From Plastic movement including the Rethink Plastic alliance. Its core activities span three pillars: EU policy advocacy (on Extended Producer Responsibility, the Packaging and Packaging Waste Regulation, the EU Circular Economy Act, chemicals policy, and incineration-related EU ETS treatment), technical support and certification for municipalities pursuing zero waste strategies (notably through its pioneering Zero Waste Cities Certification), and network coordination/capacity building for member organizations.

The organization does not sell commercial products or services; its outputs are policy recommendations, research reports, best-practice guides, events, and membership services. Its core technology stack is non-existent in a conventional sense — it is an advocacy, research, and coordination body, not a software or platform company. Revenue derives from EU LIFE Programme operating and project grants, foundation grants (Adessium, European Climate Foundation, MAVA, Laudes, OAK, Plastic Solutions Fund, Sigrid Rausing Trust, 11th Hour/Schmidt, Kristian Gerhard Jebsen, GMH-DUH, UMI), annual membership fees from its 41 member organizations, and individual donations. Mission Zero Academy (MiZA), launched in the 2020s, operates as a semi-distinct sub-brand offering training, consultancy, and performance certification to municipalities and businesses, representing a move toward fee-generating service activity within the non-profit structure.

Short descriptiontext

Zero Waste Europe is a Brussels-based non-profit network coordinating 41 European NGOs to advance zero waste policy at the EU level and support municipal zero waste implementation. It operates as the European chapter of GAIA and the Break Free From Plastic movement, funded by EU grants and foundation philanthropy.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersBrussels, Belgium
HQ citystring
Brussels
HQ countrystring
Belgium
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
zero waste advocacy, circular economy policy, EU environmental policy, waste prevention consulting, sustainable resource management
Industry2 codes
1Pollution Prevention & Toxics Reduction
CodeBPAGAGAJPrimaryNo
2Net-Zero Target Setting & SBTi/Net-Zero Standard Support
CodeEUABAKAAPrimaryNo
NAICS code1 code
  • Administrative and Support and Waste Management and Remediation Services56
Product category
Environmental Advocacy and Policy Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model3 records
1EU Grants and Project Funding
TypeSubscription Recurring
Description

Zero Waste Europe operates as a non-profit organization funded through multiple streams: EU grant agreements (LIFE Programme operating grants, project grants for BIOBEST, Zero Waste Cities in Ukraine, LIFE4EPR, SMP-Nudge Against Food Waste), foundation/philanthropy funding (Adessium Foundation, European Climate Foundation, Laudes Foundation, MAVA Foundation, OAK Foundation, Plastic Solutions Fund, Sigrid Raising Trust, 11th Hour/Schmidt Foundation), membership fees from member organizations, and donations from individuals.

zerowasteeurope.eu
2Membership Fees
TypeSubscription Recurring
Description

Annual membership fees paid by 41 member organizations across Europe who join the ZWE network.

zerowasteeurope.eu
3Individual Donations
TypeAffiliate Referral
Description

Donations from individuals who support the organization's mission to help Europe transition towards zero waste.

zerowasteeurope.eu
Marketing channels7 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Operations, Marketing or Sales, Others
GTM typeB2B
B2B
Offering typeServices
Services
Brand1 record
1Mission Zero Academy (MiZA)
Description

A spin-off initiative of Zero Waste Europe providing training, consultancy, and certification services to accelerate the transition to zero waste in municipalities and businesses.

zerowasteeurope.eu
Core offering1 text field

Zero Waste Europe is a Brussels-based non-profit network organization (AISBL) that coordinates 41 local and national member NGOs across Europe to drive systemic change toward a zero waste future. It advocates for ambitious EU environmental legislation, provides technical assistance and Zero Waste Cities Certification to municipalities, and operates the Mission Zero Academy (MiZA) training and consultancy spin-off for municipalities and businesses.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 2 values shown
  • 41 member organizations coordinated across Europe
+1 more record
Product overview1 text field

Zero Waste Europe is a non-profit network organization (AISBL) based in Brussels, Belgium, that coordinates a network of 41 local and national NGOs across Europe to advance zero waste strategies and policies. The organization functions as an advocacy and policy coordination body rather than a commercial product company. Its activities include EU policy advocacy, network coordination, campaign management, research publications, and supporting zero waste municipalities. The organization does not offer commercial software products or services; instead, it provides advocacy, policy recommendations, knowledge resources, and movement-building support to its member organizations.

Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership3 partners
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Zero Waste Europe is the European chapter of GAIA, a worldwide alliance of more than 800 grassroots groups, NGOs and individuals in over 90 countries. ZWE coordinates with other GAIA regional offices (Asia Pacific, Africa, North & South America) on shared goals including plastic pollution, climate, waste trade, and alternatives to incineration.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

ZWE coordinates the European chapter of the Break Free From Plastic movement, including the Rethink Plastic alliance. The partnership focuses on reversing the trend of single-use plastic production and consumption to stop plastic pollution in ecosystems.

3Member Network Organizations (41 NGOs)
Strategic tierCoreTypeStrategic or Co-development Partner
Description

ZWE coordinates with 41 member NGOs including Zero Waste Austria, Zero Waste Belgium, Zero Waste France, Zero Waste Italy, Zero Waste Romania, Friends of the Earth affiliates, and other national zero waste organizations across Europe. These members promote zero waste in line with the zero waste hierarchy and engage with decision-makers.

zerowasteeurope.eu
Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Brussels-based European network representing social enterprises active in reuse, repair, and recycling. Closely analogous to ZWE in organisational model (network of national members), mission area (zero waste / circular economy prioritising reuse), and Brussels EU policy engagement — ZWE's Reuse Systems Manager even sits in adjacent reuse-policy coalitions with RREUSE.

TypeRegional player
Description

UK-based climate-action NGO working with governments, businesses, and citizens to reduce waste, improve resource efficiency, and accelerate the circular economy — including operating the Plastics Pact and Courtauld Commitment. Similar zero-waste / circular-economy mission and applied city/business engagement, but geographically concentrated in the UK rather than pan-European.

TypeDirect peer
Description

Brussels- and London-based environmental law charity that uses strategic litigation and regulatory engagement to drive EU and national environmental policy. Comparable as a high-impact EU-focused environmental NGO that complements ZWE's advocacy with legal action on overlapping topics (air quality, chemicals, circular economy, climate).

TypeDirect peer
Description

European federation of 30 national Friends of the Earth organisations based in Brussels, advocating on EU environmental policy. Directly comparable pan-European NGO federation structure, member-based funding model, and EU policy advocacy focus, with overlapping work on circular economy and plastics regulation.

TypeEmerging player
Description

Dutch non-profit dedicated to stopping plastic pollution, focused on advocacy, awareness campaigns, and corporate accountability. Smaller and more single-issue than ZWE, but overlapping European plastics-policy advocacy and member of the broader Break Free From Plastic Europe ecosystem alongside ZWE.

TypeDirect peer
Description

ZWE's parent/global coordinating network of 800+ groups across 90+ countries working on zero waste, anti-incineration, and waste-to-energy policy. Functionally the closest peer and counterpart global organisation running the same zero-waste advocacy model ZWE applies at European level.

TypeDirect peer
Description

Brussels-based coalition of 200+ civil society organisations working on EU climate policy. Comparable pan-European network advocacy model with member-driven structure, Brussels-based secretariat, and EU policy specialisation — ZWE's climate-related waste and incineration work overlaps CAN's policy coverage.

TypeDirect peer
Description

Largest federation of environmental citizens' organisations in Europe, also based in Brussels and operating a pan-EU policy advocacy model coordinating 150+ member NGOs on EU legislation. Directly comparable to ZWE's network-coordination advocacy model, with overlapping Brussels policy dossiers (Circular Economy, chemicals, waste) and member-driven governance.

TypeDirect peer
Description

Amsterdam-based impact organisation that publishes the influential Circularity Gap Report and supports cities, businesses, and policymakers on circular economy transitions. Directly comparable mission (advancing circular economy) with adjacent deliverables (measurement, city programmes, policy advisory) that overlap ZWE's Zero Waste Cities work.

TypeDirect peer
Description

Brussels-based international NGO coalition advocating for environmental standards that support sustainable production and consumption. Similar Brussels-based, member-coordinated advocacy model focused on EU technical/regulatory files (including packaging and circular-economy standards) that overlap ZWE's packaging and product-design policy work.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles18 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Zero Waste Europe

Environmental Advocacy and Policy Serviceszerowasteeurope.eu

Zero Waste Europe is a Brussels-based non-profit network coordinating 41 European NGOs to advance zero waste policy at the EU level and support municipal zero waste implementation. It operates as the European chapter of GAIA and the Break Free From Plastic movement, funded by EU grants and foundation philanthropy.

What Zero Waste Europe does

Zero Waste Europe is a Brussels-based non-profit association (AISBL) founded in 2010 that coordinates a network of 41 member NGOs across more than 25 European countries to advance zero waste policy and practice. It operates as the European chapter of GAIA (Global Alliance for Incinerator Alternatives), giving it access to a global alliance of 800+ organizations in 90+ countries, and also coordinates the European Break Free From Plastic movement including the Rethink Plastic alliance. Its core activities span three pillars: EU policy advocacy (on Extended Producer Responsibility, the Packaging and Packaging Waste Regulation, the EU Circular Economy Act, chemicals policy, and incineration-related EU ETS treatment), technical support and certification for municipalities pursuing zero waste strategies (notably through its pioneering Zero Waste Cities Certification), and network coordination/capacity building for member organizations.

The organization does not sell commercial products or services; its outputs are policy recommendations, research reports, best-practice guides, events, and membership services. Its core technology stack is non-existent in a conventional sense — it is an advocacy, research, and coordination body, not a software or platform company. Revenue derives from EU LIFE Programme operating and project grants, foundation grants (Adessium, European Climate Foundation, MAVA, Laudes, OAK, Plastic Solutions Fund, Sigrid Rausing Trust, 11th Hour/Schmidt, Kristian Gerhard Jebsen, GMH-DUH, UMI), annual membership fees from its 41 member organizations, and individual donations. Mission Zero Academy (MiZA), launched in the 2020s, operates as a semi-distinct sub-brand offering training, consultancy, and performance certification to municipalities and businesses, representing a move toward fee-generating service activity within the non-profit structure.

Zero Waste Europe firmographics

Firmographics
Name
Zero Waste Europe
Legal name
Zero Waste Europe AISBL
Website
https://zerowasteeurope.eu
Company type
Private
Founded year
2010
Operating status
Operating
Headcount range
1–10 employees
Short description
Zero Waste Europe is a Brussels-based non-profit network coordinating 41 European NGOs to advance zero waste policy at the EU level and support municipal zero waste implementation. It operates as the European chapter of GAIA and the Break Free From Plastic movement, funded by EU grants and foundation philanthropy.
Ownership category
akta.pro rank

Where Zero Waste Europe is headquartered

Location

Headquarters

HQ city
Brussels
HQ country
Belgium
HQ region
Europe

Offices1 record

Markets served

Zero Waste Europe business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Others

Revenue model

  1. EU Grants and Project Funding: Zero Waste Europe operates as a non-profit organization funded through multiple streams: EU grant agreements (LIFE Programme operating grants, project grants for BIOBEST, Zero Waste Cities in Ukraine, LIFE4EPR, SMP-Nudge Against Food Waste), foundation/philanthropy funding (Adessium Foundation, European Climate Foundation, Laudes Foundation, MAVA Foundation, OAK Foundation, Plastic Solutions Fund, Sigrid Raising Trust, 11th Hour/Schmidt Foundation), membership fees from member organizations, and donations from individuals.
  2. Membership Fees: Annual membership fees paid by 41 member organizations across Europe who join the ZWE network.
  3. Individual Donations: Donations from individuals who support the organization's mission to help Europe transition towards zero waste.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Zero Waste Europe product offering

Product offering

Core offering

Zero Waste Europe is a Brussels-based non-profit network organization (AISBL) that coordinates 41 local and national member NGOs across Europe to drive systemic change toward a zero waste future. It advocates for ambitious EU environmental legislation, provides technical assistance and Zero Waste Cities Certification to municipalities, and operates the Mission Zero Academy (MiZA) training and consultancy spin-off for municipalities and businesses.

Product overview

Zero Waste Europe is a non-profit network organization (AISBL) based in Brussels, Belgium, that coordinates a network of 41 local and national NGOs across Europe to advance zero waste strategies and policies. The organization functions as an advocacy and policy coordination body rather than a commercial product company. Its activities include EU policy advocacy, network coordination, campaign management, research publications, and supporting zero waste municipalities. The organization does not offer commercial software products or services; instead, it provides advocacy, policy recommendations, knowledge resources, and movement-building support to its member organizations.

Differentiator

Problem solved

Functional benefit

Brands

  • Mission Zero Academy (MiZA): A spin-off initiative of Zero Waste Europe providing training, consultancy, and certification services to accelerate the transition to zero waste in municipalities and businesses.

Quantifiable outcome

  • 41 member organizations coordinated across Europe
  • +1 more outcomes

Companies that use Zero Waste Europe

Customer profile

Segments4 records

Ideal customer profiles3 records

Zero Waste Europe technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Zero Waste Europe partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core.

  • GAIA (Global Alliance for Incinerator Alternatives)coreStrategic or Co-development PartnerZero Waste Europe is the European chapter of GAIA, a worldwide alliance of more than 800 grassroots groups, NGOs and individuals in over 90 countries. ZWE coordinates with other GAIA regional offices (Asia Pacific, Africa, North & South America) on shared goals including plastic pollution, climate, waste trade, and alternatives to incineration.
  • Break Free From Plastic (BFFP)coreStrategic or Co-development PartnerZWE coordinates the European chapter of the Break Free From Plastic movement, including the Rethink Plastic alliance. The partnership focuses on reversing the trend of single-use plastic production and consumption to stop plastic pollution in ecosystems.
  • Member Network Organizations (41 NGOs)coreStrategic or Co-development PartnerZWE coordinates with 41 member NGOs including Zero Waste Austria, Zero Waste Belgium, Zero Waste France, Zero Waste Italy, Zero Waste Romania, Friends of the Earth affiliates, and other national zero waste organizations across Europe. These members promote zero waste in line with the zero waste hierarchy and engage with decision-makers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Zero Waste Europe competitors and assessment

Company assessment

Direct peers

  • RREUSE: Brussels-based European network representing social enterprises active in reuse, repair, and recycling. Closely analogous to ZWE in organisational model (network of national members), mission area (zero waste / circular economy prioritising reuse), and Brussels EU policy engagement — ZWE's Reuse Systems Manager even sits in adjacent reuse-policy coalitions with RREUSE.
  • ClientEarth: Brussels- and London-based environmental law charity that uses strategic litigation and regulatory engagement to drive EU and national environmental policy. Comparable as a high-impact EU-focused environmental NGO that complements ZWE's advocacy with legal action on overlapping topics (air quality, chemicals, circular economy, climate).
  • Friends of the Earth Europe: European federation of 30 national Friends of the Earth organisations based in Brussels, advocating on EU environmental policy. Directly comparable pan-European NGO federation structure, member-based funding model, and EU policy advocacy focus, with overlapping work on circular economy and plastics regulation.
  • GAIA (Global Alliance for Incinerator Alternatives): ZWE's parent/global coordinating network of 800+ groups across 90+ countries working on zero waste, anti-incineration, and waste-to-energy policy. Functionally the closest peer and counterpart global organisation running the same zero-waste advocacy model ZWE applies at European level.
  • Climate Action Network (CAN) Europe: Brussels-based coalition of 200+ civil society organisations working on EU climate policy. Comparable pan-European network advocacy model with member-driven structure, Brussels-based secretariat, and EU policy specialisation — ZWE's climate-related waste and incineration work overlaps CAN's policy coverage.
  • European Environmental Bureau (EEB): Largest federation of environmental citizens' organisations in Europe, also based in Brussels and operating a pan-EU policy advocacy model coordinating 150+ member NGOs on EU legislation. Directly comparable to ZWE's network-coordination advocacy model, with overlapping Brussels policy dossiers (Circular Economy, chemicals, waste) and member-driven governance.
  • Circle Economy Foundation: Amsterdam-based impact organisation that publishes the influential Circularity Gap Report and supports cities, businesses, and policymakers on circular economy transitions. Directly comparable mission (advancing circular economy) with adjacent deliverables (measurement, city programmes, policy advisory) that overlap ZWE's Zero Waste Cities work.
  • ECOS (Environmental Coalition on Standards): Brussels-based international NGO coalition advocating for environmental standards that support sustainable production and consumption. Similar Brussels-based, member-coordinated advocacy model focused on EU technical/regulatory files (including packaging and circular-economy standards) that overlap ZWE's packaging and product-design policy work.

Regional players

  • WRAP (Waste & Resources Action Programme): UK-based climate-action NGO working with governments, businesses, and citizens to reduce waste, improve resource efficiency, and accelerate the circular economy — including operating the Plastics Pact and Courtauld Commitment. Similar zero-waste / circular-economy mission and applied city/business engagement, but geographically concentrated in the UK rather than pan-European.

Emerging players

  • Plastic Soup Foundation: Dutch non-profit dedicated to stopping plastic pollution, focused on advocacy, awareness campaigns, and corporate accountability. Smaller and more single-issue than ZWE, but overlapping European plastics-policy advocacy and member of the broader Break Free From Plastic Europe ecosystem alongside ZWE.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Zero Waste Europe social profiles

Digital presence

Zero Waste Europe financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Zero Waste Europe leadership team

Management profile

Number of profiles

Profiles18 records

Zero Waste Europe funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Zero Waste Europe M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zero Waste Europe

What does Zero Waste Europe do?

Zero Waste Europe is a Brussels-based non-profit network organization (AISBL) that coordinates 41 local and national member NGOs across Europe to drive systemic change toward a zero waste future. It advocates for ambitious EU environmental legislation, provides technical assistance and Zero Waste Cities Certification to municipalities, and operates the Mission Zero Academy (MiZA) training and consultancy spin-off for municipalities and businesses.

Is Zero Waste Europe a public or private company?

Zero Waste Europe is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Zero Waste Europe founded?

Zero Waste Europe was founded in 2010. It employs 1 to 10 people.

Where is Zero Waste Europe based?

Zero Waste Europe is headquartered in Brussels, Belgium, in the Europe region.

How does Zero Waste Europe make money?

Three revenue lines are on record. EU Grants and Project Funding is the primary driver. The others are membership Fees and individual Donations.

Who are Zero Waste Europe's main competitors?

Direct peers on record are RREUSE, ClientEarth, Friends of the Earth Europe, GAIA (Global Alliance for Incinerator Alternatives), Climate Action Network (CAN) Europe, European Environmental Bureau (EEB), Circle Economy Foundation and ECOS (Environmental Coalition on Standards). WRAP (Waste & Resources Action Programme) is listed as a regional player. Plastic Soup Foundation is listed as an emerging player.

Does Zero Waste Europe have an API?

No public API is recorded for Zero Waste Europe.

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Live signals
ResourcemediaEU circular economy law risks enabling use of hazardous materials in constructionZero Waste Europe published a report warning that the EU's planned Circular Economy Act could enable hazardous incinerator bottom ash (IBA) — containing heavy metals, PFAS, and microplastics — to be widely used in roads, buildings and public infrastructure without adequate safeguards. The report finds that European municipal waste incineration generates over 12 million tonnes of IBA annually, with around half currently landfilled and the rest used in construction applications. Researchers argue that existing regulatory frameworks across Europe are inconsistent and that current testing methods underestimate real-world environmental risks, potentially widening the dispersal of toxic substances through the built environment.ZerowasteeuropePortugal launches its Deposit Return System ahead of the new EU packaging rulesPortugal officially launched its national Deposit Return System (DRS) called "Volta" on 10 April 2026, allowing consumers to return plastic and metal beverage containers up to 3 litres for a €0.10 deposit refund, becoming the 20th European country to implement such a system. The country currently loses an estimated 4 million beverage containers daily, and the DRS is designed to meet EU Packaging and Packaging Waste Regulation (PPWR) targets requiring 90% separate collection of plastic beverage bottles by 2029. Civil society organizations including ZERO, Retarna, and Zero Waste Europe participated in the launch event and noted that glass containers were excluded from the system and no reuse integration was included, calling it a "lost opportunity" for achieving a truly circular economy.ZerowasteeuropeDenmark is making reuse the norm: learnings from the study visit to Copenhagen and AarhusZero Waste Europe organized a study visit to Copenhagen and Aarhus, Denmark, highlighting their successful reuse systems for single-use packaging as models for other European cities. The article details how the City of Copenhagen utilizes New Loop's system and Aarhus employs TOMRA's technology, both supported by public procurement and municipal incentives to drive adoption. These initiatives aim to provide actionable blueprints for scaling reuse infrastructure ahead of the EU Packaging & Packaging Waste Directive entering into force in 2026.Resource.coZero Waste Europe proposes split EPR fees to fund EU waste reduction measuresZero Waste Europe has published proposals for the EU Circular Economy Act recommending that Extended Producer Responsibility (EPR) fees be split into separate waste management and waste reduction budgets, with a temporary fund for reuse and repair systems until 2030. The proposals address the EU's stagnating circularity rate of 12.2 percent, which falls far short of the 22.4 percent target set for 2030 under the 8th Environmental Action Programme. The European Commission is expected to table the Circular Economy Act in the second half of 2026 as part of its Clean Industrial Deal.ZerowasteeuropeCircular Economy Act: Zero Waste Europe proposes waste reduction measures with split Extended Producer Responsibility fees and a ‘’transition to circularity’’ fundZero Waste Europe has proposed waste reduction measures for the upcoming EU Circular Economy Act, recommending that Extended Producer Responsibility (EPR) fees be split into two distinct budgets: one for waste management and another for waste reduction. The organization also calls for a temporary "fund for the transition to circularity" as a bridge measure until 2030, arguing producers must bear greater costs of the transition under the Polluter Pays Principle. The EU has set a target of 22.4% circularity by 2030 but achieved only 12.2% in 2024, indicating a significant funding gap that must be addressed.ZerowasteeuropeSingle-Use Plastic Directive ID: vote sets dangerous precedent for greenwashing around recycled contentZero Waste Europe (ZWE) has warned that the European Commission's implementing decision on the Single-Use Plastic Directive sets a dangerous precedent for greenwashing by recognizing chemical recycling as legitimate recycling. The organization opposes the mass balance approach and 'dual-use output' concept, which would allow companies to claim recycled content regardless of actual material input. ZWE is urging the Commission to develop stronger methodology focused on mechanical recycling and more transparent accounting systems.ZerowasteeuropeCircular Economy Act: Zero Waste Europe puts forward policy recommendations on Extended Producer Responsibility for food productsZero Waste Europe published policy recommendations on 3 February 2026 calling for an Extended Producer Responsibility mechanism for food products (EPRFP) under the upcoming EU Circular Economy Act, specifically targeting amendment of the Waste Framework Directive. The proposed EPRFP would shift financial responsibility for bio-waste collection and food waste reduction from public authorities and taxpayers to food producers and retailers, while supporting mandatory separate collection of bio-waste and 2030 food waste reduction targets. The recommendations build on a prior study co-authored with the Bio-based Industries Consortium and urge EU institutions to implement comprehensive EPRFP with clear scope, targets, and governance framework.packaginginsights.comPackaging Innovations 2026 preview: Industry responds to pEPR with data and functional designsZero Waste Europe issued a report urging the EU to enhance regulation and transparency in production and supply chains, including packaging. Romania has proposed a draft law to require cosmetic product packaging to include electronic identifiers like QR codes for mandatory information.ZerowasteeuropeEurope could cut bio-waste by making food producers help to fund collectionA report by the Bio-based Industries Consortium and Zero Waste Europe argues that the EU must make food producers take financial and operational responsibility for food waste prevention through Extended Producer Responsibility for Food Products (EPRFP). Currently only about 26% of kitchen waste is captured despite EU member states being obligated to separately collect biowaste from 2024. The report positions EPRFP as a tool to help the EU meet its 2030 food waste reduction targets of 30% per capita at household/retail/restaurant level and 10% at manufacturing level.ZerowasteeuropeNew report calls for Circular Economy Act to toughen chemical policy and avoid future public health crisisZero Waste Europe published a policy briefing on 14 January in Brussels calling for the European Commission's upcoming Circular Economy Act (CEA), due for adoption in 2026, to include tougher chemical policy measures to prevent future public health crises. The briefing warns that disregarding chemical policy within the CEA will result in significant health and economic costs, emphasizing the need for increased chemical transparency and traceability along value chains. The organization urges the European Commission to integrate safer chemicals and higher transparency standards into the new policy regulations.