Narrativ
Narrativ is a private, founder-owned branding and marketing agency founded in 2014 in Jakarta with a regional office in Singapore, delivering integrated brand strategy, identity, campaigns, PR, digital, and performance services to enterprise clients across Southeast Asia.
- Company typePrivate
- Founded2014
- HeadquartersJakarta, Indonesia
- Headcount11–50
- GTM typeB2B
- OfferingServices
Narrativ firmographics
Firmographics- Name
- Narrativ
- Legal name
- Narrativ
- Website
- https://narrativ.agency
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Narrativ is a private, founder-owned branding and marketing agency founded in 2014 in Jakarta with a regional office in Singapore, delivering integrated brand strategy, identity, campaigns, PR, digital, and performance services to enterprise clients across Southeast Asia.
- Ownership category
- akta.pro rank
Narrativ industry classification
Industry- Product category
- Branding and Marketing Agency Services
- NAICS
- Advertising Agencies (54181), Public Relations Agencies (54182)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Creative & Brand Campaign Development (BPAFAAAB), Creative Concepting & Campaign Development (BPAFAEAD), Digital PR & Social Media Communications (MPAAADAJ)
Keywords
Where Narrativ is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices2 records
Markets served
Narrativ business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional Services - Branding & Marketing: Narrativ generates revenue through project-based professional services engagements including brand strategy, brand identity, campaigns and content, PR and communications, digital and web, and performance marketing services. Projects range from < Rp 100M to Rp 500M+ based on scope.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based professional services with tiered budget ranges |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Narrativ product offering
Product offeringCore offering
Narrativ is a full-service branding and marketing agency that delivers six integrated disciplines under one roof: Brand Strategy, Brand & Identity, Campaigns & Content, PR & Communications, Digital & Web, and Performance & Growth. The agency works with enterprise and challenger brands across Southeast Asia to develop positioning, visual identity, campaign and content production, earned media, digital experiences, and performance marketing, executing projects end-to-end from research through production and measurement.
Product overview
Narrativ is a branding and marketing agency offering six integrated service disciplines under one roof: Brand Strategy, Brand & Identity, Campaigns & Content, PR & Communications, Digital & Web, and Performance & Growth. The agency operates a full-service model where strategy drives creative execution across all disciplines, enabling consistent brand narratives across every touchpoint from brand identity design to digital experiences to performance marketing.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Strategy Research-led brand strategy service covering market research, positioning and narrative, brand architecture, and naming and messaging. Designed for brands that need to define or refine their positioning and unique story.
- Brand & Identity Visual identity design service covering logos, typography, color systems, packaging design, design systems, and art direction. Built for brands that need a cohesive and lasting visual identity across touchpoints.
- Campaigns & Content Campaign development and content production service including concept, key visuals, video production, social content strategy, always-on social management, photography, and art direction. Built for brands running multi-channel campaigns across video, social, and out-of-home.
- PR & Communications Public relations and communications service covering media relations, launch and announcements, influencer and partnerships, and crisis and reputation management. Targeted at brands seeking earned media and reputational impact.
- Digital & Web Website design and digital product service including web experience design, UX and product design, front-end build and launch, and analytics and conversion rate optimization. Built for brands needing performant digital experiences.
- Performance & Growth Performance marketing service including paid media campaigns (search, social, display), SEO and content, lifecycle and CRM programs, and measurement and analytics with weekly tuning. Designed for brands seeking measurable, compounding growth tied to brand activity.
Quantifiable outcome
- 10x faster service achieved by Bank Jawa Barat Syariah on Nutanix Cloud Platform (client success story)
- +3 more outcomes
Companies that use Narrativ
Customer profileNamed customers21 records
Segments2 records
Ideal customer profiles2 records
Narrativ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Narrativ partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
Narrativ competitors and assessment
Company assessmentBroad incumbents
- McCann: Global full-service advertising agency with established Indonesia and Singapore operations, offering brand, campaign, PR, and digital services — a comparable full-service competitor with deeper multinational resources.
- Ogilvy: Global full-service advertising network with a long-standing presence in Indonesia and Singapore, offering brand strategy, creative, PR, digital, and performance marketing — directly overlapping with Narrativ's six-discipline model but at vastly greater scale.
- Dentsu Creative: Dentsu's global creative network with strong Asia-Pacific operations, providing integrated brand, campaign, content, digital, and performance services — a comparable full-service offering to Narrativ across SEA.
- Hakuhodo: Japanese advertising network with deep Southeast Asia footprint, known for integrated brand strategy and creative work — a comparable regional incumbent to Narrativ's positioning.
- BBDO: Global creative-led network with Asia-Pacific presence offering brand strategy, advertising, and integrated communications — comparable integrated service model to Narrativ at global scale.
- Publicis: Global advertising holding company with deep operations across Indonesia and Singapore, providing end-to-end creative, media, PR, and digital services — directly overlapping with Narrativ's integrated offering.
Direct peers
- Wieden+Kennedy: Independent creative agency network known for strategy-driven, editorial-craft-led brand work — comparable to Narrativ's positioning as a smaller, founder-led creative boutique with a strategy-first ethos.
- Anomaly: Independent creative-led agency offering brand strategy, advertising, digital, and content under one roof — structurally comparable to Narrativ as a strategy-first integrated creative boutique.
- Mother: Independent creative agency with offices globally, known for integrated brand, campaign, and content work — a comparable independent, strategy-driven creative boutique to Narrativ.
- Droga5: Independent creative agency (now part of Accenture Song) known for strategy-led, award-winning brand and campaign work — closely comparable to Narrativ's positioning as a strategy-first creative boutique.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Narrativ social profiles
Digital presenceNarrativ financial estimates
Financial estimateRevenue estimate
Valuation estimate
Narrativ leadership team
Management profileNumber of profiles
Profiles3 records
Narrativ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Narrativ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Narrativ
What does Narrativ do?
Narrativ is a full-service branding and marketing agency that delivers six integrated disciplines under one roof: Brand Strategy, Brand & Identity, Campaigns & Content, PR & Communications, Digital & Web, and Performance & Growth. The agency works with enterprise and challenger brands across Southeast Asia to develop positioning, visual identity, campaign and content production, earned media, digital experiences, and performance marketing, executing projects end-to-end from research through production and measurement.
Is Narrativ a public or private company?
Narrativ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Narrativ founded?
Narrativ was founded in 2014. It employs 11 to 50 people.
Where is Narrativ based?
Narrativ is headquartered in Jakarta, Indonesia, in the Asia region.
How does Narrativ make money?
One revenue line is on record: professional Services - Branding & Marketing.
Who are Narrativ's main competitors?
Broad incumbents on record are McCann, Ogilvy, Dentsu Creative, Hakuhodo, BBDO and Publicis. Direct peers are Wieden+Kennedy, Anomaly, Mother and Droga5.
Does Narrativ have an API?
No public API is recorded for Narrativ.
What industry is Narrativ in?
Narrativ's product category is Branding and Marketing Agency Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of BPAFAAAB, Creative & Brand Campaign Development. Its NAICS code is 54181 and its SIC code is 7311.