Micarna

What Micarna does

Micarna is the largest meat, poultry, egg, and seafood producer in Switzerland, operating as a wholly-owned subsidiary of Migros Group within the Migros Industrie division. Headquartered in Courtepin (canton of Fribourg), the company operates 18 production locations across Switzerland and produces more than 4,500 stock-keeping units for specific customer groups. The enterprise comprises three operating entities — Micarna SA, Lüchinger + Schmid AG, and Mérat AG — and markets nationally recognized sub-brands including Schär Fleischspezialitäten, Fleury Viande, and Natura, with established positioning across German, French, and Italian-speaking Swiss regions.

The company's core activity is conventional processing and production of meat (beef, pork, and other red meat), poultry (primarily chicken), egg, and seafood products, organized into four business units: Fleisch, Geflügel, Ei/Seafood, and Gastro Service/Mérat. Production relies on conventional meat-processing technology rather than proprietary or technology-differentiated platforms. In a forward-looking initiative, Micarna has extended its partnership with Israeli cultivated meat startup SuperMeat to act as production and distribution partner for cultivated chicken in Switzerland, with market entry targeted for 2026 contingent on regulatory approval.

Micarna's revenue model is anchored in product sales through three distribution channels: direct B2B sales to Swiss farmers and partners via an online slaughter-data and invoicing portal; wholesale distribution of protein products through the Migros retail network and other Swiss grocery channels; and direct retail through company-operated shops. Customer segmentation spans Swiss retailers, foodservice operators (via Gastro Service/Mérat), and B2B farmer partners supplying livestock for slaughter and processing. Pricing is not publicly disclosed. As a captive subsidiary of one of Switzerland's largest cooperative retailers, Micarna's capital structure is internal to the Migros-Genossenschafts-Bund and does not access external capital markets.

Name

Micarna

Legal name

Micarna-Gruppe (Micarna Group)

Website

https://micarna.ch

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Micarna is Switzerland's largest meat, poultry, egg, and seafood producer, operating 18 production sites with over 4,500 products. As a wholly-owned subsidiary of Migros Group, it serves Swiss retailers, foodservice operators, and B2B farmer partners through established distribution channels.

Ownership category

akta.pro rank

Product category

Meat and Poultry Processing

NAICS

Animal Slaughtering and Processing (3116), Meat and Meat Product Merchant Wholesalers (42447), Fish and Seafood Merchant Wholesalers (424460)

SIC

Sausages & Other Prepared Meat Products (2013), Prepared Fresh Or Frozen Fish & Seafoods (2092), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Meat, Poultry & Seafood Wholesale (AFAIABAF)

akta.pro secondary industries

Refrigerated Meat & Charcuterie Wholesale (AFAIAHAI), Noncommercial/Institutional Broadline Distributors (K-12, Higher Ed, Healthcare, Government) (AFAIAAAC)

Keywords

• Meat processing
• Poultry production
• Seafood processing
• Food manufacturing
• Animal slaughter services

Headquarters

HQ city

Bazenheid

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Food Products Sales: Production and sale of meat, poultry, egg and seafood products to retailers, foodservice operators, and B2B customers through direct sales and wholesale distribution.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

Micarna produces and processes meat, poultry, egg, and seafood products through four business units: Fleisch (meat), Geflügel (poultry), Ei/Seafood (eggs and seafood), and Gastro Service/Mérat (foodservice). The company sources livestock from Swiss farmers via a B2B partner portal, processes them at 18 locations across Switzerland, and distributes approximately 4,500 products through wholesale to retailers, foodservice operators, and its own retail shops. Nationally known sub-brands include Schär Fleischspezialitäten, Fleury Viande, and Natura.

Product overview

Micarna is a diversified food production company operating as the leading meat, poultry, egg, and seafood producer in Switzerland for over half a century. The company operates as a unified portfolio of four distinct business units: Fleisch (meat), Geflügel (poultry), Ei/Seafood (egg/seafood), and Gastro Service/Mérat (foodservice), producing over 4,500 products. The group comprises Micarna SA, Lüchinger + Schmid AG, and Mérat AG, and manages several nationally recognized sub-brands including Schär Fleischspezialitäten, Fleury Viande, and Natura. A B2B partner portal provides farmers access to slaughter data and billing services.

Differentiator

Problem solved

Functional benefit

Brands

• Schär Fleischspezialitäten: Nationally known meat specialty brand
• Fleury Viande
• Natura

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• SuperMeatcoreStrategic or Co-development Partner · 13 May 2026Extended partnership with Israeli cultivated meat startup SuperMeat for production and distribution of cultivated chicken in Switzerland. The startup has filed for regulatory approval in Switzerland and targets market entry by 2026. Micarna serves as the production and distribution partner within the Migros Group ecosystem.
• AjinomotocoreStrategic or Co-development PartnerJapanese conglomerate Ajinomoto maintains R&D collaboration with SuperMeat. Micarna serves as the Swiss production and distribution partner while Ajinomoto continues technology development work with the cultivated meat startup.

Scale indicators5 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Bell Food Group AG: Bell Food Group is Switzerland's other large-scale meat and charcuterie producer (also serving convenience foods), operating as a head-to-head competitor to Micarna across meat manufacturing, wholesale, and foodservice distribution in the Swiss market.
• Orior AG: Orior is a Swiss food group with meat, charcuterie, and convenience food operations (Ernst Sutter, Rapelli, etc.), directly competing with Micarna in Swiss meat processing and branded protein categories.
• Tinguely SA: Tinguely is a Swiss charcuterie and specialty meat producer with established brands and nationwide retail presence, competing directly with Micarna's Schär and Fleury Viande sub-brands in the Swiss deli/charcuterie category.
• Ernst Sutter AG: Ernst Sutter is a Swiss meat processor and charcuterie producer (Orior subsidiary) supplying retailers and foodservice across Switzerland, directly comparable to Micarna's Fleisch business unit.
• Griesser AG Fleischwaren: Griesser is a smaller Swiss meat and sausage specialist primarily serving the regional/DACH market, comparable to Micarna in product mix and channel approach though at smaller scale.

Broad incumbents

• Hilcona AG: Hilcona is a Liechtenstein-headquartered prepared-foods manufacturer (owned by Orior) operating convenience meals, meat components, and specialty proteins into the Swiss and broader DACH market, overlapping with Micarna's Gastro Service / Mérat foodservice unit.
• Danish Crown A/S: Danish Crown is one of Europe's largest meat processors, operating slaughtering and prepared-meat manufacturing comparable to Micarna but at multinational scale with broad retailer and foodservice reach.
• Tyson Foods, Inc. Tyson is a global meat and poultry processor with prepared-foods reach, broadly comparable to Micarna's vertically integrated meat, poultry, and prepared-protein operations, though operating at far greater scale and geographic breadth.
• JBS S.A. JBS is the world's largest meat processor with multi-protein (beef, poultry, pork, lamb) operations analogous to Micarna's diversified portfolio, but at a global scale that Micarna does not attempt.

Emerging players

• SuperMeat Ltd. SuperMeat is an Israeli cultivated-meat startup partnered with Micarna to produce and distribute lab-grown chicken in Switzerland, representing the emerging alternative-protein front of Micarna's product roadmap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/micarnateam
• LinkedInlinkedin.com/company/micarna-sa

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Micarna