The Creative Lab

What The Creative Lab does

The Creative Lab is a London-based specialist growth and communications consultancy serving wellness and longevity brands. Founded in 2014 and registered as a private limited company in England and Wales (company number 07897122), the firm is led by three co-founders — Michael Miley (CEO & Head of Strategy), Franco Reda (Co-Founder & Executive Creative Director), and Paul Cope (MD & Head of Campaigns) — operating with an 'agile, low overhead network of wellness expertise' as its delivery model.

The firm's core offering is the Growth Pathway program, structured into three service modules: Strategy (agentic consumer intelligence, category narrative, brand positioning, campaign planning, performance modelling), Creative (identity and packaging, digital design, branded content, advertising, concept testing), and Activation (influencer and community management, social management, loyalty and retention, brand experience, retail and shopper marketing). The firm operates a proprietary Agentic Persistent Intelligence Tool featuring over 50,000 'individuals' that continuously monitor consumer trends and influential voices in the wellness and longevity category, and offers a Brand Performance Diagnostic that evaluates brands across five axes (Strategic Fitness, Consumer Intelligence, Market Influence, Growth Engine, Commercial Endurance).

Commercially, The Creative Lab generates revenue through professional-services consulting engagements with wellness brands, supplemented by a two-tier workshop model — a free 90-minute Rapid Impact Session and a paid full-day Collaborative Deep Dive — which functions as a freemium lead-conversion funnel. New business is handled directly by the CEO, with no channel partners, marketplace presence, or disclosed institutional investment. The firm is GDPR-compliant, serves a Europe-anchored client base from a Soho/West London office, and has not disclosed any external funding, acquisitions, or partnerships.

Name

The Creative Lab

Legal name

The Creative Lab

Website

https://thec-lab.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

The Creative Lab is a London-based specialist growth and communications consultancy that helps wellness and longevity brands translate complex science into consumer-facing strategy, creative, and activation, using a proprietary agentic consumer intelligence tool covering 50,000+ monitored individuals.

Ownership category

akta.pro rank

Product category

Brand Strategy & Communications Consultancy

NAICS

Graphic Design Services (541430), Other Management Consulting Services (541618)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Creative & Brand Campaign Development (BPAFAAAB)

akta.pro secondary industry

Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Brand strategy consultancy
• Wellness marketing agency
• Creative communications services
• Consumer insight platform
• Campaign activation services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Consulting Services: The company generates revenue through specialist growth and communications consulting services for wellness and longevity brands, including strategy, creative services, and campaign activation.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

The Creative Lab is a specialist growth and communications consultancy that helps wellness and longevity brands outperform their category. It delivers integrated Strategy, Creative, and Activation services, supported by an agentic persistent intelligence tool that continuously monitors over 50,000 consumer voices to inform brand positioning, campaign planning, and performance modelling.

Product overview

The Creative Lab is a specialist growth and communications consultancy (not a software product company) offering integrated advisory services for wellness and longevity brands. The core offering is the Growth Pathway program, which combines three performance-driven service modules: Strategy (agentic consumer intel, brand positioning, campaign planning), Creative (identity design, branded content, advertising), and Activation (influencer management, social media, retail). Supporting these are workshop programs (Workshop A: Rapid Impact Session and Workshop B: Collaborative Deep Dive), the Brand Performance Diagnostic assessment tool, and the Brand Health Check Survey. All services are delivered through the founding team with an agile network of wellness expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• Growth Pathway A strategic consultancy program designed to build demand, earn trust, and deliver commercial success for wellness brands. Informed by the brand's life cycle stage, it combines three performance-driven modules: Strategy, Creative, and Activation.
• Strategy Services Strategy consulting module covering agentic consumer intelligence, category narrative development, brand positioning, campaign planning, and performance modelling.
• Creative Services Creative service module covering identity and packaging design, digital design, branded content creation, advertising, and concept testing.
• Activation Services Activation service module covering influencer and community management, social media management, loyalty and retention programs, brand experience, and retail and shopper marketing.
• Workshop A: Rapid Impact Session A free 90-minute video conference or face-to-face workshop delivering Brand Performance Diagnostic findings, communications audit, and initial prioritisation pathway, attended by Head of Strategy and Managing Director.
• Workshop B: Collaborative Deep Dive A paid full-day face-to-face workshop providing a detailed Brand Performance Diagnostic with full competitor audit, performance pathway, and priority actionable recommendations, attended by Head of Strategy, Executive Creative Director, and Managing Director.
• Brand Performance Diagnostic An assessment tool that identifies opportunities and barriers across five key aspects — Strategic Fitness, Consumer Intelligence, Market Influence, Growth Engine, and Commercial Endurance — and produces a personalised report and infographic summarising brand performance gaps.
• Brand Health Check Survey An online survey instrument used to assess and diagnose wellness brand health and performance as part of the consultancy's diagnostic process.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Superunion: Global brand strategy and design consultancy (formerly Brand Union, WPP network). Competes on brand strategy, identity, and creative campaign development but operates at a much larger scale and with broader vertical coverage.
• FutureBrand: Interpublic Group global brand consultancy delivering brand strategy, identity, and experience design for consumer and corporate clients. Comparable brand-strategy depth but with substantially greater resources and geographic reach.
• Dept: Global digital and creative agency group (incorporating Bulletproof). Provides integrated creative, technology, and data services for consumer brands including wellness—a broader, more scalable alternative to The Creative Lab's boutique offering.
• Mother Design: Creative agency network with broader consumer and cultural client base, including wellness-adjacent brands. Larger and more diversified than The Creative Lab but overlapping in creative strategy and brand-building for premium consumer clients.

Direct peers

• Kingdom Creative: UK-based creative and branding agency serving consumer brands with design, campaign, and activation work. Comparable in size, geographic focus, and integrated offering.
• Robot Food: UK independent branding agency with a strong food and wellness portfolio. Similar boutique scale, category-credentialed creative work, and consumer brand focus.
• Carter Wong Design: London-based branding and design consultancy with similar boutique structure and consumer-brand client base. Comparable creative and brand strategy offering.
• Pearlfisher: London-based independent branding and design agency with deep food, drink, and wellness category expertise. Highly comparable in size, boutique positioning, and consumer-brand focus.
• dn&co: Independent London design agency delivering brand identity, packaging, and digital design for consumer brands. Comparable in size, services mix, and UK mid-market positioning.

Regional players

• Snask: Stockholm-based creative and branding agency with similar boutique positioning and brand-building expertise, but primarily serving Nordic clients rather than competing directly in the UK wellness market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/creativ3lab
• Facebookfacebook.com/TheCreativeLaboratoryLtd/?ref=page_internal
• LinkedInlinkedin.com/company/the-creative-laboratory
• Instagraminstagram.com/the_creative_lab_ltd
• Xx.com/Creative_Lab157

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Creative Lab