Apple Rock Displays

What Apple Rock Displays does

Apple Rock Displays (legal entity Apple Rock Advertising & Promotion, Inc.) is a privately held, full-service event marketing agency founded in 1988 and headquartered in Greensboro, North Carolina. The company designs, fabricates, and manages custom trade show exhibits, live events, branded environments, and graphics/signage for approximately 15,000+ brands across manufacturing, government, healthcare, financial services, technology, food & beverage, and education verticals. Core operations run from two strategic manufacturing hubs — Greensboro, NC (HQ) and Las Vegas, NV — supplemented by regional offices in New York/New Jersey, Washington DC/Virginia, Nashville, and Atlanta to support coast-to-coast event logistics. Technology differentiators include G7-certified color-accurate printing, flexible and transparent LED video tiles, and T1Visions-powered Adapt inTouch multi-touch interactive tables integrated via partnerships with MyFi and PSAV.

The business generates revenue primarily through professional services engagements (custom exhibit design, engineering, fabrication, installation/dismantle, storage, and on-site support), complemented by trade show rental transactions and G7-certified graphics/signage production. Pricing is quote-based, scoped per project, with multi-year contract cadences on enterprise programs; revenue is not publicly disclosed. GTM is consultative and sales-led, driven by enterprise field sales teams and inside sales (800.478.2324), with marketing reach through an industry blog, social channels, downloadable trade show guides, and earned media from industry awards. Notable contractual assets include a U.S. GSA Multiple Award Schedule (MAS) contract enabling federal procurement and FDA Registration supporting healthcare-adjacent work. The company is led by CEO and President Eric Burg (32+ years tenure) with Scott Young as Director of Experiential Marketing.

Name

Apple Rock Displays

Legal name

Apple Rock Advertising & Promotion, Inc.

Website

https://applerock.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Short description

Apple Rock Displays is a privately held, full-service event marketing agency founded in 1988, designing and fabricating custom trade show exhibits, live events, branded environments, and G7-certified graphics for 15,000+ brands across multiple U.S. verticals from six regional offices.

Ownership category

akta.pro rank

Product category

Trade Show & Event Marketing Services

NAICS

Indoor and Outdoor Display Advertising (54185)

akta.pro primary industry

Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)

akta.pro secondary industries

Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD), Lighting, LED Walls & Digital Signage for Booths (THAHAHAI)

Keywords

• Trade show exhibits
• Event marketing services
• Branded environments
• Custom exhibit fabrication
• Experiential marketing

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Exhibit Design and Fabrication: Design and build custom trade show exhibits, branded environments, and live event installations. Services include strategy, creative design, engineering, fabrication, graphics production, event logistics, installation and dismantle, storage and on-site support.
2. Trade Show Rentals: Rental solutions for trade show exhibits and displays, allowing clients to access high-quality exhibits without long-term ownership commitments.
3. Graphics and Signage Production: Large format printing, vehicle wraps, indoor signage, and wayfinding solutions using G7-certified printing technology.
4. Event Management Services: Storage and warehousing, portable modular programs, and comprehensive event logistics support.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Apple Rock Displays is a full-service event marketing agency that designs, fabricates, and manages custom trade show exhibits, live event experiences, branded environments, and graphics/signage for corporate clients. The company operates multiple U.S. production facilities and warehouses, providing end-to-end services from concept and design through fabrication, shipping, installation, show management, and post-show storage.

Product overview

Apple Rock Displays operates as a full-service event marketing agency offering a comprehensive portfolio of products and services centered on face-to-face live events, custom exhibits, and branded experiences. The core offerings include Custom Trade Show Exhibits (design, fabrication, and rental), Live Events (brand activations and corporate events), and Branded Environments (corporate interiors and retail spaces). These are supported by Graphics & Signage services encompassing large format printing, vehicle wraps, indoor signage/wayfinding, and outdoor building signage. Additional services include Event Management, a Portable Modular Program, and Storage & Warehousing. The product portfolio works as an integrated ecosystem where strategic design, custom fabrication, graphics production, logistics, and on-site support combine to deliver comprehensive event solutions under one roof.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Trade Show Exhibits Bespoke design, fabrication, shipping, and installation of custom trade show booths and exhibits for corporate exhibitors attending industry events.
• Trade Show Rentals Rental of modular and custom exhibit structures for companies seeking short-term event display solutions without purchasing an exhibit.
• Live Events End-to-end production and management of live corporate events including user conferences, sales kick-offs, dealer shows, and customer appreciation events.
• Branded Environments Design and build of permanent and semi-permanent branded interior spaces such as corporate lobbies, showrooms, retail environments, and experience centers.
• Graphics & Signage Large-format printing, signage production, and graphic installation services using G7-certified color management processes.
• Vehicle Wraps & Mobile Marketing Design, printing, and installation of vinyl vehicle wraps and mobile marketing assets for branded fleets and promotional vehicles.
• Indoor Signage & Wayfinding Design, fabrication, and installation of interior signage, wayfinding systems, and environmental graphics for corporate and commercial spaces.
• Outdoor & Building Signage Production and installation of exterior building signs, monument signs, and outdoor branded signage for commercial properties.
• Portable Modular Display Program A managed program of portable, modular exhibit displays for organizations that exhibit at multiple shows with consistent branding and centralized program management.
• Storage & Warehousing Pre- and post-show exhibit storage, inspection, and refurbishment services provided through company-owned warehousing facilities.
• Event Management & Show Services On-site show management, labor coordination, installation and dismantle (I&D) supervision, and logistics support for trade show and event programs.
• GLIDE Display System An in-house engineered lightweight, tool-less modular display system offering tension fabric graphics, shelving, monitor mounts, and lighting in a portable format.

Quantifiable outcome

• Trusted by 15,000+ brands worldwide since 1988
• +4 more outcomes

Named customers18 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• T1VisionscoreTechnology or Integration · 1 January 2014Apple Rock is a preferred integrator of T1Visions technology, featuring Adapt inTouch interactive tables powered by T1Visions. These multi-touch interactive technologies help engage attendees while reducing collateral costs at trade shows.
• Nomadic DisplayscoreChannel Partner/ Reseller/ Distributor · 1 January 2010Apple Rock was recognized as a Premium Partner by Nomadic Displays, underscoring commitment to providing high-quality, innovative trade show solutions. This partnership enhances offerings for clients nationwide through Nomadic's distribution network.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/applerockusa
• YouTubeyoutube.com/user/applerockusa
• Facebookfacebook.com/applerockdisplays
• LinkedInlinkedin.com/company/apple-rock-displays
• Instagraminstagram.com/applerockusa
• Pinterestpinterest.com/AppleRockUSA

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apple Rock Displays