Solar

What Solar does

Soolar Solenergi AB is a Swedish solar energy installer founded in 2020 by a solar panel installer from Norrbotten and two associates. Operating as a full-service solar PV installation provider, the company supplies and installs monocrystalline solar panel systems, battery storage, EV chargers, and smart energy management for private and commercial customers across Sweden, with all in-house personnel consolidated in Göteborg and field installation staff working nationwide. Soolar has completed more than 3,000 installations covering over 120,000 m² of solar panels and is authorized by the Swedish Electrical Safety Board (Elsäkerhetsverket) to perform grid-tied electrical installations.

The core product is a modular PV system comprising monocrystalline panels, Esdec mounting hardware, SAJ combined inverter–battery units, power optimizers, and optional Pixii industrial battery cabinets (10 kW to 1 MW). Soolar differentiates through vertical integration of the install chain with its own staff, direct procurement from manufacturers to avoid intermediaries, and an exclusive focus on higher-efficiency monocrystalline panels. Strategic partnerships anchor the stack: CheckWatt for FCR-D frequency-regulation and balance services, Pixii for industrial-scale storage, Zaptec for EV charging (Zaptec Go), Enequi for smart energy management and peak shaving, Esdec for mounting, and Svea for consumer financing at 4.95%. Customers access Sweden's Grön Teknik tax deduction (15% on solar, 50% on batteries/EV) via direct invoice reductions.

The business model is project-based, sales-led, and segmented into four packages—Villapaket (residential villas and holiday homes, the primary segment), BRF Paket (housing cooperatives), Företagspaket (commercial and industrial properties), and Lantbrukspaket (agricultural properties). Revenue is generated primarily from one-time installation fees at approximately 12,000 SEK per installed kW, supplemented by post-installation service. Distribution is direct-to-customer, driven by trained project planners, a multi-step online quote funnel, and an extensive content-marketing knowledge bank; word-of-mouth referrals are explicitly identified as a channel. Average customer savings are around 20,000 SEK per year, with annual returns of 10-20% on solar investments and 30-70% on battery investments.

Name

Solar

Legal name

Soolar Solenergi AB

Website

https://soolar.se

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Soolar Solenergi AB is a Swedish full-service solar PV installer serving residential, commercial, agricultural, and housing-association customers nationwide through direct-to-customer project sales and its own installation staff.

Ownership category

akta.pro rank

Product category

Solar Energy Installation Services

NAICS

Roofing Contractors (23816)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Construction Machinery & Equip (3531)

akta.pro primary industry

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)

akta.pro secondary industries

Solar Roofing & Roof-Mounted PV Systems (IMADAFAO), PV Balance of System (BOS) & Electrical Infrastructure (Inverters, Transformers, Cabling, Substations) (EUACAGAC)

Keywords

• Solar panel installation
• Photovoltaic systems
• Battery storage solutions
• EV charging infrastructure
• Solar energy services

Headquarters

HQ city

Boo

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Solar panel installation: One-time installation fees for residential and commercial solar panel systems. The company purchases panels directly from manufacturers and provides complete installation services including mounting, wiring, and grid connection.
2. Battery storage installation: Installation of solar cell battery systems for energy storage, often combined with solar panel installations or as retrofits.
3. Maintenance and service: Post-installation service and support included with installations. The company provides ongoing service and support after completion.
4. EV charging installation: Installation of electric vehicle charging stations, often integrated with solar and battery systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Soolar designs, supplies, and installs complete solar photovoltaic (PV) systems across Sweden using monocrystalline panels, with optional battery storage, EV chargers, and smart energy management. The company owns the full installation chain end-to-end with its own qualified personnel, purchasing panels directly from manufacturers and providing post-installation service, maintenance, and support. It serves private homeowners, housing cooperatives, businesses, and agricultural properties nationwide.

Product overview

Soolar is a Swedish solar energy company offering comprehensive solar panel solutions for residential, commercial, agricultural, and housing cooperative segments. The core product portfolio consists of solar panel systems (Solcellsanläggningar) with five key components: solar panels, mounting systems, inverters (växelriktare), power optimizers, and battery storage. The offering follows a modular architecture where customers can purchase base solar installations and add optional components including battery storage (Batterilager), EV charging (Elbilsladdare), smart home control (Smart Hem), and frequency regulation services (CheckWatt Balansering). Soolar provides tailored package solutions for different customer segments: Villapaket for homeowners, BRF Paket for housing cooperatives, Företagspaket for businesses, and Lantbrukspaket for agriculture. The company also offers financing through Svea and connects customers with balance services through CheckWatt for grid stabilization. Product pricing is approximately 12,000 SEK per installed kW, with annual returns of 10-20% for solar and 30-70% for batteries. Over 3,000 installations have been completed across Sweden.

Differentiator

Problem solved

Functional benefit

Products and services

• Solcellsanläggningar (Solar Panel Systems) Complete solar photovoltaic systems supplying and installing solar cells for the private and commercial sectors. Includes roof- or ground-mounted monocrystalline panels, mounting systems, inverters, optimizers, and optional batteries, with full installation, grid connection, and post-installation service.
• Villapaket (Villa Package) Turnkey residential solar package for villas and holiday homes, including solar panels, inverter, mounting, cabling, connection, and post-installation service, with optional add-ons for battery storage, EV charger, and smart-home energy control.
• BRF Paket (Housing Cooperative Package) Complete solar solution for housing cooperatives and property owners, covering multi-dwelling buildings with shared solar panels, shared battery storage systems, and common-area EV charging.
• Företagspaket (Business / Industrial Package) Solar package for commercial and industrial properties including warehouses, manufacturing facilities, hotels, retail stores, and gas stations. Includes industrial battery systems for peak shaving and frequent referencing reported annual returns of 30–40% on investment with payback in approximately 5 years.
• Lantbrukspaket (Agriculture Package) Solar solution designed for agricultural properties with high electricity consumption for heating and farm equipment. Includes balance services via CheckWatt for power peak shaving and profitable energy production, with potential income from frequency regulation and surplus electricity sales.
• Batterilager (Battery Storage) Standalone energy storage system that stores excess solar electricity for later consumption, increases self-sufficiency, supports peak shaving, and enables participation in grid frequency regulation services.
• Industribatterier (Industrial Batteries) Modular industrial battery storage using Pixii PowerShaper ID with up to 50 kWh per cabinet and scalable from 10 kW to 1 MW, intended for commercial and industrial energy-intensive environments.
• Elbilsladdare (EV Charger Installation) Installation of Zaptec Go EV charging stations for hybrid or electric vehicles, integrated with solar PV systems to enable charging with solar electricity; eligible for 50% labor cost deduction under the Swedish Green Technology tax credit.
• Solcellsinstallationer (Solar Installation Services) Full-service solar installation covering custom solutions, free quotes, professional mounting and electrical work, grid connection, and after-sales service and support, performed by Soolar's own qualified staff for villas, farms, businesses, and housing cooperatives.

Quantifiable outcome

• 10-20% annual return on solar cell investments
• +7 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• CheckWattcoreTechnology or IntegrationSoolar partners with CheckWatt for balance services (balanstjänster/frequency regulation). CheckWatt acts as an aggregator connecting home and industrial batteries to the Swedish Power Grid (Svenska Kraftnät) for grid stabilization services. Customers can earn additional income through frequency regulation while their batteries help maintain 50Hz frequency on the electrical grid.
• SAJcoreTechnology or IntegrationSoolar partners with SAJ, a global market player, for efficient inverters and batteries. SAJ combines inverters and batteries in single units for easy installation and reduced wiring. Systems come in various sizes adaptable to both small and large solar installations. SAJ focuses on renewable energy offering professional products for maximum efficiency and long lifespan.
• PixiicoreTechnology or IntegrationPixii is a Norwegian company developing advanced energy storage solutions including battery systems for industrial and commercial applications. Pixii PowerShaper ID is a complete modular energy storage system with up to 50 kWh capacity per cabinet using lithium iron phosphate (LFP) batteries. Systems are scalable from 10 kW to 1 MW applications.
• SveaminorOthersSoolar partners with Svea to offer financing options for solar installations. Svea provides loans with 4.95% interest rate, allowing customers to spread the cost over time rather than paying the full amount upfront.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Vattenfall: Major Swedish state-owned utility with growing solar installation offering for households and businesses. Comparable end-customer offering to Soolar but bundled within a much larger energy generation and retail business.
• Soltech Energy (OX2 Solar): Swedish solar installer with broader service portfolio (rooftop, facade, large-scale) and acquired by OX2 in 2024. Comparable to Soolar on Swedish residential/commercial solar but operates at larger scale across more verticals.
• E.ON Sverige: Large Swedish energy utility offering solar PV, battery, and EV charging as part of a broader energy retail portfolio. Overlaps with Soolar on residential/commercial solar but competes as part of a wider utility product suite.

Direct peers

• Svea Solar: Major Swedish solar installer offering residential and commercial rooftop solar plus battery storage. Directly competes with Soolar on Swedish villa, BRF, and commercial rooftop installations.
• Solkompaniet: Swedish solar installer serving residential and commercial customers. Directly comparable to Soolar on customer base, geographic scope, and bundled solar + battery + EV offerings.
• Krafthem: Swedish solar installation company serving residential and commercial customers, comparable to Soolar in scope and customer segments within the domestic Swedish market.
• Otovo: Nordic subscription-based residential solar installer operating in Sweden, Norway, and other markets. Closely comparable to Soolar on customer target (villa owners), bundled offering (panels, battery, EV charger), and digital-led GTM.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/soolarsolenergi
• LinkedInlinkedin.com/company/soolar-solenergi

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solar