Premium Events

What Premium Events does

Premium Events is a Paris-based, privately held event management agency founded in 2007 that operates exclusively in the B2B enterprise segment with a focus on sport and entertainment events. The company delivers three integrated core service lines — Conseil (strategic consulting), Hospitalité (hospitality), and Événementiel (event execution) — and has organized these into three specialized practices: Stands & Scénographie (exhibition stand design and construction), Activations (brand activation tours and itinerant experiences), and Pop-Up & Boutiques (ephemeral retail and experiential flagship stores). Underlying delivery is service-based rather than platform-based; there is no proprietary technology stack, and competitive advantage rests on creative execution, supplier relationships, and 15+ years of accumulated experience.

The firm's go-to-market is enterprise field sales targeting major international brands, with engagement structured as project-based professional services engagements. Pricing is not publicly disclosed and is delivered as custom project quotes. The reported client base spans 100+ enterprise brands across aviation (Emirates, Air Caraïbes), hospitality (Accor), food and beverage (Lavazza, Burger King), entertainment and gaming (Disney, Warner Bros. Discovery, Xbox, Bandai, Toei Animation, Paramount, Crunchy Roll, Nickelodeon), sports media (Eurosport), automotive (Conti), travel (Europcar), healthcare (Coloplast), and government/culture (CNC, FNCF, Fédération Française du Bâtiment). Marketing is conducted primarily through a website portfolio, LinkedIn, Facebook, and Instagram, and the company maintains a single headquarters at 7 rue du Faubourg Poissonnière, 75009 Paris, with stated geographic focus on the Île-de-France region.

Monetization comes entirely from professional services fees on consulting, stand construction, brand activation, and pop-up boutique engagements. Premium Events has positioned sustainability as a differentiator: it holds an EcoVadis RSE rating, partners with Climeet for carbon footprint analysis of delivered events, and is signatory to 9 responsible-event charters and the Charte de la Diversité. The company is private, has not raised disclosed funding, has no parent company, and has no identified M&A activity. Headcount is in the 11-50 range (likely low double digits), and revenue is not publicly disclosed.

Name

Premium Events

Legal name

Premium Events

Website

https://premium-events.fr

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Premium Events is a privately held Paris-based event agency founded in 2007 that delivers consulting, hospitality, and event execution services — including stand construction, brand activations, and pop-up boutiques — to 100+ enterprise brand clients in sport, entertainment, and consumer sectors.

Ownership category

akta.pro rank

Product category

Experiential Event Management Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Corporate Hospitality, VIP Hosting & Client Entertainment (Internal-led) (THAHAIAI)

akta.pro secondary industries

Trade Show Giveaways & Event Premiums (BPAFAMAG), Sports Hospitality & Premium Experiences (VIP, Suites, Fan Zones) (MPAGAMAJ), Private Social Events (Birthdays, Anniversaries, Private Parties) (MPAGAHAI)

Keywords

• Event management services
• Brand activation campaigns
• Exhibition stand design
• Experiential marketing agency
• Corporate event consulting

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Event and Experiential Services: Project-based professional services revenue from consulting, event design, stand construction, brand activations, and pop-up boutique creation for enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Premium Events is a Paris-based event management agency that creates and delivers premium events across sport and entertainment sectors for major international brands. The company offers integrated services spanning strategic consulting (Conseil), hospitality, exhibition stand design and scenography, brand activations, and pop-up boutique creation. It operates end-to-end event execution with an emphasis on responsible event management and sustainability.

Product overview

Premium Events is a Paris-based event management agency offering integrated services across three core areas: Conseil (strategic consulting), Hospitalité (hospitality), and Événementiel (event execution). The company operates three specialized service lines—Stands & Scénographie (exhibition stand design and construction), Activations (brand activation campaigns and tours), and Pop-Up & Boutiques (ephemeral retail and experiential stores)—serving major international brands across sport and entertainment sectors for over 15 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Conseil (Consulting) Strategic consulting services for event planning and execution, helping enterprise clients design and deliver premium events tailored to their brand and audience.
• Hospitalité (Hospitality) Hospitality services integrated into event experiences, focusing on guest experience and premium service delivery for enterprise clients.
• Événementiel (Event Management) Full-service event organization and management, creating and delivering premium events across sport and entertainment sectors for enterprise brands.
• Stands & Scénographie Design and construction of exhibition stands and scenography for trade shows and events, including immersive spaces for brands at events such as Paris Games Week, Japan Expo, and Viva Technology.
• Activations Brand activation services including tours, immersive animations, and itinerant experiences designed to create authentic connections between brands and their audiences.
• Pop-Up & Boutiques Temporary retail spaces, pop-up stores, and experiential boutiques designed to captivate audiences and leave lasting brand impressions, including concept stores and ephemeral flagships.

Named customers21 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered supporting and core.

• ClimeetsupportingTechnology or IntegrationCarbon footprint analysis tool partnership enabling Premium Events to measure and analyze environmental impact of events, identifying improvement areas and tracking progress toward sustainability goals.
• EcoVadiscoreStrategic or Co-development PartnerRSE rating and assessment platform providing third-party evaluation of sustainability performance in key areas including environment, human rights, ethics, and responsible procurement.
• Charte de la DiversitésupportingStrategic or Co-development PartnerDiversity charter signatory demonstrating commitment to diversity and inclusion principles in workplace and operations.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• GL Events: Lyon-headquartered global event services group operating venues, supplying equipment, and providing event management. Direct competitor to Premium Events in the French market with a much larger international footprint across exhibitions, conferences, and corporate events.
• Comexposium: Paris-based trade show and event organizer running major B2B exhibitions worldwide. Comparable as a French-headquartered events business serving enterprise brands, though more focused on owned exhibitions than bespoke brand activations.
• MCI Group: Geneva-headquartered global event and association management company with a strong B2B corporate event and experiential marketing practice. Direct peer for premium enterprise event consulting, hospitality, and brand activation mandates.
• Hopscotch Groupe: Paris-based communications group with a dedicated event and experiential marketing practice. Comparable as a French mid-sized peer serving enterprise clients on integrated events and brand activations.
• Auditoire: Paris-based event and brand experience agency, historically a Publicis-affiliated shop. Direct peer for premium, design-led corporate events and brand activations in the French market.
• Hyphen (event agency): Paris-based creative event and brand activation agency serving luxury and premium B2B clients. Closely comparable in size, positioning, and focus on high-end event design and scenography.
• agence 148: Paris-headquartered creative event and communication agency operating across corporate, public, and private events. Direct mid-sized French peer for premium event design and live experiences.

Broad incumbents

• Havas Events: Events and experiential arm of Havas, the French global advertising holding company. Operates as a broader-portfolio incumbent in the same enterprise brand activation space, offering integrated communications plus event execution.
• Publicis Live: Live experiences unit of Publicis Groupe, offering brand experiences, event design, and entertainment partnerships globally. Larger-network incumbent competing for the same premium brand-experience budgets as Premium Events.

Regional players

• Viparis: Paris-region venue operator and event services company (CCIP / Unibail-Rodamco-Westfield backed), running major Paris expo venues. Comparable as a French event infrastructure and services player, though more venue-operator than agency.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/AgencePremiumEvents
• LinkedInlinkedin.com/company/premium-events
• Instagraminstagram.com/premiumevents_agence/?hl=fr
• Xx.com/PremiumEventsFR

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premium Events