1LAW

What 1LAW does

1LAW is a private, founder-owned legal services and legal technology company headquartered in Salt Lake City, Utah, operating under 1LAW Inc. and a related entity VYRD Inc. The company combines a multi-state law practice (personal injury, immigration, business, criminal, family, litigation, bankruptcy, and patent/trademark law) with a technology platform that connects consumers to a national network of attorneys. Its core products are the 1LAW App (iOS/Android/web), a 24/7 AI-powered Free Legal Chat, Legal On Demand (on-demand video consultations), and Docubot™, a proprietary AI document-generation tool. The underlying technology stack uses Go on the backend, Swift on iOS, WebSocket for real-time communication, and a headless WebKit browser for PDF generation, with documents stored in private S3 buckets.

1LAW monetizes through three streams: contingency-fee legal services (typically 33% for personal injury cases, with a "More Money Guarantee"), monthly attorney subscriptions to the network (free Of Counsel tier, $84/mo Associate, custom-priced Partner tier with geographic exclusivity), and transaction-based document automation. The go-to-market is hybrid: product-led growth through free AI legal chat and SEO (#1 organic result for "chat with a lawyer"), channel partnerships via the attorney network and Cochran Firm California affiliate offices, and inside sales through 24/7 phone intake. The platform is supported by community sponsorships and earned media (Huffington Post, LawSites, LawNext). A key structural advantage is 1LAW's participation in the Utah Supreme Court Legal Services Innovation Committee regulatory sandbox, which permits AI-enabled legal services and non-lawyer ownership/fee sharing.

The company was founded in 2011 by A. Jason Velez, an attorney who previously created the Cochran App used by The Cochran Firm. It operates from six offices across Utah, California, and Nevada, and has indicated international intent through a strategic partnership with the Singapore Academy of Law. The platform serves consumers seeking legal help (especially the 80% of civil case parties who navigate without representation) and solo/small law firms needing marketing, digital presence, and practice automation.

Name

1LAW

Legal name

1LAW Inc.

Website

https://1law.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

1LAW is a founder-owned legal services and technology company operating a mobile/web platform that connects consumers to a nationwide attorney network via AI-powered chat and proprietary document automation (Docubot), while also providing contingency-fee legal representation across multiple practice areas in UT, CA, and NV.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Offices of Lawyers (54111), All Other Legal Services (541199)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

akta.pro secondary industries

Criminal Defense (BPAHAAAN), Legal Aid & Client Advocacy Services (BPAGAEAM)

Keywords

• Legal services platform
• AI legal chat
• Document automation
• Attorney network
• Mobile legal app

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Legal Services Fees: 1LAW operates as a law firm providing legal services across multiple practice areas including personal injury, immigration, family, criminal, business, bankruptcy, litigation, and patents/trademarks. Revenue generated through attorney fees including contingency fees (typically 33% for personal injury) and hourly rates.
2. Attorney Platform Subscriptions: Monthly subscription plans for attorneys joining the 1LAW network: Of Counsel (free tier), Associate ($84/month), and Partner (custom pricing for exclusivity). Provides access to AI tools, digital presence, and client referrals.
3. Document Automation: Docubot™ provides legal document generation services, potentially as a paid feature for non-attorney users seeking self-help legal forms.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

1LAW is a legal services platform that connects consumers with attorneys through AI-powered tools. It offers free 24/7 AI legal chat, Docubot™ document automation, and a mobile app providing legal help across practice areas including personal injury, immigration, family, criminal, business, bankruptcy, litigation, and patents/trademarks. The company also operates a national attorney collaboration network with subscription tiers (Of Counsel, Associate, Partner).

Product overview

1LAW is a legal technology company offering a unified platform for legal services access. The core offering includes the 1LAW App (mobile and web platform connecting consumers with attorneys), Free Legal Chat (24/7 AI-powered legal assistance), and Legal On Demand (location-based video attorney services). The AI product suite includes Docubot™ (document-generating AI), Botineer (legal tech tool), LegalLit AI, Injury Calculator, and Auto Accident Chat. The platform supports multiple practice areas including Personal Injury, Business Law, Criminal Law, Family Law, Immigration, Litigation, Patents and Trademarks, and Bankruptcy.

Differentiator

Problem solved

Functional benefit

Brands

• Docubot™: Legal document generating artificial intelligence that assists individuals with legal queries and document creation.
• Botineer

Products and services

• 1LAW App Mobile and web-based platform connecting consumers with attorneys, offering peer-to-peer networking, practice automation, 24/7 messaging, on-demand video consultations, and self-help legal forms (wills, power of attorney, bills of sale).
• Free Legal Chat (24/7 AI Legal Chat) AI-powered 24/7 legal chat service that connects users with attorneys across multiple practice areas, answering legal questions and routing qualified leads to the appropriate lawyer. Powered by the Best Lawyers network.
• Docubot™ Legal document generating artificial intelligence that draws on databases of thousands of legal documents to assist individuals with legal queries and generate documents for them. Supports interaction via SMS text.
• Botineer Legal technology tool offered as part of the 1LAW technology suite.
• Legal On Demand Location-based attorney services platform enabling video chat with lawyers in real time, lawyer-to-lawyer coverage counsel, multi-party video ADR, messaging, self-help legal forms, and automated reporting.

Quantifiable outcome

• 80% of 100 million annual non-criminal cases have one party without representation - massive addressable market
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and major.

• Singapore Academy of LawcoreStrategic or Co-development PartnerStrategic partnership with Singapore Academy of Law to promote efficient and electronic means of practicing law. 1LAW is extending horizons to Asia through this collaboration to promote legal tech innovation goals.
• The Cochran Firm CaliforniacoreChannel Partner/ Reseller/ DistributorSan Clemente office is an affiliate office of the Cochran Firm California (legacy of Johnnie Cochran). 1LAW works with Cochran Firm nationwide using the Cochran App for referrals, client communication, and document automation.
• Best LawyersmajorTechnology or Integration1LAW 24/7 AI Legal Chat is powered by the Best Lawyers network, providing access to highly-skilled, personal, and passionate lawyers through the platform.
• VYRD Inc. / 1LAW Inc.coreOthersOperating entities for the service. Terms of Use state service is operated by VYRD Inc., 1LAW Inc., any affiliates or subsidiaries. Legal entity structure for the platform.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Others

• LawPay: LawPay is a payment processing solution built specifically for the legal industry. Adjacent infrastructure provider that 1LAW's attorney network could integrate, rather than a direct competitor.
• Clio: Clio is a leading cloud-based practice management platform for law firms, offering case management, billing, CRM, and document automation. Comparable to 1LAW's practice automation tools for the attorney side of its two-sided marketplace.

Direct peers

• Rocket Lawyer: Rocket Lawyer is an online legal services platform offering document automation, on-demand attorney consultations, and a subscription model for individuals and small businesses. Directly competes with 1LAW's Docubot™ document generation and free legal chat offerings.
• Nolo: Nolo is a long-standing publisher of consumer legal information, self-help legal forms, and books, with a directory of attorneys. Directly comparable to 1LAW in DIY legal forms and consumer legal education content.
• Justia: Justia provides free legal information, a lawyer directory, case law databases, and marketing services for attorneys. Overlaps with 1LAW in consumer-facing legal information and attorney-matching, with similar SEO-driven acquisition strategies.

Broad incumbents

• LegalZoom: LegalZoom is a leading online legal services company offering business formation, legal documents, registered agent services, and attorney access. Competes with 1LAW across document automation and consumer-facing legal help, but at much larger scale and broader scope.
• Avvo: Avvo is an online legal directory providing lawyer profiles, Q&A, and reviews to connect consumers with attorneys. Comparable to 1LAW's attorney-matching and consumer-facing legal Q&A, with strong SEO presence in the legal services category.
• Martindale-Hubbell: Martindale-Hubbell is an established legal directory and lawyer rating service with deep brand recognition among both consumers and attorneys. Comparable to 1LAW's attorney network concept and Best Lawyers partnership, but operates as a broader legal marketplace.

Emerging players

• DoNotPay: DoNotPay is an AI-powered consumer legal services app offering automated assistance across parking tickets, subscriptions, small claims, and other consumer matters. Competes with 1LAW's AI Legal Chat for consumer-facing automated legal help, though focused on different practice areas.
• Casetext: Casetext (now part of Thomson Reuters) is an AI-powered legal research platform that uses natural language processing to assist attorneys. Comparable to 1LAW's Docubot™ AI in applying generative AI to legal workflows, though focused on attorney-side research rather than consumer intake.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/1LAW
• Facebookfacebook.com/1LAW
• LinkedInlinkedin.com/company/15242926

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1LAW