Fitness Revolution
Fitness Revolution is a privately held business coaching firm that sells 1-on-1 coaching, peer masterminds, curriculum, and assessment tools to independent gym owners and personal trainers in the U.S. and globally. It monetizes through monthly subscription coaching engagements built around its proprietary Fitness Business Alignment System.
- Company typePrivate
- Founded2010
- HeadquartersIndianapolis, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Fitness Revolution does
Fitness Revolution is a privately held business coaching firm founded by Nick Berry in 2010 (with its parent Fitness Consulting Group originating coaching and franchise operations as early as 2005) that sells coaching, curriculum, and assessment services to independent gym owners, personal trainers, fitness studio operators, and former franchisees. The company is headquartered in Indianapolis, Indiana with additional offices in Hobe Sound, Florida, and operates with 11-20 employees under sales-led go-to-market through strategy sessions, inside sales, and event-based marketing.
The core product is the High Performance Coaching Program, a 1-on-1 subscription coaching engagement delivered by success coaches who are all former gym owners and complete more than 1,500 coaching sessions per year. This is paired with the High Performance Mastermind (facilitated peer group coaching), the self-serve FR Academy curriculum (with a 14-day trial) hosted on the campus.frnation.com platform, and the proprietary Fitness Business Alignment System (FBAS) — a customizable operating system integrating 26 core systems around a 'Core Four' philosophy of Leadership Growth, Strategic Vision, Systematic Execution, and Feedback Systems. Supporting free assets include the weekly Revolution Report newsletter (10,000+ subscribers), the Fitness Business Freedom podcast, the GrowthCatalyst 2.0 assessment, and a library of downloadable guides that function as top-of-funnel lead capture.
Fitness Revolution generates revenue through recurring monthly subscriptions across its coaching tiers with quote-based pricing disclosed only via direct consultation (877-814-6302). It claims a 4,000+ lifetime client base, has earned three Inc. 5000 listings, and operates the philanthropic sub-brand Revolution for a Cause. Distribution combines direct website sales, inside sales, events (Elite Fitness and Performance Summit), content marketing, and organic social across major platforms; the firm exited a franchise-licensing model in 2013 to focus on pure coaching services.
Fitness Revolution firmographics
Firmographics- Name
- Fitness Revolution
- Legal name
- Fitness Revolution
- Website
- https://frnation.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fitness Revolution is a privately held business coaching firm that sells 1-on-1 coaching, peer masterminds, curriculum, and assessment tools to independent gym owners and personal trainers in the U.S. and globally. It monetizes through monthly subscription coaching engagements built around its proprietary Fitness Business Alignment System.
- Ownership category
- akta.pro rank
Where Fitness Revolution is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Fitness Revolution business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- 1-on-1 Business Coaching: High Performance Coaching Program - individual business coaching sessions delivered by success coaches who are former gym owners. Each coach averages nearly 110 coaching sessions per quarter with over 1500 sessions completed annually across the team.
- Peer Group Coaching: High Performance Mastermind Program - facilitated peer group coaching for fitness business owners at similar stages.
- FR Academy: Business curriculum and strategic planning methodology delivered through the Academy's training program with a 14-day trial option.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Business coaching programs for fitness gym owners |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Fitness Revolution product offering
Product offeringCore offering
Fitness Revolution is a business coaching firm that sells 1-on-1 coaching, peer-group mastermind programs, and curriculum (FR Academy) to owners of independent gyms, personal training studios, and fitness franchises. Its core methodology is the proprietary Fitness Business Alignment System (FBAS), a customizable operating system integrating 26 core systems to move gym owners from working "in" their business to working "on" it. Coaching is delivered by success coaches who are all former gym owners.
Product overview
Fitness Revolution is a business coaching firm offering a portfolio of products and services centered on its High Performance Coaching Program and proprietary Fitness Business Alignment System (FBAS). The core offering consists of 1-on-1 business coaching and facilitated peer group coaching through the High Performance Mastermind Program, supplemented by FR Academy for curriculum access. The company also provides free resources including the Revolution Report newsletter, Fitness Business Freedom podcast, various downloadable guides (such as the Mastering the Art of Delegation Guide), and assessment tools like GrowthCatalyst 2.0 and the Needs Assessment. Additionally, the company operates Revolution for a Cause (RFAC), a philanthropic initiative engaging the fitness business community in charitable activities. The offerings are organized around five stages of the fitness business owner's journey, from selling through entrepreneurial scaling.
Differentiator
Problem solved
Functional benefit
Brands
- Revolution for a Cause (RFAC): The philanthropic initiative of Fitness Revolution, dedicated to mobilizing FR's coaching partners for community service through fundraising, volunteer work, and advocacy for non-profit organizations.
Products and services
- High Performance Coaching Program 1-on-1 business coaching program for fitness business owners, providing comprehensive coaching and strategic guidance to help gym owners transform their businesses; delivered by success coaches who are former gym owners averaging nearly 110 coaching sessions per quarter.
- High Performance Mastermind Program Facilitated peer group coaching program in which fitness business owners collaborate with peers at similar stages and receive coaching support from FR Success Coaches.
- FR Academy Training program delivering Fitness Revolution's business curriculum and strategic planning methodology through the virtual Campus platform (campus.frnation.com), with a 14-day trial option for new users.
Quantifiable outcome
- Clients have reported revenue increases of 30%+ and client doubling
- +5 more outcomes
Companies that use Fitness Revolution
Customer profileNamed customers17 records
Segments5 records
Ideal customer profiles3 records
Fitness Revolution technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Fitness Revolution partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- RMG Apparel CorpminorApparel and merchandise partnership for FR branded products
- International Youth Conditioning Association (IYCA)coreNick Berry serves as director; strategic partnership for youth fitness education and certification programs
- Association of Fitness StudiosminorIndustry association partnership for fitness studio business support
- Entrepreneur's EdgecoreNick Berry co-founded; strategic business publication and marketing education platform
- Fitness Consulting Group (FCG)coreParent company that owns Fitness Revolution; also launched Athletic Revolution franchise system
- Habitat for HumanityminorNon-profit partner for Revolution for a Cause philanthropic initiatives
- Rebuilding TogetherminorNon-profit housing partnership for community service through RFAC
- JDRF (Eastern PA Chapter)minorPamela MacElree serves on board; diabetes research foundation partnership through RFAC
Scale indicators10 records
Recent moves8 records
Expansion highlights6 records
Fitness Revolution competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
Fitness Revolution social profiles
Digital presenceFitness Revolution financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fitness Revolution leadership team
Management profileNumber of profiles
Profiles7 records
Fitness Revolution funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fitness Revolution M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fitness Revolution
What does Fitness Revolution do?
Fitness Revolution is a business coaching firm that sells 1-on-1 coaching, peer-group mastermind programs, and curriculum (FR Academy) to owners of independent gyms, personal training studios, and fitness franchises. Its core methodology is the proprietary Fitness Business Alignment System (FBAS), a customizable operating system integrating 26 core systems to move gym owners from working "in" their business to working "on" it. Coaching is delivered by success coaches who are all former gym owners.
Is Fitness Revolution a public or private company?
Fitness Revolution is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fitness Revolution founded?
Fitness Revolution was founded in 2010. It employs 11 to 50 people.
Where is Fitness Revolution based?
Fitness Revolution is headquartered in Indianapolis, United States, in the North America region.
How does Fitness Revolution make money?
Three revenue lines are on record. 1-on-1 Business Coaching is the primary driver. The others are peer Group Coaching and FR Academy.
Does Fitness Revolution have an API?
No public API is recorded for Fitness Revolution.