Rengel Printing Company

What Rengel Printing Company does

Rengel Printing Company is a third-generation, family-owned commercial printing business headquartered at 1922 7th Street North in St. Cloud, Minnesota, operating continuously since its founding in 1922 by Jack Rengel and Andy Goedert with $500 of used equipment. The company offers a full-service print production stack built around two core technologies — sheetfed offset printing (anchored by a Heidelberg Speedmaster SM52 press) for high-quality full-color runs with spot color, metallic finishes, and specialty varnishes, and digital toner printing for short to medium runs with variable-data capability. Add-on capabilities include in-house design and layout, Every Door Direct Mail (EDDM)-certified direct mail and fulfillment, large-format printing, and finishing services such as binding, UV coating, and collating. In parallel, Rengel publishes official municipal newsletters for the City of St. Cloud (31,453 addresses), City of Sartell (8,595), City of Sauk Rapids (7,965), and Stearns County (68,958), creating a recurring community advertising channel.

Revenue is generated through two streams: per-project transactional pricing for commercial print buyers (digital, sheetfed, finishing, large format, and direct mail at unit prices starting around $0.17 per mail piece for non-profits at roughly half that rate) and advertising sales in the four community newsletters. The go-to-market is sales-led, with four account executives and five customer service representatives handling SMB and individual consumer acquisition, supported by a website (rengelprinting.com) with online quote requests, a myprintdesk.net file upload and order portal, and active Facebook and LinkedIn accounts. The customer base is fragmented across local SMBs, professional services firms, individual consumers (wedding invitations, event programs), and advertisers — with no disclosed enterprise anchor accounts. Following the December 2018 acquisition of Continental Press, Rengel operates with 35 employees and reports 169 years of combined printing expertise across the integrated team. Ownership remains with Pete and LeRae Rengel, with no venture capital or institutional investment disclosed.

Name

Rengel Printing Company

Legal name

Rengel Printing Company

Website

https://rengelprinting.com

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

11–50 employees

Short description

Rengel Printing is a third-generation, family-owned commercial printer in St. Cloud, Minnesota, founded in 1922, offering digital and offset printing, direct mail, and finishing services to local SMBs and consumers while publishing official newsletters for four area municipalities.

Ownership category

akta.pro rank

Product category

Commercial Printing

NAICS

Commercial Printing (except Screen and Books) (323111), Printing and Related Support Activities (3231), Printing (32311), Support Activities for Printing (323120)

SIC

Commercial Printing (2750), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Commercial & Offset Printing (Sheetfed/Web) (MPAJALAB)

akta.pro secondary industries

Reprographics & Large‑Format Printing (Posters, Banners, Blueprints, Signage) (EDAEAJAD), Business, Professional & Reference Print-on-Demand (Manuals, Standards, Handbooks) (MPAJANAF), Prepress, Plate-Making & Artwork Services (IMALAKAM)

Keywords

• Commercial printing services
• Offset sheetfed printing
• Digital printing
• Direct mail services
• Large format printing

Headquarters

HQ city

Saint Cloud

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Printing Services: Full-service commercial printing including digital printing, sheetfed printing, design and layout, finishing, large format, and direct mail services. Revenue generated through per-project pricing based on print specifications.
2. Local Newsletter Advertising: Rengel Printing publishes official city newsletters (St. Cloud, Sartell, Sauk Rapids, Stearns County) and sells advertising space in these publications distributed to residential addresses. Revenue generated through ad space reservations.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Rengel Printing Company is a full-service commercial printing company that produces offset (sheetfed) and digitally printed materials for local businesses and consumers in central Minnesota. The firm bundles production capabilities—digital printing, sheetfed offset printing, design and layout, direct mail/EDDM, finishing, and large format—with community newsletter publishing for municipalities including St. Cloud, Sartell, Sauk Rapids, and Stearns County. Revenue is generated per project based on print specifications, plus advertising sales for newsletter placements.

Product overview

Rengel Printing Company is a full-service printing company offering a unified suite of print production services. The core offerings include Digital Printing (for short to medium runs with variable data capability) and Sheetfed Printing (traditional offset for high-quality full-color work). These are complemented by add-on services including Design & Layout, Direct Mail (with EDDM certification), Finishing, and Large Format printing. The company also operates a portfolio of community newsletter publications for municipalities in the St. Cloud, Minnesota area, including the City of St. Cloud, City of Sartell, City of Sauk Rapids, and County of Stearns newsletters. Founded in 1922, the company has operated for over 100 years and acquired Continental Press in 2018.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Printing Short to medium print runs using digital toners rather than plates, enabling fast turnaround and cost-effective production for materials requiring unique codes, names, or addresses. Targeted at local businesses and consumers needing variable-data or small-batch printing.
• Sheetfed Printing Traditional offset printing using aluminum plates to transfer images onto paper via a rubber blanket, offering high-quality full-color printing with spot color, metallic finishes, and specialty varnishes. Targeted at customers needing premium offset-printed materials such as brochures, booklets, and marketing collateral.
• Design & Layout Professional design services assisting customers in creating logos, brochures, wedding invitations, and other printed materials, with free consultations available. Targeted at businesses and individuals lacking in-house design resources.
• Direct Mail Integrated data, mailing, and fulfillment services including certified Every Door Direct Mail (EDDM) support for creative, personalized marketing or direct mail projects of any size. Targeted at local businesses and organizations running targeted mail campaigns.
• Finishing Complete finishing services including binding options, UV coatings, specialty finishes, tipping, fugitive gluing, collating, and fulfillment for direct marketing applications. Targeted at customers needing post-press finishing for their print jobs.
• Large Format Large format printing for brand showcases, promotional messaging, and large prints of art or photography. Targeted at businesses needing banners, signage, posters, or oversized visual displays.
• City of St. Cloud Newsletter Official city publication distributed to approximately 31,453 residential addresses across ZIP codes 56301, 56303, and 56304, with two issues annually (Spring and Fall). Advertising space is sold to local businesses seeking community exposure.
• City of Sartell Newsletter City newsletter delivered to approximately 8,595 residential addresses in ZIP code 56377, providing local businesses with community exposure through advertising space.
• City of Sauk Rapids Newsletter Newsletter distributed to approximately 7,965 residential and business addresses in ZIP code 56379, targeting both residents and local businesses via advertising placements.
• County of Stearns Newsletter Countywide publication delivered to approximately 68,958 residential addresses across more than 25 communities in Stearns County, Minnesota. Advertising space is sold to local businesses and organizations.

Quantifiable outcome

• Reaches 31,453 residential addresses through St. Cloud newsletter
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered major and core.

• Continental PressmajorStrategic or Co-development Partner · 31 December 2018Acquisition of Continental Press completed by end of 2018. Added 11 employees and 70 years of printing experience. Kristin Rothstein transitioned to account executive/sales role, and Kurt Rothstein joined the production floor to ensure seamless integration.
• City of St. CloudcoreOthersRengel Printing is the official publisher of the City of St. Cloud Newsletter, distributing to 31,453 residential addresses in ZIP codes 56301, 56303, and 56304.
• City of SartellcoreOthersRengel Printing publishes the City of Sartell Newsletter, distributed to 8,595 residential addresses in ZIP code 56377.
• City of Sauk RapidscoreOthersRengel Printing publishes the City of Sauk Rapids Newsletter, distributed to 7,965 residential and business addresses in ZIP code 56379.
• County of StearnscoreOthersRengel Printing publishes the Stearns County Newsletter, delivered to approximately 68,958 residential addresses across 25+ communities including St. Cloud, Sartell, Waite Park, Sauk Centre, Melrose, Cold Spring, Paynesville, and others.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Vistaprint (Cimpress): Mass-market online print platform owned by Cimpress, serving SMBs with business cards, brochures, signage, and direct mail. Competes with Rengel on price and self-service convenience for standardized print products, though lacks Rengel's local market presence and EDDM-certified community reach.
• FedEx Office: National retail printing chain offering digital printing, copying, signage, and basic finishing within FedEx retail locations. Competes with Rengel for walk-in and SMB print jobs, though lacks deep offset capability and community publishing relationships.
• The UPS Store: National retail franchise offering document printing, copying, and basic marketing materials alongside shipping services. Competes for small-business and consumer printing jobs that overlap with Rengel's individual-consumer segment.
• Hammer Printing / LSC Communications: Large-scale commercial printer serving national publishers and marketers. Operates in the same broad industry but at a much larger scale; included as an industry reference point rather than a head-to-head competitor in Rengel's local market.

Direct peers

• Minuteman Press International: Franchise-based commercial printing network offering digital, offset, and large-format printing plus direct mail and design services to SMBs. Operates local franchises that compete directly with Rengel in similar product categories and customer segments.
• AlphaGraphics: Franchise commercial printing and marketing services provider offering offset and digital printing, signage, direct mail, and design. Directly comparable to Rengel in product mix and SMB-focused sales-led GTM.
• Sir Speedy (Printing, Signs, Marketing): Franchise network providing commercial printing, signs, and marketing services including direct mail. Similar full-service SMB print offering and sales-led motion to Rengel.
• Allegra Marketing Print Mail: Franchise brand focused on printing, marketing services, and direct mail for SMBs. Overlaps with Rengel on integrated print + direct mail + design offering and SMB customer base.
• PIP Marketing Signs Print: Cooperative franchise network offering commercial printing, signs, apparel, and marketing services to local businesses. Comparable product breadth and SMB focus to Rengel Printing.
• Town Square Publications: Company specializing in community newsletter publishing and local advertising sales for municipalities, directly mirroring Rengel's newsletter business model (St. Cloud, Sartell, Sauk Rapids, Stearns County). Most relevant peer for the publishing side of Rengel's business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RengelPrintingCompany
• LinkedInlinkedin.com/company/1842318
• Xx.com/RengelPrinting

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rengel Printing Company