What Knoxville News Sentinel does

Knoxville News Sentinel is a local daily newspaper and digital news platform serving the Knoxville, Tennessee metropolitan area and the broader East Tennessee region. The publication is a wholly-owned property of Gannett Co., Inc. (NYSE: GCI), operating within the USA TODAY Network. Its core product is a digital-first news platform (knoxnews.com) complemented by native iOS and Android mobile applications, an eNewspaper digital replica of the print edition, and email/newsletter distribution. Editorial coverage spans local news, University of Tennessee athletics, high school sports, local business, entertainment, opinion, obituaries, and public notices. Specialized sub-brands include GoVolsXtra (Tennessee Vols sports), PrepXtra (high school sports), and Knox.biz (local business). Vertically adjacent products — real estate listings via an AddressUSA integration, 10BEST lifestyle recommendations, Play Games (crosswords/comics/horoscopes), and Shopping deal content — extend monetization beyond core news.

The business model combines recurring digital and print subscription revenue, display and classified advertising, and fee-based professional services (obituaries and public notices). Subscriptions are sold direct-to-consumer through the website and mobile apps. Advertising is sold to local and regional SMBs and larger accounts, with separate public-notice and obituary placement revenue from government, legal, and funeral home customers. Distribution is regional and multi-channel, with content syndicated and amplified through USA TODAY Network shared infrastructure. The publication's competitive position rests on its century-plus local brand, statutory public-notice function, and integration with one of the largest U.S. newspaper networks; it faces structural headwinds from secular decline in print advertising and circulation across the regional newspaper industry.

Name

Knoxville News Sentinel

Legal name

Gannett Co., Inc.

Website

https://knoxnews.com

Company type

Public

Founded year

1886

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Knoxville News Sentinel is a local daily newspaper and digital news platform serving Knoxville and East Tennessee. Owned by Gannett Co., Inc. (NYSE: GCI) and part of the USA TODAY Network, it delivers local news, sports, business, obituaries, and public notices via subscriptions, advertising, and fees.

Ownership category

akta.pro rank

Product category

Local Newspaper Publishing

NAICS

Newspaper Publishers (513110), Newspaper Publishers (51311)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Local newspaper publishing
• Digital news subscriptions
• Obituary publishing services
• Public notice advertising
• Classified display advertising

Headquarters

HQ city

Knoxville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Revenue: Digital and print subscriptions sold directly to consumers, including premium digital access and eNewspaper editions.
2. Advertising: Display advertising, classifieds, and targeted digital advertising across the website and publication.
3. Obituaries and Public Notices: Fee-based obituary placements and public notice publishing services for the community.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Knoxville News Sentinel is a local daily newspaper publishing original journalism on news, sports, business, and community topics for the Knoxville and East Tennessee market. It distributes this content through its website (knoxnews.com), iOS/Android mobile apps, an eNewspaper digital replica of the print edition, and email newsletters, with monetization from consumer subscriptions, advertising, and fee-based obituary and public notice services.

Product overview

Knoxville News Sentinel operates as a digital-first local newspaper serving the Knoxville, Tennessee metropolitan area. The publication offers a primary digital platform delivering news, sports, business, and entertainment content, supplemented by specialized vertical products including obituaries, real estate listings via AddressUSA integration, public notices, an eNewspaper digital replica, mobile applications, 10BEST lifestyle recommendations, games, and shopping features. The newspaper is part of the Gannett/USA Today Network and leverages shared infrastructure across the network for subscription management and content delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Knox.biz: Local business news coverage for the Knoxville area
• GoVolsXtra
• PrepXtra

Products and services

• Knoxville News Sentinel Digital News Platform Primary digital news website (knoxnews.com) providing local Knoxville and East Tennessee journalism across news, sports, business, and entertainment verticals, available with subscription and free metered access.
• eNewspaper Digital replica of the printed Knoxville News Sentinel edition, available to subscribers via the user.knoxnews.com account system for reading the daily paper online.
• Knoxville News Sentinel Mobile Applications Native iOS and Android mobile applications offering Knoxville News Sentinel news, sports, business, and entertainment content for on-the-go consumption by subscribers and registered users.
• Obituaries Online obituary listings and paid submission service for deceased individuals in the Knoxville area, serving funeral homes and bereaved families seeking to publish death notices and memorial announcements.
• Real Estate Listings Property search portal within knoxnews.com integrated with AddressUSA, offering home listings, valuation tools, featured agent directories, and mortgage resources for Knoxville-area home buyers and sellers.
• Public Notices (Legals) Legal public notice listings and submission service covering government notices, auctions, foreclosures, and court filings, serving local government agencies, courts, and legal professionals required to publish notices in a newspaper of record.
• 10BEST Local Recommendations Lifestyle best-of recommendations editorial product featuring curated local restaurants, attractions, and activities for Knoxville and East Tennessee readers as part of the USA TODAY 10BEST brand.
• Play Games (Crosswords & Puzzles) Daily entertainment product offering crossword puzzles, horoscopes, comics, and casual games published via the USA TODAY Play platform for Knoxville News Sentinel readers.
• GoVolsXtra Sub-brand of Knoxville News Sentinel providing dedicated University of Tennessee Vols sports coverage, including game analysis, recruiting news, and SEC sports reporting.
• PrepXtra Sub-brand of Knoxville News Sentinel providing high school sports coverage for the Knoxville and East Tennessee market.
• Knox.biz Business News Sub-brand of Knoxville News Sentinel providing local business news, economic reporting, and real estate coverage for the Knoxville market.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/knoxnews
• Facebookfacebook.com/knoxnews
• LinkedInlinkedin.com/company/knoxville-news-sentinel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Knoxville News Sentinel