What Honner does

Honner is a Sydney-based specialist communications agency serving the Australian financial and corporate sectors, founded in 1997 by Philippa Honner. The firm provides financial and corporate communications services including investor relations, corporate communications, strategic messaging, and stakeholder engagement to financial services firms — investment managers, superannuation funds, and corporate entities. Honner reports that its clients manage over AUD $10 trillion in investment capital, reflecting the firm's positioning within the upper tier of Australian financial communications practices.\n\nHonner operates on a professional services revenue model, generating income through retainer-based engagements and project fees typical of B2B marketing communications agencies. Distribution is direct and senior-led, with services delivered through consulting engagements managed by partners. The firm operates as a boutique 25-person team based in Sydney, with no disclosed proprietary technology platform — the value proposition is human expertise, industry knowledge, and established client relationships rather than software or automation.\n\nOn July 7, 2026, Honner was acquired by FINN Partners, a global independent marketing and communications firm operating 37 offices worldwide. Through the transaction, founder Philippa Honner became Managing Partner and FINN Financial Services Practice Leader for APAC, integrating Honner into a broader Asia Pacific operation of approximately 250 professionals generating roughly USD $19 million in regional fees. The acquisition positions the firm to serve multinational financial services clients across Asia Pacific and to participate in the structurally expanding Australian superannuation market, projected to reach AUD $8.3 trillion in the early 2030s.

Name

Honner

Legal name

Honner

Website

https://honner.com.au

Company type

Private

Founded year

1997

Operating status

Acquired

Headcount range

11–50 employees

Short description

Honner is a Sydney-based specialist financial and corporate communications agency, founded in 1997, serving Australian financial services firms and corporates with investor relations, corporate communications, and strategic messaging. Acquired by FINN Partners in July 2026.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Financial and Corporate Communications Services: Professional communications services provided to financial services clients including investor relations, corporate communications, and strategic messaging. Revenue is generated through retainer-based engagements and project fees typical of marketing communications agencies.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Honner is a Sydney-based specialist communications agency providing financial and corporate communications services to enterprise clients in the financial services sector. The firm delivers investor relations, corporate communications, strategic messaging, and reputation management, including media relations for clients operating in regulated financial markets. Following its July 2026 acquisition by FINN Partners, Honner operates as the Australian hub within FINN's Asia Pacific operations, providing financial services clients access to a global communications network.

Product overview

Honner is a specialist financial and corporate communications agency based in Sydney, Australia. Founded in 1997, the agency provides communications services to the financial services sector. Following its acquisition by FINN Partners in 2026, the agency operates as part of FINN's Asia Pacific operations under founder Philippa Honner as Managing Partner and FINN Financial Services Practice Leader for APAC.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial and Corporate Communications Services End-to-end financial and corporate communications services for enterprise financial services clients, including financial messaging strategy, capital markets communications, and stakeholder engagement. Offered to investment managers, superannuation funds, and financial institutions through retainer-based engagements.
• Investor Relations Services Investor relations support for financial services firms and listed corporates, including investor relations strategy, ongoing investor communications, and support through capital markets activity. Offered to enterprise clients in the financial services sector.
• Corporate Communications and Strategic Messaging Corporate communications strategy, messaging development, and stakeholder communications for corporate clients operating in or adjacent to financial markets. Includes media relations in the financial sector and reputation management.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• FINN PartnerscoreStrategic or Co-development Partner · 7 July 2026FINN Partners, a global independent marketing and communications firm, acquired Honner in 2026. This acquisition establishes FINN's presence in Australia and expands its Asia Pacific footprint. Founder Philippa Honner becomes Managing Partner and FINN Financial Services Practice Leader for APAC, bringing her 25-person team and expertise in financial services communications to the global network. The deal strengthens FINN's global financial services capabilities and brings clients managing over AUD $10 trillion in investment capital to the firm.

Scale indicators5 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Edelman: Edelman is a global communications marketing firm with one of the largest dedicated financial services and capital markets practices; comparable to Honner in serving financial services clients, though it operates a much broader portfolio of services.
• Teneo: Teneo is a global CEO advisory firm with a substantial financial communications and investor relations practice serving financial services and corporate clients; broader offering but directly comparable in financial services communications advisory.
• Brunswick Group: Brunswick Group is a global strategic communications firm with a deep financial services practice serving investment managers, banks, and corporate clients; broader in scale and geography than Honner but highly comparable in financial services communications.
• APCO Worldwide: APCO Worldwide is a global advisory and advocacy firm with a financial services communications practice serving major financial institutions and corporations; broader scope than Honner but overlapping in corporate and financial sector communications.
• FTI Consulting: FTI Consulting's Strategic Communications segment provides investor relations, financial communications, and public affairs services to financial institutions and corporations globally; an established incumbent with overlapping capability to Honner.
• WPP AUNZ / Ogilvy PR: WPP AUNZ and Ogilvy PR provide corporate communications and public relations with financial services practices in Australia; broad incumbents with overlapping client segments, though communications is one of many services in their portfolio.

Direct peers

• SEC Newgate: SEC Newgate is an Australia-headquartered global strategic communications and research group with a strong financial services and corporate advisory practice, making it the closest direct peer to Honner's specialized financial and corporate communications offering.
• Citadel Magnus: Citadel Magnus is an Australian financial and corporate communications advisory firm serving ASX-listed companies, fund managers, and financial institutions — directly comparable to Honner in customer base, geography, and service offering.

Regional players

• Sage Capital (corporate advisory / IR): Sage Capital is an Australian corporate advisory and investor relations firm; regional player with overlapping investor relations and capital markets communications capabilities to Honner.
• Quay Communications: Quay Communications is an Australian strategic communications firm focused on financial services and ASX-listed clients; a closely comparable regional peer with similar boutique positioning to Honner in the same geography.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/honner_PR

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Honner