St James Bay Golf Resort

What St James Bay Golf Resort does

St James Bay Golf & Pickleball Resort operates a 234-acre integrated resort on Florida's Forgotten Coast in Carrabelle, Florida. Founded in 2003 with the golf course opening in 2004, the company runs an 18-hole par-72 championship golf course designed by Robert Walker and certified since 2004 as an Audubon Signature Sanctuary — positioned as one of only a few such courses on the Florida Panhandle — alongside eight purpose-built pickleball courts overlooking a freshwater lake, two pools, a 24-hour fitness center, the Crooked River Grill full-service restaurant, an outdoor Beer Garden, and event venues accommodating 12 to 300 guests. Lodging inventory consists of 600-sq-ft Clubhouse Villas (Standard, Deluxe, Supreme) and 1,550–1,800 sq ft two- and three-bedroom Residence Condominiums with full kitchens and in-suite laundry. The core technology/operational stack is third-party SaaS: WebRez Pro for lodging reservations, Club Prophet for tee-time booking, OpenTable for dining, and an unnamed email marketing platform; no proprietary AI/ML systems or developer-facing APIs are disclosed (api_exists=false).

The revenue model is a hybrid of subscription/recurring and transactional streams. Recurring: annual golf memberships ($3,950 Single, $5,500 Family) and seasonal 4-month memberships ($2,700/$3,850), plus non-refundable initiation fees ($4,000-$8,000), and social memberships from $450 (4-month Single) to $1,800 (Family Annual) with Under-35 discounted tiers. Transactional: nightly/weekly/monthly lodging, public tee-time green fees with cart fees, full-service F&B at the restaurant and Beer Garden, spa services (Swedish, deep tissue, couples, sport recovery), fishing-charter referral fees via C-Quarters Marina, and event/wedding services with catering through Crooked River Grill. Go-to-market is direct-to-consumer via the resort's own website booking portals, phone reservations at (850) 697-9606, and event inquiry forms, supported by a Best Rate Guarantee to divert bookings from OTAs. Marketing is content-led — blog (Forgotten Coast guides, golfer's guides, Carrabelle event calendars), SEO targeting Florida Panhandle golf/pickleball resort queries, organic social, and earned media via Travel+Leisure (Exploring America series) — with events (tournaments, BOGO days, live music Fridays) providing mid-funnel demand.

Customers served span golf enthusiasts, pickleball players (beginner through 3.5-4.5 tournament level), wedding couples, corporate retreat groups, multi-generational families and friend groups, and local/regional members seeking home-club amenities. The property sits on the Forgotten Coast between St. George Island and Apalachicola Bay, with proximity to multiple Panhandle attractions within 30 minutes. The company is privately held, with no disclosed parent, funding rounds, or institutional investors, and operates under Florida-governed terms with leadership consisting of General Manager Sebrina Brown (also Mayor of the City of Carrabelle) and Golf Course Superintendent Joseph Hubbard, CGCS, CEMP.

Name

St James Bay Golf Resort

Legal name

St. James Bay Golf & Pickleball Resort

Website

https://stjamesbay.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

St James Bay Golf & Pickleball Resort is a 234-acre integrated golf, pickleball, lodging, dining, and event resort on Florida's Forgotten Coast in Carrabelle, FL, serving leisure travelers, pickleball players, wedding couples, corporate groups, and member households.

Ownership category

akta.pro rank

Headquarters

HQ city

Carrabelle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Golf Tee Times and Green Fees: Publicly accessible golf course with tee time bookings. Five tee sets from 4,209 to 7,002 yards. Cart fees separate or included in packages.
2. Golf Memberships: Annual and seasonal golf memberships including Single ($3,950/year), Family ($5,500/year), and 4-Month Unlimited options. Unlimited cart add-on available ($1,000-$1,600/year). Initiation fees separate.
3. Social Memberships: Access to pickleball courts, pool, fitness center, dining privileges without golf. Range from $450 (4-month Single) to $1,800 (Family Annual). Under-35 discounted tiers available.
4. Lodging - Condos: Two and three-bedroom residential-style vacation rentals overlooking holes 14, 17, and 18. 1,550-1,800 sq ft units with full kitchens, in-suite laundry, balconies. Sleeps up to 6 per unit. Available nightly, weekly, or monthly.
5. Lodging - Villas: 600 sq ft clubhouse villas adjacent to Pro Shop. Standard, Deluxe (golf view), and Supreme (full kitchen) tiers. Sleeps up to 3. Steps from clubhouse and driving range.
6. Dining - Crooked River Grill: Full-service restaurant open seven days a week for breakfast, lunch, and dinner. Southern-coastal cuisine featuring Gulf seafood. Full bar plus outdoor Beer Garden with live music on Fridays.
7. Event Hosting - Weddings and Private Events: Venue rental for weddings (up to 300 guests), corporate retreats, family reunions. Catering through Crooked River Grill. Includes Fountain Room (2,000 sq ft, 100 guests), Beer Garden (5,000 sq ft, 200), tented outdoor (15,000 sq ft, 300), Board Room (200 sq ft, 12).
8. Stay & Play Packages: Bundled lodging and golf packages offering up to 35% savings. Two-night and four-night options. Golf packages from $299/person, pickleball from $199/person. Includes lodging, tee times, and resort amenities.
9. Spa Services: On-site spa and massage services including Swedish, Deep Tissue, Couples Massage, and Sport Recovery Massage. Available at clubhouse or in-villa.
10. Fishing Charters (Partner Referral): Referral partnership with C-Quarters Marina for half-day and full-day fishing charters. St. James Bay receives referral fees for bookings made through the resort.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

St. James Bay is an integrated golf and pickleball resort operating on a 234-acre property in Carrabelle, Florida. It sells tee times and memberships on its Audubon Signature Sanctuary 18-hole golf course, open play and instruction on eight dedicated pickleball courts, overnight lodging in 2-3 bedroom condominiums and clubhouse villas, full-service dining at the Crooked River Grill and Beer Garden, on-site spa services, fishing charters through a partner marina, and dedicated event and wedding venues.

Product overview

St. James Bay Golf & Pickleball Resort is a full-service golf and pickleball resort on Florida's Forgotten Coast offering a vertically integrated hospitality experience. The core products are the Audubon Signature Sanctuary golf course (par-72, 18 holes designed by Robert Walker) and eight dedicated pickleball courts. Accommodations include Residence Condominiums (2-3 bedroom vacation rentals with full kitchens) and Clubhouse Villas (compact studio units steps from the Pro Shop). On-site dining is provided through the Crooked River Grill restaurant and Beer Garden outdoor venue. Additional offerings include spa services, two resort pools, fishing charters via C-Quarters Marina, and a 24-hour fitness center. The resort operates multiple event venues (Fountain Room, Boardroom, Beer Garden, On the Greens tented area) and provides full wedding, corporate retreat, and group event services. Golf and Social memberships provide tiered access to resort amenities. Bundled Stay & Play and All-Inclusive packages combine lodging with tee times for golf vacation packages. The property spans 234 acres with 90 acres of Audubon-certified wetlands.

Differentiator

Problem solved

Functional benefit

Brands

• Crooked River Grill: On-site full-service restaurant and bar at St. James Bay, open seven days a week for breakfast, lunch, and dinner, offering Southern-coastal cuisine including Gulf seafood, steaks, and handcrafted cocktails.
• Residence Condominiums
• Clubhouse Villas
• All Florida Pickleball Tournament

Products and services

• St. James Bay Golf Course An 18-hole, par-72 championship golf course designed by Robert Walker in collaboration with the Audubon Society's Signature Sanctuary program, spanning 90 acres of wetlands, marshes, and pine forest on Florida's Forgotten Coast, with five sets of tees from 4,209 to 7,002 yards and Audubon Signature Sanctuary certification held since 2004. Open to the public for tee-time play.
• Pickleball Courts Eight brand-new purpose-built pickleball courts overlooking a freshwater lake with a full-size viewing deck and social area, offering open play for resort guests and the public, on-site instruction, weekly clinics for all skill levels, and the All Florida Pickleball Tournament.
• Residence Condominiums Spacious two- and three-bedroom vacation rental condos (1,550-1,800 sq ft) with full kitchens, in-suite laundry, private balconies overlooking holes 14, 17, and 18, and access to a private condo-exclusive pool, sleeping up to six guests per unit.
• Clubhouse Villas Compact 600-square-foot villas adjacent to the clubhouse and Pro Shop, available in Standard, Deluxe (golf view), and Supreme (full kitchen) tiers, sleeping up to three guests with steps to the driving range and course.
• Crooked River Grill Full-service Southern-coastal restaurant at the clubhouse serving breakfast, lunch, and dinner seven days a week with fresh Gulf seafood, steaks, and handcrafted cocktails, plus a full bar and live music on Friday evenings.
• Beer Garden Open-air outdoor venue just outside the Crooked River Grill featuring local craft beers, cocktails, fire pits, cornhole, and live music on weekends, accommodating up to 200 guests as a casual hangout for resort guests and the public.
• Spa Services On-site spa and massage services including Swedish, deep tissue, couples, and sport recovery massages, available at the clubhouse or in-villa anywhere on the resort property.
• Resort Pools Two swimming pools available on property: a resort pool open to all guests with poolside beverage service, and a private condo-exclusive pool for condo guests only, both operating from 8 am to dusk.
• Fishing Charters Fishing charters on Florida's Forgotten Coast delivered through preferred partner C-Quarters Marina, offering half-day (4-hour) and full-day (8-hour) inshore and offshore trips targeting red snapper, grouper, redfish, tarpon, and more, for which St. James Bay receives referral fees.
• Event Venues Multiple indoor and outdoor event spaces including the Fountain Room (2,000 sq ft, up to 100 guests), Private Boardroom (200 sq ft, up to 12), Beer Garden (5,000 sq ft, up to 200), On the Greens tented area (15,000 sq ft, up to 300), and The Gazebo for intimate ceremonies.
• Wedding Services Full-service wedding venue and planning services including outdoor ceremonies under a majestic oak, indoor ceremonies in the Fountain Room, tented receptions for up to 300 guests, on-site catering through Crooked River Grill, room blocks at condos and villas, and wedding-weekend coordination.
• Corporate Retreat & Group Events Corporate retreat packages bundling venue space, AV equipment, catering, lodging, and team-building activities such as golf scrambles, pickleball mixers, and fishing, handling groups from 12 to 300 guests for multi-day events.
• Golf Membership Annual and seasonal golf memberships offering unlimited play on the Audubon Signature Sanctuary course, use of pickleball courts, pool, fitness center, priority dining reservations, members-only events, and reciprocal privileges at partner clubs; annual dues range from $3,950 (Single) to $5,500 (Family), with seasonal and unlimited-cart add-on options.
• Social Membership Membership tier providing access to pickleball courts, resort pool, 24-hour fitness center, priority dining, and members-only social and dining events without golf playing privileges; annual dues range from $450 (4-month Single) to $1,800 (Family Annual), with Under-35 discounted tiers available.
• Unlimited Stay & Play Package Bundled golf vacation package combining condo or villa lodging with unlimited tee times and cart fees, designed for golfers who want maximum play flexibility during their stay.
• All-Inclusive Golf Package Comprehensive stay-and-play package including unlimited golf, full-service dining, and premium amenities all bundled into one price for a no-planning-required golf getaway.
• Romance Getaway Package Peaceful retreat designed for couples featuring accommodations and amenities focused on relaxation and connection in a quiet coastal setting.
• Family Getaway Package Extended stay package designed for families with spacious accommodations, access to pools, pickleball courts, and area attractions for a relaxing family vacation.
• Wedding & Celebration Package All-inclusive celebration package for weddings and special events bundling venue, catering, accommodations, and coordination services tailored to the couple's vision.
• Corporate Retreat & Golf Package Business retreat package combining meeting space, lodging, golf, and resort amenities designed for team-building and productive corporate events.
• Ultimate Group Getaway Package Group-oriented package targeting golf trips, bachelor and bachelorette weekends, and other multi-friend getaways centered on the resort's lodging, golf, pickleball, dining, and Beer Garden amenities.

Quantifiable outcome

• Save up to 35% on bundled stay-and-play packages
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

One partnership is on record.

• C-Quarters MarinacoreStrategic or Co-development PartnerC-Quarters Marina is the preferred fishing charter partner of St. James Bay Golf Resort. They handle half-day and full-day inshore and offshore fishing charters from Carrabelle. St. James Bay recommends booking directly with C-Quarters for the best access to knowledgeable captains and top-tier charter options. C-Quarters provides fishing equipment, licensing, and experienced captains for guests seeking offshore fishing experiences.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Omni Amelia Island Resort:
• PGA National Resort: PGA National in Palm Beach Gardens, FL, is a flagship multi-course golf resort with extensive lodging, spa, dining, and event facilities. It is a larger incumbent competitor in the Florida luxury golf destination category and competes for tournaments, corporate retreats, and wedding bookings.

Direct peers

• Streamsong Resort: Streamsong is a luxury destination golf resort in central Florida with multiple championship courses, lodging, dining, and spa. It is the closest direct competitor to St. James Bay within the Florida luxury golf resort category, competing for destination golfers and wedding/event bookings.
• Innisbrook Golf Resort: Innisbrook, a Salamander Resort near Palm Harbor, FL, is a multi-course golf destination resort with condominiums, dining, pools, and event venues. It directly competes for Florida destination golf vacations, group events, and wedding bookings with St. James Bay.

Regional players

• Sandestin Golf and Beach Resort: Sandestin is a large resort on Florida's Emerald Coast (Destin/Miramar Beach area) with multiple golf courses, condominiums, hotels, dining, and event venues. It is a regional competitor in the Florida Panhandle luxury resort space, drawing a similar drive-to and destination customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/st-james-bay-golf-club

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St James Bay Golf Resort