Ultralight Adventure Equipment

Name

Ultralight Adventure Equipment

Legal name

ULA Equipment

Website

https://ula-equipment.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Ultralight Backpacking Packs and Outdoor Gear

NAICS

Sporting Goods Retailers (45911), Apparel Accessories and Other Apparel Manufacturing (31599), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Sporting & Athletic Goods, Nec (3949), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Backpacks, Bags & Load-Carriage Retail (CRAMAMAI)

akta.pro secondary industries

Backpacking & Trekking Gear Retail (CRAMAAAA), Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI), Hiking & Trail Accessories Retail (CRAMAAAD)

Keywords

• Ultralight backpacks
• Backpacking equipment
• Hiking packs
• Outdoor gear
• Frameless packs

Headquarters

HQ city

Logan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Backpack Sales: Primary revenue stream from direct-to-consumer sales of ultralight backpacks including framed packs (Circuit, Catalyst, Ohm, Camino, Kid's Spark, Circuit SV, Circuit XS), frameless packs (Photon, CDT), and day/travel packs (Dragonfly, Camino, Node, Packrat, Cicada, DLX Duffles). One-time hardware purchase model with lifetime warranty.
2. Pack Accessories: Sales of pack accessories including shoulder strap pockets, pack covers, internal stash pockets, water bottle holders, hydration sleeves, bear spray holders (ULA Deploy), and ULA Flow water bottle pockets.
3. Gear and Pack Parts: Sales of outdoor gear (Rain Kilt, Nylofume Pack Liners, Siesta Pad, Trail Wallet) and replacement pack parts (hipbelts, buckle sets, frames).
4. Custom Pack Orders: Custom pack orders for CDT and Photon models where customers select specific fabrics, colors, and features through an online customizer, priced at a premium over standard models.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

ULA Equipment handcrafts ultralight backpacking packs (framed, frameless, and day/travel packs) and accessories designed for thru-hikers and outdoor users, manufactured in Logan, Utah using premium technical fabrics including Challenge ULTRA, X-Pac, UltraGrid, and Robic. The product line spans framed packs like the Circuit and Catalyst, frameless packs like the CDT and Nexus, day/travel packs like the Dragonfly and Node, plus accessories, replacement parts, and small outdoor gear items — all backed by a lifetime warranty.

Product overview

Ultralight Adventure Equipment (ULA) is a manufacturer of ultralight backpacking gear proudly designed, cut, and sewn in Utah. The product portfolio centers on a unified line of ultralight backpacks and outdoor accessories, organized across three primary pack categories: Framed Packs (Circuit SV, Circuit, Circuit XS, Catalyst, Ohm, Ultra Circuit, Camino, Kid's Spark), Frameless Packs (Photon, CDT, Nexus), and Day + Travel Packs (Cicada, Dragonfly 30L/36L, Node, Packrat, Camino, DLX Duffles, Spare Tire). Custom pack options allow customers to configure fabrics, colors, and features. Complementing the core pack line is a full range of accessories and pack parts including the Entropy and ULTRA Spare Tire waist packs, X-Pac Shoulder Strap Pocket, Pack Covers, ULA Flow, Water Bottle Holders, ULA Deploy bear spray holder, Hydration Sleeve, Tent Pole Bags, Tent Stake Bags, Replacement Hipbelts, Buckle Sets, Frames, plus outdoor gear items such as the Rain Kilt, Nylofume Pack Liners, Siesta Pad, and Trail Wallet. All products share a common design philosophy centered on ultralight weight, durability through quality fabrics (Robic, X-Pac, ULTRA, UltraGrid, ECOPAK, Cordura), and lifetime warranty coverage.

Differentiator

Problem solved

Functional benefit

Brands

• Entropy Series: Eco-friendly product line made from scrap and remnant fabrics to reduce environmental impact, including wallets, tent stake bags, and waist packs.
• Challenge ULTRA

Products and services

• Framed Backpacks (Circuit, Circuit SV, Circuit XS, Catalyst, Ohm, Ultra Circuit, Camino, Kid's Spark) ULA's framed backpack line includes the flagship Circuit (rated 4.92/5, $299.99), Catalyst ($279.99–$319.99, rated 4.96/5), Ohm (UltraGrid, $249.99, rated 4.83/5), Ultra Circuit (ULTRA fabric, $379.99, rated 4.88/5), Camino ($299.99), the smaller Circuit XS variant, the new Circuit SV, and the Kid's Spark for youth hikers. These packs feature internal frames for load transfer and are designed for multi-day backpacking.
• Frameless Backpacks (Photon, CDT, Nexus) ULA's frameless ultralight backpacks include the UltraGrid CDT (rated 4.89/5, $199.99), Custom CDT ($294.99), Custom Photon ($294.99), and the Nexus (40L, 18.8–22.3 oz, with 25 lb comfort rating, sold at $149.99 on sale or original $229.99). These packs target ultralight backpackers and fastpackers seeking maximum weight savings and carrying 20–25 lb total loads.
• Custom Packs (CDT and Photon) Custom CDT and Custom Photon models priced at $294.99 each enable customers to choose fabrics, colors, and features through ULA's online customizer, supporting personalized builds of frameless ultralight backpacks.
• Day + Travel Packs (Dragonfly, Cicada, Node, Packrat, Camino, DLX Duffles, Spare Tire) ULA's day and travel pack range includes the 30L Ultra Dragonfly (ULTRA fabric, rated 4.76/5, $289.99), 30L Robic Dragonfly ($239.99), 36L Dragonfly, Cicada (22L NEW), Node (NEW minimalist everyday carry), Packrat (25.5L), Camino day variant, DLX Duffles, and the Robic Spare Tire waist pack (rated 5.00/5, $49.99). These packs serve commuting, day hiking, travel, and everyday carry users.
• Waist Packs (Entropy Spare Tire, ULTRA Spare Tire) The Entropy Spare Tire ($59.99, eco-friendly scrap fabrics including ECOPAK, X-Pac, ULTRA, Robic, Cordura) and ULTRA Spare Tire ($69.99, ULTRA 200X with AquaGuard YKK zippers) are 2L/4 oz compact waist packs rated 5.00/5, designed for ultralight carry needs.
• Pack Accessories (X-Pac Shoulder Strap Pocket, Pack Covers, Internal Stash Pocket, ULA Flow, Water Bottle Holders, ULA Deploy, Hydration Sleeve) ULA's pack accessories include the X-Pac Shoulder Strap Pocket ($29.99, rated 4.56/5), ULA Pack Covers ($39.99), Internal Stash Pocket ($16.99, rated 5.00/5), ULA Flow water bottle pocket ($28.99, rated 4.67/5), Water Bottle Holders Set ($14.99), ULA Deploy bear spray holder ($28.99), and Hydration Sleeve ($14.99). These accessories enable quick access to essentials and enhance pack versatility.
• Pack Parts (Replacement Hipbelts, .75" Buckle Set, 1" Buckle Set, Circuit + Ohm Frame) Replacement pack parts include Replacement Hipbelts ($59.99–$69.99), 0.75" Buckle Set ($2.99), 1" Buckle Set ($2.99), and Circuit + Ohm Frame ($19.99), enabling customers to repair and extend the life of their ULA packs.
• Outdoor Gear (Rain Kilt, Nylofume Pack Liners, Siesta Pad, Trail Wallet, Ultralight Tent Pole Bags, Ultralight Tent Stake Bags) ULA's outdoor gear items include the ULA Rain Kilt ($44.99), waterproof/odor-resistant Nylofume Pack Liners ($2.99, 0.9 oz), ULA Siesta Pad closed-cell foam sit pad ($19.99), ULA Trail Wallet ultralight minimalist wallet ($12.99, rated 5.00/5), Ultralight Tent Pole Bags ($7.99), and Ultralight Tent Stake Bags ($5.99, eco-friendly scrap nylon).

Quantifiable outcome

• Circuits rated 4.92/5 (2,000+ reviews implied by volume), Catalyst rated 4.96/5, indicating high customer satisfaction across flagship products
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hyperlite Mountain Gear: Direct competitor in the ultralight thru-hiking backpack segment. Both brands emphasize Dyneema/UHMWPE laminate construction, ultralight frameless and framed pack options, premium pricing, and a devoted long-distance hiker following.
• Zpacks: Direct ultralight backpack peer offering Dyneema composite fabric packs at premium price points. Comparable target market of thru-hikers and ultralight enthusiasts, with overlapping product categories (frameless packs, accessories, custom builds).
• Gossamer Gear: Direct peer offering ultralight backpacks (Mariposa, Gorilla, G4) at price points close to ULA's standard Robic fabric line. Targets the same fastpacker and thru-hiker community with comparable frameless-pack sizing and feature sets.
• Six Moon Designs: Ultralight backpack specialist serving thru-hikers and long-distance backpackers. Overlapping product categories include frameless packs, custom builds, and ultralight accessories, with similar direct-to-consumer distribution.
• Granite Gear: Specialist backpack maker with ultralight and thru-hiking-friendly options (Crown2, Blaze, Leopard). Comparable target customer and overlapping feature set, with similar custom fit/sizing emphasis.

Broad incumbents

• Osprey Packs: Much larger incumbent backpack brand offering ultralight models (Exos, Levity, etc.) alongside a broad line of outdoor packs. Comparable product category but at greater scale, with wider retail distribution and brand reach.
• Gregory Packs: Established backpack manufacturer with ultralight lines (Stout, Baltoro, Zulu) competing for the same multi-day backpacking consumer. Larger scale, broader retail presence, and longer industry tenure.
• Deuter: Global backpack and outdoor equipment brand with ultralight and hiking-specific lines. Overlapping product category but with a much wider portfolio spanning daypacks, mountaineering packs, and child carriers.
• Mystery Ranch: Premium backpack maker with ultralight and thru-hike-oriented models alongside a broader tactical and hunting lineup. Comparable quality positioning and durable-construction ethos, but broader customer base.

Emerging players

• Durston Gear: Emerging cottage-industry ultralight pack brand (Kakwa, X-Mid) gaining traction with thru-hikers for high value-to-weight ratio. Comparable ultralight/hiking focus with a niche, community-driven growth model similar to ULA's earlier-stage positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/UlaEquipment
• Facebookfacebook.com/120681891315910
• Instagraminstagram.com/ulaequipment
• LinkedInlinkedin.com/company/ultralight-adventure-equipment

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ultralight Adventure Equipment