New Anglia Growth Hub

What New Anglia Growth Hub does

New Anglia Growth Hub is a government-funded business support organisation operating across Norfolk and Suffolk in the East Anglia region of England, founded in 2014. It is delivered jointly by Norfolk County Council and Suffolk County Council, with part funding from the UK Department for Business and Trade. The organisation provides free-at-point-of-contact services to micro and small businesses, including one-to-one business advice, coaching, access to grants and funding, training workshops, networking events, and scale-up programmes. Its core offering is structured around branded programmes such as High Streets Matter (covering 100 businesses across eight pilot towns including Dereham, Diss, Fakenham, North Walsham, Attleborough, Aylsham, Gorleston-on-Sea, and Hunstanton), Retail Excellence Programme, Profit and Progress (a serialised three-part workshop series), Go Digital, Power Norfolk, North Star, and AI Mastery workshops.

The underlying delivery model is professional services rather than technology: advisers (e.g., Engagement, High Growth, and Retail Excellence roles) provide face-to-face and remote guidance, supplemented by events, newsletters, and online toolkits. There is no proprietary software platform; technology is limited to a WordPress-based website, a business support helpline, and self-serve contact channels. Strategic partnerships extend reach, including with the Federation of Small Businesses and district councils (North Norfolk, South Norfolk).

The business model is grant-funded rather than revenue-generating. New Anglia Growth Hub does not charge customers — all services are free at point of contact. Operating income is sourced from public-sector grants via the two county councils and the Department for Business and Trade. The entity is not an investable equity business: there is no venture capital, no shareholders, and no IPO pathway; governance rests with the county councils. The organisation is recognised externally via three industry awards (Southern Enterprise Awards 2024 and 2025; Global Awards 2024) and serves as the regional front door for SME business support in East Anglia.

Name

New Anglia Growth Hub

Legal name

New Anglia Growth Hub

Website

https://newangliagrowthhub.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

New Anglia Growth Hub is a government-funded business support organisation serving micro and small businesses across Norfolk and Suffolk, UK, delivering free advisory, training, grants access, and scale-up programmes on behalf of the two county councils and the Department for Business and Trade.

Ownership category

akta.pro rank

Product category

Government-funded business advisory and SME support services

NAICS

Civic and Social Organizations (813410), Grantmaking and Giving Services (81321)

akta.pro primary industry

Economic Development & Business Licensing (Local) (BPAIACAN)

akta.pro secondary industries

State/Provincial Housing, Urban/Regional Planning & Community Development (BPAIABAM), Real Estate Market Research & Economic Advisory (Demand/Supply, Location Analytics) (BPAJANAD)

Keywords

• Business advisory services
• SME support programmes
• Business growth coaching
• Funded business workshops
• Local enterprise support

Headquarters

HQ city

Ipswich

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Government Funding: The Growth Hub is part funded through the Department for Business and Trade and delivered by Norfolk County Council and Suffolk County Council. Services are provided free at point of contact to businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

New Anglia Growth Hub provides free, government-funded business support services to micro and small enterprises across Norfolk and Suffolk. The offering includes one-to-one business advice and coaching, access to finance and grants, fully funded workshops and masterclasses, networking events, high-growth and scale-up programmes, retail excellence training, digital skills support, and AI training. Services are delivered by a multi-award winning team of advisers on behalf of Norfolk County Council, Suffolk County Council, and the Department for Business and Trade.

Product overview

New Anglia Growth Hub is a comprehensive business support service delivered by Norfolk County Council and Suffolk County Council, part funded through the Department for Business and Trade. The offering consists of a unified advisory service supplemented by specific programmes: Business Support Services (core advisory), High Growth and Scale Up Programme, Profit and Progress Programme (three-part workshop series), Retail Excellence Programme, and High Streets Matter initiative (retail support with Love Your Market Town grants and Retail Toolkit). Additional offerings include Go Digital (digital skills), Events and Workshops (AI, marketing, leadership), and Funding and Finance Advisory. All services are free at point of contact for businesses across Norfolk and Suffolk.

Differentiator

Problem solved

Functional benefit

Brands

• High Streets Matter: A programme by Norfolk County Council backing rural high street businesses, including the Retail Excellence Programme for retailers and hospitality businesses in Norfolk and Suffolk.
• Retail Excellence Programme
• Profit and Progress Programme
• Go Digital
• Power Norfolk
• North Star

Products and services

• Business Support Services General free business advisory service providing one-to-one advice on strategy, coaching, grants, marketing, and training. Delivered by multi-award winning advisers across Norfolk and Suffolk to micro and small businesses.
• High Growth and Scale Up Programme Scale-up programme for businesses seeking to accelerate growth, delivered by the Growth Hub's high-growth advisers for SMEs in Norfolk and Suffolk.
• Profit and Progress Programme Fully-funded three-part workshop series for micro and small business owners covering strategic planning, marketing strategies, and financial management. Delivered online with digital workbooks, hands-on exercises, and ongoing adviser support.
• High Streets Matter Norfolk County Council initiative supporting rural high street businesses through the Retail Excellence Programme, Love Your Market Town grants (Pride of Place scheme), and an online Retail Toolkit, serving market towns including Dereham, Diss, Fakenham, North Walsham, Attleborough, Aylsham, Gorleston-on-Sea, and Hunstanton.
• Retail Excellence Programme Bespoke training programme for retailers and hospitality businesses supporting skills development and footfall acceleration as part of Norfolk's High Streets Matter initiative, with a dedicated Programme Lead (Alexandra Hemen).
• Go Digital Free digital skills programme helping SMEs identify online growth opportunities and make better use of digital tools, part of the Growth Hub's comprehensive business support offering.
• AI Mastery Workshops AI training workshops for SMEs covering automation, prompt engineering, AI-generated content, and AI workflow optimisation, including a three-part 'Accelerating Business Processes with AI' series and advanced mentoring sessions.
• Events and Workshops Range of events, workshops, and masterclasses covering strategic leadership, grant application, digital skills, marketing, finance, AI, and public speaking, delivered virtually and in person across Norfolk and Suffolk venues.
• Funding and Finance Advisory Independent and qualified advisers help businesses navigate funding sources including local, regional, and national funding options, including access to Love Your Market Town grants and the Rural England Prosperity Fund.
• Master Office 365 Tools Workshop Specialist workshop on hidden Office 365 tools to boost efficiency, manage information better, collaborate more smoothly, reduce duplication, and create efficient workflows.
• Power Norfolk High growth support programme within the Growth Hub's scale-up portfolio, designed for businesses looking to grow at a fast rate.
• North Star Scale-up support programme for high growth businesses, part of the Growth Hub's portfolio of structured scaling offerings.
• Retail Toolkit Free practical guide series for shop owners covering growth plans, shop zoning, merchandising, Christmas readiness, health and safety, collaboration mapping, and coastal sales strategies, created by Growth Hub advisers including Alexandra Hemen.

Quantifiable outcome

• More than 100 signed up for High Streets Matter workshops
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Norfolk County CouncilcoreStrategic or Co-development PartnerNew Anglia Growth Hub is delivered by Norfolk County Council to offer comprehensive business support service across Norfolk. Norfolk County Council provides funding and administrative support for the Growth Hub operations.
• Suffolk County CouncilcoreStrategic or Co-development PartnerNew Anglia Growth Hub is delivered by Suffolk County Council to offer comprehensive business support service across Suffolk. Suffolk County Council provides funding and administrative support for the Growth Hub operations.
• Federation of Small Businesses (FSB)minorStrategic or Co-development PartnerPartnership with FSB for the High Streets Matter initiative launch and joint advocacy for small business support.
• District Councils (North Norfolk District Council, South Norfolk Council)minorStrategic or Co-development PartnerWorking closely with district council colleagues to deliver the High Streets Matter programme and Retail Excellence Programme.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Greater Manchester Growth Hub: One of the UK's largest government-backed Growth Hubs, providing free business advisory, funding signposting and growth programmes to SMEs in Greater Manchester. Directly comparable to New Anglia Growth Hub in mandate, funding model (local-authority and BEIS/DBT backed), and free advisory offering.
• West Midlands Growth Hub: Black Country and wider West Midlands Growth Hub delivering free business support, funding advice and growth programmes to regional SMEs. Same UK growth-hub model as New Anglia: local-authority delivered, part government-funded, free at point of contact.
• Yorkshire & Humber Growth Hub: Regional Growth Hub serving Yorkshire and the Humber with free business support, scale-up programmes and access-to-finance advisory. Structurally identical peer to New Anglia Growth Hub operating under the same national Growth Hub framework.
• South East Midlands Growth Hub: Growth Hub serving Bedfordshire, Northamptonshire and Milton Keynes with free business advice, workshops and growth programmes. Same local-enterprise-partnership-backed model as New Anglia.
• OxLEP Business (Oxfordshire Growth Hub): Oxfordshire's Growth Hub offering free business support, growth programmes and funding advisory to local SMEs. Same LEP-delivered, publicly-funded Growth Hub model as New Anglia Growth Hub.

Others

• Federation of Small Businesses (FSB): UK membership body for small businesses providing advice, events and lobbying. Already a minor partner of New Anglia Growth Hub on High Streets Matter; serves overlapping SME audiences with complementary but distinct services.
• British Chambers of Commerce: Umbrella for accredited UK Chambers of Commerce providing networking, export docs and business advice to members. Adjacent business-support ecosystem with overlapping SME audience to New Anglia Growth Hub.

Emerging players

• Be the Business: UK non-profit driving SME productivity through peer benchmarking, mentoring and management-training programmes. Comparable mission (SME capability building) and partially comparable free-of-charge delivery, though national rather than regional in scope.
• Enterprise Nation: UK small-business support platform offering advice, events, content and partner discount programmes to SMEs. Comparable SME advisory mission with a digital-first delivery model that contrasts with New Anglia's in-person regional approach.

Regional players

• NWES (Norfolk & Waveney Enterprise Services): Norfolk-based enterprise agency explicitly referenced on New Anglia's own website as a referral partner for new-business starters. Overlapping regional SME-startup advisory remit and partnership relationship.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/AngliaHub

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Anglia Growth Hub