CNCCookbook
- Company typePrivate
- Founded2012
- HeadquartersAptos, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What CNCCookbook does
CNCCookbook is a privately held, founder-owned software company based in Aptos, California that builds the G-Wizard CNC Speeds and Feeds Calculator, a desktop application designed to compute optimal cutting parameters (spindle speed, feed rate, cut depth, cut width) for CNC milling machines, lathes, and routers. The core technology is a proprietary cutting physics engine that evaluates nearly 60 variables and incorporates AI/ML algorithms that refine recommendations based on aggregated outcomes from over 100,000 users; the system is supplemented by a giant material database built from analysis of more than 250 tooling catalogs. The product suite has expanded to include G-Wizard Editor, Thread Calculator, Estimator, Conversational Programming, Tool Crib, and Gearotic, addressing adjacent workflow stages such as G-code simulation, quoting, tool management, and gear design.
The company's revenue model is primarily subscription-based: G-Wizard Calculator is sold as a $79/year or multi-year subscription, with MeshCAM CAM software resold under a dealer arrangement and bundled with G-Wizard at a $259 combined price point. After subscription expiration, the software continues to function with reduced horsepower limits (2 HP for annual, 5 HP for multi-year), which acts as a soft retention mechanism rather than a hard cliff. Distribution is digital self-serve through cnccookbook.com, supplemented by a content marketing engine of nearly 2,000 CNC articles, a free Master Class email course, and free calculators that drive top-of-funnel acquisition. CNCCookbook serves a horizontal customer base spanning CNC hobbyists and beginners, professional machinists and job shops, and CNC router users across multiple geographies including the US, UK, Canada, Australia, and Germany.
Strategically, the company is bootstrapped and operates with 1-10 employees under founder Bob Warfield, with no disclosed external funding, no parent company, and no M&A activity. Competitive differentiation rests on a data advantage (100K+ user feedback loop, 250+ tooling catalogs), proprietary physics-based technology, and a content-driven ecosystem that has historically been difficult for competitors to displace. Recent portfolio actions include discontinuation of G-Wizard Editor in favor of recommending CutViewer, signaling rationalization around the core Calculator franchise.
CNCCookbook firmographics
Firmographics- Name
- CNCCookbook
- Legal name
- CNCCookbook
- Website
- https://cnccookbook.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where CNCCookbook is headquartered
LocationHeadquarters
- HQ city
- Aptos
- HQ country
- United States
- HQ region
- North America
Markets served
CNCCookbook business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- G-Wizard Calculator Subscriptions: Annual and multi-year subscription licenses for the G-Wizard Speeds and Feeds Calculator. After subscription expiration, features continue working with reduced horsepower limits (2 HP for annual, 5 HP for multi-year).
- Software Resales: Resale of third-party software including MeshCAM CAM software, generating revenue through dealer margins and bundled offerings.
- Bundled Offerings: Combined packages offering MeshCAM + G-Wizard Calculator at discounted rates versus individual purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | G-Wizard Calculator 1-Year Subscription |
| Subscription | Multi-year contract | G-Wizard Calculator 3-Year Subscription |
| Subscription | Annual | MeshCAM + G-Wizard Bundle |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels5 records
CNCCookbook product offering
Product offeringCore offering
CNCCookbook develops and sells the G-Wizard family of CNC machining software, headlined by the G-Wizard Speeds and Feeds Calculator — a subscription desktop tool that uses a proprietary cutting physics engine (considering nearly 60 variables) augmented by AI/ML algorithms to compute optimal spindle speeds, feed rates, cut depth, and cut width for Mills, Lathes, and Routers. The product line also includes G-Wizard Editor (G-code simulator), G-Wizard Estimator (job estimating and quoting), G-Wizard Thread Calculator, G-Wizard Tool Crib, Conversational Programming, and the free browser-based CutViewer, with MeshCAM and Gearotic offered as partner/resell products. The offering is targeted at hobbyist and professional CNC machinists seeking to improve tool life, surface finish, cycle times, and material removal rates, and is paired with a nearly 2,000-article educational content library on CNC machining topics.
Differentiator
Problem solved
Functional benefit
Brands
- G-Wizard: CNC Speeds and Feeds Calculator software for milling machines, lathes, and routers
- G-Wizard Editor
- MeshCAM
- CutViewer
- Gearotic
Products and services
- G-Wizard CNC Speeds and Feeds Calculator Subscription desktop software that calculates optimal CNC spindle speeds, feed rates, cut depth, and cut width using a proprietary 60-variable cutting physics engine enhanced with AI/ML algorithms, with an extensive material database and Tool Crib covering Mills, Lathes, and Routers. Targeted at hobbyist and professional CNC machinists seeking better tool life, surface finish, and Material Removal Rate.
- G-Wizard Editor G-code editor and simulator tool within the G-Wizard product family, used by CNC machinists to view and simulate G-code prior to running it on a machine.
- G-Wizard Estimator Machine shop estimating and quoting software for calculating machining time and producing job quotes, used by job shops and production machinists.
- G-Wizard Thread Calculator Free (with G-Wizard) thread calculator for machinists, providing calculations for threads, fasteners, trig, and related reference information.
- G-Wizard Tool Crib Tool tracker and tool management software for organizing and reusing CNC tooling data, supporting import/export from CSV and use across Mills, Routers, and Lathes.
- Conversational CNC Programming Software Conversational CNC programming software that allows users to program common machining operations without writing raw G-code.
- MeshCAM (Resell) CAM software (resold from GRZ Software) offered by CNCCookbook under an authorized dealer arrangement, often bundled with G-Wizard subscriptions at a discount of approximately $70 versus separate purchases.
- CutViewer Free, browser-based G-code simulator that lets users visualize CNC toolpaths without installing software.
- Gearotic Gear design software for designing gears to be cut on CNC machines, offered within the CNCCookbook product family.
Quantifiable outcome
- Over 100,000 machinists from thousands of companies have used G-Wizard software
- +3 more outcomes
Companies that use CNCCookbook
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
CNCCookbook technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature9 records
CNCCookbook partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MeshCAM (GRZ Software)coreCNCCookbook operates as an authorized MeshCAM dealer, having approached the developers to become a reseller after discovering the software. They offer bundled pricing combining MeshCAM with G-Wizard Calculator subscriptions, saving customers $70 compared to purchasing separately.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
CNCCookbook competitors and assessment
Company assessmentDirect peers
- FSWizard: FSWizard is a CNC feeds and speeds calculator sold through CNC Specialty Store. It directly competes with G-Wizard Calculator in the same hobbyist and professional machinist segment with overlapping functionality.
- HSMAdvisor (Vortex Engineering): HSMAdvisor provides high-speed machining feeds/speeds guidance, directly overlapping with G-Wizard's HSM Advisor features. Targets the same professional CNC milling audience.
- Predator Software: Predator CNC offers CNC simulation, verification, and post-processing software used by the same machinist and job shop audience as G-Wizard, often purchased together in a CAM toolchain.
Broad incumbents
- Sandvik Coromand: Sandvik Coromant is a global cutting tool manufacturer with digital tools and recommendations (e.g., CoroPlus, Tool Guide) that compete with CNCCookbook's tooling and feeds/speeds data, bundled into an enterprise tooling supplier.
- Mastercam (CNC Software): Mastercam is one of the most widely used CAM software platforms. Its CAM workflows and built-in tooling support compete with G-Wizard as part of a much broader CAD/CAM portfolio serving the same machinist customer base.
- Autodesk Fusion 360: Fusion 360 integrates CAD, CAM, and simulation in a single platform with feeds/speeds guidance built into its CAM workflows. Competes with G-Wizard for the professional and prosumer CNC user with a much broader product suite.
- BobCAD-CAM: BobCAD-CAM offers CAM software for mills, lathes, and routers serving the same job shop and professional machinist market that G-Wizard targets, often with built-in tooling databases.
- Kennametal: Kennametal is a major cutting tool manufacturer with digital tooling and machining data services (e.g., NOVO) that overlap with G-Wizard's tooling and material databases, sold through industrial supply relationships.
Emerging players
- MachiningCloud: MachiningCloud provides digital tool data and management for CNC machining, overlapping with G-Wizard's Tool Crib feature. Focused on tooling data infrastructure for distributors and manufacturers.
Regional players
- CNC Specialty Store: CNC Specialty Store sells multiple feeds/speeds calculators and CNC software (including FSWizard) to hobbyists and small shops in North America, overlapping with CNCCookbook's customer base and bundling motion.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
CNCCookbook social profiles
Digital presenceCNCCookbook financial estimates
Financial estimateRevenue estimate
Valuation estimate
CNCCookbook leadership team
Management profileNumber of profiles
Profiles1 record
CNCCookbook funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CNCCookbook M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CNCCookbook
What does CNCCookbook do?
CNCCookbook develops and sells the G-Wizard family of CNC machining software, headlined by the G-Wizard Speeds and Feeds Calculator — a subscription desktop tool that uses a proprietary cutting physics engine (considering nearly 60 variables) augmented by AI/ML algorithms to compute optimal spindle speeds, feed rates, cut depth, and cut width for Mills, Lathes, and Routers. The product line also includes G-Wizard Editor (G-code simulator), G-Wizard Estimator (job estimating and quoting), G-Wizard Thread Calculator, G-Wizard Tool Crib, Conversational Programming, and the free browser-based CutViewer, with MeshCAM and Gearotic offered as partner/resell products. The offering is targeted at hobbyist and professional CNC machinists seeking to improve tool life, surface finish, cycle times, and material removal rates, and is paired with a nearly 2,000-article educational content library on CNC machining topics.
Is CNCCookbook a public or private company?
CNCCookbook is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CNCCookbook founded?
CNCCookbook was founded in 2012. It employs 1 to 10 people.
Where is CNCCookbook based?
CNCCookbook is headquartered in Aptos, United States, in the North America region.
How does CNCCookbook make money?
Three revenue lines are on record. G-Wizard Calculator Subscriptions are the primary driver. The others are software Resales and bundled Offerings.
Who are CNCCookbook's main competitors?
Direct peers on record are FSWizard, HSMAdvisor (Vortex Engineering) and Predator Software. Broad incumbents are Sandvik Coromand, Mastercam (CNC Software), Autodesk Fusion 360, BobCAD-CAM and Kennametal. MachiningCloud is listed as an emerging player. CNC Specialty Store is listed as a regional player.
Does CNCCookbook have an API?
No public API is recorded for CNCCookbook.