Daikin Turkey

Name

Daikin Turkey

Legal name

Daikin Isıtma ve Soğutma Sistemleri San.Tic A.Ş

Website

https://daikin.com.tr

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Heating, Ventilation, and Air Conditioning (HVAC) Equipment

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Refrigeration & Service Industry Machinery (3580)

akta.pro industry

PRIMARYIMAHAKAE

Chillers & Cooling Plant Equipment

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Refrigeration, HVAC & Thermal Equipment

SECONDARYCRAOAFAJ

HVAC, Water Heaters & Indoor Air Quality Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Home, Furniture & Home Improvement Distribution

Keywords

• HVAC equipment
• Air conditioning systems
• Condensing combi boilers
• VRF VRV systems
• Heat pump solutions

Headquarters

HQ city

Istanbul

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. HVAC Equipment Sales: Daikin Turkey generates revenue primarily through the direct sale of HVAC equipment including residential and commercial air conditioners, condensing boilers, air purifiers, heat pumps, and central systems (VRV, chillers, fan coils, air handling units). Products are sold through authorized dealers with installation included or through e-commerce channel.
2. Installation and After-Sales Services: Authorized service network provides installation, maintenance, and repair services for Daikin products. Services include free installation within 5 meters of copper pipe, periodic maintenance, and spare parts supply.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Daikin Turkey manufactures, distributes, and services a comprehensive portfolio of heating, ventilation, air conditioning, and refrigeration (HVAC-R) products in Turkey. The range covers residential split and multi-split air conditioners, commercial VRV systems, condensing combi boilers, Altherma heat pumps, air purifiers, central plant equipment (chillers, fan coils, air handling units, HEPA ventilation), and industrial refrigeration. Products are sold and installed through an authorized dealer/service network and direct e-commerce at daikin.com.tr, with installation and after-sales service bundled into the offer.

Product overview

Daikin Turkey operates as the Turkish subsidiary of the global Daikin Industries, offering a comprehensive portfolio of HVAC (heating, ventilation, and air conditioning) solutions. The product range encompasses: (1) Residential air conditioners under sub-brands EMURA, URURU SARARA, PERFERA, STYLISH, ZETA SHIRA PLUS, SHIRA ECO, SHIRA PLUS, SENSIRA, and SIESTA SENSIRA; (2) Commercial/engineering solutions including VRV IV+ systems (Heat Pump, Heat Recovery, Water Cooled, Cold Region, Invisible variants), VRV 5 Mini VRV, ADVANCE and ALPHA commercial air conditioner series, chillers, fancoils, air handling units, and HEPA AIR COMFORT air purification systems; (3) Condensing boilers under NDJ SMART PREMIX, NDJ PREMIX, NDJ-T PREMIX, CSU PREMIX, VZ PREMIX, ICON PREMIX, and Sensei wall-mounted boilers; (4) Air purifiers including MC30Y, MC55W, MCK70, MC80Z, and MCK555AW models with Streamer technology; (5) Heat pumps under the Altherma brand (low temperature, hybrid, ground-source, high temperature, and residential models); (6) Smart control solutions via the Onecta mobile app and Online Controller. The portfolio serves residential, commercial, and industrial segments with products connected through smart control capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Daikin: Primary brand for HVAC-R products including air conditioners, combi boilers, heat pumps, and air purifiers
• DTAS

Products and services

• Emura Wall-Mounted Split Air Conditioner Premium residential wall-mounted split air conditioner with Flash Streamer air purification, 3D airflow, intelligent infrared sensors, and A+++ energy efficiency. Available in Mat White, Silver, and Mat Black. Designed for premium residential customers prioritizing design and energy savings.
• Ururu Sarara Split Air Conditioner High-end residential split air conditioner with built-in humidification and air purification, R32 refrigerant, and A+++ energy rating for premium residential customers.
• Perfera Split Air Conditioner Residential wall-mounted split air conditioner offering high performance and energy efficiency for individual homes.
• Stylish Wall-Mounted Split Air Conditioner Sleek-design wall-mounted residential split air conditioner with high energy efficiency ratings for style-conscious homeowners.
• Zeta Shira Plus Split Air Conditioner Residential split air conditioner with advanced features and energy efficiency.
• Shira Eco Split Air Conditioner Economical residential split air conditioner with A++ energy rating, available in 9,000–12,000 BTU/h capacities, targeting value-conscious homeowners.
• Shira Plus Split Air Conditioner Mid-range residential split air conditioner with R32 refrigerant and high energy efficiency (model FTXM25R rated at 9,000 BTU/h).
• Sensira Split Air Conditioner Entry-level residential split air conditioner with R32 refrigerant and A+ energy rating, designed for budget-conscious households (9,000 BTU/h capacity).
• Siesta Sensira Air Conditioner Value-focused residential air conditioner from the Siesta Sensira line with promotional pricing starting from 36,000 TL.
• VRV IV+ Heat Pump System Commercial Variable Refrigerant Volume (VRV) heat pump system with variable refrigerant flow technology for multi-zone commercial buildings.
• VRV IV+ Heat Recovery System Commercial VRV system with heat-recovery capability enabling simultaneous heating and cooling in different building zones.
• VRV IV+ Water-Cooled System Water-cooled commercial VRV system for applications requiring water-based heat exchange.
• VRV IV Mini VRV System Compact commercial VRV system for smaller commercial applications and residential complexes.
• VRV IV+ Cold Region System Commercial VRV system engineered for operation in extremely cold climates with enhanced heating performance.
• VRV IV+ Invisible System Concealed commercial VRV indoor unit for seamless integration into building design.
• VRV 5 Mini VRV System Latest-generation mini commercial VRV system with improved energy efficiency and performance.
• ADVANCE Commercial Air Conditioner Series Commercial AC series including 4-way cassette, ceiling-concealed, wall-mounted, and ducted indoor unit types with advanced controls for offices, retail, hospitality, and small commercial spaces.
• ALPHA Commercial Air Conditioner Series Commercial AC series in multiple configurations including cassette, ceiling, wall, and concealed types for commercial buildings.
• Daikin Chiller (Soğutma Grupları) Central chilled-water cooling systems for large-scale commercial and industrial cooling applications.
• Daikin Fancoil Units Fan coil units for air conditioning in commercial buildings, available in multiple configurations for use with chiller or central plant systems.
• Daikin Air Handling Unit (Klima Santrali) Air handling units (AHU) for central HVAC systems in commercial and industrial buildings, providing filtered, conditioned air distribution.
• HEPA Air Comfort Commercial Air Purification Systems Commercial air purification systems with HEPA filtration, available in 600, 1,000, and 2,000 m3/h airflow capacities for commercial and industrial indoor environments.
• NDJ Smart Premix Condensing Boiler Smart premix condensing boiler with modulating burner technology, connected thermostat compatibility, and up to 6-year warranty for residential heating and hot water.
• NDJ Premix Condensing Boiler Full condensing premix boiler with high efficiency and stainless steel heat exchanger for residential heating and hot water.
• NDJ-T Premix Condensing Boiler Full condensing premix boiler with advanced controls and high modulation ratio for residential applications.
• CSU Premix Wall-Hung Condensing Boiler Wall-hung condensing premix boiler with compact design and premium build quality for residential installations.
• VZ Premix Condensing Boiler Condensing premix boiler model with high efficiency and compact dimensions for residential use.
• ICON Premix Condensing Boiler Premium condensing premix boiler with elegant design and high modulation capability for premium residential installations.
• Daikin Thermostats Thermostat products for Daikin boilers enabling smart temperature control and monitoring.
• MC30Y Air Purifier Residential air purifier with Daikin Streamer technology for removing allergens, bacteria, and odors from indoor air.
• MC55W Air Purifier Residential air purifier with Flash Streamer technology, electrostatic HEPA filter, and deodorizing catalyst covering rooms up to 82 m².
• MCK70ZW/ZH Air Purifier with Humidifier High-capacity residential air purifier with integrated humidification function for larger indoor spaces.
• MC80Z Air Purifier Residential air purifier model with advanced filtration technology for indoor air quality improvement.
• MCK555AW Humidifying Air Purifier Residential air purifier with integrated humidification for maintaining optimal indoor humidity levels.
• Altherma Heat Pump Systems Altherma heat pump product family including low-temperature, hybrid, ground-source, residential, and high-temperature models for residential and light-commercial space heating and domestic hot water.
• Sensei Wall-Mounted Gas Boiler Wall-mounted gas boiler (DUVAR TİPİ KAZAN) providing residential space heating and domestic hot water production.
• Industrial Refrigeration Solutions (Endüstriyel Soğutma) Industrial refrigeration systems for hotels/restaurants/cafes, food retail, food production facilities, and transport cooling applications.
• Onecta Mobile Control Application Smartphone application for remote monitoring and control of Daikin air conditioners, boilers, and heating systems; compatible with Daikin Online Controller devices.

Quantifiable outcome

• Up to 6-year warranty on Daikin condensing combi boilers
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered minor.

• AkbankminorGTM or Marketing PartnerAkbank Axess credit card holders benefit from promotional installment options on Daikin products. Daikin products are available with Akbank Axess card for up to 12 monthly installments at cash price. This partnership enables consumer financing at point of sale through bank card installments.
• Ziraat BankasıminorGTM or Marketing PartnerDaikin products are available with Ziraat Bankası credit cards for up to 12 installments at cash price, with additional Bankkart Lira rewards of 1,000 TL for purchases of 30,000 TL or more. This partnership provides financing and loyalty rewards to Daikin customers.
• Yapı Kredi BankasıminorGTM or Marketing PartnerYapı Kredi Bankası provides online shopping credit financing for Daikin product purchases through daikin.com.tr. Customers can apply for instant credit through Yapı Kredi's mobile or internet banking during checkout, enabling installment purchases without visiting a bank branch.
• Garanti BBVAminorGTM or Marketing PartnerDaikin products are available with Garanti BBVA credit cards through installment options and shopping credit offerings. Garanti BBVA customers can benefit from installment plans and promotional financing offers on Daikin products.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Arçelik (Beko): Turkey's leading home appliance and HVAC manufacturer with deep domestic production, an extensive dealer network, and competing split AC, combi boiler, and heat pump product lines — Daikin Turkey's most direct local rival across price tiers.
• Vestel: Major Turkish electronics and white-goods manufacturer with air conditioner and HVAC offerings sold through widespread domestic retail — competes with Daikin Turkey in residential split AC at more competitive price points.
• Bosch Thermotechnology Turkey: Bosch's heating and hot-water division operating in Turkey with combi boilers, heat pumps, and HVAC solutions — directly competes with Daikin's NDJ/VZ boiler and Altherma heat pump lines in residential and light-commercial segments.
• Mitsubishi Electric Turkey: Global HVAC manufacturer with an established Turkish subsidiary offering split AC, multi-split, VRF/City Multi, and Mr. Slim commercial systems — directly competes with Daikin's residential and commercial portfolios.
• LG Electronics Turkey: Turkish arm of LG offering DualCool and ArtCool split air conditioners plus commercial HVAC systems through major electronics retailers — directly competes in residential AC and increasingly in connected smart AC segments.
• Samsung Electronics Turkey: Turkish arm of Samsung offering Wind-Free and other premium split AC units through electronics retail channels — competes with Daikin's Emura, Perfera, and Stylish premium residential AC SKUs.
• Vaillant (Demirdöküm): Demirdöküm, the historic Turkish boiler brand now part of the Vaillant Group, competes directly with Daikin's NDJ, NDJ-T, VZ, and ICON condensing combi boiler families in residential and light-commercial heating.
• Viessmann Turkey: German heating-systems manufacturer with Turkish operations offering high-efficiency condensing boilers, heat pumps, and commercial HVAC — competes with Daikin's boiler and Altherma heat pump portfolios in premium residential and commercial heating.

Broad incumbents

• Carrier / Trane Technologies: Global HVAC incumbents with significant EMEA presence, offering chillers, VRF/VRV-equivalent systems, commercial AC, and refrigeration — broad competitor to Daikin across commercial and industrial segments in Turkey through local partners and direct sales.

Emerging players

• Gree Electric: World's largest residential AC manufacturer by volume with growing presence in Turkey and EMEA — emerging competitive threat to Daikin Turkey on price-performance in the mid-tier residential AC segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/daikinturkiye
• Facebookfacebook.com/daikin.turkiye
• LinkedIntr.linkedin.com/company/daikin-turkey
• Instagraminstagram.com/daikin_turkiye

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daikin Turkey