MANARA
MANARA is a Japanese DTC beauty and personal care brand operated by Rank Up Co., Ltd. since 2005, selling proprietary skincare, supplements, compression apparel, and personal care products to Japanese consumers via its manara.jp e-commerce platform, subscription model, and Ginza showroom.
- Company typePrivate
- Founded2005
- HeadquartersTokyo, Japan
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What MANARA does
MANARA is the DTC beauty and personal care brand operated by Rank Up Co., Ltd. (株式会社ランクアップ), a privately held Japanese company founded on June 10, 2005 and headquartered in the Ginza district of Tokyo. The company develops, manufactures, and sells cosmetics, health supplements, compression apparel, and personal care products primarily through its owned e-commerce platform manara.jp, with supporting distribution via phone orders, authorized retail stores, and a physical Beauty Room/Showroom in Ginza for in-person skin diagnostics and beauty counseling.
The product portfolio spans core skincare (Hot Cleansing Gel, Tsurina Wash enzyme cleanser, medicinal night hand serum, all-in-one moisturizers), makeup, hair care, body care, health supplements (Beauty Power with patented whole fermentation method combining placenta and garlic; Rivend diet support), oral care, compression apparel (stockings, tights, leggings, socks, girdles), and UV protection gear. Proprietary technologies include a granulation mechanism that encapsulates enzyme, charcoal, and clay particles in protective oil to dissolve on contact with water; a Heat-Lock overnight formulation that forms an oil membrane at body temperature; and medical-grade compression knitting using German Merz Company equipment (which produces 70-80% of global medical compression stockings). Two sub-brands address adjacent segments: ACNAL for acne-prone skin and R_homme for men's skincare.
Revenue is generated through a subscription model (定期便) offering a 20% recurring discount and free shipping, alongside one-time purchases, phone orders, and physical showroom sales. The primary customer base is Japanese women aged 30-50+ seeking solutions for aging-related skin concerns (pores, wrinkles, spots, dryness, dullness), with product navigation organized by skin concern. Pricing spans ¥275 to ¥10,780, with bundle discounts and free shipping above ¥5,500. Multiple product launches in 2025 (compression short stockings, hair care oil milk, medicated foot deodorant powder) and recent Japanese General Medical Device Certifications for compression products indicate continued investment in category expansion. Two compression products are registered as general medical devices, and two supplements hold Nutritional Functional Food certification. The company is currently private with no disclosed funding rounds.
MANARA firmographics
Firmographics- Name
- MANARA
- Legal name
- 株式会社ランクアップ
- Website
- https://manara.jp
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- MANARA is a Japanese DTC beauty and personal care brand operated by Rank Up Co., Ltd. since 2005, selling proprietary skincare, supplements, compression apparel, and personal care products to Japanese consumers via its manara.jp e-commerce platform, subscription model, and Ginza showroom.
- Ownership category
- akta.pro rank
Where MANARA is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
MANARA business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations
Revenue model
- Cosmetics Direct Sales (定期便含む): Primary revenue stream from direct-to-consumer sales of skincare, makeup, hair care, and body care products through manara.jp. The subscription model (定期便) provides 20% recurring discount and free shipping, generating predictable subscription revenue. One-time purchases also available at regular prices.
- Health Supplements: Sales of health foods including ビューティパワー (beauty supplement with placenta and garlic) and リバエンド (diet support supplement), both sold as one-time purchases and subscription options.
- Apparel and Accessories: Sales of compression wear (着圧美脚シリーズ), shapewear (骨盤サポートガードル), UV protection apparel, and household items like laundry detergent.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Regular One-Time Purchase |
| Subscription | Monthly | Subscription Plan (定期便) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
MANARA product offering
Product offeringCore offering
MANARA is a Japanese cosmetics brand that develops, manufactures, and sells skincare, makeup, hair care, body care, health supplements, oral care products, and apparel directly to consumers through its own e-commerce channels. The company operates a subscription pricing model offering a 20% discount on recurring orders, and extends its portfolio through niche sub-brands including ACNAL (targeting acne-prone skin) and R_homme (men's skincare).
Product overview
MANARA is a Japanese cosmetics company operated by Rank Up Co., Ltd., offering a comprehensive beauty portfolio centered on skincare with expanding categories including makeup, hair care, body care, health supplements, oral care, apparel, and daily necessities. The core product line centers on skincare addressing skin concerns such as pores, dryness, wrinkles, whitening, spots, dullness, and rough skin texture. Major products include the Hot Cleansing Gel series for deep pore cleansing, medicinal hand serums for anti-aging hand care, and enzyme wash products (Tsurina Wash and R'homme Tsubu Wash) for exfoliation. The company has developed a successful compression apparel line (compression stockings, tights, leggings, socks, and girdle) made using German Merz medical-grade knitting machines. Sub-brands include ACNAL for acne-prone skin and R'homme for men's skincare. Health supplements include Beauty Power (placenta/garlic) and Rivend (diet support). Products are primarily sold through direct mail order with a subscription service offering 20% discount and free shipping. The company also operates physical beauty consultation rooms and online beauty counseling services.
Differentiator
Problem solved
Functional benefit
Brands
- アクナル (ACNAL): 姉妹ブランド。にきび肌のためのスキンケアブランド。朝も夜も洗うにきび肌のためのクレンジング・化粧水・保湿、美容液・日やけ止め・メイク等产品を展開。
- アールオム (R_homme)
Products and services
- MANARA Skincare Core facial skincare product line developed and sold under the MANARA brand for Japanese consumers seeking Made-in-Japan skincare, including products that leverage proprietary granulation and Heat-Lock formulation technologies.
- MANARA Makeup Makeup product range sold under the MANARA brand for daily color-cosmetic use by Japanese consumers.
- MANARA Hair Care Hair care products sold under the MANARA brand for Japanese consumers' daily hair care routines.
- MANARA Body Care Body care products (lotions, creams, washes, etc.) sold under the MANARA brand for full-body personal care use.
- MANARA Health Supplements Health supplement products sold under the MANARA brand, extending the personal-care portfolio into ingestible wellness for consumers.
- MANARA Oral Care Oral care products (toothpaste, mouth care, etc.) sold under the MANARA brand for daily oral hygiene.
- ACNAL Sub-brand offering skincare products specifically formulated for acne-prone skin, sold through MANARA's e-commerce channel.
- R_homme Sub-brand offering skincare products designed for men, sold through MANARA's e-commerce channel.
- MANARA Apparel Apparel products (including compression garments produced in partnership with Germany's Merz) sold under the MANARA brand.
- MANARA Subscription Program Subscription-based purchase program in which consumers receive a 20% discount on recurring orders of MANARA products through the company's direct-to-consumer e-commerce site.
Companies that use MANARA
Customer profileSegments3 records
Ideal customer profiles2 records
MANARA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
MANARA partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- German Merz Company (ドイツ メルツ社)coreMANARA sources medical-grade compression knitting machines from Germany's Merz Company, which manufactures 70-80% of medical compression stockings globally. This rare equipment enables MANARA's compression apparel (着圧美脚 series) with precise pressure gradation and shaping functions not achievable with standard manufacturing equipment.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
MANARA competitors and assessment
Company assessmentDirect peers
- FANCL: Japanese direct-to-consumer skincare and supplements company with a similar subscription-based mail-order model. Highly comparable to MANARA in DTC mechanics, female-skewing customer base, and product mix spanning skincare, supplements, and inner beauty.
- Dr.Ci:Labo: Japanese DTC premium skincare brand founded by a dermatologist, sold via mail order and TV shopping. Directly comparable to MANARA in DTC premium skincare positioning and focus on functional ingredients addressing specific skin concerns.
- DUO: Japanese DTC skincare brand built around cleansing and pore care. Closely comparable to MANARA's Hot Cleansing Gel and Tsurina Wash hero SKUs, with similar target customer (pore-conscious women) and Japanese mail-order GTM.
- Coyori: Japanese DTC skincare brand targeting anti-aging and natural-ingredient positioning. Comparable to MANARA in its premium-skincare subscription DTC model and its focus on Japanese women 40+ seeking traditional/Japanese-style beauty solutions.
- Mizon: Korean DTC beauty brand with broad skincare line sold through e-commerce. Comparable to MANARA as a mid-sized DTC beauty brand with proprietary formulations, multi-category portfolio, and direct customer relationship model.
Broad incumbents
- Pola Orbis Holdings: Major Japanese premium beauty group encompassing Pola, Orbis, H2O Plus, and Three. Comparable to MANARA as a Japanese premium skincare operator with multi-brand portfolio and direct-sales/consultative retail channels.
- Shiseido: Largest Japanese cosmetics company with premium skincare (SHISEIDO, ELIXIR, Hada Labo) and global brand portfolio. Comparable to MANARA as the dominant Japanese beauty incumbent competing for the same 30s-50s female demographic.
- Kao Corporation: Japanese personal-care and cosmetics conglomerate with brands like Curel, est, and Atrix. Comparable to MANARA as a Japanese mass-premium skincare competitor with overlapping hand/body care and beauty-bar categories.
- Kosé Corporation: Japanese cosmetics company behind Decorté, Sekkisei, and Fasio. Comparable to MANARA in its Japanese premium skincare positioning, broad portfolio across skincare and makeup, and reliance on department store and DTC channels.
- Albion: Japanese premium skincare company with a strong cosmeceutical reputation (e.g., Skin Conditioner). Comparable to MANARA as a Japanese premium skincare specialist with multi-step regimen products and loyal Japanese female customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
MANARA social profiles
Digital presenceMANARA compliance and trust
Trust signalCompliance4 records
MANARA financial estimates
Financial estimateRevenue estimate
Valuation estimate
MANARA leadership team
Management profileNumber of profiles
Profiles1 record
MANARA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MANARA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MANARA
What does MANARA do?
MANARA is a Japanese cosmetics brand that develops, manufactures, and sells skincare, makeup, hair care, body care, health supplements, oral care products, and apparel directly to consumers through its own e-commerce channels. The company operates a subscription pricing model offering a 20% discount on recurring orders, and extends its portfolio through niche sub-brands including ACNAL (targeting acne-prone skin) and R_homme (men's skincare).
Is MANARA a public or private company?
MANARA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MANARA founded?
MANARA was founded in 2005. It employs 1,001 to 5,000 people.
Where is MANARA based?
MANARA is headquartered in Tokyo, Japan, in the Asia region.
How does MANARA make money?
Three revenue lines are on record. Cosmetics Direct Sales (定期便含む) is the primary driver. The others are health Supplements and apparel and Accessories.
Who are MANARA's main competitors?
Direct peers on record are FANCL, Dr.Ci:Labo, DUO, Coyori and Mizon. Broad incumbents are Pola Orbis Holdings, Shiseido, Kao Corporation, Kosé Corporation and Albion.
Does MANARA have an API?
No public API is recorded for MANARA.