The Sports & Entertainment Group

What The Sports & Entertainment Group does

The Sports & Entertainment Group (TSEG), formally The Sports & Entertainment Group, PLLC, is a Washington, DC-based full-service sports representation firm founded in 2004 and operating from 1010 Wisconsin Avenue, NW. The firm represents professional athletes, coaches, front-office executives, broadcasters, networks, arena and event owners, and sponsors across the NFL, CFL, UFL, and basketball, including high-profile NFL players (Tyrod Taylor, Stefon Diggs, George Fant, Wan'Dale Robinson, Tre Brown, Christian Watson) and a 2024 rookie class (Devontez Walker, Cam Hart, TeJhaun Palmer, among others). TSEG also represents NFL and college coaches and broadcast talent including NFL Network analyst Maurice Jones-Drew.

TSEG delivers nine core service modules — Contract Negotiations (with a disclosed cumulative total of over $1 billion in negotiated NFL contract value), Endorsement & Sponsorship Activations, Intellectual Property Rights Protection/NIL, Wealth Preservation Planning, Tax Planning, Charitable Trust Planning, Real Estate Planning, Litigation, and Business Counseling — plus an Annual Client Retreat program. The platform-like breadth of services is delivered by a small team of 11–50 professionals led by two licensed attorney-founders, Principal Founder & CEO Adisa P. Bakari, Esq. and Founder & President Jeffery A. Whitney, Esq., supported by Agent JT Miller and Director of Client Development Antoine Bethea (a former NFL player and broadcaster).

The business operates as an independent, privately held PLLC with no external institutional investors, no parent company, and no public listing. Revenue is generated through commission-based fees on negotiated contracts and endorsement deals, consistent with standard sports agency economics. Client acquisition is driven by reputation, personal networks, and referrals within the sports industry rather than traditional sales or paid marketing channels, with brand presence maintained across Facebook, Instagram, X (Twitter), YouTube, LinkedIn, and the firm's website (tsegllc.com).

Name

The Sports & Entertainment Group

Legal name

The Sports & Entertainment Group, PLLC

Website

https://tsegllc.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

The Sports & Entertainment Group is a Washington, DC-based sports representation firm that provides contract negotiation, endorsement, NIL/IP, tax, and wealth planning services to NFL players, coaches, broadcasters, and athletes in the CFL, UFL, and basketball.

Ownership category

akta.pro rank

Product category

Sports Agency / Athlete Representation Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

akta.pro industry

PRIMARYMPAKAMAB

Sports Agents & Player Contract Negotiation Specialists

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Athlete Representation & Agency Services

SECONDARYMPAKAMAA

Full-Service Athlete Talent Agencies (Contract Negotiation & Career Management)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Athlete Representation & Agency Services

Keywords

• Sports agency
• Athlete representation
• Contract negotiations
• Endorsement management
• Athlete wealth planning

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Sports Agency Commissions: TSEG generates revenue through commissions earned from negotiating player contracts and endorsement deals on behalf of professional athletes. The firm has negotiated over $1 billion in contracts for its NFL clients. Services include contract negotiations, endorsement and sponsorship activations, and business counseling, all typically structured on a commission basis in the sports agency industry.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

The Sports & Entertainment Group (TSEG) is a sports representation agency that negotiates player contracts and endorsement deals on behalf of professional athletes, coaches, broadcasters, and other sports industry participants, having negotiated over $1 billion in NFL contracts. Beyond contract negotiation, the firm provides an integrated suite of advisory services including endorsement and sponsorship activations, intellectual property and NIL protection, wealth preservation planning, tax planning, charitable trust planning, real estate planning, litigation support, and business counseling. TSEG also operates an annual client retreat program that prepares clients for long-term success beyond professional sport.

Product overview

The Sports & Entertainment Group is a sports agency providing comprehensive representation services to professional athletes, coaches, front office executives, broadcasters, networks, arena and event owners, and sponsors. The company operates as a single integrated service offering rather than a modular platform, providing ten core service modules: Contract Negotiations (having negotiated over $1 billion in contracts), Endorsements & Sponsorships Activations, Intellectual Property Rights Protection/NIL, Wealth Preservation Planning, Tax Planning, Charitable Trust Planning, Real Estate Planning, Litigation, and Business Counseling. Additionally, the Annual Client Retreat program provides ongoing transition support and business networking opportunities for clients beyond their professional sports careers. Services are delivered across multiple sports leagues including NFL, CFL, UFL, and Basketball.

Differentiator

Problem solved

Functional benefit

Products and services

• Contract Negotiations

Quantifiable outcome

• Negotiated over $1 billion in contracts for NFL clients

Named customers51 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Excel Sports Management: Mid-sized sports agency offering full-service athlete representation, marketing, and endorsements across NFL, MLB, tennis, and golf. Highly comparable to TSEG in size, full-service approach, and athlete-focused business model.
• Roc Nation Sports: Founded by Jay-Z, Roc Nation Sports is a full-service agency representing NFL, NBA, and MLB athletes with a strong cultural-brand angle. Directly comparable in NFL client focus and endorsement-driven business model.
• Klutch Sports Group: Founded by Rich Paul, Klutch represents elite NBA, NFL, and WNBA athletes with full-service representation. Closely comparable in service breadth and athlete-centric branding, with a stronger basketball tilt.
• Athletes First: NFL-focused athlete representation firm known for representing quarterbacks. Direct peer in contract negotiation specialization and football-only client mix.
• Rosenhaus Sports Representation: Founded by Drew Rosenhaus, this is a high-volume NFL agency representing hundreds of players. Direct peer in NFL contract negotiation focus with similar boutique-to-mid-scale operational profile.
• Leigh Steinberg Sports & Entertainment: Pioneer sports agency historically focused on NFL quarterbacks and high-profile athletes. Direct peer in elite-NFL representation and full-service career management including financial and post-career counseling.

Broad incumbents

• Creative Artists Agency (CAA) Sports: CAA is one of the largest global talent and sports agencies with a dedicated sports division representing athletes across all major leagues. A broad incumbent with far greater scale and cross-sport reach than TSEG.
• Octagon: Global sports marketing and management agency representing athletes, broadcasters, and brands. Comparable in athlete representation and marketing services, but operates at significantly larger scale with corporate consulting capabilities.
• WME Sports (Endeavor): Sports division of WME/Endeavor, one of the largest global talent agencies. Represents athletes across multiple leagues with strong endorsement and media integration; broader incumbent with far greater corporate resources.

Emerging players

• Range Sports Group: Newer sports management firm with a more venture-backed, technology-enabled approach. Comparable in service breadth but with a different growth profile and capital structure than TSEG.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/thesportsentgrp
• YouTubeyoutube.com/channel/UCfAi7_lObOjRH4RtHOIlA-A
• Facebookfacebook.com/TheSportsEntGroup
• LinkedInlinkedin.com/company/the-sports-&-entertainment-group-pllc
• Instagraminstagram.com/TheSportsEntGrp

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Sports & Entertainment Group