Micarna
Micarna is Switzerland's largest meat, poultry, egg, and seafood producer, operating 18 production sites with over 4,500 products. As a wholly-owned subsidiary of Migros Group, it serves Swiss retailers, foodservice operators, and B2B farmer partners through established distribution channels.
- Company typePrivate
- Founded1960
- HeadquartersBazenheid, Switzerland
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Micarna does
Micarna is the largest meat, poultry, egg, and seafood producer in Switzerland, operating as a wholly-owned subsidiary of Migros Group within the Migros Industrie division. Headquartered in Courtepin (canton of Fribourg), the company operates 18 production locations across Switzerland and produces more than 4,500 stock-keeping units for specific customer groups. The enterprise comprises three operating entities — Micarna SA, Lüchinger + Schmid AG, and Mérat AG — and markets nationally recognized sub-brands including Schär Fleischspezialitäten, Fleury Viande, and Natura, with established positioning across German, French, and Italian-speaking Swiss regions.
The company's core activity is conventional processing and production of meat (beef, pork, and other red meat), poultry (primarily chicken), egg, and seafood products, organized into four business units: Fleisch, Geflügel, Ei/Seafood, and Gastro Service/Mérat. Production relies on conventional meat-processing technology rather than proprietary or technology-differentiated platforms. In a forward-looking initiative, Micarna has extended its partnership with Israeli cultivated meat startup SuperMeat to act as production and distribution partner for cultivated chicken in Switzerland, with market entry targeted for 2026 contingent on regulatory approval.
Micarna's revenue model is anchored in product sales through three distribution channels: direct B2B sales to Swiss farmers and partners via an online slaughter-data and invoicing portal; wholesale distribution of protein products through the Migros retail network and other Swiss grocery channels; and direct retail through company-operated shops. Customer segmentation spans Swiss retailers, foodservice operators (via Gastro Service/Mérat), and B2B farmer partners supplying livestock for slaughter and processing. Pricing is not publicly disclosed. As a captive subsidiary of one of Switzerland's largest cooperative retailers, Micarna's capital structure is internal to the Migros-Genossenschafts-Bund and does not access external capital markets.
Micarna firmographics
Firmographics- Name
- Micarna
- Legal name
- Micarna-Gruppe (Micarna Group)
- Website
- https://micarna.ch
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Micarna is Switzerland's largest meat, poultry, egg, and seafood producer, operating 18 production sites with over 4,500 products. As a wholly-owned subsidiary of Migros Group, it serves Swiss retailers, foodservice operators, and B2B farmer partners through established distribution channels.
- Ownership category
- akta.pro rank
Micarna industry classification
Industry- Product category
- Meat and Poultry Processing
- NAICS
- Animal Slaughtering and Processing (3116), Meat and Meat Product Merchant Wholesalers (42447), Fish and Seafood Merchant Wholesalers (424460)
- SIC
- Sausages & Other Prepared Meat Products (2013), Prepared Fresh Or Frozen Fish & Seafoods (2092), Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Meat, Poultry & Seafood Wholesale (AFAIABAF)
- akta.pro secondary industries
- Refrigerated Meat & Charcuterie Wholesale (AFAIAHAI), Noncommercial/Institutional Broadline Distributors (K-12, Higher Ed, Healthcare, Government) (AFAIAAAC)
Keywords
Where Micarna is headquartered
LocationHeadquarters
- HQ city
- Bazenheid
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Micarna business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Food Products Sales: Production and sale of meat, poultry, egg and seafood products to retailers, foodservice operators, and B2B customers through direct sales and wholesale distribution.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels2 records
Micarna product offering
Product offeringCore offering
Micarna produces and processes meat, poultry, egg, and seafood products through four business units: Fleisch (meat), Geflügel (poultry), Ei/Seafood (eggs and seafood), and Gastro Service/Mérat (foodservice). The company sources livestock from Swiss farmers via a B2B partner portal, processes them at 18 locations across Switzerland, and distributes approximately 4,500 products through wholesale to retailers, foodservice operators, and its own retail shops. Nationally known sub-brands include Schär Fleischspezialitäten, Fleury Viande, and Natura.
Product overview
Micarna is a diversified food production company operating as the leading meat, poultry, egg, and seafood producer in Switzerland for over half a century. The company operates as a unified portfolio of four distinct business units: Fleisch (meat), Geflügel (poultry), Ei/Seafood (egg/seafood), and Gastro Service/Mérat (foodservice), producing over 4,500 products. The group comprises Micarna SA, Lüchinger + Schmid AG, and Mérat AG, and manages several nationally recognized sub-brands including Schär Fleischspezialitäten, Fleury Viande, and Natura. A B2B partner portal provides farmers access to slaughter data and billing services.
Differentiator
Problem solved
Functional benefit
Brands
- Schär Fleischspezialitäten: Nationally known meat specialty brand
- Fleury Viande
- Natura
Companies that use Micarna
Customer profileSegments3 records
Ideal customer profiles3 records
Micarna technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Micarna partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- SuperMeatcoreExtended partnership with Israeli cultivated meat startup SuperMeat for production and distribution of cultivated chicken in Switzerland. The startup has filed for regulatory approval in Switzerland and targets market entry by 2026. Micarna serves as the production and distribution partner within the Migros Group ecosystem.
- AjinomotocoreJapanese conglomerate Ajinomoto maintains R&D collaboration with SuperMeat. Micarna serves as the Swiss production and distribution partner while Ajinomoto continues technology development work with the cultivated meat startup.
Scale indicators5 records
Recent moves3 records
Expansion highlights3 records
Micarna competitors and assessment
Company assessmentDirect peers
- Bell Food Group AG: Bell Food Group is Switzerland's other large-scale meat and charcuterie producer (also serving convenience foods), operating as a head-to-head competitor to Micarna across meat manufacturing, wholesale, and foodservice distribution in the Swiss market.
- Orior AG: Orior is a Swiss food group with meat, charcuterie, and convenience food operations (Ernst Sutter, Rapelli, etc.), directly competing with Micarna in Swiss meat processing and branded protein categories.
- Tinguely SA: Tinguely is a Swiss charcuterie and specialty meat producer with established brands and nationwide retail presence, competing directly with Micarna's Schär and Fleury Viande sub-brands in the Swiss deli/charcuterie category.
- Ernst Sutter AG: Ernst Sutter is a Swiss meat processor and charcuterie producer (Orior subsidiary) supplying retailers and foodservice across Switzerland, directly comparable to Micarna's Fleisch business unit.
- Griesser AG Fleischwaren: Griesser is a smaller Swiss meat and sausage specialist primarily serving the regional/DACH market, comparable to Micarna in product mix and channel approach though at smaller scale.
Broad incumbents
- Hilcona AG: Hilcona is a Liechtenstein-headquartered prepared-foods manufacturer (owned by Orior) operating convenience meals, meat components, and specialty proteins into the Swiss and broader DACH market, overlapping with Micarna's Gastro Service / Mérat foodservice unit.
- Danish Crown A/S: Danish Crown is one of Europe's largest meat processors, operating slaughtering and prepared-meat manufacturing comparable to Micarna but at multinational scale with broad retailer and foodservice reach.
- Tyson Foods, Inc. Tyson is a global meat and poultry processor with prepared-foods reach, broadly comparable to Micarna's vertically integrated meat, poultry, and prepared-protein operations, though operating at far greater scale and geographic breadth.
- JBS S.A. JBS is the world's largest meat processor with multi-protein (beef, poultry, pork, lamb) operations analogous to Micarna's diversified portfolio, but at a global scale that Micarna does not attempt.
Emerging players
- SuperMeat Ltd. SuperMeat is an Israeli cultivated-meat startup partnered with Micarna to produce and distribute lab-grown chicken in Switzerland, representing the emerging alternative-protein front of Micarna's product roadmap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Micarna social profiles
Digital presenceMicarna financial estimates
Financial estimateRevenue estimate
Valuation estimate
Micarna leadership team
Management profileNumber of profiles
Micarna subsidiaries and ownership
Company hierarchySubsidiaries3 records
Micarna funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Micarna M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Micarna
What does Micarna do?
Micarna produces and processes meat, poultry, egg, and seafood products through four business units: Fleisch (meat), Geflügel (poultry), Ei/Seafood (eggs and seafood), and Gastro Service/Mérat (foodservice). The company sources livestock from Swiss farmers via a B2B partner portal, processes them at 18 locations across Switzerland, and distributes approximately 4,500 products through wholesale to retailers, foodservice operators, and its own retail shops. Nationally known sub-brands include Schär Fleischspezialitäten, Fleury Viande, and Natura.
Is Micarna a public or private company?
Micarna is a private company. It is classified as corporate owned and is currently operating.
When was Micarna founded?
Micarna was founded in 1960. It employs 501 to 1,000 people.
Where is Micarna based?
Micarna is headquartered in Bazenheid, Switzerland, in the Europe region.
How does Micarna make money?
One revenue line is on record: food Products Sales.
Who are Micarna's main competitors?
Direct peers on record are Bell Food Group AG, Orior AG, Tinguely SA, Ernst Sutter AG and Griesser AG Fleischwaren. Broad incumbents are Hilcona AG, Danish Crown A/S, Tyson Foods, Inc. and JBS S.A.. SuperMeat Ltd. is listed as an emerging player.
Does Micarna have an API?
No public API is recorded for Micarna.
What industry is Micarna in?
Micarna's product category is Meat and Poultry Processing. Its primary akta.pro industry code is AFAIABAF, Meat, Poultry & Seafood Wholesale, with a secondary code of AFAIAHAI, Refrigerated Meat & Charcuterie Wholesale. Its NAICS code is 3116 and its SIC code is 2013.