Sail Racing International

What Sail Racing International does

Sail Racing International AB is a Swedish sailing apparel company founded in 1977 and headquartered in Billdal in the Gothenburg area. The company designs, manufactures, and distributes technical sailing clothing for men, women, and juniors, incorporating GORE-TEX membranes, PrimaLoft insulation, and 3D knitting technology to produce weather-protective and performance-oriented garments. Its product range spans from entry-level items starting at 500 SEK to premium jackets such as the Orca Jacket at 10,000 SEK, with signature collections including the Tudor Team Alinghi Official Collection.

The company operates an omnichannel go-to-market model. Direct-to-consumer sales are driven through the sailracing.com e-commerce platform with multi-currency support, supplemented by Sail Racing Club House concept stores (currently in Stockholm, with a new Gothenburg location planned for early 2026). A separate B2B portal (business.sailracing.com) and a Special Order Program serve sailing teams, clubs, and expedition customers with custom kit. Distribution reaches 29+ countries across EMEA and North America, supported by logistics partners including PostNord, Budbee, Best Transport, and UPS, and payment partners Klarna, Adyen, and PayPal.

Sail Racing International AB is privately held with no parent company and operates through three legal entities: Sail Racing International AB (Sweden), Sail Racing AS (Norway), and Sail Racing INC (Delaware, USA). Its enterprise customer base includes high-visibility racing programs such as Tudor Team Alinghi (America's Cup) and multiple SailGP teams, alongside long-tail DTC consumers and B2B2C sales through retailers. The company has 11–50 employees and has recently expanded into adjacent categories through collaborations such as the SR x ON CLOUD REGATTA partnership with ON running shoes.

Name

Sail Racing International

Legal name

Sail Racing International AB

Website

https://sailracing.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Sail Racing International is a Swedish technical sailing apparel company founded in 1977, designing GORE-TEX and PrimaLoft-based clothing for competitive sailors, sailing teams, and ocean expedition users. It sells globally via DTC e-commerce, B2B portals, and Club House concept stores across 29+ countries.

Ownership category

akta.pro rank

Product category

Technical Sailing Apparel

NAICS

Ship and Boat Building (3366)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Sailing Yacht Manufacturing (IMAJAEAA)

akta.pro secondary industry

Luxury Sailing Yacht Manufacturing (IMAJAMAC)

Keywords

• Technical sailing apparel
• Yachting clothing
• Marine performance wear
• Sailing team gear
• Outdoor sportswear

Headquarters

HQ city

Billdal

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Direct E-commerce Sales: Consumer direct purchases through sailracing.com online store, selling technical sailing apparel, outerwear, and accessories to individual customers worldwide
2. B2B/Team Sales: Business-to-business sales through business.sailracing.com platform and Special Order program for sailing teams, including professional crews in SailGP and high-latitude expeditions
3. Gift Cards: Pre-paid gift cards sold in fixed denominations (500 SEK SUMMER GIFT), valid for two years from purchase date

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Sail Racing International designs, manufactures, and sells technical sailing apparel and high-performance garments for professional sailors, sailing teams, and outdoor enthusiasts. The company produces its own branded sailing clothing (jackets, pants, shorts, rashguards, technical hoods, mid-layers, and lifestyle apparel) plus a Yachting Special Order program providing customized team-branded gear for professional crews in events like SailGP.

Product overview

Sail Racing International is a Swedish sailing apparel company founded in 1977 that designs and sells high-performance technical sailing clothing and lifestyle apparel. The product portfolio centers on Technical Sailing Clothing as the core offering, including premium items like the Orca Jacket and Reference Gore Tex Pant for professional sailors. The company serves multiple customer segments through dedicated collections for Women, Men, and Juniors, as well as specialized products like the Tudor Team Alinghi Official Collection and SR x ON CLOUD REGATTA collaboration. The company offers a Yachting Special Order Program for custom team gear and operates B2B and B2C sales channels including concept stores called Sail Racing Club House. Extended warranty and gift card services complement the product offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Sail Racing Club House: Concept stores operated by Sail Racing, serving as retail locations and club house facilities for customers.

Products and services

• Technical Sailing Clothing High-performance sailing apparel including jackets, pants, rashguards, shorts, and technical hoods designed for professional sailing and high-speed water sports.
• Women's Collection Performance apparel for women designed for everyday movement from coastal settings to urban environments, including swimwear, shorts, sweaters, and hoodies.
• Men's Collection Men's sailing and lifestyle apparel including polos, rugby shirts, corduroy volleys, and cargo shorts.
• Junior Collection Children's and teens' apparel including polo shirts, shorts, rugby shirts, t-shirts, sweaters, and zip hoods.
• Orca Jacket Premium technical sailing jacket priced at 10,000 SEK, designed for professional sailors.
• Yachting Special Order Program Custom sailing and expedition gear program delivering personalized colors, team branding, and large-scale production for professional sailing teams including SailGP participants.
• Tudor Team Alinghi Official Collection Official licensed collection featuring gear worn by the Alinghi Red Bull Racing team, a competitive sailing team in the SailGP circuit.
• SR x ON CLOUD REGATTA Collaboration with ON running shoes brand featuring performance running shoes designed for regatta events, priced at 2,800 SEK.
• Gift Card Prepaid gift cards valid for two years, available in 500 SEK denomination, included free with orders above 1,500 SEK.
• Extended Product Warranty Extended warranty program offering 5 years coverage in Sweden and 3 years internationally for registered products.
• Sail Racing Club House Concept retail stores featuring the brand's full product range, located at Kungsgatan 31 in Stockholm.
• B2B Portal Business-to-business ordering platform for retailers and professional customers to access wholesale pricing and reorder capabilities.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Tudor Team AlinghicoreStrategic or Co-development PartnerOfficial collection partnership with professional sailing team competing in major international sailing competitions. Sail Racing provides technical apparel for the team.
• ON (Cloud)minorStrategic or Co-development PartnerCollaboration product line SR x ON CLOUD REGATTA combining Sail Racing's sailing expertise with ON's athletic footwear technology.
• SailGPcoreStrategic or Co-development PartnerExperience equipping teams in SailGP, the world's most competitive sailing championship, demonstrating technical capabilities for elite sailing competition.
• Scandinavian Training CenterminorChannel Partner/ Reseller/ DistributorGym facility opening in Gothenburg's Inom Vallgraven district post-summer 2026, co-located with Sail Racing's new retail store location.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Arc'teryx: Premium technical outerwear brand with broader outdoor (not sailing-specific) positioning. Comparable as a benchmark for technical apparel premium pricing, GORE-TEX/PermaLoft-grade material innovation, and direct-to-consumer-plus-wholesale go-to-market, though not sailing-focused.

Direct peers

• Musto: British technical sailing apparel specialist with deep roots in offshore and yacht racing apparel. Closely comparable product mix (technical jackets, smocks, mid-layers), similar premium price points, and equivalent reliance on partnerships with sailing teams and events.
• Gill Marine: British technical sailing apparel brand specializing in coastal and offshore gear. Comparable as a sailing-specific technical clothing company serving similar racing and cruising customer segments with overlapping product categories.
• Zhik: Australian technical sailing gear brand with strong Olympic and grand-prix racing presence. Comparable as a sailing-pure-play technical apparel specialist targeting competitive sailors and high-performance dinghy/offshore markets.
• Henri Lloyd: Long-established British technical sailing apparel brand with a comparable premium product line including GORE-TEX-based offshore jackets. Directly competes in the same offshore/sailing technical apparel niche as Sail Racing.
• Helly Hansen: Norwegian heritage technical sailing and outdoor apparel brand; directly comparable as a premium sailing-focused clothing company with similar product categories (technical jackets, base layers, offshore gear) and a global retail/wholesale footprint. Sail Racing competes head-to-head in the offshore and regatta apparel segment.
• North Sails Apparel: Apparel arm of North Sails (the iconic sailmaker), producing technical and lifestyle sailing clothing. Comparable premium positioning, sailing DNA, and team partnership model (e.g., SailGP/America's Cup-adjacent marketing).
• Slam: Italian sailing apparel brand with technical and lifestyle product lines for offshore and inshore sailors. Comparable mid-premium positioning and similar mix of regatta offshore apparel and coastal lifestyle clothing.
• Marinepool: German sailing apparel brand offering technical sailing clothing, offshore gear, and team customization — closely comparable to Sail Racing's Special Order B2B model and core offshore/regatta product mix.

Emerging players

• Rooster: UK-based technical sailing apparel and dinghy gear brand. Comparable technical sailing focus and customer base, but smaller scale and more concentrated on the UK dinghy/racing market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sail Racing International