DCEY

What DCEY does

DCEY is a Turkish direct-to-consumer fashion platform that rents and resells designer occasion wear, operated by ESSTİL Giyim A.Ş. from Istanbul. The company runs an e-commerce storefront (davetcokelbisemyok.com) and has launched a UK-facing site (dcey.co.uk). Its core offering is a 4-, 8-, or 12-day rental service covering party dresses, evening wear, bridal gowns (including brands such as Pronovias, Vakko, Monique Lhuillier, and Oleg Cassini), evening bags, and jewelry, with door-to-door delivery and included dry cleaning on return. Beyond rental, the platform sells new designer items outright and operates a resale marketplace for pre-owned luxury goods (Hermès, Chanel, Louis Vuitton, Bottega Veneta, Manolo Blahnik, Christian Louboutin, etc.), charging a transaction fee on secondary sales.

The business operates multiple revenue streams: recurring rental income, one-time direct sales, commission-based resale, and a DCEY Premium subscription tier. It has extended horizontally into adjacent categories with DCEY Men (suits and tuxedos), DCEY Kids (children's occasion wear), and DCEY Home (lifestyle goods including Kujten and Bogner). DCEY Vitrin adds a peer-to-peer layer letting users list their own wardrobes for rent or sale, and an appointment system supports in-person fittings for dresses and bridal wear. Marketing runs through email, the #DCEYGirls social community, blog content, and direct bookings. The company holds B Corp certification, signaling an ESG/sustainability positioning that is core to its brand narrative. The business is privately held, bootstrapped aside from a 2021 relationship with Pragma, and operates with a small team of 11–50 employees.

Name

DCEY

Legal name

ESSTİL Giyim A.Ş.

Website

https://dcey.com.tr

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

DCEY is a Turkish designer fashion rental, resale, and new-sale platform serving brides, event attendees, and luxury resale buyers, with door-to-door delivery, a subscription tier, and nascent UK expansion.

Ownership category

akta.pro rank

Product category

Fashion Rental and Resale

NAICS

Consumer Goods Rental (5322)

SIC

Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Subscription & Product-as-a-Service Consumer Leasing (FSAKANAK)

Keywords

• Fashion rental services
• Designer dress rental
• Bridal gown rental
• Luxury fashion resale
• Sustainable fashion marketplace

Headquarters

HQ city

Istanbul

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Fashion Rental: Rental of designer dresses, bridal gowns, evening wear, and accessories for specified durations (4-8-12 days), with dry cleaning included after return.
2. Direct Sales (New): Sale of new designer dresses, bridal gowns, accessories, and branded fashion items at fixed prices.
3. Resale/Pre-owned: Commission-based resale of pre-owned luxury designer items including bags, shoes, and accessories from brands like Hermes, Chanel, Louis Vuitton.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

DCEY is a direct-to-consumer fashion rental and resale platform that rents designer dresses, bridal gowns, evening wear, and accessories for 4, 8, or 12-day durations with included dry cleaning and door-to-door delivery. It also sells new designer items, operates a commission-based resale marketplace for pre-owned luxury goods, and offers a Premium membership subscription. The company holds B Corp certification and serves customers primarily in Turkey with an expanding UK presence.

Product overview

DCEY is a Turkish fashion rental and resale platform operated by ESSTİL Giyim A.Ş. The company operates as a multi-brand marketplace offering: (1) Rental services for occasion dresses (party, evening, graduation, white dresses), wedding gowns, evening bags, luxury bags, and jewelry; (2) A resale marketplace for pre-owned designer items including bags, shoes, and dresses from luxury brands; (3) DCEY Premium subscription service; (4) Specialized collections for men (DCEY Men), children (DCEY Kids), and home goods (DCEY Home). The platform also features an appointment booking system for in-store visits and a peer-to-peer seller showcase (DCEY Vitrin) where users can list their own items for rent or sale. The company holds B Corp certification, indicating commitment to sustainable fashion practices.

Differentiator

Problem solved

Functional benefit

Brands

• DCEY Premium: Premium membership tier offering exclusive benefits
• DCEY Men
• DCEY Kids
• DCEY HOME
• DCEY Vitrin
• Resale

Products and services

• Rental Dresses (Kiralık Elbise) Rental service for designer occasion dresses (party, evening, graduation, white, mini, midi, lace, plus-size, after-party, and Ready To Wear) available in various sizes and styles for 4, 8, or 12-day rental periods. Dry cleaning is included after return. Target customers are individual women attending formal events in Turkey.
• Rental Wedding Dresses (Kiralık Gelinlik) Rental service for designer bridal wedding gowns featuring international and Turkish designers (Pronovias, Vakko, Monique Lhuillier, Oleg Cassini, custom Turkish bridal wear). Includes bridal veils and bridal accessories. A 15% discount code (GELINLIK15) is offered. Target customers are brides in Turkey.
• Rental Evening Bags & Accessories Rental service for evening bags, luxury bags, daily bags, and jewelry accessories designed to complement rented outfits. Target customers are women renting dresses and seeking matching accessories.
• Resale Pre-owned Luxury Items Commission-based resale marketplace for pre-owned designer items including bags (Hermes, Bottega Veneta, Louis Vuitton, Celine), shoes (Manolo Blahnik, Christian Louboutin, Saint Laurent, Chanel), and dresses. Prices range from ₺1,000 to ₺350,000. Also includes resale wedding dresses, men's, and children's pre-owned items.
• DCEY Premium Subscription Recurring subscription membership offering exclusive benefits to frequent users of the DCEY platform. Targets customers who want regular access to designer fashion inventory.
• DCEY Men Formal Wear Rental collection of men's formal wear including suits, tuxedos, and casual suit combinations for weddings, galas, and other formal events.
• DCEY Kids Occasion Wear Rental collection of children's formal and occasion wear for events such as weddings, henna nights, and other family celebrations.
• DCEY Home Lifestyle Products Home goods and lifestyle product collection featuring brands such as Kujten, Sandshaped, Bogner, and designer collaborations for sale through the DCEY platform.
• Recurring Subscription Rental (Abonelik) Recurring membership rental program allowing customers to rent multiple items under a subscription plan, providing ongoing access to designer inventory.
• DCEY Vitrin (Peer-to-Peer Showcase) Peer-to-peer marketplace feature allowing DCEY users to list their own fashion items for rent or sale, extending the platform's inventory beyond curated catalog.
• New Designer Items for Sale Direct retail sale of new designer dresses, bridal gowns, accessories, and branded fashion items at fixed prices. Includes Archive Sale section for past-season items.
• Appointment-Based Fitting Service Bookable in-person dress and bridal appointment service allowing customers to try items at physical locations before committing to a rental or purchase.

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rent the Runway: Rent the Runway is the original US fashion-rental CaaS platform for designer dresses, gowns, and accessories. It is the most direct global comparable to DCEY's core rental model and serves as the benchmark for CaaS unit economics.
• Armarium: US designer dress and accessory rental and styling service. Comparable to DCEY's premium subscription tier and curated designer-rental positioning.
• Le Tote: US subscription-based fashion rental service. It is comparable to DCEY Premium and the broader subscription-rental revenue stream.
• Hurr: UK-based fashion-rental platform operating in DCEY's newly entered UK market. Hurr is a peer-to-peer rental marketplace for occasionwear, competing head-to-head with DCEY's UK site.
• Glam Corner: Australia-founded designer dress and accessory rental platform offering rental, subscription, and resale. Closely comparable in product mix to DCEY's rental-plus-resale hybrid.
• ByRotation: UK peer-to-peer designer fashion-rental platform with a similar circular-fashion positioning. It overlaps with DCEY's Vitrin peer-to-peer concept and shares the UK market footprint.

Broad incumbents

• Vestiaire Collective: Global luxury resale marketplace with authentication. Comparable to DCEY's Resale segment for pre-owned designer bags, shoes, and accessories from brands like Hermes and Chanel.
• The RealReal: US-listed luxury consignment and resale platform. Comparable to DCEY Resale for authenticated pre-owned designer inventory, though at much greater scale.

Regional players

• Vakko: Iconic Turkish luxury fashion house and bridalwear designer carried by DCEY. While not a direct rental competitor, it represents the Turkish designer ecosystem in which DCEY operates and competes with vertically integrated luxury brands.

Others

• Farfetch: Global luxury fashion marketplace with a secondhand offering (Farfetch Second Life). Relevant as an adjacent platform that could expand into rental and compete with DCEY's resale business.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DCEY