iTouchless Housewares and Products

What iTouchless Housewares and Products does

iTouchless Housewares and Products Inc. is a privately held consumer housewares company headquartered in San Mateo, California, that designs, sources, and sells touchless and step-style waste receptacles under its own direct-to-consumer brand. Founded around 2004-2005, the company claims to have invented the Sensor Touchless Trash Can and has continuously refined its infrared-sensor-based lid-opening mechanism and proprietary AbsorbX activated-carbon odor-filtration system for over twenty years. Its product catalog spans sensor-activated cans (2.5-23 gallons), step-pedal cans under the SoftStep family, open-top and press-top cans, dual-compartment recycle/trash combos, Titan stainless compost bins, PetGuard-equipped pet-proof receptacles, and Odor Lock diaper pails.

The company's revenue model is overwhelmingly hardware sales of one-time-purchase consumer goods priced from approximately $43 to $285, supplemented by recurring sales of replacement consumables — AbsorbX carbon filters ($34.95 per 3-pack), branded trash bags in 20- to 120-count packs, diaper-pail refill bags, fragrance cartridges, and replacement parts — distributed through a Shopify-powered D2C storefront (itouchless.com) and Amazon marketplace. It also operates a 'Bulk Buy' / 'Business Inquiry' B2B pathway for commercial and office customers. Subscription revenue is offered via 'Subscribe and Save' for consumables. Customer segments span residential homeowners (primary), parents seeking diaper-pail solutions, pet owners, and small-volume commercial buyers. The company is privately held, has 11-50 employees, serves primarily the North American market, and has no institutional funding history disclosed.

Name

iTouchless Housewares and Products

Legal name

iTouchless Housewares and Products Inc.

Website

https://itouchless.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

iTouchless Housewares and Products Inc. is a San Mateo-based consumer housewares company that designs and sells sensor- and step-operated trash cans, recycle bins, diaper pails, pet-proof receptacles, and AbsorbX activated-carbon odor filters primarily to North American residential, parent, pet-owner, and small commercial customers via a Shopify D2C storefront and Amazon marketplace.

Ownership category

akta.pro rank

Product category

Household Waste Receptacles

NAICS

Small Electrical Appliance Manufacturing (335210)

SIC

Refuse Systems (4953)

akta.pro primary industry

Trash Bags & Bin Liners (CRAJAGAA)

Keywords

• Touchless trash cans
• Sensor waste bins
• Diaper disposal pails
• Odor filtration systems
• Recycling receptacles

Headquarters

HQ city

San Mateo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Hardware Product Sales: One-time sales of physical trash cans and waste receptacles in various sizes (1.3 gallon to 24 gallon capacities), materials (stainless steel, plastic), and types (sensor, step, open top). Products are sold directly to consumers and commercial buyers.
2. Accessories and Consumables: Recurring sales of replacement parts, odor filters, trash bags, fragrances, and decals. Odor filter 3-packs start at $34.95, with various pack sizes available. Trash bag refills sold in packs of 20-120 bags.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

iTouchless designs, sources, and sells household waste receptacles centered on its proprietary Sensor Touchless Trash Can technology, which it invented over 20 years ago. The portfolio spans sensor, step (SoftStep, AirStep, AutoStep), open-top/press-top, dual-compartment recycle, compost, diaper pail, and pet-proof trash cans in capacities from 1.3 to 24 gallons, alongside branded consumables including AbsorbX activated-carbon odor filters, custom-fit trash bags, fragrance cartridges, AC adapters, decals, and replacement parts.

Product overview

iTouchless Housewares and Products Inc. is a consumer goods company specializing in innovative waste management products, headquartered in Silicon Valley, California. The company's product portfolio centers on its flagship Sensor Touchless Trash Can technology (which iTouchless invented over 20 years ago) and has expanded into multiple product lines. Core offerings include sensor-activated trash cans with automatic lid opening, step pedal trash cans under the SoftStep brand (including SoftStep, SoftStep Prime, SoftStep ProX, SoftStep EXP, AirStep, and AutoStep variants), manual open-top and press-top cans, dual-compartment recycle bins, and specialized diaper pails featuring odor-lock technology with silver-ion protection. The company also serves the pet care market with pet-proof and dog-proof waste receptacles. Complementary product lines include Titan stainless steel compost bins, proprietary AbsorbX active carbon odor filters, premium trash bags, fragrance cartridges, AC power adapters, and replacement parts. Products range from compact 1.3-gallon bathroom bins to large 23-gallon commercial-grade cans, with finishes including stainless steel, plastic, and matte color options. The company positions itself as an innovator in touchless and odor-control home products.

Differentiator

Problem solved

Functional benefit

Brands

• AbsorbX: Odor control filter system using activated carbon technology for trash cans
• SoftStep
• AutoStep
• AirStep
• SoftStep ProX
• SoftStep Prime
• SoftStep EXP
• Odorless Diaper Pail

Products and services

• Sensor Trash Cans Automatic motion-activated trash cans that open hands-free via infrared sensors; available in various capacities (2.5–23 gallons) with stainless steel or plastic finishes, featuring AbsorbX odor filtration and optional wheels or pet-proof lids.
• Step Trash Cans (SoftStep Line) Pedal-operated trash cans with soft-close lids under the SoftStep brand, including SoftStep (base), SoftStep Prime, SoftStep ProX, SoftStep EXP, and SoftStep Elongated variants, in 1.3–20 gallon stainless steel or plastic constructions.
• AutoStep Sensor Pedal Trash Cans Hybrid trash cans combining pedal and sensor technology for automatic lid opening with touchless operation and foot pedal activation.
• AirStep Pedal Trash Cans Step pedal trash cans featuring air damper technology for soft and silent lid closure, available in 13–18 gallon capacities.
• Open Top / Press Top Trash Cans Manual-operation trash cans including elliptical, rectangular, and round open-top designs with dual AbsorbX odor filters, and press-lid cans for easy push-open operation, in 13–21 gallon capacities.
• Dual Compartment Trash & Recycle Bins Multi-compartment bins for separating trash and recyclables in sensor and step variants with dual AbsorbX odor filters and capacities from 5.3–16 gallons.
• Titan Compost Bins Kitchen compost bins with titanium stainless steel finish and AbsorbX odor filtration, designed for food waste collection.
• Odorless Diaper Pails Specialized diaper disposal systems featuring odor-lock technology with silver-ion protection, available in Boho White, Pastel Orchid, and Sand Almond colors, with 20 free trash bags included.
• SoftStep Elongated Diaper Pails Step pedal diaper pails based on the SoftStep platform with elongated design, featuring fingerprint-resistant finish, in 13.2 gallon plastic body across Matte White, Matte Stone Gray, Matte Gray, and Matte Black finishes.
• Pet Waste Receptacles Pet-proof and dog-proof trash cans with sensor and step variants carrying PetGuard lid-lock technology to prevent pets from accessing contents, in 8–13 gallon capacities for pet waste and kitty litter disposal.
• AbsorbX Odor Filters Proprietary active carbon odor filter systems for eliminating trash odors, available in standard, compact, and high-density variants, with 2-pack, 3-pack, 4-pack, and 6-pack configurations.
• Premium Trash Bags Custom-fit trash bags available in various pack sizes (20–120 count) for different can capacities including 2.5, 3, 4, 5, 8, 13, 14, and 16 gallon sizes.
• Lemon Fragrance Cartridges Scented fragrance packs (3-pack) for sensor trash cans providing fresh lemon scent, compatible with MT02SS, MT02SW, MT04SS, and MT04SW models.
• AC Adapters Power adapters for sensor trash cans providing AC power option as an alternative to batteries.
• Recycle, Trash & Compost Decal Sets Premium vinyl sticker sets (3-inch and 4-inch) for labeling bins as trash, recycle, or compost to clearly identify bin contents.
• Replacement Parts Replacement components for sensor, step, recycle, and open-top trash cans including lids, pedals, sensors, and internal mechanisms.
• Diaper Pail Refill Bags Universal diaper pail refill bags in 90-count 3-packs with leak- and tear-resistant construction and unscented odor-lock strength.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationShopify powers iTouchless's e-commerce platform and online storefront (itouchless.com). Shopify provides the technology infrastructure enabling online sales, payment processing, customer account management, and order fulfillment capabilities. Shopify also handles certain personal information processing under its consumer privacy policy.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Simplehuman: Premium housewares brand specializing in sensor, step, and touchless trash cans plus kitchen and bath organization. Direct head-to-head competitor to iTouchless across the full sensor and step trash can spectrum, targeting the same premium household buyer with similarly positioned stainless steel products.
• Nine Stars: Specialist in motion-sensor and touchless trash cans with stainless steel and ABS plastic options. Direct competitor to iTouchless in the sensor touchless trash can niche, addressing the same hygiene-first consumer pain points.
• Joseph Joseph: Design-led UK housewares brand with deep focus on smart waste, recycling, and food storage solutions. Directly competes with iTouchless in the smart and recycling bin category with comparable design-forward products and price points.
• Ubbi: Brand specializing in modern baby diaper pails with powder-coated steel construction. Direct competitor to iTouchless's Odor Lock diaper pails in the baby and nursery waste category.
• Diaper Genie (Playtex by Edgewell): Iconic diaper disposal brand under Playtex (Edgewell Personal Care) offering refillable diaper pails. Long-established direct competitor to iTouchless's diaper pail line in the nursery category with deep retail penetration.

Broad incumbents

• Brabantia: Established Dutch housewares brand offering pedal bins, sensor bins, and recycling solutions with a design and sustainability focus. Broader incumbent in the waste receptacle category with global distribution that iTouchless competes against.
• Rubbermaid: Major American housewares manufacturer offering trash cans, recycling bins, and food storage containers. Much larger-scale incumbent competing with iTouchless across multiple receptacle categories.
• Munchkin: Baby care and nursery products brand offering diaper pails and infant care items. Competes with iTouchless in the diaper pail segment as part of a broader baby-products portfolio.
• Hefty (Reynolds Consumer Products): Major consumer brand owned by Reynolds Consumer Products focused on trash bags and kitchen waste solutions. Competes with iTouchless in trash bag refills and broader kitchen waste management with significant scale advantages.
• Sterilite: Large housewares manufacturer offering plastic trash cans, storage, and household organization products. Competes with iTouchless in the household waste receptacle category, particularly at lower price points across mass retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/iTouchlessInc
• Facebookfacebook.com/itouchless

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iTouchless Housewares and Products