Hurriyet
Hürriyet is a 77-year-old Turkish multi-platform media company operating the hurriyet.com.tr news portal plus sub-brands for finance, sports, and lifestyle, with mobile apps, print newspaper, and e-gazete, serving Turkish-speaking consumers via advertising, subscriptions, and sponsored content.
- Company typePrivate
- Founded1948
- HeadquartersIstanbul
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Hurriyet does
Hürriyet Gazetecilik ve Matbaacılık A.Ş. is a Turkish multi-platform media company founded in 1948 and headquartered in Istanbul, operating as a subsidiary of the Demirören Media Group conglomerate. Its core product is the national news portal hurriyet.com.tr, which delivers breaking news, current affairs, and multimedia coverage across categories including gündem (current affairs), dünya (world news), ekonomi (economy), spor (sports), magazin (entertainment), and yaşam (lifestyle). The platform serves Turkish-speaking general news consumers through a horizontally segmented content strategy.
The underlying technology stack is a digital media platform consisting of the main website, at least six specialized vertical sub-sites (Bigpara for finance, Spor Arena for sports, Kelebek for lifestyle/entertainment, Lezizz for recipes, Mahmure for astrology, and Hürriyet İK for careers), an e-gazete digital newspaper edition, and native mobile applications on iOS App Store and Google Play. Distribution is further extended through social media presence on Facebook, Twitter/X, Instagram, YouTube, LinkedIn, and the domestic NSosyal platform. The company maintains an extensive content archive (e.g., 86,218+ articles on Greece-related topics), supporting long-tail organic search visibility.
Hürriyet's revenue model is diversified across four streams: digital advertising (display, banners, sponsored content across web properties), digital subscriptions and e-gazete recurring revenue, traditional print newspaper sales (Günlük Gazete), and sponsored/advertorial content under 'Sponsorlu İçerik' sections. Pricing is not publicly disclosed. The business is a private joint stock company (A.Ş.) with no public ticker, and ownership is concentrated within the Demirören family conglomerate — there is no indication of external venture or public capital. No AI/ML capabilities, patents, awards, partnerships, or M&A activity are documented in the available data.
Hurriyet firmographics
Firmographics- Name
- Hurriyet
- Legal name
- Hürriyet Gazetecilik ve Matbaacılık A.Ş
- Website
- https://hurriyet.com.tr
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Hürriyet is a 77-year-old Turkish multi-platform media company operating the hurriyet.com.tr news portal plus sub-brands for finance, sports, and lifestyle, with mobile apps, print newspaper, and e-gazete, serving Turkish-speaking consumers via advertising, subscriptions, and sponsored content.
- Ownership category
- akta.pro rank
Hurriyet industry classification
Industry- Product category
- Digital News Media
- NAICS
- Newspaper Publishers (51311), Periodical Publishers (513120)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- National & General-Interest Newspapers (Print & Digital) (MPAJADAA)
- akta.pro secondary industries
- Data Journalism & News Intelligence Publishers (Indexes, Election/Market Data) (MPAJADAK), Business, Financial & Trade News Publishers (MPAJADAC), News, Politics & Current Affairs Magazines (MPAJAEAO), News & Current Affairs Aggregators (MPACAKAA)
Keywords
Where Hurriyet is headquartered
LocationHeadquarters
- HQ city
- Istanbul
Offices1 record
Markets served
Hurriyet business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Others
Revenue model
- Digital Advertising: The platform generates revenue through display advertising, sponsored content, and banner advertisements across its multiple web properties including hurriyet.com.tr, bigpara.hurriyet.com.tr, sporarena, and kelebek-magazin sections.
- Digital Subscriptions and E-Gazete: Revenue from digital content subscriptions including e-gazete (electronic newspaper) and premium content offerings.
- Print Newspaper Sales: Traditional print newspaper sales through Günlük Gazete (daily newspaper) distribution.
- Sponsored Content: Sponsored/advertorial content including branded recipes, lifestyle features, and promotional articles under 'Sponsorlu İçerik' sections.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Hurriyet product offering
Product offeringCore offering
Hürriyet publishes a daily Turkish-language newspaper and operates a multi-platform digital news media service spanning its main website, iOS and Android mobile apps, e-gazete digital edition, and specialized vertical sub-sites covering finance (Bigpara), sports (Spor Arena), lifestyle (Kelebek), recipes (Lezizz), and astrology (Mahmure). The core product is comprehensive news and information content for Turkish-speaking consumers.
Product overview
Hürriyet operates as a comprehensive news and media platform offering a unified product portfolio centered on its core news portal (hurriyet.com.tr). The ecosystem includes specialized sub-brands addressing specific content verticals: Bigpara for financial news and market data, Spor Arena for sports coverage, Kelebek for lifestyle and entertainment, E-Gazete for digital newspaper access, Hürriyet İK for career content, and Lezizz for culinary content. The company also distributes its content through native iOS and Android mobile applications. All offerings share the Hürriyet brand identity and are accessible through the main website navigation.
Differentiator
Problem solved
Functional benefit
Brands
- Bigpara: Financial news, stock market, currency, gold, cryptocurrency, and economics portal
- Spor Arena
- Kelebek
- E-Gazete
- Hürriyet Yazarlar
- Lezizz
- Mahmure
- Hürriyet Ekstra
- Resmi İlanlar
Products and services
- Hürriyet (hurriyet.com.tr)
Companies that use Hurriyet
Customer profileSegments1 record
Ideal customer profiles1 record
Hurriyet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hurriyet partnerships and signals
Strategic signalScale indicators3 records
Recent moves1 record
Expansion highlights5 records
Hurriyet competitors and assessment
Company assessmentDirect peers
- Habertürk: Turkish news outlet combining television heritage (Habertürk TV) with a major digital news portal. It mirrors Hürriyet's multi-platform GTM motion and competes across news, finance, and lifestyle categories.
- Cumhuriyet: One of Turkey's oldest newspapers with a long-standing print and digital presence. Cumhuriyet competes with Hürriyet across general news, opinion, and political coverage for the same Turkish readership.
- Bloomberg HT: Turkish-language financial news platform affiliated with Bloomberg. Bloomberg HT directly competes with Hürriyet's Bigpara vertical for finance-focused readers, market data traffic, and financial advertising.
- Milliyet: One of Turkey's largest national newspapers with a parallel digital-first multi-platform strategy. Milliyet competes directly with Hürriyet for Turkish-speaking readers, advertisers, and journalists across news, sports, and lifestyle verticals.
- Sabah: Major Turkish daily newspaper with integrated web, mobile, and print operations. Sabah targets the same general-interest Turkish audience as Hürriyet and competes for national advertising budgets and political readership.
- CNN Türk: Turkish news broadcaster with strong online presence covering breaking news, economy, and sports. CNN Türk competes with Hürriyet for digital news audience share and breaking-news advertising inventory in Turkey.
- Sözcü: Independent-leaning Turkish newspaper with strong digital readership. Sözcü is one of Hürriyet's top competitors in the Turkish national newspaper market, particularly for politically engaged readers and advertising.
Broad incumbents
- Anadolu Agency: Turkey's largest state-affiliated news wire service distributing news in Turkish and multiple languages. While not a direct newspaper competitor, it shapes the news ecosystem Hürriyet operates in and competes for breaking-news authority.
- NTV: Major Turkish news broadcaster owned by Doğuş Media Group with a strong digital portal. NTV competes across breaking news, economy, and sports, overlapping with Hürriyet's coverage areas and advertiser base.
Emerging players
- T24 (Bağımsız İnternet Gazetesi): Digital-native independent Turkish news outlet with no print legacy. T24 represents the new generation of Turkish news brands competing with Hürriyet for digitally-engaged, often younger readers and digital ad budgets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Hurriyet social profiles
Digital presenceHurriyet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hurriyet leadership team
Management profileNumber of profiles
Hurriyet subsidiaries and ownership
Company hierarchySubsidiaries6 records
Hurriyet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hurriyet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hurriyet
What does Hurriyet do?
Hürriyet publishes a daily Turkish-language newspaper and operates a multi-platform digital news media service spanning its main website, iOS and Android mobile apps, e-gazete digital edition, and specialized vertical sub-sites covering finance (Bigpara), sports (Spor Arena), lifestyle (Kelebek), recipes (Lezizz), and astrology (Mahmure). The core product is comprehensive news and information content for Turkish-speaking consumers.
Is Hurriyet a public or private company?
Hurriyet is a private company. It is classified as corporate owned and is currently operating.
When was Hurriyet founded?
Hurriyet was founded in 1948. It employs 51 to 100 people.
Where is Hurriyet based?
Hurriyet is headquartered in Istanbul.
How does Hurriyet make money?
Four revenue lines are on record. Digital Advertising is the primary driver. The others are digital Subscriptions and E-Gazete, print Newspaper Sales and sponsored Content.
Who are Hurriyet's main competitors?
Direct peers on record are Habertürk, Cumhuriyet, Bloomberg HT, Milliyet, Sabah, CNN Türk and Sözcü. Broad incumbents are Anadolu Agency and NTV. T24 (Bağımsız İnternet Gazetesi) is listed as an emerging player.
Does Hurriyet have an API?
No public API is recorded for Hurriyet.
What industry is Hurriyet in?
Hurriyet's product category is Digital News Media. Its primary akta.pro industry code is MPAJADAA, National & General-Interest Newspapers (Print & Digital), with a secondary code of MPAJADAK, Data Journalism & News Intelligence Publishers (Indexes, Election/Market Data). Its NAICS code is 51311 and its SIC code is 2711.