Catholic Financial Life
Catholic Financial Life is a Wisconsin-based fraternal benefit society offering life insurance, annuities, and investment products to over 117,000 Catholic members across 25 states. Operating as a brand under Trusted Fraternal Life since 2024, the 155-year-old organization combines faith-based community engagement with traditional insurance and retirement solutions.
- Company typePrivate
- Founded1869
- HeadquartersMilwaukee, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Catholic Financial Life does
Catholic Financial Life is a Wisconsin-domiciled fraternal benefit society and operating brand within the Trusted Fraternal Life corporate family, providing life insurance, annuities, and investment products to Catholic consumers. Founded in 1868/1869 and rebranded to Catholic Financial Life in 2010 before its corporate parent was renamed Trusted Fraternal Life in March 2024, the organization serves more than 117,000 members through 157 chapters across 21 states, with insurance products licensed in 25 states. Its core offerings include term life (10-, 20-, or 30-year), whole life, universal life, and final expense insurance, plus three annuity structures (single premium deferred, flexible premium deferred, and income annuities), supported by an investments line. The product suite is delivered through licensed insurance advisors, independent brokers (via wholly owned subsidiary Catholic Brokerage Services, Inc.), chapter-based community referrals, and a self-serve member Service Center portal.
The business model is built on recurring insurance premiums and annuity considerations, augmented by fraternal member benefits (Impact Teams volunteer service projects, Prayer Network, member events, the Radiant Life magazine, and educational/wellness programs). Distribution is hybrid: a field sales force of licensed advisors and a captive broker channel, combined with a community-led chapter referral engine that drives member-to-member introductions. The organization reports $1.7 billion in assets, is rated A (Stable Outlook) by Kroll Bond Rating Agency as of December 2023, and has pursued inorganic growth through a partnership and combination with Catholic United Financial, signaling a roll-up strategy in the U.S. fraternal benefit society sector.
Catholic Financial Life firmographics
Firmographics- Name
- Catholic Financial Life
- Legal name
- Trusted Fraternal Life
- Website
- https://catholicfinanciallife.org
- Company type
- Private
- Founded year
- 1869
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Catholic Financial Life is a Wisconsin-based fraternal benefit society offering life insurance, annuities, and investment products to over 117,000 Catholic members across 25 states. Operating as a brand under Trusted Fraternal Life since 2024, the 155-year-old organization combines faith-based community engagement with traditional insurance and retirement solutions.
- Ownership category
- akta.pro rank
Catholic Financial Life industry classification
Industry- Product category
- Fraternal Life Insurance & Annuities
- NAICS
- Finance and Insurance (52), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- SIC
- Life Insurance (6311)
- akta.pro primary industry
- Participating (Dividend) Whole Life Insurance (FSAIABAI)
- akta.pro secondary industry
- Faith-Based Healthcare Ministries (Hospitals, Clinics, Medical Missions) (BPAGAJAH)
Keywords
Where Catholic Financial Life is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Catholic Financial Life business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Life Insurance Premiums: Catholic Financial Life generates revenue through term life insurance, whole life insurance, universal life insurance, and final expense insurance products. Members pay premiums in exchange for death benefit coverage.
- Annuity Products: The company offers single premium deferred annuities, flexible premium deferred annuities, and income annuities that provide tax-deferred growth and guaranteed interest rates for retirement planning.
- Investment Products: Catholic Financial Life provides investment products and services to help members achieve financial goals and plan for retirement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Term Life Insurance - 10, 20, or 30 year terms with less expensive premiums |
| Subscription | Monthly | Permanent Life Insurance - Whole Life, Universal Life with fixed premiums |
| Subscription | Monthly | Final Expense Insurance - Guaranteed acceptance |
| One time/ perpetual license | Pay-as-you-go | Single Premium Deferred Annuity |
| Subscription | Monthly | Flexible Premium Deferred Annuity |
| One time/ perpetual license | Pay-as-you-go | Income Annuity |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Catholic Financial Life product offering
Product offeringCore offering
Catholic Financial Life is a fraternal benefit society that sells life insurance (term, whole life, universal life, and guaranteed-acceptance final expense), annuities (single premium deferred, flexible premium deferred, and income annuities), and investment products to individual members across 25 U.S. states. Membership includes faith-based community benefits such as Impact Teams volunteer service, a Prayer Network, member events, and access to a chapter system of 157 local chapters across 21 states.
Product overview
Catholic Financial Life offers a comprehensive portfolio of life insurance and financial services. The core products include Term Life Insurance (10, 20, or 30 year terms), Whole Life Insurance, Universal Life Insurance, and Final Expense Insurance under the Life Insurance umbrella, as well as Annuities (Single Premium Deferred, Flexible Premium Deferred, and Income Annuities), and Investment products. The company operates as a Trusted Fraternal Life brand and provides membership benefits including member benefits programs, member events, Impact Teams for volunteer service, a Prayer Network, and a Service Center for account management. The organization has 157 chapters across 21 states and serves members across the United States.
Differentiator
Problem solved
Functional benefit
Products and services
- Life Insurance
Quantifiable outcome
- Assets of $1.7 billion demonstrate financial strength and stability
- +2 more outcomes
Companies that use Catholic Financial Life
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Catholic Financial Life technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Catholic Financial Life partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Society of St. Vincent de PaulcoreCatholic Financial Life chapters support the Society of St. Vincent de Paul as part of their charitable mission. The partnership involves chapters sponsoring activities to benefit the national charitable organization that serves the poor, aligning with the company's Catholic values and community service mission.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Catholic Financial Life competitors and assessment
Company assessmentDirect peers
- Knights of Columbus: The largest Catholic fraternal benefit society in the U.S. with over $100B in assets, offering life insurance, annuities, and retirement products exclusively to Catholic members - the most direct competitor for Catholic Financial Life's core market.
- Catholic Order of Foresters: Another Catholic-affiliated fraternal benefit society offering life insurance and annuity products to Catholic families, comparable in niche faith-based focus and fraternal structure to Catholic Financial Life.
- Thrivent Financial: A Fortune 500 fraternal benefit society serving Christians (primarily Lutherans) with life insurance, annuities, and investment products, comparable in faith-based fraternal model and member-owned structure.
- Modern Woodmen of America: A fraternal benefit society providing life insurance, annuities, and financial services with a community chapter network, comparable fraternal structure to Catholic Financial Life though secular in focus.
- Foresters Financial: A fraternal benefit society offering life insurance and retirement products through member benefits programs, comparable in fraternal membership model and life/annuity product mix.
- WoodmenLife: A fraternal benefit society with $11B+ in assets offering life insurance, annuities, and retirement products through a local chapter representative model similar to Catholic Financial Life.
- Gleaner Life Insurance Society: A fraternal benefit society providing life insurance and annuity products with a member-benefit focus, comparable in fraternal structure and community-oriented distribution.
Broad incumbents
- Northwestern Mutual: A major U.S. life insurance and financial services company with a comparable life insurance, annuity, and wealth management product portfolio, competing for the same retirement and protection customers but at much larger scale.
- MassMutual: A leading mutual life insurance company offering whole life, universal life, and annuity products that overlap substantially with Catholic Financial Life's product set, though operating at vastly greater scale.
- Country Financial: A Midwest-based insurance and financial services provider headquartered near Milwaukee offering life insurance and retirement products, a regional broad incumbent that competes for the same middle-market customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Catholic Financial Life social profiles
Digital presenceCatholic Financial Life compliance and trust
Trust signalCompliance3 records
Catholic Financial Life financial estimates
Financial estimateRevenue estimate
Valuation estimate
Catholic Financial Life leadership team
Management profileNumber of profiles
Profiles3 records
Catholic Financial Life subsidiaries and ownership
Company hierarchySubsidiaries1 record
Catholic Financial Life funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Catholic Financial Life M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Catholic Financial Life
What does Catholic Financial Life do?
Catholic Financial Life is a fraternal benefit society that sells life insurance (term, whole life, universal life, and guaranteed-acceptance final expense), annuities (single premium deferred, flexible premium deferred, and income annuities), and investment products to individual members across 25 U.S. states. Membership includes faith-based community benefits such as Impact Teams volunteer service, a Prayer Network, member events, and access to a chapter system of 157 local chapters across 21 states.
Is Catholic Financial Life a public or private company?
Catholic Financial Life is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Catholic Financial Life founded?
Catholic Financial Life was founded in 1869. It employs 101 to 250 people.
Where is Catholic Financial Life based?
Catholic Financial Life is headquartered in Milwaukee, United States, in the North America region.
How does Catholic Financial Life make money?
Three revenue lines are on record. Life Insurance Premiums are the primary driver. The others are annuity Products and investment Products.
Who are Catholic Financial Life's main competitors?
Direct peers on record are Knights of Columbus, Catholic Order of Foresters, Thrivent Financial, Modern Woodmen of America, Foresters Financial, WoodmenLife and Gleaner Life Insurance Society. Broad incumbents are Northwestern Mutual, MassMutual and Country Financial.
Does Catholic Financial Life have an API?
No public API is recorded for Catholic Financial Life.
What industry is Catholic Financial Life in?
Catholic Financial Life's product category is Fraternal Life Insurance & Annuities. Its primary akta.pro industry code is FSAIABAI, Participating (Dividend) Whole Life Insurance, with a secondary code of BPAGAJAH, Faith-Based Healthcare Ministries (Hospitals, Clinics, Medical Missions). Its NAICS code is 52 and its SIC code is 6311.