What FREE Energy does

FREE Energy is a Lebanon-headquartered engineering services and project development firm focused on solar photovoltaic system design and installation, energy efficiency consulting, and engineering project management. The company delivers grid-tied, hybrid, and off-grid PV installations to industrial and commercial clients and conducts ASHRAE Level III energy audits, with offices in Lebanon (Zouk Mosbeh, headquarters), Cyprus (Nicosia), Saudi Arabia (Al Khobar), and the UAE (Abu Dhabi), and active projects reported across Iraq, Suriname, and Northern Europe.

The technical core is a proprietary Hybrid Solar Multi-Source Fuel Saver System that integrates PV generation with existing diesel gensets via a dedicated fuel saver controller, enabling facilities to run generators at substantially reduced capacity while solar covers the majority of load — exemplified by the 1.02 MWp DEMCO Steel installation that reduced three full-load generators to one at 25% capacity, and a 1.65 MWp on-grid PV system for Nesma PMV. The firm also markets an IoT-based energy monitoring layer with claimed predictive modeling capability, and the Riego solar-powered smart irrigation controller (an incubated Berytech spin-out) which dynamically adjusts irrigation using weather, soil, and crop-growth sensors.

Revenue is generated across four streams: one-time solar EPC project fees, project-based professional consulting services (audits, ASHRAE, LEED, indoor air quality), hardware sales of the Riego agritech product, and recurring operations and maintenance subscriptions for installed systems. Go-to-market is enterprise field sales targeting industrial facilities, commercial building operators, and government/municipal clients, supplemented by channel partnerships with Zamil Operations & Maintenance and Al Fayhaa Construction & Contracting in Saudi Arabia; named enterprise customers include Saudi Electricity Company, Aramco, DEMCO Steel, Gulf Specialized Works, Nesma PMV, ABC Malls, Notre Dame University, Zamil Shipyards, and Royal Gourmet.

Name

FREE Energy

Legal name

FREE Energy

Website

https://freeenergy.co

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

FREE Energy is a Lebanon-based engineering and consulting firm delivering solar PV system design and installation, ASHRAE-compliant energy audits, hybrid solar-diesel fuel saver systems, and its Riego smart irrigation product for industrial, commercial, and institutional clients across the MENA region.

Ownership category

akta.pro rank

Product category

Renewable Energy Services

SIC

Cogeneration Services & Small Power Producers (4991)

akta.pro primary industry

Solar PV Power Plant EPC (Utility-Scale) (EUAEAAAG)

akta.pro secondary industries

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB), Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro) (EUACALAJ), Resilience & Backup Power Solutions (Critical Facilities, Islanding) (EUAMAJAK), Energy Systems & Power Engineering Consulting (BPAHAIAG)

Keywords

• Solar energy solutions
• Energy efficiency consulting
• Renewable energy engineering
• Hybrid solar systems
• Energy audit services

Headquarters

HQ city

Beirut

HQ country

Lebanon

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Solar System Design and Implementation: Design, procurement, installation, and commissioning of solar photovoltaic systems for industrial and commercial facilities. Revenue generated through one-time project fees for custom solar installations including grid-tied, hybrid, and off-grid systems.
2. Energy Consulting Services: Professional consulting services including energy audits (ASHRAE Level III), indoor air quality assessments, energy strategy development, and LEED consulting. These services are delivered as project-based engagements to assess facilities and recommend efficiency improvements.
3. Agritech Solutions: Sale and deployment of smart irrigation solutions including Riego, a solar-powered agricultural irrigation control system. Revenue from product sales combined with implementation and consulting services.
4. Operations and Maintenance: Ongoing O&M services for installed solar systems, monitoring performance and ensuring optimal operation of photovoltaic installations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

FREE Energy designs, procures, installs, and commissions solar photovoltaic systems (grid-tied, hybrid, and off-grid) for industrial, commercial, and institutional facilities, and provides energy consulting including ASHRAE Level III audits, indoor air quality assessments, and LEED consulting. The company also delivers agritech solutions (Riego smart irrigation), lighting engineering, IoT energy monitoring, and air quality solutions through project-based engagements across Lebanon, KSA, UAE, and Cyprus.

Product overview

FREE Energy offers a comprehensive suite of energy solutions organized around six core service lines: Solar Solutions (including grid-tied, hybrid, and off-grid PV systems), Energy Consulting (ASHRAE-compliant audits and strategic planning), Agritech Solutions (led by the Riego solar-powered irrigation product), Lighting Solutions (lighting design and LED implementations), IoT Monitoring Solutions (energy tracking and predictive modeling), and Air Quality Solutions (indoor air quality audits and monitoring). The company operates as a project developer and technical consultant, delivering customized hybrid energy solutions primarily for commercial, industrial, and institutional clients across Lebanon, KSA, UAE, and Cyprus.

Differentiator

Problem solved

Functional benefit

Products and services

• Solar Solutions

Quantifiable outcome

• 9,800 MWh clean electricity generated
• +6 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core, major and supporting.

• Al Fayhaa Construction & Contracting (AFCC)coreChannel Partner/ Reseller/ Distributor · 24 May 2021Partnership with AFCC, a MEP and Energy Services Firm based in KSA with over 40 years of experience. AFCC and FREE energy are working on consulting projects focusing on energy efficiency development in government and commercial sectors in Saudi Arabia, contributing to Saudi Vision 2030.
• Renee Mouawad Foundation (RMF)majorStrategic or Co-development Partner · 11 January 2021Collaboration on solar pumping projects in South Lebanon funded through USAID. FREE Energy was hired as consultant to assess, design, and manage bid for two solar pumping projects in Qsaibeh and Ansar.
• Zamil Operations & MaintenancecoreImplementation/ SI/ Consulting PartnerOngoing partnership for solar project execution in KSA. Zamil O&M handles installation and commissioning while FREE Energy provides design and technical expertise. Joint projects include Saudi Electricity Company transmission station solar systems, Gulf Specialized Works 500kWp system, and other KSA projects.
• GIZmajorStrategic or Co-development PartnerUnder German-Lebanese Cooperation, GIZ (with Lebanese Ministry of Education) implementing SUFA project for Sustainable Facility Management at Public Schools. FREE Energy conducted energy and indoor environment quality audits on 6 public schools across Lebanon.
• SUNELsupportingStrategic or Co-development PartnerStrategic partnership with SUNEL for energy solutions collaboration and technology sharing.
• UK Lebanon Tech HubsupportingGTM or Marketing PartnerPartnership for startup acceleration and market expansion support. Riego participated in accelerator program initiated by UK Lebanon Tech Hub in Dubai.
• BerytechsupportingGTM or Marketing PartnerBusiness promotion partner and startup ecosystem connection. Riego was incubated at Berytech and participated in their programs and competitions.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Yellow Door Energy: UAE-based distributed solar EPC and energy services provider serving commercial and industrial clients across the Middle East. Directly comparable to FREE Energy in target customer (industrial/commercial), service mix (solar PV + energy efficiency consulting), and regional focus (MENA).
• Enviromena: UAE-headquartered solar EPC and clean energy developer with a long track record of utility-scale and commercial PV projects across MENA. Comparable business model (design, procurement, installation, and O&M of solar PV) and overlapping customer base of industrial and utility clients.
• Butec Group: Lebanese engineering, construction, and EPC group with electrical and mechanical infrastructure capabilities. Comparable as a Lebanon-rooted EPC firm pursuing energy and infrastructure projects, competing for similar industrial and institutional clients.
• Becolve Solar (formerly Avanzalia Solar): European solar EPC and asset operator delivering utility-scale and commercial PV systems. Directly comparable business model (turnkey PV EPC plus operations services) and similar reliance on engineering-led differentiation.
• SunSource Energy: India-based solar EPC and IPP delivering distributed and utility-scale PV systems to commercial, industrial, and institutional clients. Comparable as a mid-sized, engineering-led solar EPC pursuing similar customer segments in emerging markets.

Regional players

• Emergent (Africa Solar): Africa-focused renewable energy developer and EPC delivering C&I and utility-scale solar in emerging markets. Comparable business model (solar PV EPC plus energy services) targeting industrial customers in under-served geographies, but operating in Africa rather than MENA.

Broad incumbents

• Masdar Energy: Abu Dhabi-headquartered clean energy major investing in and developing utility-scale renewables globally. Overlaps with FREE Energy's MENA utility-scale EPC ambitions but operates at much larger scale and with a developer/owner-operator model rather than boutique consultancy.

Others

• Dar Al-Handasah (Shair and Partners): Lebanon-origin international engineering consultancy with deep power and infrastructure expertise. Comparable as a Lebanon-rooted engineering services firm advising on energy and infrastructure projects, though not a direct solar EPC competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FREE Energy