What Rapids Water Park Inc does

Rapids Water Park, Inc. is a privately held regional water amusement park operating a 35-acre facility in Riviera Beach, Florida, with its corporate parent Premier Parks, LLC headquartered in Edmond, Oklahoma. Founded in 1979, the park is entering its 47th season in 2026 and operates seasonally from March through November/December. The core product is a portfolio of 40+ water attractions including Florida's only dueling water coaster (Mega Mayhem, launched Spring 2024 with 837-foot lanes and jet propulsion reaching 22 mph), a 25,000-square-foot Big Surf Wave Pool with six wave patterns, a quarter-mile Lazy River, the FlowRider continuous-wave surf simulator, Brain Drain free-fall launch slides, and Rapids Racers head-first racing slides, plus dedicated kids' areas.

The business operates a direct-to-consumer model with diversified revenue streams: daily admission tickets ($44.99-$64.99), three tiers of season passes (Silver $64.99, Gold $89.99-$99.99, Platinum $99.99-$119.99), premium cabana rentals ($49.99-$400+), group admissions (starting at $35/person for 15+), birthday party packages, corporate catered events for 50+, private park buy-outs (four tiers up to full-park at 2,000+ guests), on-site food and beverage, merchandise, and a new sponsorship/partnership channel. GTM is hybrid — self-serve online via the ParkEzPay platform plus a dedicated group sales department and an E-Discount corporate program for companies with 25+ employees.

The customer base spans South Florida families and tourists, thrill seekers, corporate groups, schools/camps/youth organizations, birthday celebrations, and adults via Rapids After Hours 21+ night events. Operational investments in 2025 included full cashless payments and digital season passes via Apple/Google Wallet; the 2026 season adds multi-million dollar park enhancements under new General Manager Gregory Fuller (formerly Head of Six Flags Atlanta Properties). Rapids is one of 9+ parks in the Premier Parks reciprocal network, providing cross-region utility for Gold and Platinum pass holders.

Name

Rapids Water Park Inc

Legal name

Rapids Water Park, Inc.

Website

https://rapidswaterpark.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Rapids Water Park is a privately held 35-acre water amusement park in Riviera Beach, Florida, operating seasonally since 1979 with 40+ attractions including Florida's only dueling water coaster. It serves South Florida families, thrill seekers, schools, corporate groups, and adult 21+ audiences through daily tickets, season passes, cabanas, and event packages.

Ownership category

akta.pro rank

Product category

Water Park Entertainment

NAICS

Amusement and Theme Parks (71311)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Outdoor Water Parks (Wave Pools, Lazy Rivers, Slides) (THAAABAA)

akta.pro secondary industry

Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB)

Keywords

• Water park attractions
• Family entertainment
• Amusement park operations
• Season passes
• Group events

Headquarters

HQ city

West Palm Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Daily Ticket Sales: One-time admission tickets for day visitors. Pick Your Day tickets from $44.99, Any Day tickets at $64.99/$59.99. Revenue from individual guest admissions.
2. Season Passes: Recurring annual passes with tiered benefits. Silver pass at $64.99, Gold pass at $99.99/$89.99, Platinum pass at $119.99/$99.99. Includes unlimited visits, free parking (Gold/Platinum), bring-a-friend tickets, and in-park discounts.
3. Cabana Rentals: Premium reserved seating rentals. Standard cabanas starting at $249.99, Sunbrella rentals from $49.99. Deluxe cabanas and VIP options available. Includes dedicated server, private seating, and security lockbox.
4. Group Ticket Sales: Discounted group admission for 15+ guests. Group tickets starting at $35/person (weekday) or $40/person (any day). Group Eat & Play Deal starting at $47.65/person with meal included.
5. Birthday Party Packages: All-inclusive party packages starting at $65/person (weekday) or $70/person (weekend). Includes admission tickets, reserved pavilion seating, pizza meal, drinks, free birthday child ticket, and free gift.
6. Corporate Events & Catering: Catered company outings for 50+ guests starting at $47.99/person. Private park buy-out options (Tier 1 through Tier 4 Full Park). Food and beverage packages add-on to group tickets.
7. Parking: General parking at $20/vehicle (online), Preferred parking at $30/vehicle (onsite). Included free with Gold and Platinum season passes.
8. Locker Rentals: All-day locker access. Small lockers at $20, Large lockers at $30, Jumbo lockers at $40. Season pass holder all-season lockers available.
9. Food & Beverage: On-site dining at Big Surf Cafe and Pelican Pete's Cafe. Snack stands throughout park. Souvenir drink bottles with $1.99 refills. Iggy Ice Cream new for 2026. Employee meals at 50% discount.
10. Rapids After Hours 21+ Events: Adult-only evening events (21+) featuring DJs, foam parties, night slides. Tickets starting at $30. VIP cabana packages from $330-$400 including tickets and dedicated service.
11. Merchandise & Retail: On-site retail store selling towels, swimsuits, flip flops, rashguards, sunscreen, and souvenirs.
12. Sponsorships & Partnerships: Brand partnership opportunities including strategic/title partnerships, event sponsorships, experiential activations, digital/media partnerships, and in-park advertising targeting South Florida audiences.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels12 records

Core offering

Rapids Water Park operates South Florida's largest water park on a 35-acre site in Riviera Beach, Florida, featuring over 40 water slides and attractions including Florida's only dueling water coaster (Mega Mayhem), a 25,000 sq ft wave pool, a quarter-mile lazy river, racing slides, and dedicated kids and family zones. Revenue is generated through daily admission tickets, three tiers of annual season passes, premium cabana rentals, group and corporate event packages, birthday parties, 21+ adult-only evening events, private park buy-outs, on-site food and beverage, merchandise, and locker rentals. The park operates seasonally (March through November/December) and runs 57 days of scheduled special events each season.

Product overview

Rapids Water Park is a consumer-facing water amusement park offering a portfolio of over 40 water slides and attractions. The core product is the physical water park experience with thrill rides, family rides, kids rides, wave pools, and lazy rivers. Supporting products include ticketing (daily tickets, three tiers of season passes: Silver, Gold, Platinum), premium experiences (cabana rentals in Standard, Deluxe, and Riptide Raftin varieties, Sunbrella rentals), group events (birthday packages, catered events for 50+, park buy-outs), and 21+ adult nights. The company has expanded into digital products with fully digital season passes accessible via Apple and Google Wallet, and cashless payment systems. Major attractions include Mega Mayhem (Florida's only dueling water coaster), Big Surf Wave Pool, Lazy River, Brain Drain, Big Thunder, and FlowRider.

Differentiator

Problem solved

Functional benefit

Products and services

• Mega Mayhem (Dueling Water Coaster) Headline attraction and Florida's only dueling water coaster with two 837-foot lanes per side, blast jet propulsion propelling riders uphill to 22 mph, and head-to-head racing through twists and high-banked turns. For guests seeking high-thrill water attractions.
• Lazy River A quarter-mile-long lazy river attraction where guests float on tubes past water shooting cannons and aquatic mists. Free life jackets provided for all age groups. For families and guests seeking low-intensity relaxation.
• Big Surf Wave Pool A 25,000 square-foot wave pool offering six different wave patterns up to 6 feet high, with a 26x16-foot video screen and a shallow shoreline for young children. For families and general park guests.
• Rapids Racers Six downhill head-first racing lanes with enclosed flumes opening to a competitive racing format with scoreboard timing. First-of-its-kind attraction when built; won Best Ride award in 2011. For thrill seekers and competitive guests.
• Brain Drain (Free-Fall Slides) Two 70-foot high enclosed flume waterslides with trap-door launch capsules where the floor drops out beneath riders, sending them into a near-vertical free-fall at up to 35 mph through a loop. For extreme thrill seekers.
• FlowRider Continuous wave simulation system moving 30,000 gallons of water per minute at 35 mph, allowing bodyboarding on a constant, single-location wave. For surf enthusiasts and active guests.
• Pick Your Day Ticket Flexible day ticket allowing guests to select a specific visit date with savings up to $20 off regular admission. Price varies by date and availability. For individual guests and families planning a specific visit date.
• Any Day Ticket Flexible any-day admission ticket valid any public operating day during the 2026 season ($64.99 regular / $59.99 discounted). For guests seeking maximum date flexibility.
• Silver Season Pass Entry-level annual season pass at $64.99 offering unlimited visits through the 2026 season with no blockout dates; parking not included. For local repeat visitors seeking basic unlimited entry.
• Gold Season Pass Mid-tier annual season pass at $99.99 ($89.99 discounted) including unlimited visits, free parking, one free Summer Bring-A-Friend ticket, 10% off food and merchandise, and reciprocal admission to select Premier Parks locations. For frequent regional visitors.
• Platinum Season Pass Premium annual season pass at $119.99 ($99.99 Spring Break sale) including unlimited visits, free parking, three Bring-A-Friend tickets, free souvenir cup with $1.99 refills, 20% off food/merchandise/cabanas, free 21+ Adult Night admission, and reciprocal Premier Parks admission. For power users and super-fans.
• Group Admission (15-49 guests) Group tickets for 15-49 guests starting at $35 per person (Mon-Fri) or $40 per person (Any Day), with meal and drink bundles available. For small group organizers, families, and informal gatherings.
• Standard Cabana Rental 10x10 cabana starting at $249.99 with privacy curtains, loveseat, 2 chairs, table, and 6 bottles of water for up to 6 people. For guests seeking a private premium base for the day.
• Deluxe Cabana Rental Premium 10x12 cabana with wood paneling, ceiling fan, flat screen TV, loveseat with 4 chairs, 2 lounge chairs, personal food and beverage service, security lockbox, and 8 bottles of water for up to 8 guests. For groups seeking a high-end VIP experience.
• Sunbrella Rentals All-day premium seating rental near the Barefootin Bay play area starting at $49.99, including two sandchairs and fitting two adults and two small children. For families with young kids wanting shade.
• Birthday Party Packages All-inclusive birthday party packages starting at $65/person (weekday) or $70/person (weekend). Includes admission for 10 guests plus a free birthday child, one-hour reserved pavilion seating, pizza and cookie meal, 3 beverage dispensers, free cake voucher, and free birthday gift. $25 service fee applies. For families hosting children's birthday parties.
• Large Group Catered Events (50+) Catered event packages for groups of 50+ guests starting at $47.99 + tax, including all-day admission, all-you-can-eat buffet in a private catering pavilion, reserved seating, free bus parking, and event planning support. For corporate outings, school groups, and large organizations.
• Park Buy-Out Packages Exclusive private park access available in four tiers: Tier 1 (South Towers, 2 hours, 200 minimum, 8 slides), Tier 2 (South Tower + Wave Pool), Tier 3 (Splash Island, 10 slides), and Tier 4 (Full Park, 7 hours, 2,000 minimum, all 40+ attractions). For large-scale corporate events and exclusive celebrations.
• Rapids After Hours: 21+ Adult Nights Separately ticketed adults-only evening events held select Friday nights 7-10 PM, featuring DJs, foam parties, night slides, drink specials, and themed programming such as Noche Latina. Tickets start at $30; VIP cabana packages $330-$400. Free admission for Platinum passholders. For adults 21+ seeking evening entertainment.
• FlowRider Private Rental One-hour private rental of the FlowRider surf simulator available before park opening (10:00-11:00 AM). $250 + tax for general public, $200 + tax per hour for season pass holders. For surf enthusiasts and small private groups.
• Locker Rentals All-day unlimited access locker rentals in three sizes: Small ($20), Large ($30), and Jumbo ($40). Season pass holder all-season lockers also available. For guests needing secure storage during their visit.
• Souvenir Bottle Reusable souvenir bottle ($12.99) with first fill free and $1.99 refills on Coca-Cola fountain beverages throughout the park or season. For guests wanting a value-priced drink option.
• General Parking General parking at $20 per vehicle online and $30 onsite. Preferred parking available at $30 onsite. Free with Gold and Platinum season passes. For guests arriving by car.
• E-Discount Corporate Program Corporate online discount program for companies with 25+ employees providing exclusive discount codes for one-day admission purchases (up to $15 off), administered through HR departments. For employers offering employee perks.
• Corporate Sponsorship and Partnership Program Brand partnership opportunities including strategic/title sponsorships, event sponsorships, experiential activations, digital and media partnerships, and in-park advertising targeting South Florida audiences. For brand marketers and media agencies.

Quantifiable outcome

• Up to 60% savings on group tickets compared to main gate admission
• +3 more outcomes

Segments8 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered minor.

• Elitch Gardens (Denver, CO)minorGTM or Marketing PartnerOne of 9 Premier Parks partner locations offering one free admission per season for Rapids Gold and Platinum pass holders. Located in Denver, Colorado.
• Hawaiian Falls Colony (Dallas, TX)minorGTM or Marketing PartnerOne of 9 Premier Parks partner locations offering one free admission per season for Rapids Gold and Platinum pass holders. Located in Dallas, Texas.
• Hawaiian Falls Garland (Dallas, TX)minorGTM or Marketing PartnerOne of 9 Premier Parks partner locations offering one free admission per season for Rapids Gold and Platinum pass holders. Located in Garland, Texas.
• Magic Springs (Hot Springs, AR)minorGTM or Marketing PartnerOne of 9 Premier Parks partner locations offering one free admission per season for Rapids Gold and Platinum pass holders. Located in Hot Springs, Arkansas.
• Nashville Shores (Nashville, TN)minorGTM or Marketing PartnerOne of 9 Premier Parks partner locations offering one free admission per season for Rapids Gold and Platinum pass holders. Located in Nashville, Tennessee.
• Ocean Breeze Waterpark (Virginia Beach, VA)minorGTM or Marketing PartnerOne of 9 Premier Parks partner locations offering one free admission per season for Rapids Gold and Platinum pass holders. Located in Virginia Beach, Virginia.
• Wet'n'Wild Hawaii (Honolulu, HI)minorGTM or Marketing PartnerOne of 9 Premier Parks partner locations offering one free admission per season for Rapids Gold and Platinum pass holders. Located in Honolulu, Hawaii.
• Wet'n'Wild Toronto (Toronto, ONT)minorGTM or Marketing PartnerOne of 9 Premier Parks partner locations offering one free admission per season for Rapids Gold and Platinum pass holders. Located in Toronto, Ontario, Canada.
• Wild Waves (Tacoma, WA)minorGTM or Marketing PartnerOne of 9 Premier Parks partner locations offering one free admission per season for Rapids Gold and Platinum pass holders. Located in Tacoma, Washington.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Aquatica Orlando: SeaWorld-operated water park in Orlando, FL. Directly comparable regional destination water park serving Florida tourist and local family segments with a similar mix of thrill slides, wave pools, and premium experiences.
• Schlitterbahn New Braunfels: Iconic Texas water park now operated by Cedar Fair. Comparable destination water park with premium cabana experiences, seasonal operations, and similar thrill/family ride mix.
• Volcano Bay (Universal Orlando): Universal's flagship Florida water park. Competes for Florida family tourists with themed attractions, premium experiences (cabanas), and tiered ticketing — directly overlapping Rapids' addressable market.
• Six Flags White Water Atlanta: Large regional water park in Georgia operated by Six Flags. Highly comparable in scale and offerings; notably, Rapids' new GM Gregory Fuller previously served as General Manager here, indicating operational similarity.
• Wild Waves Theme & Water Park: Washington state water and theme park, Premier Parks portfolio partner offering reciprocal admission to Rapids Gold/Platinum passholders. Directly comparable single-asset regional water park operation.
• Hawaiian Falls Water Parks: Texas-based water park chain and Premier Parks portfolio partner. Operates multiple regional parks with reciprocal season pass benefits to Rapids, directly comparable in operating model and ownership structure.
• Adventure Island (Busch Gardens Tampa): SeaWorld-owned water park adjacent to Busch Gardens Tampa. Competes for the same Tampa Bay/South Florida family market with comparable thrill and family attractions, season pass structures, and group event programming.
• Splish Splash: Long Island, NY water park — one of the largest in the Northeast. Similar 40+ attraction profile, regional destination positioning, and seasonal operating model.

Broad incumbents

• Disney's Blizzard Beach: Walt Disney World's second Florida water park. Direct comparable in attraction mix and target demographic, with Disney's brand and bundled-ticket advantage.
• Disney's Typhoon Lagoon: Walt Disney World's flagship water park. Larger Florida destination competitor with massive marketing reach and bundled theme park demand, but operates the same core water park business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Rapidswaterpark
• YouTubeyoutube.com/user/RapidsWaterPark1
• Facebookfacebook.com/rapidswaterpark
• Instagraminstagram.com/rapidswaterpark
• TikToktiktok.com/@rapidswaterpark
• Pinterestpinterest.com/rapidswaterpark

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rapids Water Park Inc