Aida Cosmetics
- Company typePrivate
- Founded2008
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
Aida Cosmetics firmographics
Firmographics- Name
- Aida Cosmetics
- Website
- https://aidacosmetics.com
- Company type
- Private
- Founded year
- 2008
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Aida Cosmetics industry classification
Industry- Product category
- Natural Cosmetics
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Beauty & Personal Care Online Retailers (CRAFADAC)
Keywords
Where Aida Cosmetics is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Aida Cosmetics business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Aida Cosmetics product offering
Product offeringCore offering
Aida Cosmetics operates an online store that sells natural, plant-based cosmetic products. The business functions as a direct-to-consumer e-commerce retailer, sourcing and offering cosmetic items formulated with natural plant-derived ingredients to individual buyers primarily in the U.S. market.
Differentiator
Problem solved
Functional benefit
Companies that use Aida Cosmetics
Customer profileIdeal customer profiles1 record
Aida Cosmetics technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Aida Cosmetics competitors and assessment
Company assessmentEmerging players
- Goop: Lifestyle and beauty brand with a significant online store and clean/natural beauty assortment. Comparable positioning around natural and plant-based products and a DTC-led GTM motion.
- Herbivore Botanicals: DTC natural plant-based skincare and beauty brand. Shares Aida's plant-based positioning but operates as a single brand versus Aida's retail model, illustrating both a competitor brand and a potential brand partner.
- Tata Harper: Luxury 100% natural skincare and cosmetics brand with a strong DTC site. Closely aligned with Aida's plant-based positioning but competing at the prestige price point.
- Glossier: Iconic digitally-native beauty brand with strong online storefront. Demonstrates the scale and brand equity a DTC-first beauty player can build — a competitive threat and aspirational comparable.
- The Ordinary (DECIEM): Estée Lauder-owned DTC skincare/cosmetics brand built on ingredient transparency and affordable pricing. Represents both a competitive threat and a benchmark for what an internet-native beauty brand can achieve at scale.
Broad incumbents
- Sephora: Global multi-brand beauty retailer with a strong online store and Sephora Collection house brand. It competes with Aida across virtually every natural and prestige cosmetics category, but at vastly greater scale and assortment depth.
- Amazon Beauty: The largest online beauty marketplace globally. Competes with Aida on price, assortment breadth, Prime shipping, and SEO discovery, and represents the dominant search-and-buy default for many online beauty shoppers.
- Ulta Beauty: Largest US specialty beauty retailer operating a major e-commerce channel. Sells across mass, prestige, and clean/natural beauty, directly overlapping with Aida's assortment and target consumer.
Direct peers
- Beautylish: Online-first specialty beauty retailer selling cosmetics, skincare, and fragrance. Comparable online-only GTM, curated assortment, and reliance on community-driven discovery similar to Aida.
- Credo Beauty: Specialty clean/natural beauty retailer with strong online and physical presence. Closest comparable to Aida given overlapping 'natural plant based' positioning, curated assortment, and DTC-first model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights4 records
Customer concentration
Aida Cosmetics social profiles
Digital presenceAida Cosmetics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aida Cosmetics leadership team
Management profileNumber of profiles
Aida Cosmetics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aida Cosmetics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aida Cosmetics
What does Aida Cosmetics do?
Aida Cosmetics operates an online store that sells natural, plant-based cosmetic products. The business functions as a direct-to-consumer e-commerce retailer, sourcing and offering cosmetic items formulated with natural plant-derived ingredients to individual buyers primarily in the U.S. market.
Is Aida Cosmetics a public or private company?
Aida Cosmetics is a private company. It is classified as unknown.
When was Aida Cosmetics founded?
Aida Cosmetics was founded in 2008. It employs 1 to 10 people.
Where is Aida Cosmetics based?
Aida Cosmetics is headquartered in Los Angeles, United States, in the North America region.
Who are Aida Cosmetics's main competitors?
Emerging players on record are Goop, Herbivore Botanicals, Tata Harper, Glossier and The Ordinary (DECIEM). Broad incumbents are Sephora, Amazon Beauty and Ulta Beauty. Direct peers are Beautylish and Credo Beauty.
Does Aida Cosmetics have an API?
No public API is recorded for Aida Cosmetics.
What industry is Aida Cosmetics in?
Aida Cosmetics's product category is Natural Cosmetics. Its primary akta.pro industry code is CRAFADAC, Beauty & Personal Care Online Retailers. Its NAICS code is 456120 and its SIC code is 2840.