InsightOut
InsightOut is a Singapore-based performance marketing agency, founded in 2015, delivering SEO, paid media (Google, Meta, TikTok), e-commerce development, and marketing automation services to SMEs and service-business owners across Singapore and Malaysia.
- Company typePrivate
- Founded2015
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B
- OfferingServices
What InsightOut does
InsightOut, legally Insightders Pte Ltd, is a Singapore-headquartered performance marketing agency founded in 2015 that delivers full-funnel digital marketing services to small and medium enterprises and service-business owners in Singapore and Malaysia. The firm offers six core service lines: Performance Marketing (Google, Meta, TikTok advertising), SEO, Website and E-Commerce Development (Shopify, WooCommerce, Magento), Marketing Automation, Social Media Marketing, and Website Performance Audit, delivered as quote-based consulting engagements rather than software products. Technology integration centers on native ad-platform connections (Meta Pixel, Dynamic Product Ads, Shopify catalog sync) rather than proprietary infrastructure.
The company monetizes through professional-services fees on multi-year engagements with SMEs, supplemented by ticket-based revenue from training programs such as the AI Website Workshop (SGD 799-999 per seat). Go-to-market is sales-led via a structured consultation process (initial consultation, proposed strategy discussion, budget alignment), augmented by event-driven demand generation through workshops and seminars. The firm cites 100+ completed projects, 10+ years of operating history, 3-5 year average client retention, and reported outcomes including 70%+ conversion rate lifts and 50%+ revenue lifts for clients.
InsightOut operates from a Singapore headquarters at Paya Lebar Square and a Kuala Lumpur office (InsightOut Consulting Sdn Bhd at Naza Tower), giving it a Southeast Asia regional footprint. The leadership team includes Managing Director Mike Lim (formerly marketing analytics practice lead at KPMG Management Consulting), Business Director Aaron Cheah, and Chief Strategy Officer Bryan Tan. The firm is privately held with no disclosed institutional investors, funding rounds, or revenue figures.
InsightOut firmographics
Firmographics- Name
- InsightOut
- Legal name
- Insightders Pte Ltd
- Website
- https://insightout.com.sg
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- InsightOut is a Singapore-based performance marketing agency, founded in 2015, delivering SEO, paid media (Google, Meta, TikTok), e-commerce development, and marketing automation services to SMEs and service-business owners across Singapore and Malaysia.
- Ownership category
- akta.pro rank
InsightOut industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Computer Systems Design and Related Services (5415)
- SIC
- Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Sales Enablement & Revenue Operations (RevOps) Tools & Services (BPAFAFAJ)
- akta.pro secondary industry
- Tools & Platforms Training (Jira, Azure DevOps, MS Project, Smartsheet, etc.) (EDABAHAH)
Keywords
Where InsightOut is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices2 records
Markets served
InsightOut business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Performance Marketing Services: Core revenue stream including Google, Meta, and TikTok advertising campaigns. Delivered through managed services with ongoing optimization and reporting.
- Website Development & E-Commerce: Website setup, development, and e-commerce platform integration services including Shopify, WooCommerce, and Magento implementations.
- SEO Services: Search engine optimization services including content production, landing page optimization, UX optimization, keyword research, and technical SEO audits.
- Marketing Automation: Email marketing automation, ad campaign automation, and lead nurturing services to streamline campaigns and improve targeting.
- Website Performance Audit: Website speed analysis, SEO insights, and conversion rate optimization consulting services.
- Training & Workshops: Educational workshops like the AI Website Workshop generating ticket revenue from participants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | AI Website Workshop - Early Bird |
| One time/ perpetual license | Pay-as-you-go | AI Website Workshop - General Pass |
| Other | Multi-year contract | Custom Digital Marketing Services |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
InsightOut product offering
Product offeringCore offering
InsightOut is a digital marketing agency that plans and executes full-funnel performance marketing campaigns across Google, Meta (Facebook/Instagram), and TikTok for SMEs, alongside complementary service lines including SEO, website and e-commerce development (Shopify, WooCommerce, Magento), marketing automation, social media management, and website performance audits. Deliverables are managed services and consulting engagements rather than packaged software products.
Product overview
InsightOut is a digital marketing agency that operates as a service-based consultancy rather than a software product company. The core offering consists of six distinct professional services: Performance Marketing (Google, Meta, TikTok advertising), SEO Services, Website & E-Commerce Development (with Shopify/WooCommerce/Magento specialization), Marketing Automation (email, ad campaigns, lead nurturing), Social Media Marketing (Meta, TikTok), and Website Performance Audit. These services are delivered as consulting engagements rather than standalone software products. Additionally, the company offers an AI Website Workshop as a training program. The services are tailored for SMEs seeking data-driven digital marketing solutions with a focus on ROI and measurable results.
Differentiator
Problem solved
Functional benefit
Products and services
- Performance Marketing Full-funnel performance marketing service covering Google Ads, Meta (Facebook and Instagram) advertising, TikTok advertising, PPC campaigns, e-commerce advertising, and lead generation. Includes strategy development, campaign execution, and ROI optimization for SMEs.
- SEO Services Search engine optimization service including content production, landing page optimization, UX optimization, conversion rate optimization, keyword research, and technical SEO audits to improve organic search rankings and visibility.
- Website & E-Commerce Development Custom website development and e-commerce platform setup and management, specializing in Shopify, WooCommerce, and Magento. Includes CMS integration, responsive design, conversion rate optimization, and advanced platform integrations for process automation.
- Marketing Automation Marketing automation service covering email marketing automation, ad campaign automation across multiple platforms, and lead nurturing automation to streamline campaigns, improve targeting, and boost ROI.
- Social Media Marketing Social media marketing service including Meta (Facebook and Instagram) marketing, TikTok marketing, and platform management to enhance brand visibility, engagement, and follower growth across multiple social platforms.
- Website Performance Audit Website performance audit service providing website speed analysis, SEO insights, and conversion rate optimization (CRO) recommendations, delivered as a comprehensive report.
- AI Website Workshop One-day in-person hands-on workshop teaching service business owners and founders how to use AI tools to design, write, structure, and build a conversion-focused website, including templates, AI website prompt templates, landing page structure templates, service business homepage checklist, website copywriting prompt pack, and conversion checklist.
Quantifiable outcome
- 70%+ increase in conversion rates with performance marketing
- +7 more outcomes
Companies that use InsightOut
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
InsightOut technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature2 records
InsightOut partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- LedgenminorLedgen sponsors the venue for the AI Website Workshop held at 100 Tras Street, Level 9, Singapore 079027. Ledgen provides customized outsourced solutions and corporate services across Singapore, Malaysia, and Hong Kong.
- Palladium TechnologiesminorMike Lim serves as Board Advisor, indicating an advisory relationship with this consumer data analytics startup.
- Lessonplan.com.sgminorMike Lim is Co-Founder and CMO of Lessonplan.com.sg, a marketplace platform, indicating co-founding relationship.
- Suitmedia SGminorMike Lim serves as Managing Director, indicating leadership/ownership role in this web development company.
Scale indicators10 records
Recent moves5 records
Expansion highlights5 records
InsightOut competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
InsightOut social profiles
Digital presenceInsightOut financial estimates
Financial estimateRevenue estimate
Valuation estimate
InsightOut leadership team
Management profileNumber of profiles
Profiles3 records
InsightOut subsidiaries and ownership
Company hierarchySubsidiaries1 record
InsightOut funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InsightOut M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InsightOut
What does InsightOut do?
InsightOut is a digital marketing agency that plans and executes full-funnel performance marketing campaigns across Google, Meta (Facebook/Instagram), and TikTok for SMEs, alongside complementary service lines including SEO, website and e-commerce development (Shopify, WooCommerce, Magento), marketing automation, social media management, and website performance audits. Deliverables are managed services and consulting engagements rather than packaged software products.
Is InsightOut a public or private company?
InsightOut is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was InsightOut founded?
InsightOut was founded in 2015. It employs 11 to 50 people.
Where is InsightOut based?
InsightOut is headquartered in Singapore, Singapore, in the Asia region.
How does InsightOut make money?
Six revenue lines are on record. Performance Marketing Services are the primary driver. The others are website Development & E-Commerce, SEO Services, marketing Automation, website Performance Audit and training & Workshops.
Does InsightOut have an API?
No public API is recorded for InsightOut.
What industry is InsightOut in?
InsightOut's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAFAJ, Sales Enablement & Revenue Operations (RevOps) Tools & Services, with a secondary code of EDABAHAH, Tools & Platforms Training (Jira, Azure DevOps, MS Project, Smartsheet, etc.). Its NAICS code is 541810 and its SIC code is 7311.