Voxline
- Company typePrivate
- Founded1998
- HeadquartersBucharest, Romania
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Voxline does
Voxline Communication SRL is a Bucharest-based mobile marketing services company and licensed electronic communications operator, founded in 1998 with French capital and operating as the oldest mobile marketing company in Romania. The company holds its own ANRC-allocated number ranges (031, 0800, 0900) and is directly interconnected at operator level with all four major Romanian telecom carriers — Romtelecom (SS7, 2004), Vodafone and Orange (2002), and Cosmote (first partner, 2006) — giving it full nationwide reach for SMS and voice services. Its product portfolio spans SMS and phone-call micropayments (live since 2002, with tariffs between €0.5 and €20), interactive SMS services (televoting, live SMS pickup/display for TV, SMS games and surveys), call center and IVR solutions (using both human operators and automated routing on special tariff numbers), mobile website and mobisite development (click2call, click2SMS, GPS, online appointments), and a proprietary QR code platform (qrit.ro).
Voxline monetizes primarily through transaction fees on premium-rate SMS and phone numbers, supplemented by professional services fees for campaign management, mobisite and Facebook app development, infoline support, and customer database services. Its go-to-market is enterprise field sales targeting companies and freelancers offering online/offline services, with content marketing via the mobilemarketer.ro blog (2009), free industry guides, free mobile marketing training (since 2010), and annual event participation (Mobile Marketing Conference/Mobifest, eTravel, Digital Forum, Zilele Biz) supporting lead generation. Named enterprise customers include Pepsi Romania, Heineken, Isostar, Henkel, Nivea, Dent Estet, Libertatea, and Ringier Romania, with the company repeatedly executing promotional campaigns (loyalty programs, sweepstakes, mobile sites, Facebook apps) for these accounts across 2013–2015. The team consists of 17 people with average tenure above four years, led by General Manager Bogdan Apostol, and the company holds ISO 9001:2000 certification (first mobile marketing operator in Romania to obtain it, 2005) and ANSPDCP data-operator registration (8006/2008). Voxline has won multiple industry awards, including sweeping all three Best MobiSite places at Mobile Awards 2013 and being named a Top 3 digital agency by Google Romania and IAB Romania in 2013.
Voxline firmographics
Firmographics- Name
- Voxline
- Legal name
- SC Voxline Communication SRL
- Website
- https://voxline.ro
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Voxline is headquartered
LocationHeadquarters
- HQ city
- Bucharest
- HQ country
- Romania
- HQ region
- Europe
Offices2 records
Markets served
Voxline business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Micropayments via SMS/Phone: Payment system implemented since 2002, enabling companies to charge for website access, ads, subscriptions, transport, parking through SMS or phone calls. Provides phone numbers with costs between 0.5 and 20 Euro across main mobile networks.
- Televoting Services: Secure voting system via phone call and SMS for large-scale projects like Eurovision, Golden Deer, Great Romanians. Provides integration with other voting platforms and real-time results display.
- SMS Pickup/Display: Service for picking up SMS messages and displaying them live on television since 2002, integrated with Twitter since 2008.
- SMS Games and Surveys: Interactive SMS applications for games (quizzes, sports, quests) and surveys using normal tariff or overcharged numbers.
- Call Center Services: Complete support services for promotional campaigns including human operators and IVR applications, using differentiated charging numbers.
- Mobile Website/App Development: Creation of mobile websites (mobisites), Facebook applications, and responsive websites for promotional campaigns.
- Infoline Support: Customer support services for promotional campaigns including winner contact, validation, and prize delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard rate numbers (031 prefix) |
| Transaction based/ take rate | Pay-as-you-go | Premium rate numbers (090 prefix) |
| Transaction based/ take rate | Pay-as-you-go | Freephone numbers (0800 prefix) |
| Usage-based | Pay-as-you-go | Call termination rates |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Voxline product offering
Product offeringCore offering
Voxline provides mobile marketing and telecommunications services to Romanian enterprises and freelancers, including SMS and phone-based micropayments (since 2002), interactive SMS services (televoting, TV message pickup, SMS games and surveys), call center operations with IVR applications, and mobile website (mobisite) development. The company operates as a licensed telecom operator with own number ranges (031, 0800, 0900) interconnected with all major Romanian mobile and fixed networks, and supports promotional campaigns end-to-end including registration, logistics, validation, and infoline services.
Product overview
Voxline operates as a comprehensive mobile marketing and telecommunications services provider, functioning as both a licensed telecom operator and digital agency since 1998. The product portfolio centers on three interconnected core services: micropayment via SMS/phone (for content access, ads, subscriptions, transport), interactive SMS services (televoting, TV message display, games/surveys), and call center solutions with IVR and human operator support. These are complemented by mobile web development including responsive sites and mobi-sites with click2call/click2SMS functionality, a proprietary QR code platform (qrit.ro), and specialized number services (0800/0900/031). The company also provides mobile content creation and free educational resources on mobile marketing. All services interconnect with major Romanian carriers (Vodafone, Orange, Cosmote, Romtelecom) at operator level.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- First multiplayer SMS football game in Romania launched November 2011
- +2 more outcomes
Companies that use Voxline
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Voxline technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability1 record
Feature5 records
Voxline partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Grapes GamesminorPartnership with Grapes Games to launch the first multiplayer SMS football game (SMS Fotbal) in November 2011. The game was accessible from any mobile phone where players registered on the website, joined a team, and participated in virtual matches by sending SMS messages with chosen actions.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Voxline competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Customer concentration
Voxline social profiles
Digital presenceVoxline compliance and trust
Trust signalCompliance4 records
Voxline financial estimates
Financial estimateRevenue estimate
Valuation estimate
Voxline leadership team
Management profileNumber of profiles
Profiles7 records
Voxline funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Voxline M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Voxline
What does Voxline do?
Voxline provides mobile marketing and telecommunications services to Romanian enterprises and freelancers, including SMS and phone-based micropayments (since 2002), interactive SMS services (televoting, TV message pickup, SMS games and surveys), call center operations with IVR applications, and mobile website (mobisite) development. The company operates as a licensed telecom operator with own number ranges (031, 0800, 0900) interconnected with all major Romanian mobile and fixed networks, and supports promotional campaigns end-to-end including registration, logistics, validation, and infoline services.
Is Voxline a public or private company?
Voxline is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Voxline founded?
Voxline was founded in 1998. It employs 11 to 50 people.
Where is Voxline based?
Voxline is headquartered in Bucharest, Romania, in the Europe region.
How does Voxline make money?
Seven revenue lines are on record. Micropayments via SMS/Phone is the primary driver. The others are televoting Services, SMS Pickup/Display, SMS Games and Surveys, call Center Services, mobile Website/App Development and infoline Support.
Does Voxline have an API?
No public API is recorded for Voxline.