OUR HOMES
OUR HOMES is a Canadian regional publisher producing 11 glossy quarterly home and lifestyle magazines across Ontario, plus a Toronto-focused 'Best of Ontario' edition. It monetizes through consumer subscriptions and B2B print and digital advertising sold to local home design, renovation, and real estate professionals.
- Company typePrivate
- Founded2006
- HeadquartersCollingwood, Canada
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What OUR HOMES does
OUR HOMES is a privately held Canadian regional home and lifestyle magazine publisher headquartered in Collingwood, Ontario, operating as OUR HOMES MEDIA GROUP INC. The company produces 11 glossy quarterly regional magazines covering Ontario communities from Barrie to Windsor, plus a Toronto-focused 'Best of Ontario' spin-off published three times annually. Content centers on local home tours, interior design, renovation, recipes, gardening, birding, and real estate listings, with each regional edition tailored to a specific local market.
The underlying technology stack is deliberately lean: a Squarespace-hosted website (ourhomes.ca) paired with Issuu-powered digital flipbooks for online reading. There is no proprietary platform, mobile app, or AI/ML capability disclosed. The company's intellectual property is its editorial archive, brand recognition within Ontario's design community, and its controlled direct-mail circulation infrastructure.
OUR HOMES operates a dual-revenue model: consumer magazine subscriptions (CA$19.91–$66.55/year across tiered regional options) and B2B advertising sales (print page ads and digital placements including Instagram takeovers, sponsored articles, and newsletter inventory). Advertising is the primary monetization engine, sold by a regional account-executive team to a fragmented base of local home builders, designers, cabinetmakers, flooring companies, furniture retailers, and realtors. Distribution claims include 5,000,000+ annual print readers and 4,000,000+ Canadians reached online each year, though the controlled-circulation model means much of this reach is not paid subscription.
OUR HOMES firmographics
Firmographics- Name
- OUR HOMES
- Legal name
- OUR HOMES MEDIA GROUP INC.
- Website
- https://ourhomes.ca
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OUR HOMES is a Canadian regional publisher producing 11 glossy quarterly home and lifestyle magazines across Ontario, plus a Toronto-focused 'Best of Ontario' edition. It monetizes through consumer subscriptions and B2B print and digital advertising sold to local home design, renovation, and real estate professionals.
- Ownership category
- akta.pro rank
OUR HOMES industry classification
Industry- Product category
- Regional Lifestyle Publishing
- NAICS
- Periodical Publishers (513120), Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Home, Garden & DIY Magazines (MPAJAEAG)
- akta.pro secondary industries
- Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership) (MPAJAMAD), Blogging & Website Publishing Platforms (MPACAIAB)
Keywords
Where OUR HOMES is headquartered
LocationHeadquarters
- HQ city
- Collingwood
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
OUR HOMES business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Magazine Subscriptions: Print magazine subscriptions sold directly to consumers - One Regional Magazine (4 issues), Two Regional Magazines (8 issues), Three Regional Magazines (12 issues), and The Best of Ontario (3 issues annually). Subscriptions delivered via direct mail.
- Print Advertising: Business advertising in regional magazines targeting high-income homeowners in 11 local Ontario markets. Options include single or multi-region ads with multiple ad sizes, in-house design services, and controlled circulation to target demographics.
- Digital Advertising: Social media posts, Instagram takeovers and giveaways, sponsored articles on ourhomes.ca website, and newsletter placements reaching 4,000,000+ Canadians online annually.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | One Regional Magazine subscription - 4 issues |
| Subscription | Annual | Two Regional Magazines subscription - 8 issues |
| Subscription | Annual | Three Regional Magazines subscription - 12 issues |
| Subscription | Annual | Best of Ontario | Toronto & York Region - 3 issues |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
OUR HOMES product offering
Product offeringCore offering
OUR HOMES publishes glossy quarterly regional home and lifestyle magazines across 11 Ontario markets, featuring local home tours, designer profiles, recipes, gardening tips, and real estate listings. The company sells print and digital magazine subscriptions to consumers and sells print and digital advertising to local home design, renovation, and real estate businesses. It also operates an online content platform with digital flipbook editions via Issuu.
Product overview
OUR HOMES is a regional home and lifestyle magazine publisher operating as a platform of 11 regional quarterly magazines plus The Best of Ontario (Toronto & York Region) published three times annually. The portfolio includes regional editions for Barrie-Orillia-Midland-Innisfil, Grey & Bruce Counties, London-Middlesex, Niagara Region, Oakville-Burlington-Mississauga, Ottawa, Parry Sound-Muskoka-Huntsville-Haliburton, Peterborough-Durham Region, Southern Georgian Bay, Toronto-York Region, Waterloo Region, Wellington County-Orangeville-Caledon, and Windsor-Essex. Each regional magazine features local home tours, design advice, recipes, gardening tips, birding content, and real estate listings. The company also operates an online content platform, designer directory, subscription service, and advertising services (both print and digital). Content is delivered via print magazines, flipbook digital editions through Issuu, and the company's website.
Differentiator
Problem solved
Functional benefit
Products and services
- OUR HOMES Regional Magazines Glossy quarterly magazines featuring local home tours, design advice, recipes, gardening tips, birding content, real estate listings, and designer profiles across 11 regional editions covering Ontario communities including Barrie, Grey & Bruce, London/Stratford, Muskoka, Ottawa, Peterborough, Southern Georgian Bay, Golden Horseshoe, Waterloo/Wellington, and Windsor.
- Best of Ontario – Toronto & York Region Magazine A specialized magazine published three times per year (Spring, Summer, Winter) featuring the best homes and design professionals in the Toronto and York Region area.
- Magazine Subscription Service Mail subscription service delivering print magazines directly to consumer subscribers. Options include One Regional Magazine (CA$26.55 for 4 issues), Two Regional Magazines (CA$46.55 for 8 issues), Three Regional Magazines (CA$66.55 for 12 issues), and Best of Ontario (CA$19.91 for 3 issues annually).
- Print Advertising Advertising services offering print ad placements in regional magazines with controlled and direct circulation to target demographics, reaching up to 5,000,000+ print readers annually. Options include single or multi-region ads with multiple ad sizes and in-house design services.
- Digital Advertising Digital marketing services including social media posts, Instagram takeovers and giveaways, sponsored articles on ourhomes.ca, and newsletter placements reaching 4,000,000+ Canadians online annually.
- OUR HOMES Online Content Platform The company's website (ourhomes.ca) offering digital access to magazine content including home tours, recipes, design advice, gardening tips, birding content, and a designer directory, along with digital flipbook editions of all regional magazines via Issuu.
Quantifiable outcome
- 4,000,000+ Canadians reached online annually
- +2 more outcomes
Companies that use OUR HOMES
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
OUR HOMES technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
OUR HOMES partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
OUR HOMES competitors and assessment
Company assessmentDirect peers
- Canadian House & Home: Canadian national home design and lifestyle magazine covering decorating, renovation, and design — directly comparable to OUR HOMES in editorial focus (home tours, designer features) and advertiser base (home brands, designers, furniture), though it operates nationally rather than regionally.
- Style at Home: Canadian home décor magazine offering decorating tips, room makeovers, and shopping guides — directly comparable as a Canadian home/lifestyle magazine monetizing through subscriptions and home-brand advertising, with similar content verticals.
- Western Living: Western Canada's premier home design and lifestyle magazine covering design, food, and travel — closely analogous as a regional Canadian lifestyle title with strong design content and a regional premium advertiser base.
- Azure Magazine: Canadian design and architecture magazine covering contemporary design, interiors, and products — comparable as a Canadian design-led publication monetized through premium home/design advertising.
- Cottage Life: Canadian regional lifestyle magazine focused on cottage country living across Ontario — comparable as a regionally-segmented Canadian lifestyle title reaching similar Ontario demographics with regional advertising products.
- House & Home: Canadian home design publication offering inspiration, decorating tips, and product showcases — directly comparable in editorial positioning and advertiser base (Canadian home retailers, designers, and renovation brands).
Emerging players
- Garden Making: Canadian gardening-focused publication with overlapping home and garden content verticals — comparable as a niche Canadian lifestyle publisher monetizing through enthusiast advertising, though narrower in scope than OUR HOMES.
Broad incumbents
- Dwell: North American modern home design magazine and digital platform featuring design-forward residential architecture — comparable as a home/design magazine monetized through advertising and brand partnerships, though operating at a much larger North American scale.
- TC Media (Transcontinental): One of Canada's largest magazine and local media publishers, operating multiple consumer and B2B titles — comparable as a Canadian magazine publisher with regional advertising sales, though operating at significantly greater scale and portfolio breadth.
- Houzz: Leading North American home design platform connecting homeowners with design professionals, products, and inspiration — comparable as a competing channel for the same home design advertiser budgets and homeowner-intent audience, though operating as a digital marketplace rather than a magazine.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
OUR HOMES social profiles
Digital presenceOUR HOMES financial estimates
Financial estimateRevenue estimate
Valuation estimate
OUR HOMES leadership team
Management profileNumber of profiles
Profiles11 records
OUR HOMES funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OUR HOMES M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OUR HOMES
What does OUR HOMES do?
OUR HOMES publishes glossy quarterly regional home and lifestyle magazines across 11 Ontario markets, featuring local home tours, designer profiles, recipes, gardening tips, and real estate listings. The company sells print and digital magazine subscriptions to consumers and sells print and digital advertising to local home design, renovation, and real estate businesses. It also operates an online content platform with digital flipbook editions via Issuu.
Is OUR HOMES a public or private company?
OUR HOMES is a private company. It is classified as unknown and is currently operating.
When was OUR HOMES founded?
OUR HOMES was founded in 2006. It employs 11 to 50 people.
Where is OUR HOMES based?
OUR HOMES is headquartered in Collingwood, Canada, in the North America region.
How does OUR HOMES make money?
Three revenue lines are on record. Magazine Subscriptions are the primary driver. The others are print Advertising and digital Advertising.
Who are OUR HOMES's main competitors?
Direct peers on record are Canadian House & Home, Style at Home, Western Living, Azure Magazine, Cottage Life and House & Home. Garden Making is listed as an emerging player. Broad incumbents are Dwell, TC Media (Transcontinental) and Houzz.
Does OUR HOMES have an API?
No public API is recorded for OUR HOMES.
What industry is OUR HOMES in?
OUR HOMES's product category is Regional Lifestyle Publishing. Its primary akta.pro industry code is MPAJAEAG, Home, Garden & DIY Magazines, with a secondary code of MPAJAMAD, Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership). Its NAICS code is 513120 and its SIC code is 2721.