Marietta City Schools

What Marietta City Schools does

Marietta City Schools (MCS) is a Georgia public charter school district operating under The Board of Education of the City of Marietta, headquartered at 250 Howard Street, Marietta, GA. Founded in 1892 and converted to one of Georgia's first Charter Systems in June 2008, MCS serves approximately 8,900 students from pre-K through 12th grade across 12 schools: one early learning center (Emily Lembeck), seven K-5 elementary schools, one sixth grade academy, one middle school, one high school, and one grades 3-5 STEAM magnet (Marietta Center for Advanced Academics). The district employs approximately 1,200 staff under a corporate-style leadership structure led by Superintendent Dr. Grant Rivera (since 2016) and a bench of CXOs covering finance, HR, operations, communications, student services, and impact.

MCS delivers K-12 education through a portfolio of programs including International Baccalaureate courses at the high school, the STEAM magnet, Career and Technical Education pathways, fine arts, the Graduate Marietta Student Success Center, and the 1:1 Chromebook program. Its digital infrastructure is anchored by Follett Aspen (student information system), Schoology (learning management), and Finalsite (website/communications), with Titan K-12 handling meal management and simbli for board governance. The district is a recognized state and national model for innovation, particularly through its leadership of the Georgia Literacy Academy — a public-private partnership with the Georgia Department of Education and the Rollins Center at Atlanta Speech School that has trained 47,000+ educators across 167 districts with documented double-digit reading gains in 60 lowest-performing elementary schools.

Revenue is generated primarily through public channels: local property taxes at a 17.97 mill rate, state education funding, federal grants, and E-SPLOST VI sales tax revenue ($71,514,039 projected for 2021-2028 for capital improvements). A Non-Resident Tuition Program ($150/month per student) creates a small tuition-based revenue stream from out-of-district families, alongside School Choice intra-district transfers and the Pre-K lottery at the Emily Lembeck Early Learning Center. Distribution is single-channel direct enrollment through the Aspen registration system, with marketing concentrated on community engagement, social media, and public events targeting families within the Marietta attendance zone.

Name

Marietta City Schools

Legal name

The Board of Education of the City of Marietta

Website

https://marietta-city.org

Company type

Private

Founded year

1892

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Marietta City Schools is a Georgia public charter school district serving approximately 8,900 students across 12 pre-K-12 schools in Marietta, Georgia. Founded in 1892 and chartered since 2008, it delivers K-12 education with IB, STEAM magnet, and Graduate Marietta programs.

Ownership category

akta.pro rank

Product category

Public K-12 Education

NAICS

Elementary and Secondary Schools (611110), Elementary and Secondary Schools (61111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public K–12 Combined Schools (EDAJAAAE)

akta.pro secondary industries

Public Elementary Schools (EDAJAAAB), Public Middle Schools (EDAJAAAC)

Keywords

• Public K-12 education
• Charter school system
• Early childhood learning
• STEAM magnet program
• Career technical education

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Others

Revenue model

1. Public Education Funding: Traditional public school district funded through state and federal education funding, local property taxes (millage rate of 17.97), and educational appropriations.
2. Non-Resident Tuition Program: Students living outside district boundaries pay tuition to attend Marietta City Schools. Current tuition is $150 per month, per student, totaling $1,500 annually.
3. E-SPLOST Revenue: Special Purpose Local Option Sales Tax for Education collected countywide with one-cent tax on consumer goods. E-SPLOST VI (2021-2028) projected to collect $71,514,039 for construction, renovation, technology, and security upgrades.
4. School Nutrition Services: School nutrition program providing meals to students. District operates Seamless Summer Option free meal program for children 18 and under.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Marietta City Schools operates a Georgia public charter school district delivering K-12 educational services across 12 schools (one early learning center, seven K-5 elementary schools, a sixth grade academy, a middle school, a high school, and a grades 3-5 STEAM magnet school) to approximately 8,900 students. Core offerings include International Baccalaureate (IB) programs, career and technical education pathways, fine arts, school choice enrollment, a non-resident tuition program, and a Graduate Marietta Student Success Center.

Product overview

Marietta City Schools is a Georgia public charter school district serving approximately 8,900 students across 12 schools (one early learning center, seven K-5 elementary schools, one sixth grade academy, one middle school, one high school, and one grades 3-5 STEAM magnet school). The district operates a digital ecosystem anchored by Aspen for student information management, Schoology for learning management, and Finalsite for website communications. Educational offerings include core K-12 instruction, International Baccalaureate programs, STEAM magnet education, Career and Technical Education (CTAE) pathways, and Fine Arts. Support services include 1:1 Chromebook program, school choice enrollment options, non-resident tuition programs, summer meal services, and student transportation. The district has received the Charter System Foundation Innovation Award for its Graduate Marietta Student Success Center.

Differentiator

Problem solved

Functional benefit

Products and services

• K-12 Educational Services
• International Baccalaureate (IB) Programs
• STEAM Magnet Program
• Career and Technical Education (CTAE)
• Fine Arts Program
• School Choice Program
• Non-Resident Tuition (NRT) Program
• Summer Meal Program
• Student Transportation
• Graduate Marietta Student Success Center

Quantifiable outcome

• Double-digit reading gains documented in 60 of Georgia's lowest-performing elementary schools through Georgia Literacy Academy
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Georgia Department of EducationcoreStrategic or Co-development Partner · 1 January 2022State education department partnership in the Georgia Literacy Academy (GLA), a statewide literacy training infrastructure under the Georgia Early Literacy Act. The program has trained 47,000+ educators across 167 districts with documented double-digit reading gains in 60 lowest-performing elementary schools. GLA delivered $54 million in professional learning at no cost.
• Rollins Center for Language & Literacy at Atlanta Speech SchoolcoreStrategic or Co-development Partner · 1 January 2022Public-private partnership through the Georgia Literacy Academy providing evidence-based professional learning and job-embedded coaching. The Rollins Center delivers literacy training and coaching support to educators statewide, positioning Georgia as a national leader in evidence-based literacy reform.
• Children's Healthcare of AtlantaminorStrategic or Co-development PartnerCommunity partnership for pediatric cancer research awareness and fundraising, with Superintendent Dr. Grant Rivera and family committed to raising funds and awareness as his daughter is a stage IV cancer survivor.
• Follett AspencoreTechnology or IntegrationStudent information system (Aspen) used for student registration, grades, attendance, and family portal access. District uses Aspen Student Registration for enrollment management and Aspen Family Portal for parent/student access.
• SchoologycoreTechnology or IntegrationLearning management system used across the district for course content, assignments, and communication. Referenced in curriculum pacing guides and unit planners.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Cobb County School District: Adjacent K-12 public school district serving the broader Marietta/Cobb County, Georgia area; directly competes for students and offers overlapping magnet, IB, and career pathway programs to families in the same metro region.

Regional players

• Atlanta Public Schools: Urban Georgia public school district also operating under charter-style innovation flexibility; comparable in offering school choice, IB programs, and magnet schools, though serving a different metro geography.
• Fulton County Schools: Large Georgia public school district with extensive magnet and IB program offerings; competes for high-achieving families in the broader Atlanta metro, partially overlapping MCS's recruitment geography.
• Gwinnett County Public Schools: Largest Georgia public school district with broad IB, STEAM, and CTAE offerings; comparable scale and program breadth, and a magnet-program destination that competes with MCS for high-performing students regionally.
• Cherokee County School District: Suburban Atlanta-area K-12 district offering similar magnet and choice programs; comparable in operating model and serves families in the broader northwest Atlanta metro from which MCS draws NRT students.
• DeKalb County School District: Large metro Atlanta K-12 public school district operating magnet programs, IB offerings, and charter-flexible schools; comparable structure and program portfolio, though serving a different geography.
• Savannah-Chatham County Public School System: Georgia public school district operating magnet programs and charter-school initiatives comparable to MCS's charter flexibility; comparable in scale and program offerings, though serving the Savannah area.

Emerging players

• Georgia Cyber Academy: Statewide Georgia online public K-12 charter school; overlapping charter system structure and partial enrollment competition, particularly for families seeking non-traditional K-12 pathways.
• KIPP Metro Atlanta Schools: Network of public charter schools operating in the Atlanta metro area; comparable as a charter-organization competitor pursuing similar families and emphasizing college preparatory outcomes.
• Connections Academy: Online K-12 public school operator with a Georgia presence; comparable as a non-traditional K-12 option overlapping MCS's charter and choice program positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MariettaCitySch
• YouTubevimeo.com/mariettacityschools
• Facebookfacebook.com/MariettaCitySchools
• Instagraminstagram.com/mariettacityschools

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marietta City Schools