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Pierer Industrie

Full company profile

uuid000nmji

Namestring
Pierer Industrie
Legal namestring
Pierer Industrie AG
Websiteurl
piererindustrie.at
Company typeenum
Private
Founded yearstring
-
Operating statusenum
Operating
Ownership categoryenum
akta.pro rankint
HeadquartersWels, Austria
HQ citystring
Wels
HQ countrystring
Austria
HQ regionstring
Europe
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
industrial holding group, automotive components, racing systems, firefighting technology, electronic controls
NAICS code1 code
  • Management of Companies and Enterprises55111
SIC code2 codes
  • Special Industry Machinery, Nec3559
  • General Industrial Machinery & Equipment3560
Product category
Diversified Industrial Holdings
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Dividend and equity participation income
TypeLicensing Royalties
Description

As a holding company, Pierer Industrie AG generates revenue through dividends, profit distributions, and equity appreciation from its strategic investments in portfolio companies including Pankl Racing Systems, Leoni (partial stake following Luxshare sale), Rosenbauer, SHW AG, and Abatec GmbH.

piererindustrie.at
Marketing channels2 records

Each record includes

Title, Type, Stage, Description, Source

Cost components4 values
Operations, Personnel, Supply Chain, Others
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Pierer Industrie AG is a European industrial holding company that manages strategic participations in global market leaders across the Automotive, Aerospace, and Electronics sectors. Its portfolio includes Pankl Racing Systems (high-tech mechanical systems for racing and aerospace), Leoni AG (energy and data management/wiring systems), Rosenbauer International (firefighting technology), SHW AG (automotive pumps and brake discs), and Abatec GmbH (electronic control units and IoT). The holding generates returns through dividends, profit distributions, and equity appreciation from these strategic investments.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Pierer Industrie AG is a European industrial holding group (not a single unified product) with strategic investments in five global market leaders across automotive, aerospace, and electronics sectors. The portfolio consists of: Pankl Racing Systems (high-tech mechanical systems for racing and aerospace), Leoni AG (energy and data management/wiring systems), Rosenbauer (firefighting technology and disaster protection), SHW AG (automotive pumps, brake discs, powder metallurgy), and Abatec GmbH (electronic control units and IoT electronics). Each operates as a distinct business unit with its own products and markets.

Product and service5 records
1Pankl Racing Systems
CategoryStrategic Investment / Subsidiary
2Leoni AG
CategoryStrategic Investment / Subsidiary
3Rosenbauer International AG
CategoryStrategic Investment / Subsidiary
4SHW AG
CategoryStrategic Investment / Subsidiary
5Abatec GmbH
CategoryStrategic Investment / Subsidiary
Scale indicator10 records

Each record includes

Type, Value, Description, Source

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
1Mutares SE & Co. KGaA
TypeDirect peer
Description

Frankfurt-listed industrial holding focused on acquiring and restructuring underperforming subsidiaries of larger corporations across automotive, industrial, and engineering sectors. Closely comparable to Pierer Industrie AG given its similar portfolio-company operating model and active restructuring mandate, though operating on a faster turnover cycle.

2PIERER Mobility AG
TypeOthers
Description

Austrian motorcycle manufacturer (KTM, Husqvarna, GASGAS) controlled by Stefan Pierer through overlapping holding structures and sharing key management with Pierer Industrie AG. Related-party comparable rather than direct peer — relevant for understanding Stefan Pierer's broader industrial ecosystem and shared leadership bench.

3Schaeffler AG
TypeBroad incumbent
Description

Large German automotive and industrial supplier producing powertrain and chassis components for OEMs. Comparable to Pierer's automotive supplier exposure via SHW AG and Pankl Racing Systems, though operating at vastly larger scale as a publicly listed OEM-direct supplier rather than a holding.

4Gesco AG
TypeDirect peer
Description

Wuppertal-based industrial holding company that acquires and develops medium-sized industrial Mittelstand companies in Germany, including automotive suppliers and engineering firms. Comparable to Pierer Industrie AG's structure as a holding for German industrial Mittelstand stakes, though focused more on operational buy-and-build than restructuring.

5Continental AG
TypeBroad incumbent
Description

Major German automotive supplier with broad exposure to automotive electronics, brake systems, and powertrain components that overlaps with SHW AG's automotive pumps/brake discs business and Abatec's electronic controls. Not a holding peer but a relevant comparable given portfolio-company end-market overlap.

6Deutsche Beteiligungs AG
TypeDirect peer
Description

Frankfurt-listed private equity and industrial holding company that invests in German Mittelstand companies across industrial sectors. Comparable to Pierer Industrie AG as a DACH-focused investment holding with exposure to industrial and automotive-adjacent businesses, though structured as a fund manager alongside direct investments.

7Aurelius Equity Opportunities SE & Co. KGaA
TypeDirect peer
Description

Munich-listed special situations investor that acquires corporate carve-outs and turnaround situations, often with an industrial focus. Comparable to Pierer Industrie AG in operating diversified industrial portfolios and executing restructuring plays, though typically at smaller scale and with shorter holding periods.

8Rosenbauer International AG
TypeDirect peer
Description

Austrian world-leading manufacturer of firefighting vehicles, extinguishing systems, and fire-protection equipment, in which Pierer Industrie AG holds a minority stake via consortium vehicle Robau Beteiligungsverwaltung GmbH. Operating subsidiary in Pierer's portfolio and direct comparable on industrial niche-leadership profile.

9Leoni AG
TypeDirect peer
Description

Nuremberg-based provider of energy and data management cables and wiring systems to the automotive industry, in which Pierer Industrie AG retains a 49.9% stake following the 2025 sale of majority control to Luxshare-ICT. Most directly comparable operating asset in Pierer's portfolio and historically the largest revenue contributor before partial divestment.

10INDUS Holding AG
TypeDirect peer
Description

German mid-market industrial holding company that acquires and develops Mittelstand industrial companies across automotive, engineering, and infrastructure. Comparable to Pierer Industrie AG in being a privately-controlled industrial holding focused on acquiring stakes in industrial Mittelstand champions, though typically operating on a longer-hold buy-and-build model rather than turnaround.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks7 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles3 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries10 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment1 record

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Pierer Industrie

Diversified Industrial Holdingspiererindustrie.at

Pierer Industrie firmographics

Firmographics
Name
Pierer Industrie
Legal name
Pierer Industrie AG
Website
https://piererindustrie.at
Company type
Private
Operating status
Operating
Ownership category
akta.pro rank

Where Pierer Industrie is headquartered

Location

Headquarters

HQ city
Wels
HQ country
Austria
HQ region
Europe

Offices2 records

Markets served

Pierer Industrie business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Operations, Personnel, Supply Chain, Others

Revenue model

  1. Dividend and equity participation income: As a holding company, Pierer Industrie AG generates revenue through dividends, profit distributions, and equity appreciation from its strategic investments in portfolio companies including Pankl Racing Systems, Leoni (partial stake following Luxshare sale), Rosenbauer, SHW AG, and Abatec GmbH.

Go-to-market motion1 record

Marketing channels2 records

Pierer Industrie product offering

Product offering

Core offering

Pierer Industrie AG is a European industrial holding company that manages strategic participations in global market leaders across the Automotive, Aerospace, and Electronics sectors. Its portfolio includes Pankl Racing Systems (high-tech mechanical systems for racing and aerospace), Leoni AG (energy and data management/wiring systems), Rosenbauer International (firefighting technology), SHW AG (automotive pumps and brake discs), and Abatec GmbH (electronic control units and IoT). The holding generates returns through dividends, profit distributions, and equity appreciation from these strategic investments.

Product overview

Pierer Industrie AG is a European industrial holding group (not a single unified product) with strategic investments in five global market leaders across automotive, aerospace, and electronics sectors. The portfolio consists of: Pankl Racing Systems (high-tech mechanical systems for racing and aerospace), Leoni AG (energy and data management/wiring systems), Rosenbauer (firefighting technology and disaster protection), SHW AG (automotive pumps, brake discs, powder metallurgy), and Abatec GmbH (electronic control units and IoT electronics). Each operates as a distinct business unit with its own products and markets.

Differentiator

Problem solved

Functional benefit

Products and services

  • Pankl Racing Systems
  • Leoni AG
  • Rosenbauer International AG
  • SHW AG
  • Abatec GmbH

Companies that use Pierer Industrie

Customer profile

Segments1 record

Ideal customer profiles1 record

Pierer Industrie technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Pierer Industrie partnerships and signals

Strategic signal

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Pierer Industrie competitors and assessment

Company assessment

Direct peers

  • Mutares SE & Co. KGaA: Frankfurt-listed industrial holding focused on acquiring and restructuring underperforming subsidiaries of larger corporations across automotive, industrial, and engineering sectors. Closely comparable to Pierer Industrie AG given its similar portfolio-company operating model and active restructuring mandate, though operating on a faster turnover cycle.
  • Gesco AG: Wuppertal-based industrial holding company that acquires and develops medium-sized industrial Mittelstand companies in Germany, including automotive suppliers and engineering firms. Comparable to Pierer Industrie AG's structure as a holding for German industrial Mittelstand stakes, though focused more on operational buy-and-build than restructuring.
  • Deutsche Beteiligungs AG: Frankfurt-listed private equity and industrial holding company that invests in German Mittelstand companies across industrial sectors. Comparable to Pierer Industrie AG as a DACH-focused investment holding with exposure to industrial and automotive-adjacent businesses, though structured as a fund manager alongside direct investments.
  • Aurelius Equity Opportunities SE & Co. KGaA: Munich-listed special situations investor that acquires corporate carve-outs and turnaround situations, often with an industrial focus. Comparable to Pierer Industrie AG in operating diversified industrial portfolios and executing restructuring plays, though typically at smaller scale and with shorter holding periods.
  • Rosenbauer International AG: Austrian world-leading manufacturer of firefighting vehicles, extinguishing systems, and fire-protection equipment, in which Pierer Industrie AG holds a minority stake via consortium vehicle Robau Beteiligungsverwaltung GmbH. Operating subsidiary in Pierer's portfolio and direct comparable on industrial niche-leadership profile.
  • Leoni AG: Nuremberg-based provider of energy and data management cables and wiring systems to the automotive industry, in which Pierer Industrie AG retains a 49.9% stake following the 2025 sale of majority control to Luxshare-ICT. Most directly comparable operating asset in Pierer's portfolio and historically the largest revenue contributor before partial divestment.
  • INDUS Holding AG: German mid-market industrial holding company that acquires and develops Mittelstand industrial companies across automotive, engineering, and infrastructure. Comparable to Pierer Industrie AG in being a privately-controlled industrial holding focused on acquiring stakes in industrial Mittelstand champions, though typically operating on a longer-hold buy-and-build model rather than turnaround.

Others

  • PIERER Mobility AG: Austrian motorcycle manufacturer (KTM, Husqvarna, GASGAS) controlled by Stefan Pierer through overlapping holding structures and sharing key management with Pierer Industrie AG. Related-party comparable rather than direct peer — relevant for understanding Stefan Pierer's broader industrial ecosystem and shared leadership bench.

Broad incumbents

  • Schaeffler AG: Large German automotive and industrial supplier producing powertrain and chassis components for OEMs. Comparable to Pierer's automotive supplier exposure via SHW AG and Pankl Racing Systems, though operating at vastly larger scale as a publicly listed OEM-direct supplier rather than a holding.
  • Continental AG: Major German automotive supplier with broad exposure to automotive electronics, brake systems, and powertrain components that overlaps with SHW AG's automotive pumps/brake discs business and Abatec's electronic controls. Not a holding peer but a relevant comparable given portfolio-company end-market overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

Pierer Industrie social profiles

Digital presence

Pierer Industrie financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Pierer Industrie leadership team

Management profile

Number of profiles

Profiles3 records

Pierer Industrie subsidiaries and ownership

Company hierarchy

Subsidiaries10 records

Pierer Industrie funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Pierer Industrie M&A and investment

M&A and investment

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pierer Industrie

What does Pierer Industrie do?

Pierer Industrie AG is a European industrial holding company that manages strategic participations in global market leaders across the Automotive, Aerospace, and Electronics sectors. Its portfolio includes Pankl Racing Systems (high-tech mechanical systems for racing and aerospace), Leoni AG (energy and data management/wiring systems), Rosenbauer International (firefighting technology), SHW AG (automotive pumps and brake discs), and Abatec GmbH (electronic control units and IoT). The holding generates returns through dividends, profit distributions, and equity appreciation from these strategic investments.

Is Pierer Industrie a public or private company?

Pierer Industrie is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Pierer Industrie founded?

Pierer Industrie was founded in -1.

Where is Pierer Industrie based?

Pierer Industrie is headquartered in Wels, Austria, in the Europe region.

How does Pierer Industrie make money?

One revenue line is on record: dividend and equity participation income.

Who are Pierer Industrie's main competitors?

Direct peers on record are Mutares SE & Co. KGaA, Gesco AG, Deutsche Beteiligungs AG, Aurelius Equity Opportunities SE & Co. KGaA, Rosenbauer International AG, Leoni AG and INDUS Holding AG. PIERER Mobility AG is listed as an others. Broad incumbents are Schaeffler AG and Continental AG.

Does Pierer Industrie have an API?

No public API is recorded for Pierer Industrie.

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Live signals
FinanzNachrichten.dePierer Industrie dreht auf: tilgt vorzeitig Anleihen und SchuldscheindarlehenPierer Industrie AG has completed the early full repayment of all bonds and promissory notes regulated under its restructuring procedure (ReO), paying approximately 247.5 million EUR plus accrued interest to creditors. The successful completion of this repayment marks a significant milestone in the company's financial restructuring process. No forward-looking statements or broader context were provided in the article.FinanzNachrichten.dePTA-News: Pierer Industrie AG: Erfolgreicher Abschluss der vorzeitigen Rückzahlung von Anleihen und Schuldscheindarlehen iHv EUR 247,5 Mio zzgl ZinsenPierer Industrie AG successfully completed the early repayment of all outstanding bonds and promissory notes totaling EUR 247.5 million plus approximately EUR 2 million in accrued interest on August 3, 2026. The company had already repaid EUR 232.4 million prior to this final payment of EUR 15.1 million, which was originally scheduled for disbursement in two tranches on December 31, 2026 and December 31, 2027 under the approved restructuring (ReO) payment plan. The repayment was executed significantly ahead of the originally agreed maturity dates, with funds disbursed to creditors through their respective paying agents.FinanzNachrichten.dePTA-Adhoc: Pierer Industrie AG: Vorzeitige Tilgung der 100-Millionen-Euro Pierer Industrie AnleihePierer Industrie AG has made an early repayment of its 100-million-euro bond, which was listed on the Vienna Stock Exchange, and completed the full repayment today, leading to the delisting of the bond.