Maplewood Country Day Camp

What Maplewood Country Day Camp does

Maplewood Country Day Camp and Enrichment Center Inc. operates a year-round children's activity and childcare business from its 60-acre campus at 150 Foundry Street in South Easton, Massachusetts. Founded in 1965 by Hal and Sandy Pinstein and now led by their son Lee Pinstein as Owner/Director, the company serves families with children ages 3-14 across Greater Boston and Rhode Island through two integrated programs: a June-to-August Summer Day Camp (K-7th grade and CIT tiers) and a September-to-June School Year program that includes preschool, enrichment classes, an indoor/outdoor play center, birthday party venue rentals, and a school vacation program. Core offerings center on a swim instruction program (over 30,000 children taught to swim since 1965 across two heated pools), 50+ activity categories, a Teen Leadership (C.I.T.) pathway, and before/after care add-ons. Free bus transportation serves 50+ pickup locations across 15+ communities.

The company makes money primarily through tuition-based subscription revenue: summer camp enrollment at $1,680-$5,765 per child depending on weeks selected (2-9), preschool at $4,200-$5,800 per season, enrichment classes at $25/class, and vacation care at $100/day. Transactional revenue comes from birthday party packages ($350-$1,800 per event) and gift card sales. Distribution is direct-to-consumer with multi-channel enrollment via CampInTouch (summer), Active Network (school year classes), and Aluvii (parties, gift cards), supported by a personal tour program, email marketing, and active social media on five platforms. The tech stack is entirely third-party and operational — no proprietary platform, no AI capabilities, and no disclosed data assets — with the value proposition anchored in physical facilities, family legacy, multi-generational community, and ACA-accredited staffing rather than technology differentiation. The business is privately held and family-owned with no external funding, no parent company, and no public financial disclosures.

Name

Maplewood Country Day Camp

Legal name

Maplewood Country Day Camp and Enrichment Center Inc.

Website

https://maplewoodyearround.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

51–100 employees

Short description

Maplewood Country Day Camp and Enrichment Center is a family-owned, year-round children's activity provider in South Easton, MA, founded in 1965, serving families with children ages 3-14 through summer day camp, preschool, enrichment classes, swim instruction, birthday parties, and vacation programs across Greater Boston and Rhode Island.

Ownership category

akta.pro rank

Product category

Children's Day Camp and Youth Enrichment Services

NAICS

Child Care Services (6244)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Child Day Care Services (8351)

akta.pro industry

PRIMARYEDAMALAA

Multi-Activity Enrichment Camps (Academic + Arts + Sports)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Summer & Holiday Enrichment Camps (Multi-Activity, Academic)

Keywords

• Summer day camp
• Children's enrichment programs
• Preschool education
• Swim instruction
• Birthday party venue

Headquarters

HQ city

South Easton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Summer Day Camp Tuition: Primary revenue stream from summer camp enrollment. Tiered pricing based on number of weeks selected (2-9 weeks). K-7th grade and CIT programs. Additional fees for before/after care. Deposit of $400 required with registration.
2. Preschool Programs: School year preschool enrollment. 2-Day program (Tuesday/Thursday) for 3-4 year olds at $4,200/season. 3-Day program (Monday/Wednesday/Friday) for 4-5 year olds at $5,800/season. Extended day bridging program available.
3. Enrichment Classes: Add-on enrichment classes for preschool children including Flying Solo, Gymnastics, Arts, and Sports classes. Priced at $25/day. Subscriptions offered per season for entire session.
4. Vacation Program: School vacation week day care for children enrolled in Kindergarten through 8th grade. Priced at $100/day. Before and after care available at $10/day.
5. Birthday Party Venue Rental: Birthday party packages at Indoor/Outdoor Play Center. Weekday afternoons at $350 (up to 16 children), Saturday at $495 (up to 16 children), and Private Party at $1,800 (up to 45 children). Additional fees for extra children and add-ons.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Maplewood Country Day Camp operates a year-round children's day camp and enrichment center on a single campus in South Easton, Massachusetts, selling summer day camp tuition (2–9 week tiered enrollment for ages 3–14), school-year preschool programs, afternoon enrichment classes, school-vacation day care, and hosted birthday party packages. Core sales include a flagship swim instruction program backed by two heated pools and free bus transportation across 50+ pickup locations in Greater Boston and Rhode Island. Revenue is generated through season subscriptions for camp and preschool, daily fees for vacation care, and per-party venue rental fees.

Product overview

Maplewood Country Day Camp and Enrichment Center operates as a year-round children's activity provider in South Easton, MA, founded in 1965. Its portfolio consists of two core programs: Summer Day Camp (June–August) serving children aged 3–14 across kindergarten through 9th grade, and School Year Programs (September–June) offering preschool, enrichment classes, an indoor/outdoor play center, birthday parties, and vacation care. Key sub-products include a Swim Instruction Program with heated pools, a Teen Leadership (C.I.T.) Counselor in Training Program, Before & After Care add-ons, and free bus transportation serving Greater Boston and Rhode Island. The Summer Camp and School Year programs share facilities, staff, and a unified enrollment system via CampInTouch, with separate seasonal staffing rosters and leadership teams.

Differentiator

Problem solved

Functional benefit

Products and services

• Summer Day Camp Traditional summer day camp for children ages 3-14 (kindergarten through 9th grade) operating June-August at the South Easton, MA campus, featuring 50+ activities, a swim program with two heated pools, free bus transportation, and Before/After Care add-ons; tiered weekly pricing from 2 to 9 weeks for K-7th Grade and CIT tracks.
• School Year Programs Year-round (September-June) children's enrichment and care umbrella offering preschool, enrichment classes, an Indoor/Outdoor Play Center, birthday parties, and vacation programs on the South Easton campus.
• Swim Instruction Program Flagship swim program delivered across two heated pools on the Maplewood campus with an emphasis on individual instruction, positive reinforcement, and 1:1 attention for beginners; personally led by owner Lee Pinstein with over 30 years of swim teaching experience.
• Preschool Program School-year preschool for children ages 3-5 offered as a 2-day program (Tuesday/Thursday, 3-4 year olds at $4,200/season) or 3-day program (Monday/Wednesday/Friday, 4-5 year olds at $5,800/season), with optional Extended Day bridging program; operates 9:00 a.m. to 1:00 p.m.
• Enrichment Classes Afternoon add-on classes for preschool children ages 2-5 covering Flying Solo (separation preparation), Gymnastics, Arts, and Sports, priced at $25/class/day with seasonal subscriptions available.
• Sports Enrichment Class Sports-focused enrichment class covering basketball, soccer, T-ball, and hockey for preschool-aged children, offered only to current Maplewood Preschool families.
• Indoor/Outdoor Play Center Year-round indoor and outdoor playground with imaginative play structures, sandbox, pedal karts, bounce house, gymnastics obstacle course, interactive exhibits (ball launcher, Lite Brite, Beam floor, scarf launcher), and train tables; open September-May and supports birthday party hosting.
• Birthday Parties Birthday party venue packages at the Indoor/Outdoor Play Center, including Weekday Afternoon ($350 for up to 16 children), Saturday ($495 for up to 16 children), and Private Party ($1,800 for up to 45 children); add-ons include pontoon boat rides, train rides, rock climbing, face painting, animal presentations, and character visits.
• Vacation Program School-age day care for children in Kindergarten through 8th grade during school vacation weeks, with activities including sports, art, rock climbing, playground, gymnastics, pedal karts, and boating at $100/day; before/after care at $10/day.
• Teen Leadership (C.I.T.) Counselor in Training Program Summer camp leadership track for teens entering 8th-9th grade (CIT) and 10th grade (Senior CIT), designed to build leadership and communication skills toward future counselor roles.
• Before and After Care Extended day care add-ons for summer camp: Before Care (7:30-9:00 a.m.) at $17/day and After Care (4:00-6:00 p.m.) at $20/day, including snacks, activities, and lifeguard-supervised afternoon pool access.
• Bus Transportation Free bus transportation serving the Greater Boston area and Rhode Island with 50+ pickup/drop-off locations across Easton, Sharon, Mansfield, Norton, Canton, Stoughton, Bridgewater, Raynham, Taunton, Foxboro, Brockton, Walpole, Middleboro, Franklin, Wrentham, Plainville, and the recently extended Dedham, Westwood, Norwood, Braintree, Milton, and Quincy.

Quantifiable outcome

• 30,000+ children have learned to swim at Maplewood since 1965
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Scale indicators5 records

Recent moves7 records

Expansion highlights10 records

Direct peers

• Galileo Learning (Camp Galileo): Multi-activity summer day-camp operator combining arts, outdoor, and innovation programming for elementary-age children; national brand with locations across multiple U.S. markets competing directly with Maplewood for premium tuition dollars.
• Steve & Kate's Camp: National multi-activity day-camp operator serving similar age cohorts (4-15) with self-directed activity choices on a flexible-day enrollment model that competes for the same premium-priced family target.
• JCC Greater Boston: Jewish Community Centers in Greater Boston run multi-activity day camps, swim programs, and preschool classes that closely mirror Maplewood's core services for families seeking full-day summer programming and early-childhood enrichment.
• YMCA of Greater Boston: Operates day-camp and family-enrichment programming across the same Greater Boston footprint with overlapping age cohorts and similarly broad multi-activity offerings; non-profit membership-based model competes head-to-head for the same family segment.

Broad incumbents

• Primrose Schools: National accredited preschool franchise with proprietary Balanced Learning curriculum; competes directly for the preschool family segment that Maplewood's 3-5 year old programs serve.
• Bright Horizons Family Solutions: Newton, MA-headquartered national operator of employer-sponsored childcare, preschools, and back-up care; overlaps directly with Maplewood's preschool and enrichment segments and sits in the same geographic market.
• KinderCare Learning Centers: Largest U.S. provider of early childhood education and before/after-school programs including summer programming; competes with Maplewood across both preschool and school-vacation-week child care.
• The Learning Experience: National franchise of early-childhood education centers with summer programs offering full-day childcare and enrichment; overlaps with Maplewood's preschool and vacation-program offerings for working families.
• Cadence Education: National operator of preschools, early-childhood education centers, and before/after-school care; competes for the same preschool and out-of-school-time family segment as Maplewood's school-year programs.
• Learning Care Group: Operates Childtime, La Petite Academy, and Tutor Time early-childhood brands with summer and school-break programs; broader geographic reach and institutional capital make them a relevant scaling comparison.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/maplewoodcamp
• YouTubeyoutube.com/user/MaplewoodKids
• Facebookfacebook.com/MaplewoodKids
• Instagraminstagram.com/maplewoodcountrydaycamp
• Pinterestpinterest.com/maplewoodday/pins
• LinkedInlinkedin.com/company/maplewood-country-day-camp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maplewood Country Day Camp