em-trak Marine Electronics

What em-trak Marine Electronics does

em-trak Marine Electronics is a UK-headquartered designer, engineer, and manufacturer of AIS (Automatic Identification System) transceivers and integrated marine communication systems, operating as a wholly owned subsidiary of SRT Marine Systems. Founded circa 2004 and based in Midsomer Norton, Bath, the company employs 51–100 staff and serves both commercial operators subject to SOLAS regulations and recreational users across vessel categories ranging from jet skis and RIBs to offshore sailing yachts, motor cruisers, superyachts, and commercial fishing fleets.

The product portfolio spans the full AIS hardware spectrum. The A200 Class A transceiver targets SOLAS-certified commercial vessels and holds dual SOLAS and European inland waterway approvals; the B900, B200, and B400 Class B transceivers (variants B921–B924 CSTDMA and B951–B954 SOTDMA, plus the 5W B200 with 120-hour internal battery backup and the B400 with integrated C-MAP ENC chart display) address recreational and light-commercial use; the I100X provides a rugged IPX8 portable transponder; the R300 is a dual-channel receive-only AIS unit; and the X100 integrates VHF, DSC, and AIS Class B SOTDMA with CONNECT-X wireless control via smartphone or smartwatch, MOB/PLB alerts, and an integrated antenna splitter. Supporting products include the S300 zero-loss VHF antenna splitter, the FLEXI-FIT tool-less mounting system, a full accessories catalog, and certified bundles (Commercial Compliance Kit, Fleet Visibility Pro Kit, Waterway Safety & Compliance Kit, etc.). All products run on proprietary AIS core technology developed over two decades by parent SRT Marine Systems, are manufactured in Europe with over 1,000 automated tests per unit, and carry a broad set of international certifications including SOLAS, MED, FCC, USCG, IEC 61993/62287 series, ITU-R M.1371, IEC 60945/61162, NMEA 2000, and RED.

em-trak runs a hybrid go-to-market combining direct e-commerce sales with global standard and premium shipping, and a network of 533 authorized dealers across 35+ countries spanning EMEA, North America, APAC, LATAM, MEA, and South Asia. Revenue is generated almost entirely through one-time hardware sales, with product ASPs ranging from approximately $303 for the R300 receiver to $2,495 for the A200 Class A transceiver and bundle packages priced between roughly €927 and €2,621. Demand is segmented across 12 vessel-specific use cases, with commercial fishing (both >15m and <15m tiers), commercial workboats, and SOLAS-regulated vessels prioritized alongside superyachts, offshore sailing, motor cruisers, RIBs, tenders, jet skis, and sport fishing. Marketing is digital-led via a content-rich website, a vessel-segmented product finder quiz, and email newsletter, with no disclosed direct enterprise sales motion or recurring software revenue.

Name

em-trak Marine Electronics

Legal name

em-trak Marine Electronics Limited

Website

https://em-trak.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

em-trak Marine Electronics designs and manufactures AIS transceivers and integrated VHF/AIS communication systems for commercial vessels, SOLAS-regulated shipping, and recreational boaters, distributing globally through 533 authorized dealers and direct e-commerce.

Ownership category

akta.pro rank

Product category

Marine Electronics - AIS Transceivers and Integrated AIS+VHF Communication Systems

NAICS

Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Search, Detection, Navagation, Guidance, Aeronautical Sys (3812), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Marine Navigation Systems (ECDIS, Radar, GNSS, AIS) (IMAJAJAE)

akta.pro secondary industry

Navigation, Communications & Integrated Bridge Systems Engineering (IMAJAGAH)

Keywords

• AIS transceivers
• Marine electronics
• VHF communication systems
• Boat safety equipment
• Marine navigation devices

Headquarters

HQ city

Midsomer Norton

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. AIS Transceiver Hardware Sales: One-time hardware sales of AIS transceivers including Class A, Class B, receivers, and integrated AIS+VHF systems. Products include X100, A200, B900, B200, B400, I100X, R300 series.
2. VHF Antenna Splitter Sales: S300 high-performance VHF antenna splitter enabling shared antenna use for AIS, VHF radio, and FM radio.
3. Accessories and Cables: Power cables, data cables, mounting brackets, GPS antennas, junction boxes, pilot plug cables, and charging docks.
4. Product Bundles: Pre-configured bundle packages for specific applications including Commercial Compliance Kit, High Visibility Patrol Kit, Fleet Visibility Pro Kit, and Waterway Safety & Compliance Kit.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

em-trak designs, engineers, and manufactures AIS (Automatic Identification System) transceivers and integrated AIS+VHF marine communication systems for commercial and leisure vessels. Its portfolio spans Class A SOLAS-certified transceivers, Class B transceivers, integrated VHF/DSC/AIS radios, receive-only AIS units, small-vessel trackers, VHF antenna splitters, and pre-configured bundles with accessories. All products are built in Europe on proprietary AIS core technology developed over two decades by parent SRT Marine Systems.

Product overview

em-trak Marine Electronics offers a comprehensive portfolio of AIS (Automatic Identification System) transceivers and integrated marine communication solutions. The product lineup centers on the X100 integrated VHF/DSC/AIS radio, A200 Class A transceivers for SOLAS/commercial use, B900 and B200/B400 Class B transceivers for recreational and light commercial vessels, I100X ruggedized portable trackers, R300 receive-only AIS units, and S300 antenna splitters. These are complemented by bundles that combine transceivers with compatible accessories, antennas, and cables for specific use cases such as commercial compliance, fleet visibility, and inland waterway operations. All products share common connectivity standards (NMEA 0183/NMEA 2000) and are backed by core technology developed by parent company SRT Marine Systems.

Differentiator

Problem solved

Functional benefit

Brands

• CONNECT-X: Mobile app enabling wireless control and monitoring of X100 VHF/DSC/AIS radio from smartphones and smartwatches, supporting full VHF/DSC calls, AIS traffic monitoring, and MOB alerts.
• FLEXI-FIT

Products and services

• X100 Integrated VHF/DSC/AIS Radio Combined VHF, DSC, and AIS Class B 5W device with wireless smartphone/smartwatch control for professional and leisure boaters seeking a single integrated communication and visibility unit.
• A200 Series Class A AIS Transceiver High-performance SOLAS and inland waterway certified Class A AIS transceiver with 12W transmit power for SOLAS-regulated commercial vessels, superyachts, and commercial fishing operators above 15m.
• B900 Series Class B AIS Transceiver Compact Class B AIS transceiver line with 2W or 5W transmit power options for leisure boaters and small commercial vessels, with no-screws FLEXI-FIT mounting and optional WiFi/Bluetooth/splitter connectivity.
• B200 Series Class B AIS with Battery Backup 5W SOTDMA Class B AIS transceiver with integrated battery backup for up to 120 hours of operation on power loss, targeted at commercial and offshore operators needing assured visibility.
• B400 Series High-Power AIS with Chart Display High-power 5W SOTDMA Class B AIS with integrated color display and ENC chart support for motor cruisers and small commercial vessels requiring onboard chart visualisation.
• I100X AIS Identifier / Small Vessel Tracker Rugged self-contained Class B AIS transponder with IPx8 waterproofing and 120+ hour internal battery, for portable or permanent installation on tenders, RIBs, and jet skis.
• R300 AIS Receiver Dual-channel receive-only AIS unit for situational awareness without position transmission, suited to smaller vessels needing visibility of nearby traffic at lower cost.
• S300 VHF Antenna Splitter Zero-loss VHF antenna splitter allowing simultaneous AIS, VHF radio, and FM radio use from a single antenna, for vessels needing to share antenna infrastructure.
• em-trak Product Bundles Pre-configured bundle packages combining AIS transceivers with compatible accessories, antennas, cables, and mounting hardware for specific commercial and leisure use cases.
• Marine Electronics Accessories Range of supporting accessories including power and data cables, mounting brackets, external GPS antennas, junction boxes, pilot plug cables, charging docks, and programming docks designed to integrate with em-trak AIS and VHF products.

Segments13 records

Ideal customer profiles13 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

One partnership is on record.

• SRT Marine SystemscoreOthersem-trak is a wholly owned subsidiary of UK-based SRT Marine Systems. The parent company has developed advanced AIS core technology over two decades, which is integrated into all em-trak products. This relationship provides em-trak with proprietary technology developed by the parent company.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ocean Signal: Ocean Signal manufactures marine safety and communication electronics including AIS beacons, EPIRBs, and personal safety devices. It competes with em-trak's rugged portable AIS products such as the I100X in the small-vessel safety segment.
• McMurdo (Orolia): McMurdo, part of Orolia (now Safran), produces satellite and AIS-enabled distress beacons and search-and-rescue electronics. It competes with em-trak in regulated marine safety electronics, particularly SOLAS-class distress and AIS products.
• ACR Electronics: ACR Electronics is a US-based manufacturer of marine safety electronics including AIS beacons, EPIRBs, and personal locator devices. It overlaps with em-trak in AIS-enabled distress and safety products for SOLAS and commercial vessels.
• Comnav Marine: Comnav Marine manufactures marine navigation and communication equipment including AIS transceivers and VHF systems for commercial and leisure markets. It is a similarly sized specialist competing with em-trak in Class A/B AIS with comparable certification and price points.
• Icom Incorporated: Icom is a closely comparable specialist in marine VHF/DSC radios and AIS transceivers, with a similar product-by-product positioning to em-trak across Class A, Class B, and integrated AIS+VHF systems. Icom is one of em-trak's closest technology and pricing competitors in the AIS transceiver category.

Regional players

• Alltek Marine Electronics: Alltek Marine is an Asia-Pacific manufacturer and distributor of AIS, VHF, and marine communication products primarily serving the Asian leisure and commercial market. It is comparable to em-trak as a regional AIS specialist but with limited overlap in Western markets.

Broad incumbents

• Furuno Electric: Furuno is a Japanese marine electronics leader with deep penetration in commercial AIS, radar, ECDIS, and SOLAS-certified navigation systems. Furuno competes with em-trak across Class A SOLAS transceivers and integrated bridge electronics for commercial shipping.
• Simrad (Navico): Simrad, part of Navico (Brunswick), is a global marine electronics OEM with chartplotters, AIS, VHF, and integrated helm solutions. It is a direct competitor to em-trak's leisure and offshore sailing segments and a leading NMEA 2000 ecosystem player.
• Garmin: Garmin is the dominant marine electronics incumbent with broad chartplotter, VHF, radar, and AIS product lines. It is the most direct large competitor to em-trak in AIS transceivers, integrated helm systems, and marine wireless connectivity, with far greater R&D and distribution scale.
• Raymarine (FLIR): Raymarine, owned by Teledyne FLIR, is a major marine electronics manufacturer offering chartplotters, AIS, VHF radios, and integrated bridge systems. It overlaps directly with em-trak in AIS Class A/B and integrated helm products for both leisure and commercial markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/emtrak
• Facebookfacebook.com/emtrakmarine
• LinkedInlinkedin.com/company/em-trak-marine-electronics-ltd

Compliance22 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about em-trak Marine Electronics