Triple Threat Academy

What Triple Threat Academy does

Triple Threat Academy (TTA) is a privately held youth basketball training company founded in 2003 and headquartered in the Bay Area, California. It operates four training hubs — San Ramon (3,500 sq ft warehouse gym, its main headquarters), Oakland (6,500 sq ft gym on the Golden Gate Academy campus), Alameda (partner facility at Sofive/Bladium's 110,000 sq ft complex), and Piedmont — offering year-round programming to children ages 4 to 15 across all skill levels. Core products are organized into three revenue streams: (1) Group Classes, sold as 8-10 week seasonal subscriptions (e.g., $175 for 7-week summer, $230 for 10-week fall) with 80-minute sessions split between ~55 minutes of skill work and ~25 minutes of competitive play; (2) Camps, run 3-5 days during school breaks at $230-$535 per child; and (3) the Jamba-sponsored Jamba League, a 4v4 outdoor league at $150-$215 per child per season. Sub-brands include the Girls Academy (launched 2022 with former NBA executive Nadine Glinski) and an at-home workout video series.

The underlying methodology is a fundamentals-first skill curriculum (dribbling, shooting, passing, footwork, game strategy) delivered through age- and skill-segmented cohorts with low coach-to-player ratios (7:1 to 9:1 depending on format). Technology is minimal and human-coach-centric: registration runs on Active Network / Sports Illustrated Play; the website is hosted on WP Engine with no mobile app, no public API, and no disclosed data assets. Distribution is direct-to-consumer self-serve through the website with phone/email support, supplemented by free observation classes as a conversion tool, a free e-book lead magnet ('11 Driveway Drills'), and a VIP loyalty program offering early registration and discounts to returning families.

The business model combines subscription-like recurring group class revenue with discrete one-time payments for camps and leagues. The customer base consists of individual Bay Area families rather than enterprise accounts, with multi-child and multi-year retention explicitly highlighted in parent testimonials. No funding rounds, parent company, or institutional ownership are disclosed; the company presents as founder/operator-owned with no AI/ML differentiation and no digital product layer beyond basic video and downloadable content.

Name

Triple Threat Academy

Legal name

Triple Threat Academy

Website

https://triplethreatonline.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Triple Threat Academy is a privately held, Bay Area youth basketball training company founded in 2003 that runs year-round classes, school-break camps, and a Jamba-sponsored league for children ages 4 to 15 across four East Bay locations.

Ownership category

akta.pro rank

Product category

Youth Basketball Training

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKAJAB

Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Camps, Academies & Training Centers

SECONDARYMPAKAJAA

Youth Multi-Sport Camps (General Athletics, Summer Camps)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Camps, Academies & Training Centers

Keywords

• Youth basketball training
• Basketball camps
• Youth sports coaching
• Basketball skill development
• Youth athletic programs

Headquarters

HQ city

San Leandro

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Group Training Classes: 8-10 week session-based group training classes for youth basketball players. Classes are 80 minutes, with ~55 minutes of skill work and ~25 minutes of competitive play. Offered year-round in seasonal blocks (Winter, Spring, Summer, Fall, Autumn). Multi-class discounts available.
2. Basketball Camps: Multi-day camps during school breaks (Summer, Thanksgiving, Winter, Spring). Camps run 3-5 days, 9am-3pm or extended hours. Various camp types include Total Skills, Super Handles, Dribbling and Shooting, Offensive Moves, and Pro Moves Competition.
3. Jamba League: Seasonal outdoor 4v4 basketball league with practice and games. Includes 8 total games with team jerseys provided by Jamba sponsor. Available Spring, Summer, and Fall seasons.
4. Girls Academy: Year-round basketball training program specifically designed for girls, including group classes and specialized curriculum focused on female player development.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Triple Threat Academy provides in-person youth basketball training for children ages 4–15 through year-round Group Classes, multi-day Camps held during school breaks, and a seasonal 4v4 outdoor Jamba League, along with a Girls Academy program. Sessions are 80 minutes (~55 minutes of skill instruction and ~25 minutes of competitive play), grouped by age and skill level, with coach-to-player ratios of 7:1 to 9:1. Free observation classes, a downloadable home-drills e-book, and short at-home workout videos support acquisition and reinforcement of the curriculum.

Product overview

Triple Threat Academy operates as a basketball training academy offering three interconnected core programs: Group Classes (year-round 8-10 week sessions), Camps (school break programs), and the Jamba League (competitive 4v4 games). These are supplemented by the Girls Academy (gender-specific programming), at-home workout videos, and a free E-book. The company pioneered affordable youth basketball skill training in the Bay Area, serving ages 4-15 across all skill levels with professional coaching at multiple East Bay locations.

Differentiator

Problem solved

Functional benefit

Brands

• Jamba League: Outdoor 4v4 basketball league for kids, powered by Jamba. Teams play 8 games including regular season and tournament format.
• Girls Academy

Products and services

• Group Classes Year-round basketball training classes for youth players ages 4–15, offered in 7- or 10-week seasonal sessions (e.g., $175 for 7 weeks, $230 for 10 weeks). Each 80-minute class includes approximately 55 minutes of skill work and 25 minutes of competitive play, with classes separated by age and skill level and multiple coaches dividing kids by ability.
• Camps Multi-day basketball camps for ages 6–14 held during school breaks (Summer, Thanksgiving, Winter, Spring). Camps run 3–5 days, typically 9am–3pm with extended-hour and half-day options, and include formats such as Total Skills, Super Handles, Dribbling and Shooting, Offensive Moves, Pro Moves Competition, and the Kris Kringle Offensive Skills Clinic. Pricing examples: $385 for a 4-day camp, $535 for a 5-day full-day camp.
• Jamba League Seasonal outdoor 4v4 youth basketball league offered in Spring, Summer, and Fall at the Oakland and San Ramon locations. Each team receives dedicated coaching, plays 8 total games including regular season, Final Four, and Championship, and incorporates skills training into practice. Pricing: $215 per child for the Oakland 4v4 league; $150 per child for the San Ramon 3v3 league. Uniforms provided by Jamba sponsor.
• Girls Academy Year-round basketball training program specifically designed for girls, offering group classes, leagues, and camps structured for female beginner and intermediate players. Emphasizes on-court skill development, game strategy, life-skills lessons, leadership, and friendship, and is available at Oakland and San Ramon locations.

Quantifiable outcome

• Youth players develop basketball skills and confidence in a safe, mistake-friendly environment
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• Jamba (Jamba Juice)coreGTM or Marketing PartnerJamba serves as the official sponsor of the Jamba League (4v4 outdoor basketball league). Jamba provides uniforms/jerseys for league participants and has generously provided discounts and deals for TTA families to encourage healthier lifestyles. The partnership promotes community building and healthier choices.
• Sofive/Bladium Sports Club (Alameda)coreOthersPartnership to host classes and camps at Sofive's 110,000 square foot facility in Alameda. Facility provides two SportCourt basketball floors, WiFi, workout gym, restaurant, and parking. Primarily serves younger players ages 4-11.
• Nadine Glinski (Girls Academy Developer)coreStrategic or Co-development PartnerPartnership with former NBA executive Nadine Glinski to develop the TTA Girls Academy program from the ground up. Glinski has 27-year career in professional sports including 11 years with the NBA launching Jr. NBA and NBA Fit programs. She played basketball and softball at Division I level and coached youth basketball for 9 years.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Skyhawks Sports Academy: Skyhawks is a multi-sport youth sports instruction franchise (camps and clinics); overlapping with TTA in the youth sports skill-training model, though broader on sport coverage.
• Jr. NBA / NBA Youth Programs: NBA's national youth basketball participation and development platform; Nadine Glinski, TTA's Girls Academy partner, previously directed this — making it a directly adjacent institutional incumbent in the same age and skill tiers.
• i9 Sports: i9 Sports is a national youth sports league franchise offering basketball and other sports; comparable to TTA in providing organized youth sports instruction and league play, with significantly greater geographic reach.
• NBA Basketball School: NBA-affiliated youth basketball instruction program operating across multiple countries and offering tiered youth development from beginner to elite — a large incumbent in the same niche TTA occupies at regional scale.
• Gold's Gym / Life Time Youth Sports: Life Time and similar national fitness/recreation operators offer youth basketball clinics and training within larger multi-sport facilities — comparable customers and use case (youth skill development) at much broader scale.

Regional players

• Local Bay Area Youth Basketball Programs: Bay Area clubs, AAU programs, and school-affiliated basketball camps (e.g., Golden Gate Academy host site for TTA Oakland) — comparable regional competitors fighting for the same 4-15 year-old cohort in Alameda and Contra Costa Counties.

Direct peers

• PGC Basketball: PGC Basketball is a national basketball skill-development company running camps, clinics, and online training; it directly mirrors TTA's fundamentals-based, position-less instructional model for youth athletes.
• Breakthrough Basketball: Breakthrough Basketball offers camps, clinics, and online coaching curriculum targeting youth and high-school players — directly comparable to TTA's group classes, camps, and skill-tiered programming.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/triplethreat15
• Facebookfacebook.com/ttahoops
• LinkedInlinkedin.com/company/triple-threat-academy

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Triple Threat Academy