SmartTouch USA
SmartTouch USA is a Columbia, Maryland-based luxury home automation integrator founded in 2000 that designs, engineers, and installs Crestron, Lutron, and Josh.ai-powered whole-home technology systems for high-net-worth homeowners, architects, builders, and interior designers across the DC, Maryland, and Virginia region.
- Company typePrivate
- Founded2000
- HeadquartersColumbia, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What SmartTouch USA does
SmartTouch USA is a privately held, founder-owned luxury home automation integrator headquartered in Columbia, Maryland, serving high-net-worth homeowners, architects, builders, and interior designers across the Washington DC, Maryland, and Virginia region. Founded by Eddie Shapiro in 2000 (with its in-house security division tracing back to his SecureX USA business started in 1983), the company delivers full-service design, engineering, installation, and long-term support of whole-home technology systems for new-construction and major-renovation projects, following a proprietary five-step process from Discovery through ongoing Service & Support.
The technical stack centers on certified dealer and integrator status with premium platforms: Crestron Home for unified automation control, Lutron HomeWorks QSX and Ketra for precision lighting and shading, Savant as an alternative platform, and Josh.ai for AI-powered natural-language voice control. The portfolio spans lighting design, motorized shading, audio/video distribution, climate control, private cinemas with reference-grade immersive audio (e.g., JBL Synthesis, Barco projection), outdoor automation, security and surveillance, and NIST/CISA-aligned residential network design, with deep hardware partnerships across Sonance, Basalte, TRUFIG, Future Automation, Sonos, Kaleidescape, Hartmann & Forbes, and others.
Revenue is generated through three streams: project-based custom design and installation contracts (largest), sale and integration of premium third-party hardware, and recurring membership support plans with 24/7 monitoring and proactive maintenance. The go-to-market is consultative enterprise field sales, anchored on trade-partner referrals from architectural and design firms and an Experience Center by appointment. Pricing is custom-quoted per project and is not publicly disclosed. The company is highly concentrated in the DMV region, has 1-10 employees, and has not raised external funding.
SmartTouch USA firmographics
Firmographics- Name
- SmartTouch USA
- Legal name
- SmartTouch USA
- Website
- https://smarttouchusa.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SmartTouch USA is a Columbia, Maryland-based luxury home automation integrator founded in 2000 that designs, engineers, and installs Crestron, Lutron, and Josh.ai-powered whole-home technology systems for high-net-worth homeowners, architects, builders, and interior designers across the DC, Maryland, and Virginia region.
- Ownership category
- akta.pro rank
SmartTouch USA industry classification
Industry- Product category
- Luxury Home Automation
- NAICS
- Computer Systems Design Services (541512)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822)
- akta.pro primary industry
- Smart Lighting & Shading Systems (HSAPAPAC)
- akta.pro secondary industries
- Smart Lighting & Electrical (Bulbs, Switches, Outlets, Panels) (HSAPAQAC), Home Security & Access Control (Cameras, Alarms, Smart Locks) (HSAPAQAB), Lighting Controls & Smart Lighting Systems (BPABAGAC)
Keywords
Where SmartTouch USA is headquartered
LocationHeadquarters
- HQ city
- Columbia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SmartTouch USA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Custom Home Automation Design & Installation: Full-service design, engineering, and installation of luxury whole-home technology systems. Projects are custom-tailored for each residence, typically new construction or major renovation. Revenue is generated through project-based contracts with design fees and installation services. The company also offers membership support plans providing ongoing revenue after installation completion.
- Support Plans & After Care Memberships: Ongoing membership plans providing routine maintenance, 24/7 availability, remote monitoring, and proactive issue resolution. Designed to ensure lasting performance and generate recurring revenue from existing installations.
- Premium Equipment & Products: Supply and integration of premium technology products including Crestron, Lutron, Ketra, Savant, Josh.ai, and other luxury brands as part of complete system installations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing for luxury whole-home automation systems |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
SmartTouch USA product offering
Product offeringCore offering
SmartTouch USA provides full-service luxury home automation for affluent homeowners in the DC, Maryland, and Virginia region, encompassing in-house design, engineering, installation, and ongoing support across lighting, shading, climate, audio/video, private cinemas, outdoor living, smart integrations, security/surveillance, and managed residential networks. The firm delivers each project through a structured 5-Step Design Process and operates an Experience Center for client consultations, supplementing project revenue with recurring Support Plans & After Care memberships.
Product overview
SmartTouch USA provides luxury home automation services as a unified offering rather than a software platform. The core portfolio encompasses integrated smart home solutions including Lighting Design, Shading Design, Audio & Video, Climate Control, Private Cinemas, Outdoor Living, Smart Tech Integrations, Security & Surveillance, Network Design, and Support Plans & After Care. These services integrate with leading automation platforms including Crestron Home, Savant, and Lutron (including HomeWorks QSX and Ketra), along with premium product brands such as James Loudspeaker, Sonance, JBL, Basalte, Josh.ai, Samsung, Sony, Kaleidescape, Barco, and Hartmann & Forbes. The company also provides a 5-step design process for project execution.
Differentiator
Problem solved
Functional benefit
Products and services
- Lighting Design
Quantifiable outcome
- Dimmers can reduce electricity usage by up to 9% compared to standard switches
- +3 more outcomes
Companies that use SmartTouch USA
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
SmartTouch USA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration54 records
AI capability2 records
Feature8 records
SmartTouch USA partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Lutron ElectronicscorePrimary lighting control and shading partner. SmartTouch installs Lutron HomeWorks QS/HomeWorks QSX systems, Sivoia QS roller shades, and Ketra lighting solutions. SmartTouch is a certified Ketra dealer and Lutron Experience Center partner.
- CrestroncorePrimary home automation platform partner. Crestron Home platform provides unified control of lighting, shading, climate, AV, and security. SmartTouch has received multiple Crestron Home Technology Awards and is a recognized Crestron partner.
- Josh.aicoreAI-powered voice control partner for luxury home automation. Josh.ai provides natural language voice control integrated with Crestron and other platforms for intuitive whole-home control.
- American Institute of Architects (AIA)coreProfessional membership organization. SmartTouch is a member of AIA, reinforcing commitment to collaboration and design integrity in residential projects.
- American Society of Interior Designers (ASID)coreProfessional membership organization. SmartTouch is a member of ASID, demonstrating commitment to interior design collaboration and best-in-class smart home solutions.
- CEDIAcoreCustom Electronics Design and Installation Association. Founder Eddie Shapiro served a three-year term on the CEDIA Board. SmartTouch won the 2021 CEDIA Award for Integrated Home Level II Americas.
- KetracoreDynamic lighting technology partner. Ketra provides High Def Palette lighting covering 16.7 million colors. Acquired by Lutron in 2018. SmartTouch is a certified Ketra dealer.
- Lutron Experience Center (Washington, DC)minorSmartTouch directs clients to the Lutron Experience Center in Washington, DC where they can experience lighting and shading designs hands-on before installation.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
SmartTouch USA competitors and assessment
Company assessmentBroad incumbents
- Crestron Electronics: Major automation platform vendor whose Crestron Home OS SmartTouch installs at scale; broader industry incumbent with overlapping capabilities through direct channels and other integrator partners.
- Savant: Luxury smart home automation platform vendor referenced by SmartTouch as an alternative whole-home control system; broader incumbent with overlapping capabilities in the same high-end projects.
- Lutron Electronics: Lighting and shading platform vendor (including Ketra) that SmartTouch partners with for HomeWorks QS/QSX; large incumbent whose products and pricing decisions directly shape SmartTouch's project economics.
- Control4 (Resideo / Snap One): Smart home automation platform spanning mass-market through high-end; broader incumbent in the same overall category competing indirectly for adjacent integration and support contracts.
Direct peers
- Definitive Audio: Nashville-based luxury residential AV and smart home integrator serving high-end homeowners with custom installations; comparable consultative model, premium brand portfolio, and recurring support offering.
- Audio Advice: US luxury home technology integrator with showrooms in Raleigh and Charlotte, offering custom Crestron, Lutron, and Josh.ai installations to high-net-worth homeowners - directly comparable product mix, customer profile, and consultative sales motion to SmartTouch.
- LVX Systems (formerly AHT): Premier residential technology integrator serving luxury homes across the US with custom Crestron/Lutron systems; comparable enterprise sales motion, multi-trade collaboration, and premium project references.
- Admit One Home Systems: Mid-Atlantic residential technology integrator operating in the DC/MD/VA corridor with a Crestron/Lutron/Savant luxury focus; competes for an overlapping trade-professional and HNW homeowner client base in SmartTouch's home region.
- Global Wave Integration: Premium custom integrator specializing in Crestron, Lutron, and luxury residential installations for affluent clients across multiple US metros; directly comparable in product mix, integrated whole-home approach, and high-end positioning.
- Cloud9 Smart: New York metro luxury home automation and AV integrator focused on premium residential installations; similar design-first approach, Crestron/Savant/Lutron partnerships, and HNW clientele.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SmartTouch USA social profiles
Digital presenceSmartTouch USA financial estimates
Financial estimateRevenue estimate
Valuation estimate
SmartTouch USA leadership team
Management profileNumber of profiles
Profiles1 record
SmartTouch USA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SmartTouch USA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SmartTouch USA
What does SmartTouch USA do?
SmartTouch USA provides full-service luxury home automation for affluent homeowners in the DC, Maryland, and Virginia region, encompassing in-house design, engineering, installation, and ongoing support across lighting, shading, climate, audio/video, private cinemas, outdoor living, smart integrations, security/surveillance, and managed residential networks. The firm delivers each project through a structured 5-Step Design Process and operates an Experience Center for client consultations, supplementing project revenue with recurring Support Plans & After Care memberships.
Is SmartTouch USA a public or private company?
SmartTouch USA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SmartTouch USA founded?
SmartTouch USA was founded in 2000. It employs 1 to 10 people.
Where is SmartTouch USA based?
SmartTouch USA is headquartered in Columbia, United States, in the North America region.
How does SmartTouch USA make money?
Three revenue lines are on record. Custom Home Automation Design & Installation is the primary driver. The others are support Plans & After Care Memberships and premium Equipment & Products.
Who are SmartTouch USA's main competitors?
Broad incumbents on record are Crestron Electronics, Savant, Lutron Electronics and Control4 (Resideo / Snap One). Direct peers are Definitive Audio, Audio Advice, LVX Systems (formerly AHT), Admit One Home Systems, Global Wave Integration and Cloud9 Smart.
Does SmartTouch USA have an API?
No public API is recorded for SmartTouch USA.
What industry is SmartTouch USA in?
SmartTouch USA's product category is Luxury Home Automation. Its primary akta.pro industry code is HSAPAPAC, Smart Lighting & Shading Systems, with a secondary code of HSAPAQAC, Smart Lighting & Electrical (Bulbs, Switches, Outlets, Panels). Its NAICS code is 541512 and its SIC code is 3822.