LAOLA1
LAOLA1 is Austria's largest digital sport portal, providing German-language sports news, live tickers, video highlights, and statistics across football, tennis, motorsport, and winter sports to Austrian and DACH-region consumers via web and mobile apps.
- Company typePrivate
- Founded2001
- HeadquartersVienna, Austria
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What LAOLA1 does
LAOLA1 is an Austrian digital sports media company headquartered in Vienna, operating Austria's largest sport portal. Founded in 2001 and employing 51-100 staff, the company aggregates and produces German-language sports coverage spanning football (Austrian Bundesliga, 2. Liga, ÖFB Cup, FIFA World Cup), tennis (Wimbledon), motorsport, and winter sports, distributing content via its flagship website laola1.at, dedicated iOS and Android mobile applications, and a network of adjacent sub-brands including ski1.at for winter sports and 90minuten.at for extended football coverage.
The platform is built around an editorial CMS augmented with a live ticker system, an embedded video player for highlights and original content, a Matchcenter module for real-time match statistics and lineups, and a Tippspiel prediction game tied to major tournaments. Notable platform components include a WM-Special / Turnier-Hub for tournament coverage and an associated site network that allows niche vertical specialization. No AI/ML capabilities, APIs, or developer-facing SDKs are disclosed in the source data.
LAOLA1 monetizes primarily through advertising, with display, video, and sponsored content placements integrated throughout the platform, supplemented by what appears to be a freemium model with potential premium content or subscription features promoted via the mobile app. The target customer base consists of Austrian and German-speaking sports fans, segmented geographically (Austria primary, Germany secondary) and by interest (football primary, tennis/motorsport/winter sports secondary). The go-to-market motion is direct-to-consumer via digital channels, with no disclosed B2B or enterprise customer relationships.
LAOLA1 firmographics
Firmographics- Name
- LAOLA1
- Legal name
- LAOLA1
- Website
- https://laola1.at
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- LAOLA1 is Austria's largest digital sport portal, providing German-language sports news, live tickers, video highlights, and statistics across football, tennis, motorsport, and winter sports to Austrian and DACH-region consumers via web and mobile apps.
- Ownership category
- akta.pro rank
LAOLA1 industry classification
Industry- Product category
- Sports Media
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Broadcasting and Content Providers (516)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Direct-to-Consumer (DTC) Sports Streaming Platforms (MPAKAOAA)
- akta.pro secondary industries
- Sports Streaming Platforms (MPACAAAE), Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds) (MPAKAOAH), Short-Form Video for News, Sports & Highlights Platforms (MPACAHAJ)
Keywords
Where LAOLA1 is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
LAOLA1 business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Advertising: The primary revenue model appears to be advertising-based, with display ads, sponsored content, and video advertisements integrated throughout the platform. The site features various ad placements and promotional content.
- Premium Content/Subscriptions: Potential subscription or premium content model suggested by app promotions and exclusive content offerings
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free content with advertising support |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
LAOLA1 product offering
Product offeringCore offering
LAOLA1 operates a digital sports media platform that delivers sports news, real-time live tickers, video highlights, and match statistics across football, tennis, motorsport, and winter sports. The platform serves Austrian and German-speaking sports fans through its main website, mobile applications, and a network of associated sport-specific portals including ski1.at and 90minuten.at.
Product overview
LAOLA1 is a comprehensive Austrian sports media platform offering a unified digital ecosystem for sports coverage. The core offering includes the main LAOLA1.at news portal providing live tickers, streams, and video content across multiple sports including football (soccer), tennis, motorsport, and winter sports. The platform operates several specialized sub-brands including ski1.at for winter sports and 90minuten.at for extended football coverage. Key functional modules include the Matchcenter for real-time statistics, a Video Player for highlights and original content, and the Tippspiel prediction game. The platform maintains thematic hubs like the WM-Special for major tournament coverage, and features cross-platform content aggregation with FIFA WM Highlights programming.
Differentiator
Problem solved
Functional benefit
Products and services
- LAOLA1.at Sportnachrichten Portal Main digital sports news platform providing Sportnachrichten (sports news), LIVE-Ticker (live tickers), streams, and videos covering football, tennis, motorsport, and winter sports for Austrian and German-speaking sports fans.
- Matchcenter Live match data center providing real-time match statistics, results, lineups, and detailed game information for various sports competitions.
- Tippspiel Prediction game allowing users to predict match outcomes and tournament results, particularly for World Cup competitions.
- ski1.at Dedicated winter sports portal covering skiing, snowboarding, biathlon, and other alpine sports with news, results, and athlete coverage.
- 90minuten.at Austrian football-focused news portal covering Austrian Bundesliga, international football, transfer news, and opinion pieces.
Companies that use LAOLA1
Customer profileSegments2 records
Ideal customer profiles2 records
LAOLA1 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
LAOLA1 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- motion4kids (Bildungsstiftung)minorLAOLA1 participates in the 'Die Bewegte Schule' initiative organized by motion4kids, a charitable education foundation. The initiative promotes physical activity in Austrian schools and was realized with support from Red Bull Media House under the 'Servus bewegt Kinder' campaign.
Scale indicators1 record
Recent moves1 record
Expansion highlights5 records
LAOLA1 competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
LAOLA1 social profiles
Digital presenceLAOLA1 financial estimates
Financial estimateRevenue estimate
Valuation estimate
LAOLA1 leadership team
Management profileNumber of profiles
LAOLA1 subsidiaries and ownership
Company hierarchySubsidiaries2 records
LAOLA1 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LAOLA1 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LAOLA1
What does LAOLA1 do?
LAOLA1 operates a digital sports media platform that delivers sports news, real-time live tickers, video highlights, and match statistics across football, tennis, motorsport, and winter sports. The platform serves Austrian and German-speaking sports fans through its main website, mobile applications, and a network of associated sport-specific portals including ski1.at and 90minuten.at.
Is LAOLA1 a public or private company?
LAOLA1 is a private company. It is classified as unknown and is currently operating.
When was LAOLA1 founded?
LAOLA1 was founded in 2001. It employs 51 to 100 people.
Where is LAOLA1 based?
LAOLA1 is headquartered in Vienna, Austria, in the Europe region.
How does LAOLA1 make money?
Two revenue lines are on record. Advertising is the primary driver. The others are premium Content/Subscriptions.
Does LAOLA1 have an API?
No public API is recorded for LAOLA1.
What industry is LAOLA1 in?
LAOLA1's product category is Sports Media. Its primary akta.pro industry code is MPAKAOAA, Direct-to-Consumer (DTC) Sports Streaming Platforms, with a secondary code of MPACAAAE, Sports Streaming Platforms. Its NAICS code is 51621 and its SIC code is 7990.