Berthelet
- Company typePrivate
- Founded1946
- HeadquartersCrémieu, France
- Headcount251–500
- GTM typeB2B
- OfferingServices
Berthelet firmographics
Firmographics- Name
- Berthelet
- Legal name
- TVSE
- Website
- https://berthelet.fr
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Berthelet industry classification
Industry- Product category
- Passenger Transport Services
- NAICS
- Transit and Ground Passenger Transportation (485), Interurban and Rural Bus Transportation (48521)
- SIC
- Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)
- akta.pro primary industry
- Intercity Coach & Bus Operators (TLAFAAAH)
- akta.pro secondary industries
- Party Transportation (Limo, Shuttle) Services (HSACACAN), Intercity Coach Leasing & Rental Providers (TLAFAFAK), Intercity Bus Feeder & First/Last-Mile Connector Operators (Scheduled) (THAIADAJ)
Keywords
Where Berthelet is headquartered
LocationHeadquarters
- HQ city
- Crémieu
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Berthelet business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Coach/Bus Rental Services: Core revenue from renting coaches and buses with professional drivers for various needs including airport shuttles, school transport, corporate events, and tourism.
- Event Mobility Planning: Comprehensive mobility planning services for conferences, congresses, and corporate seminars, including logistics coordination and real-time management.
- Regular Transport Services: Public service delegation (DSP) contracts for regular transport routes, including TCL network operations in East Lyonnais since 2012.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Be Happy – 100% Transport: Basic point-to-point coach rental |
| One time/ perpetual license | Multi-year contract | Be Easy – 100% Sur-mesure: Customized transport solutions |
| One time/ perpetual license | Multi-year contract | Be Cool – 100% All-inclusive: Full-service premium offering |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Berthelet product offering
Product offeringCore offering
Berthelet provides coach and bus rental with professional drivers in the Lyon and Auvergne-Rhône-Alpes region of France, offered through three tiered service levels (Be Happy basic transport, Be Easy customized solutions, Be Cool all-inclusive). Services cover corporate seminars, school trips, sports/association travel, and conference logistics, with a digital mobility planner assistant called Bily supporting quote requests and event coordination 24/7.
Product overview
Berthelet is a family-owned mobility services company founded in 1946, offering a modular platform of three tiered service levels: Be Happy (100% Transport) for basic point-to-point transfers, Be Easy (100% Sur-mesure) for customized solutions with additional services like reservations and carbon tracking, and Be Cool (100% All-inclusive) for premium full-service management. The platform is supported by Bily, a mobility planner assistant that coordinates all event actors. Core services include business seminars, school trips, day/weekend/stays, and conferences/congresses. The company also operates airport shuttles, regular transport networks, and conducts autonomous vehicle experimentation.
Differentiator
Problem solved
Functional benefit
Brands
- Be Cool: 100% All-inclusive offer providing complete premium service with coordinated multimodal transport, catering, and event management
- Be Easy
- Be Happy
- Bily
Products and services
- Be Happy (100% Transport) Entry-level transport service providing secure point A to point B transfers for events and group travel, leveraging 80+ years of transport expertise.
- Be Easy (100% Sur-mesure) Customized mobility solution offering à la carte services including hotel and restaurant reservations, bilingual drivers, high-end transport with master/chauffeur drivers, carbon footprint tracking, and post-operation reports.
- Be Cool (100% All-inclusive) Premium all-inclusive service where Berthelet acts as a full-service partner handling catering, multimodal transport booking, 360° logistics, real-time coordination, and post-event operation reports.
- Bily (Mobility Planner Assistant)
Quantifiable outcome
- 80 years of continuous operation in passenger transport
- +2 more outcomes
Companies that use Berthelet
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Berthelet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature4 records
Berthelet partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- SERFIMminor2024 experimentation of autonomous shuttles for last-kilometer delivery services with SERFIM, expanding autonomous vehicle use cases.
- TranspoliscoreBerthelet entered the capital of Transpolis in 2018, a smart city and mobility testing platform. This strategic investment supports autonomous vehicle experimentation and innovation partnerships.
- Total (Dunkerque)minorFirst autonomous shuttle deployment on Total site in Dunkerque in 2018, marking entry into autonomous vehicle operations.
- TCL (Transports en Commun Lyonnais)coreSince 2012, Berthelet became the 2nd largest operator of TCL network in Est-Lyonnais. Public service delegation (DSP) renewed in 2021 for the TCL network.
- Lyon-Saint Exupéry AirportcoreSince 2005, Berthelet operates parking-terminal shuttles at Lyon-Saint Exupéry airport. Since 2016, expanded to operate runway shuttles. Contract renewed in 2025. 7 BioGNV shuttles deployed since 2018.
- RÉUNIR AssociationcoreBerthelet is a founding member of the RÉUNIR association, a professional network of passenger transport companies. RÉUNIR provides a framework for sustainable mobility and shared best practices in the transport industry.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
Berthelet competitors and assessment
Company assessmentBroad incumbents
- Transdev: Major international public transport operator with strong French presence in scheduled bus, coach, and mobility services. Competes with Berthelet for DSP contracts and large event/corporate mobility tenders, though at a much larger scale and broader geographic footprint.
- FlixBus: Europe's largest intercity coach network, increasingly expanding into event and corporate group transport. Not a direct charter competitor but represents the digital-first, scale-driven threat to traditional French regional operators including Berthelet.
- RATP Dev: International subsidiary of RATP Group operating urban and intercity bus networks, including in France. Competes with Berthelet on regional DSP tenders and airport/interurban shuttle concessions.
- Keolis: SNCF-owned public transit operator active across France in urban, intercity, and on-demand mobility. A direct competitor to Berthelet for TCL-style DSP contracts in the Auvergne-Rhône-Alpes region and for corporate/event shuttle services.
Emerging players
- Blablacar (BlaBlaCar Bus): French digital mobility platform with an intercity bus offering (formerly OUIBUS). Competes for some of Berthelet's intercity and group travel demand via a low-cost, app-native model with broader geographic reach.
Direct peers
- Groupe Verdié: French regional coach and bus operator offering corporate, school, tourism, and event transport similar to Berthelet. Comparable business model with multi-tiered service offerings and DSP contracts in French regions.
- Voyages Ducros: Family-run French coach operator with a charter, school, tourism, and event mobility focus analogous to Berthelet. Competes in adjacent French regions and shares the same mid-market, multi-segment positioning.
- Faure Voyages: Long-standing family-owned French coach operator specializing in school, tourism, and corporate charter services. Closely comparable to Berthelet in service mix, regional footprint, and target customer segments.
- Lacroix Group: French coach and bus operator offering regular lines, school transport, and charter services. Similar in scale and customer profile to Berthelet, with comparable DSP-style contract exposure in regional France.
- Cars Philibert: Long-established family-owned French coach operator with a similar charter/school/corporate transport model. Closely comparable to Berthelet in customer mix (schools, associations, corporate events) and regional mid-market positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Berthelet social profiles
Digital presenceBerthelet compliance and trust
Trust signalCompliance3 records
Berthelet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Berthelet leadership team
Management profileNumber of profiles
Profiles3 records
Berthelet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Berthelet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Berthelet
What does Berthelet do?
Berthelet provides coach and bus rental with professional drivers in the Lyon and Auvergne-Rhône-Alpes region of France, offered through three tiered service levels (Be Happy basic transport, Be Easy customized solutions, Be Cool all-inclusive). Services cover corporate seminars, school trips, sports/association travel, and conference logistics, with a digital mobility planner assistant called Bily supporting quote requests and event coordination 24/7.
Is Berthelet a public or private company?
Berthelet is a private company. It is classified as family owned and is currently operating.
When was Berthelet founded?
Berthelet was founded in 1946. It employs 251 to 500 people.
Where is Berthelet based?
Berthelet is headquartered in Crémieu, France, in the Europe region.
How does Berthelet make money?
Three revenue lines are on record. Coach/Bus Rental Services are the primary driver. The others are event Mobility Planning and regular Transport Services.
Who are Berthelet's main competitors?
Broad incumbents on record are Transdev, FlixBus, RATP Dev and Keolis. Blablacar (BlaBlaCar Bus) is listed as an emerging player. Direct peers are Groupe Verdié, Voyages Ducros, Faure Voyages, Lacroix Group and Cars Philibert.
Does Berthelet have an API?
No public API is recorded for Berthelet.
What industry is Berthelet in?
Berthelet's product category is Passenger Transport Services. Its primary akta.pro industry code is TLAFAAAH, Intercity Coach & Bus Operators, with a secondary code of HSACACAN, Party Transportation (Limo, Shuttle) Services. Its NAICS code is 485 and its SIC code is 4100.