What Strength Depot does

Strength Depot, operating through SDX Brands Inc, is a privately held fitness equipment retailer and in-house brand owner headquartered at 4266 Eldridge Loop in Orange Park, Florida (Jacksonville metro). The company sells commercial and residential strength and conditioning equipment through a direct-to-consumer e-commerce storefront at strengthdepot.com and a single physical retail showroom, shipping exclusively to U.S. addresses via UPS, FedEx, USPS, and freight carriers. Its assortment spans barbells, weight plates (steel and rubber), squat racks, half racks, power racks, dumbbells, benches, functional trainers, multi-stack and single-stack machines, cardio, conditioning tools (kettlebells, plyo boxes, sleds, ropes), flooring, apparel, and pre-configured gym packages, drawing on a proprietary NEXO commercial-grade line alongside third-party brands such as Body Solid, Bells of Steel, Fringe Sport, PRx, and Troy.

The core technology is a standard e-commerce platform (catalog, cart, account, order tracking) with no disclosed proprietary software or AI components; the technical differentiation sits in the physical product specifications of the NEXO line, which features 3x3 11-gauge steel uprights, Westside spacing, modular attachment ecosystems, and lifetime warranties on select items. Strength Depot also publishes downloadable product instructions and assembly guides to support post-purchase experience. Pricing is unit-based pay-as-you-go across a wide range from $16 weight plate pairs up to $5,499-$5,995 premium commercial machines, with bundled packages offered at discount and a commercial financing partner (SmarterFinanceUSA) for higher-ticket buyers.

Commercially, Strength Depot serves two primary segments: individual home and garage gym owners (primary), and commercial gyms, CrossFit boxes, and athletic training facilities (secondary). Marketing is conducted through the website, email newsletter, organic social media, and the physical store. The company is independently owned with no disclosed institutional investors, parent company, or acquisition activity, and operates with a 1-10 person team.

Name

Strength Depot

Legal name

SDX Brands Inc

Website

https://strengthdepot.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Strength Depot (SDX Brands Inc) is a privately held, U.S.-only direct-to-consumer and retail-store fitness equipment company based in Orange Park, Florida, selling its proprietary NEXO commercial-grade line alongside brands like Body Solid, PRx, and Bells of Steel to home gym owners and commercial facilities.

Ownership category

akta.pro rank

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Fitness Equipment Sales: One-time hardware sales of fitness equipment including barbells, weight plates, squat racks, benches, machines, and accessories. Products sold at various price points from budget to premium commercial-grade equipment.
2. Financing Services: Partner financing options offered through SmarterFinanceUSA for commercial customers to finance equipment purchases over time.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Strength Depot sells commercial and residential fitness equipment, including Olympic barbells, weight plates, squat racks, power racks, functional trainers, benches, dumbbells, conditioning tools, and pre-configured gym packages, through its e-commerce site and Orange Park, FL retail store. It offers its own NEXO commercial-grade equipment line alongside third-party brands such as Body Solid, Bells of Steel, Fringe Sport, PRx, and Troy. The company ships throughout the United States and offers commercial financing via partner SmarterFinanceUSA.

Product overview

Strength Depot is a fitness equipment superstore offering a comprehensive portfolio of commercial and residential gym equipment. The product lineup centers on NEXO commercial-grade fitness equipment alongside offerings from brands like Body Solid, Bells of Steel, Fringe Sport, PRx, and Troy. Key product categories include Olympic barbells (specialty bars, training bars, weightlifting bars), weight plates (steel Olympic plates, rubber bumpers), squat racks and power racks, functional trainers, dumbbells, and conditioning equipment. The NEXO brand represents the company's in-house commercial line featuring squat stands, half racks, power racks, weight plates, and barbells. Products are sold individually and as pre-configured packages for home garages and commercial facilities. The company also offers accessories including barbell jacks, plyo boxes, rack attachments, and storage solutions.

Differentiator

Problem solved

Functional benefit

Brands

• NEXO: In-house commercial-grade fitness equipment brand including NEXO Commercial Squat Stands, NEXO Power Racks, NEXO Weight Plates, NEXO Barbells, and NEXO storage solutions.

Products and services

• NEXO Steel Olympic Plates – Gold Commercial-grade steel Olympic weight plates with premium gold hammertone coating and a 2-inch Olympic center hole for compatibility with any manufacturer barbell; sold in pairs and sets from 2.5LB up to 2,000LB total.
• NEXO Commercial Squat Stand Commercial-grade squat stand built with 3in x 3in 11-gauge steel uprights, Westside spacing, and modular attachment options for commercial and home strength training.
• NEXO Commercial Half Rack Space-efficient commercial half rack with 3in x 3in 11-gauge steel uprights, 8 weight plate storage pegs, and modular attachment compatibility for commercial gym environments.
• NEXO Commercial 4X6 Power Rack Heavy-duty commercial power rack in a 4x6 configuration designed for high-traffic gym usage with NEXO modular accessory compatibility.
• NEXO Essential Hex Trap Bar Olympic hex trap bar weighing 20kg, 56 inches long with 9.75-inch loadable length and raised handles for shrugs and deadlift exercises.
• NEXO 15LB Training Barbell Lightweight 15lb training barbell designed for beginners learning technique, fits any Olympic-sized plate with 9.5-inch loadable length.
• NEXO 5LB Kids Barbell Kid-sized 5lb barbell with knurled grip and smaller diameter shaft for teaching young athletes proper barbell technique.
• Body Solid Farmers Walk Bars 60-inch farmers walk handles weighing 17.5 lbs each, built from 11-gauge steel with 12-inch weight sleeves and knurled grip handles for grip strength training.
• NEXO Loadable Dumbbell Pair Loadable dumbbells with 2-inch Olympic sleeves and locking collars, 20.5 inches long with 6.5-inch loadable length for customizable dumbbell weight.
• NEXO 5LB Rubber Bumper Pair Premium 5LB Olympic rubber bumper plates with matte finish, 13.75-inch diameter, 0.75-inch thickness, stainless steel insert, and 90 durometer rating.
• NEXO Wooden 3-n-1 Plyoboxes Interlocking wooden plyo boxes available in Small (16x14x12in), Medium (24x20x16in), and Large (30x24x20in) with three height variations per box.
• The Barbell Jack Portable deadlift jack with hook-and-pull system for easy plate changes, supports up to 250kg per side and weighs 2.16 lbs.
• Gym Packages Pre-configured home and commercial gym packages, including SS2 Essential Garage Package, PR3 Commercial Garage Package, B52 Garage Package, and PRx Profile Pro Package, bundling racks, bars, plates, and accessories.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/strengthdepotjax
• LinkedInlinkedin.com/company/strength-depot

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strength Depot