Live Energy

What Live Energy does

Live Energy is an independently owned energy brokerage and consulting firm founded in 2001 by St. Clair Newbern IV (CEO) and Paul Fershtand (VP), headquartered in Fort Worth, Texas. The company serves commercial businesses in deregulated U.S. energy markets, helping them procure and manage commercial electricity and natural gas supply contracts alongside demand-side energy solutions spanning efficiency, reliability, and sustainability initiatives. Operations cover 13 states/regions including Texas, Illinois, New York, New Jersey, Pennsylvania, Ohio, Massachusetts, Maryland, Maine, Rhode Island, Virginia, and Washington D.C.

The company's core technology asset is the proprietary Live Energy Portal, a web-based platform that tracks commercial electricity rates in real time, recalculates renewal rates on every market tick, and delivers custom price alerts. The portal supports online contract execution with digital, same-day transaction capability. Live Energy pairs this technology with a 5-step procurement process and a team of TEPA-certified Energy Advisors holding the Certified Electricity Professional (CEP) credential — the only nationally recognized broker certification, which Newbern helped launch during his TEPA presidency. The company's go-to-market is sales-led and consultative, with complimentary initial services, a dedicated single point of contact per client, and a SMARTS Energy Model (Commodity, Efficiency, Reliability, Sustainability) plus SIMPLE Decision Framework.

Live Energy generates revenue primarily through broker fees embedded in the energy rates charged by Retail Energy Providers on contract execution (paid upfront or on a residual basis), supplemented by consulting fees from Energy Solutions Providers that may be embedded in project costs. Distribution occurs through direct sales with Certified Energy Advisors, phone sales, and the self-serve portal, supported by content marketing via blog and social channels (LinkedIn, Facebook, Twitter, YouTube). Founded at the inception of Texas commercial electricity deregulation, Live Energy is a founding member of TEPA and holds an A+ Better Business Bureau rating.

Name

Live Energy

Legal name

Live Energy Inc

Website

https://liveenergy.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Live Energy is an independently owned energy broker and consultant founded in 2001, serving commercial businesses across 13 deregulated U.S. energy markets. It provides electricity and natural gas procurement, demand-side energy solutions, and a proprietary real-time rate-tracking portal.

Ownership category

akta.pro rank

Product category

Energy Brokerage Services

NAICS

Electric Power Transmission, Control, and Distribution (22112)

SIC

Electric Services (4911)

akta.pro primary industry

Retail Energy Brokerage (Residential & SMB Switching) (EUAGAEAA)

akta.pro secondary industry

Auto-Switching & Price Comparison Platforms (EUAGAEAD)

Keywords

• Commercial energy brokerage
• Electricity procurement services
• Natural gas brokerage
• Energy consulting services
• Energy rate alerts

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Brokerage Services Revenue: Live Energy is compensated by Retail Energy Providers in the form of broker fees embedded in the energy rate charged to clients. Upon execution of any contract for commodity services (electricity or natural gas), Live Energy earns a broker fee which may be paid up front or on a residual basis.
2. Consulting Services Revenue: Live Energy is compensated by Energy Solutions Providers in the form of consulting fees that may be embedded in the gross project cost charged to clients. Upon execution of any contract for Energy Solutions, Live Energy earns a consulting fee which may be paid up front or on a residual basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Live Energy is an energy brokerage and consulting firm that helps businesses buy and manage commercial electricity and natural gas in deregulated US energy markets. The firm runs competitive bids among Retail Energy Providers, negotiates supply contracts, audits bills, and offers demand-side Energy Solutions (efficiency, reliability, sustainability) supported by its proprietary Live Energy Portal for real-time rate tracking and automated price alerts.

Product overview

Live Energy offers a unified energy brokerage and consulting platform. Their core offering consists of commercial electricity and natural gas brokerage services, complemented by proprietary technology (Live Energy Portal) and add-on solutions. The Live Energy Portal serves as the central hub enabling real-time rate tracking, automated price alerts, and account management. Additional modules include Energy Rate Alerts for real-time market notifications and Energy Solutions for demand-side management including efficiency, reliability, and sustainability upgrades. Together, these services form a comprehensive energy procurement and management solution for commercial customers in deregulated markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Electricity Services Energy brokerage services helping businesses buy and manage commercial electricity in deregulated markets, including rate procurement, competitive bidding among Retail Energy Providers, market analysis, and contract negotiation.
• Natural Gas Services Energy brokerage services helping businesses procure and manage natural gas supply contracts in deregulated US markets.
• Energy Solutions Demand-side consulting and implementation services covering energy efficiency upgrades (lighting, HVAC, controls), reliability improvements (on-site generation, storage, solar PV), and sustainability initiatives (rooftop and ground-mount solar, community solar, renewable energy credits).
• Live Energy Portal Proprietary web-based platform that tracks commercial electricity rates in real time, calculates renewal rates with every market tick, delivers automatic price alerts, and enables online contract execution and digital contracts for client accounts.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Texas Electricity Professionals Association (TEPA)coreStrategic or Co-development Partner · 1 January 2005Live Energy is a founding member of TEPA, which was established when successful energy brokers, consultants, and aggregators recognized the need to voluntarily police the industry and create ethical standards and a code of conduct. The association has grown into the largest of its kind in the country. St. Clair Newbern IV served in leadership positions including Secretary (2007), VP (2008), President (2009), and currently sits on the Board of Directors. Live Energy maintains deep involvement as a current member.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Acclaim Energy Advisors: Independent commercial energy brokerage and consulting firm serving business electricity and natural gas buyers across multiple deregulated US states. Closely comparable in target customer (commercial/industrial), brokerage-led revenue model, and use of proprietary technology for procurement.
• CIMA Energy: Energy management and brokerage firm advising commercial and industrial customers on electricity and natural gas procurement. Comparable in deregulated-market commercial focus, consulting fee model, and emphasis on customer education.
• Hudson Energy: Commercial retail electricity and natural gas supplier serving business customers across deregulated US markets. Direct overlap in serving commercial energy buyers and operating in the same deregulated markets where Live Energy brokers.
• Choose Energy: Online energy comparison and switching platform for residential and commercial electricity customers across deregulated states. Comparable in price-comparison/auto-switching functionality and multi-state deregulated coverage, though more SMB/consumer-weighted than Live Energy.
• EnergyBot: Energy price comparison and switching platform operating across US deregulated markets. Directly comparable in auto-switching and price-comparison mechanics, with similar role as an intermediary between buyers and retail energy providers.

Broad incumbents

• Direct Energy: Large multi-commodity retail energy provider serving residential, commercial, and industrial customers across North America. Comparable in commercial energy supply across deregulated markets, though operates a vertically integrated supplier model rather than pure brokerage.
• ENGIE Resources: North American retail electricity and natural gas provider serving commercial and industrial customers. Comparable in serving C&I buyers across deregulated markets and offering supply plus solutions, but as part of a much larger global energy group's portfolio.
• Constellation Energy: Large US competitive retail electricity and natural gas supplier with a broad commercial and industrial customer base. Overlaps with Live Energy's deregulated commercial procurement market and increasingly in sustainability solutions, but at vastly greater scale and with owned generation assets.
• World Kinect Energy Services: Global energy management and brokerage arm serving commercial and industrial customers with electricity, natural gas, and sustainability products. Comparable in commercial energy advisory and procurement services across deregulated markets, but part of a much larger global energy marketing operation.

Others

• EnergyHub: Energy management software platform enabling utilities and aggregators to run demand response, DER, and efficiency programs. Adjacent in the energy services ecosystem where Live Energy is active, but focused on utility-side software rather than buyer-side brokerage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/liveenergyinc
• YouTubeyoutube.com/channel/UCUEC8MbyDudodsWQQh_JdsQ
• Facebookfacebook.com/LiveEnergyInc
• LinkedInlinkedin.com/company/live-energy-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Live Energy