The Ounce of Prevention Fund

What The Ounce of Prevention Fund does

The Ounce of Prevention Fund of Florida is a private, nonprofit corporation founded in 1989 and headquartered in Tallahassee, Florida, that administers a portfolio of prevention programs for at-risk children, families, and communities. Its core product is Healthy Families Florida, a nationally accredited, evidence-based voluntary home visiting program established by the Florida Legislature in 1998 and operated through 36 sites covering all 67 Florida counties. The organization also operates Prevent Child Abuse Florida (the state chapter of Prevent Child Abuse America, chartered in 2003), Florida Children's Initiatives (under Florida Statute 409.147), Innovation Initiatives, and a Research, Evaluation and Systems unit that provides web-based information management and outcome measurement services.

Programs are delivered free of charge to participants and span home visiting, parent coaching, peer support groups (Circle of Parents), public awareness campaigns (Pinwheels for Prevention, Sleep Right Sleep Tight safe sleep, Healthiest Weight Florida, Early Literacy, Period of PURPLE Crying), and continuing education training for child welfare and health professionals. Underlying technology includes proprietary web-based information management systems developed and hosted by the internal Research, Evaluation and Systems unit for data collection and evaluation.

Revenue mechanics rely on three streams: state legislative appropriations for Healthy Families Florida, private philanthropy (notably Chris Evert Charities generating over $23 million cumulatively since 1989, plus individual, corporate, and foundation grants such as W.K. Kellogg Foundation funding via Prevent Child Abuse America), and professional training fees enabled by Florida Certification Board Approved Provider status awarded in 2023. End beneficiaries include expectant parents and families of newborns in stressful life situations, while state agencies, hospitals (Johns Hopkins All Children's Hospital), and 501(c)(3) community-based programs function as distribution and partnership channels rather than paying customers. The organization reports that 99 percent of families participating in Healthy Families remain free from verified abuse and neglect during and one year after program completion, with 95 percent remaining free at three years.

Name

The Ounce of Prevention Fund

Legal name

The Ounce of Prevention Fund of Florida

Website

https://ounce.org

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

The Ounce of Prevention Fund of Florida is a nonprofit founded in 1989 that administers evidence-based child abuse prevention programs across Florida, including Healthy Families Florida home visiting and Prevent Child Abuse Florida, serving expectant parents and at-risk families free of charge through 36 sites in all 67 counties.

Ownership category

akta.pro rank

Headquarters

HQ city

Tallahassee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Government Contracts and Appropriations: State funding through legislative appropriations for programs like Healthy Families Florida and other prevention initiatives administered by the organization.
2. Private Philanthropy: Individual donations, corporate sponsorships, and foundation grants including funding from W.K. Kellogg Foundation and Chris Evert Charities.
3. Training Services: Continuing Education credits provided for Addiction & Mental Health, Child Welfare, and Physical Health certifications through Florida Certification Board approved provider status.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

The Ounce of Prevention Fund of Florida is a private nonprofit corporation that shapes prevention policy and invests in programs for children, families, and communities in Florida. Its core offering is Healthy Families Florida, a nationally accredited, evidence-based voluntary home visiting program that provides free parent coaching and support to expectant parents and parents of newborns facing stressful life situations, supplemented by the Prevent Child Abuse Florida state chapter, Florida Children's Initiatives, Innovation Initiatives funding, and a Training Institute providing Continuing Education credits.

Product overview

The Ounce of Prevention Fund of Florida operates as a prevention-focused nonprofit administering a portfolio of interconnected programs rather than a single unified product. The core offerings include Healthy Families Florida (nationally accredited home visiting program), Prevent Child Abuse Florida (state chapter), and multiple public awareness campaigns (Pinwheels for Prevention, Sleep Right Sleep Tight Safe Sleep, Healthiest Weight Florida, Early Literacy, Period of PURPLE Crying). Supporting services include Research Evaluation and Systems Services, a Training Institute offering continuing education credits, Florida Children's Initiatives, and Innovation Initiatives that fund and test new prevention approaches. These programs work together to prevent child abuse, strengthen families, and promote child development across Florida.

Differentiator

Problem solved

Functional benefit

Products and services

• Healthy Families Florida A nationally accredited, evidence-based voluntary home visiting program that prevents child abuse and neglect by providing parent coaching, support, and education to expectant parents and parents of newborns experiencing stressful life situations.
• Prevent Child Abuse Florida The Florida state chapter of Prevent Child Abuse America implementing primary prevention activities and advocating for policies to strengthen families and communities.
• Florida Children's Initiatives A program under Florida Statute 409.147 focused on designated communities implementing comprehensive initiatives for children's wellbeing.
• Innovation Initiatives Invests in innovative prevention programs that provide measurable benefits to Florida's children, families, and communities through funding and testing new approaches.
• Research, Evaluation and Systems Services Provides evaluation design and implementation, performance measurement, outcome tracking, and information system services including web-based data collection systems for child welfare programs.
• Training Institute Provides continuing education credits (CEs) for Addiction & Mental Health, Child Welfare, and Physical Health certifications through the Florida Certification Board Approved Provider status.
• Pinwheels for Prevention A national campaign to change thinking about prevention through public service announcements, distributing resources, and organizing events to support child and family development.
• Sleep Right, Sleep Tight Safe Sleep Campaign A social marketing campaign to change behaviors of parents and caregivers regarding infant sleep safety, including brochures, tip sheets, educational videos, and public service announcements.
• Early Literacy Program Partners with the Florida Department of Health to promote early literacy and brain development by distributing books throughout Florida to children in pediatric care settings.
• Healthiest Weight Florida A public-private collaboration bringing together state agencies, nonprofits, businesses, and communities to help Floridians make consistent, informed choices about healthy eating and active living.
• Period of PURPLE Crying An educational program teaching new parents about the phase of increased crying during infant development and healthy ways to cope without shaking the baby to prevent abusive head trauma.
• Circle of Parents A national network of support groups led by parents for parents with trained facilitators, offering a non-judgmental environment for sharing successes and challenges of raising children.
• Welcome Baby Kits Partnership with Welcome Baby USA providing families with essential items for newborns including diapers, wipes, pacifiers, clothing, bottles, and baby care products.

Quantifiable outcome

• 99% of families who participate in Healthy Families remain free from verified abuse and neglect while enrolled and even one year after graduating
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Johns Hopkins All Children's HospitalcoreStrategic or Co-development Partner · 30 January 2026Host site for Prevention in Practice: Florida's Period of PURPLE Crying Summit to prevent abusive head trauma/shaken baby syndrome. Partnership for provider education and awareness.
• Welcome Baby USAcoreStrategic or Co-development Partner · 13 November 2024Partnership to provide families with Welcome Baby kits containing critical items for caring for newborns including diapers, wipes, pacifiers, clothes, bottles, and other essentials. 500 kits distributed to 16 Healthy Families sites. Each kit contains approximately $400-500 worth of essentials at no cost to families.
• Florida Certification BoardcoreStrategic or Co-development Partner · 20 February 2023The Ounce of Prevention Fund received Approved Provider Certification status to provide Continuing Education credits for Addiction & Mental Health, Child Welfare, and Physical Health certifications for Florida professionals.
• Family Support ServicescoreStrategic or Co-development Partner · 23 May 2022Partnership for Parent Ambassadors pilot program providing parent leadership opportunities in Jacksonville. Part of Thriving Families, Safer Children initiative to prevent abuse and neglect.
• Chris Evert CharitiescoreGTM or Marketing Partner · 1 January 1989For 29 years, Chris Evert Charities has partnered with The Ounce of Prevention Fund through the annual Pro-Celebrity Tennis Classic, contributing more than $23 million to support prevention programs. Recent fundraiser totaled $800,000 distributed to innovative community-based programs serving at-risk families. Partnership also funds Vitas Gerulaitis Memorial Scholarships and Alan Thicke Memorial Scholarships for women program participants.
• Florida Department of HealthcoreStrategic or Co-development PartnerPartnership with Florida Department of Health to promote early literacy and brain development by distributing books throughout Florida. Also sponsors Healthiest Weight Florida initiative for healthy eating and active living.
• Florida Department of Children and FamiliescoreStrategic or Co-development PartnerState agency partner for child welfare, prevention programs, and Safe Sleep Awareness Month. DCF Secretary serves as key partner in legislative funding and program support for Healthy Families Florida.
• Prevent Child Abuse America (PCA America)coreStrategic or Co-development PartnerThe Ounce of Prevention Fund of Florida is one of 50 state chapters of Prevent Child Abuse America. The chapter implements primary prevention activities and advocates for policies and initiatives to strengthen Florida's families and communities.
• National Center on Shaken Baby SyndromecoreStrategic or Co-development PartnerCreator of Period of PURPLE Crying program. Partnership to implement AHT/SBS prevention program in Florida. Awarded PURPLE Champion Award to Prevent Child Abuse Florida for reaching over 24,000 families.
• Healthy Families Florida Sites (16 counties)coreChannel Partner/ Reseller/ Distributor16 local Healthy Families sites including Alachua/Columbia/Union/Bradford, Broward, Clay/Baker/Nassau, Escambia, Gadsden/Leon, Hillsborough, Jacksonville/St. Johns, Lake/Sumter/Marion, Manatee, Miami-Dade, Palm Beach, Pasco/Hernando, Polk, Sarasota, St. Lucie, and Volusia/Flagler counties.
• Florida District of KiwanisminorGTM or Marketing PartnerLong-standing partnership to educate and nurture families including annual Kiwanis Advocates for Kids breakfast during Children's Week at the Capitol, safe sleep practices promotion, and Zika prevention kits.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Prevent Child Abuse America:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/OPFF1
• Facebookfacebook.com/Ounceflorida
• Xx.com/theOunce
• LinkedInlinkedin.com/company/ounce-of-prevention-fund-of-florida

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Ounce of Prevention Fund