Bakson Group
Bakson Group is a privately held, founder-owned Indian homeopathic healthcare conglomerate founded in 1973, operating OTC homeopathic medicines, herbal personal care (Sunny Herbals), nutritional supplements, veterinary remedies, a BHMS medical college, and a multispeciality hospital, selling primarily D2C via its own e-commerce platform to Indian consumers across age groups.
- Company typePrivate
- Founded1973
- HeadquartersNew Delhi, India
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Bakson Group firmographics
Firmographics- Name
- Bakson Group
- Legal name
- Buy Bakson
- Website
- https://buybakson.com
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bakson Group is a privately held, founder-owned Indian homeopathic healthcare conglomerate founded in 1973, operating OTC homeopathic medicines, herbal personal care (Sunny Herbals), nutritional supplements, veterinary remedies, a BHMS medical college, and a multispeciality hospital, selling primarily D2C via its own e-commerce platform to Indian consumers across age groups.
- Ownership category
- akta.pro rank
Bakson Group industry classification
Industry- Product category
- Homeopathic Healthcare Products
- NAICS
- Pharmaceutical Preparation Manufacturing (325412)
- SIC
- Pharmaceutical Preparations (2834)
- akta.pro primary industry
- Cold, Flu, Cough & Allergy Remedies (Decongestants, Antihistamines, Cough Syrups, Lozenges) (CRADAMAD)
- akta.pro secondary industries
- Allergy, Sinus & Respiratory (Non-Asthma) (HLAIADAC), Women’s Health (OTC Gynecologic) (HLAIADAJ), Animal Health OTC Retail (Parasite Control, Basic Care) (HLAMAIAJ)
Keywords
Where Bakson Group is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Bakson Group business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- OTC Homeopathic Medicines: Sale of homeopathic medicines directly to consumers through e-commerce platform. Products include drops, tablets, syrups, ointments, mother tinctures, globules, and combination kits for various health conditions. Revenue generated through one-time product purchases with prices ranging from Rs. 61 to Rs. 6,000.
- Nutritional Supplements: Sale of health supplements including Vitamin D Plus, B12 Plus, Nail & Hair Aid, and Withania Coagulans. Developed to bridge nutritional gaps with essential vitamins, minerals, trace elements, and natural extracts.
- Personal Care Products (Sunny Herbals): Herbal personal care range including skin, hair, and personal care products. First homeopathic shampoo launched in early 1980s. Products free from parabens, sulfates, and harsh chemicals.
- Healthcare Services: Revenue from Bakson's Multispeciality Hospital offering integrated healthcare combining conventional allopathic treatments with homeopathy. Includes outpatient services, emergency care, surgery, and clinical training.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual OTC Products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Bakson Group product offering
Product offeringCore offering
Bakson Group manufactures and sells homeopathic medicines and OTC formulations (drops, tablets, syrups, ointments, globules, mother tinctures, and combination kits) for acute, chronic, and lifestyle disorders. It also offers herbal personal care, nutritional supplements, veterinary homeopathy, and operates a homeopathic medical college and a multispeciality hospital.
Differentiator
Problem solved
Functional benefit
Brands
- Sunny Herbals: Personal care range blending herbal wisdom with homeopathic science, including skin, hair, and personal care products free from parabens, sulfates, and harsh chemicals.
- Bakson Supplement
- Bakson Veterinary
- Hair Reviver
Products and services
- Dr. Bakshi's Bakson's Homoeopathy India's leading homeopathy brand offering a wide spectrum of homeopathic medicines and OTC formulations for acute, chronic, and lifestyle-related disorders, providing safe, effective, and side-effect-free healthcare solutions.
- Sunny Herbals Personal care range blending herbal wisdom with homeopathic science, including India's first homeopathic shampoo. Offers skin, hair, and personal care products free from parabens, sulfates, and harsh chemicals.
- Bakson Supplement Modern wellness initiative providing nutritional supplements with essential vitamins, minerals, trace elements, and natural extracts to bridge nutritional gaps, boosting immunity, energy, bone health, and digestion.
- Bakson Veterinary Veterinary care brand offering safe, holistic homeopathic treatment options for pets and livestock, addressing ticks, fleas, digestive issues, skin allergies, behavioral troubles, and post-surgical recovery.
- Bakson Homoeopathic Medical College & Hospital Premier educational institution for homeopathy education, affiliated with reputed universities and approved by the Central Council of Homoeopathy. Offers BHMS degree with clinical training.
- Bakson's Multispeciality Hospital Multispeciality hospital combining modern medicine with homeopathy, equipped with modular operation theatre, advanced ICU, NICU, and modern labor room, integrating conventional allopathic treatments with homeopathy.
- Hair Reviver 2.0 Hair care and regrowth treatment upgraded with Amla and Bhringraj, supporting hair fall reduction, healthy hair growth, managing premature greying, and improving scalp health.
- B22 Drops (Sinus & Nasal Polyps) Homeopathic drops for sinus and nasal polyps relief.
- B33 Drops (Cough & Cold) Homeopathic drops for cough and cold relief.
- B49 Drops (Astha) Homeopathic drops for asthma relief.
- Throat Aid Tablets Homeopathic tablets for throat aid and relief.
- Aller Aid Tablets Homeopathic tablets for allergy relief.
- Tonsil Aid Tablets Homeopathic tablets for tonsil support.
- Rheum Aid Tablets Homeopathic tablets for rheumatic conditions relief.
- Cineraria Euphrasia Eye Drops Homeopathic eye drops for eye care.
- Cineraria Maritima Eye Drops Homeopathic eye drops for eye care, also available in alcohol-free variant.
- Dr. Bakshi's Flower Remedies Range of Bach-style flower remedies including Cherry Plum, Aspen, Mimulus, and others for emotional well-being.
- Bakson Dengue Kit Combo kit for dengue fever management.
- Bakson Rheum Aid Kit Combo kit for rheumatic condition management.
- Common Cold and Cough Kit Combo kit for common cold and cough relief.
- PCOD (PMOS) Kit Combo kit for Polycystic Ovarian Disease management.
- Vitamin D Plus Nutritional supplement tablets for vitamin D supplementation.
- B12 Plus Tablet Nutritional supplement tablets for vitamin B12 supplementation.
- Nail & Hair Aid Nutritional supplement tablets for nail and hair health.
- Astha Aid Syrup (Sugar Free) Sugar-free homeopathic syrup for asthma relief.
- Gastro Aid Tablets Homeopathic tablets for gastrointestinal support.
- Dige Aid Syrup Homeopathic syrup for digestive aid, available in regular and sugar-free variants.
- Medicated Globules Medicated globules for various conditions including acidity, asthma, colic, cough and cold, dandruff, headache, immunity, influenza, IBS, sinusitis, and more.
- Mother Tinctures Range of homeopathic mother tinctures including Arnica Montana, Chelidonium Majus, Thuja Occidentalis, Phytolacca Berry, and others.
- Nasal Aid Spray Nasal spray for nasal relief.
- Mullein Oil Homeopathic oil for ear care.
Quantifiable outcome
- 52+ years of trusted healthcare
- +2 more outcomes
Companies that use Bakson Group
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Bakson Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Bakson Group partnerships and signals
Strategic signalScale indicators4 records
Bakson Group competitors and assessment
Company assessmentDirect peers
- SBL (SBL Pvt Ltd): One of India's largest homeopathic pharmaceutical manufacturers, offering dilutions, mother tinctures, biochemic tablets, and OTC specialty formulations across the same therapeutic categories as Bakson (respiratory, dermatology, women's health, lifestyle). SBL is the closest direct competitor to Bakson's core OTC homeopathy business in India.
- Medisynth Chemicals & Pharmaceuticals: Indian homeopathic medicine manufacturer with a comparable portfolio of dilutions, mother tinctures, specialty drops and combination remedies. Medisynth competes head-on with Bakson in the Indian homeopathic OTC channel and shares a similar D2C + practitioner distribution model.
- Dr. Reckeweg India: Indian arm of German homeopathic brand Dr. Reckeweg, offering combination homeopathic medicines and specialty drops targeted at lifestyle and chronic conditions. Directly comparable to Bakson's B Drops range and broader OTC homeopathy positioning.
- Willmar Schwabe India: Indian subsidiary of German homeopathic manufacturer Schwabe, producing dilutions, mother tinctures and biochemic salts. Competes with Bakson across classical homeopathy SKUs and OTC formulations in the Indian market.
- Wheezal Homoeopathic Pharma: Indian homeopathic manufacturer with a broad range of dilutions, mother tinctures, specialty drops and combination remedies. Closely matches Bakson's portfolio breadth and OTC category mix in respiratory, digestive and lifestyle conditions.
- Allen Healthcare & Research: Indian homeopathic producer offering a wide range of dilutions, mother tinctures and biochemic products alongside specialty OTC formulations. Directly comparable to Bakson in product mix and Indian distribution approach.
Broad incumbents
- Baidyanath: One of India's largest and oldest Ayurvedic and traditional medicine companies, with a much broader OTC portfolio spanning classical Ayurvedic medicines, personal care and wellness. A larger incumbent competing with Bakson across overlapping OTC and personal care categories.
- Dabur India: Large Indian FMCG company with deep presence in Ayurvedic OTC (Dabur Honitus, Hajmola) and personal care. Represents the scaled, well-funded incumbent that Bakson's OTC and Sunny Herbals brands compete against on shelf and in advertising.
- Himalaya Wellness: Major Indian herbal healthcare and personal care company with overlapping categories in dermatology, hair care and OTC wellness. Sunny Herbals and Bakson Supplement compete most directly with Himalaya's herbal ranges.
- Patanjali Ayurved: Large, fast-growing Indian Ayurvedic FMCG brand with broad OTC, personal care and supplement portfolios. Represents the well-capitalised modern-AYUSH competitor that has reshaped the categories in which Bakson operates.
Market position
Customer concentration
Bakson Group social profiles
Digital presenceBakson Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bakson Group leadership team
Management profileNumber of profiles
Profiles2 records
Bakson Group subsidiaries and ownership
Company hierarchySubsidiaries6 records
Bakson Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bakson Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bakson Group
What does Bakson Group do?
Bakson Group manufactures and sells homeopathic medicines and OTC formulations (drops, tablets, syrups, ointments, globules, mother tinctures, and combination kits) for acute, chronic, and lifestyle disorders. It also offers herbal personal care, nutritional supplements, veterinary homeopathy, and operates a homeopathic medical college and a multispeciality hospital.
Is Bakson Group a public or private company?
Bakson Group is a private company. It is classified as family owned and is currently operating.
When was Bakson Group founded?
Bakson Group was founded in 1973. It employs 51 to 100 people.
Where is Bakson Group based?
Bakson Group is headquartered in New Delhi, India, in the Asia region.
How does Bakson Group make money?
Four revenue lines are on record. OTC Homeopathic Medicines are the primary driver. The others are nutritional Supplements, personal Care Products (Sunny Herbals) and healthcare Services.
Who are Bakson Group's main competitors?
Direct peers on record are SBL (SBL Pvt Ltd), Medisynth Chemicals & Pharmaceuticals, Dr. Reckeweg India, Willmar Schwabe India, Wheezal Homoeopathic Pharma and Allen Healthcare & Research. Broad incumbents are Baidyanath, Dabur India, Himalaya Wellness and Patanjali Ayurved.
Does Bakson Group have an API?
No public API is recorded for Bakson Group.
What industry is Bakson Group in?
Bakson Group's product category is Homeopathic Healthcare Products. Its primary akta.pro industry code is CRADAMAD, Cold, Flu, Cough & Allergy Remedies (Decongestants, Antihistamines, Cough Syrups, Lozenges), with a secondary code of HLAIADAC, Allergy, Sinus & Respiratory (Non-Asthma). Its NAICS code is 325412 and its SIC code is 2834.