CB Group

What CB Group does

CB Group is a privately held Jamaican diversified agribusiness founded in 1980 by Karl Hendrickson, headquartered in Kingston, Jamaica, and operating with 1,001-5,000 employees. The company is structured around four core operating divisions—Animal Genetics and Nutrition (Newport Mills), Integrated Poultry Production (Caribbean Broilers), Food Distribution (CB Foods), Meat Processing (Copperwood Farms)—plus a Plants division (Imagination Farms) and a Shared Services unit. Its product portfolio spans animal feeds (Nutramix, Front Runner), livestock genetics (Newport Genetics), pet food (True Pet Food), branded consumer foods (CB Chicken, Copperwood Pork, Caribbean Passion, Bad Dawg Sausages, Smart Eggs, Chippenham Eggs), and crop outputs (Scotch Bonnet Peppers, onions, sweet corn, West Indian Sea Island Cotton, ackee, breadfruit, coconut).

The technological backbone is the 1,000-acre Nest eco-industrial park in Hill Run, St. Catherine, which houses the Caribbean's largest air-chill poultry processing plant (24,000-bird capacity, 1.5-mile three-tier conveyor, 2.5-hour process cycle), a Hill Run Farms training and R&D facility, a 500+ acre Harvest Hub, a Protein Plant that converts biological waste into pet-food protein meal, and a Water Treatment Plant that recycles 250 million liters annually. CB Group was the first Caribbean company to deploy tunnel-ventilated climate-controlled broiler housing (post-Hurricane Gilbert, 1988) and the first in the Caribbean to receive ISO 9001:2008, HACCP, and GMP certifications (2009), later transitioning to GFSI-recognized SQF certification.

The business model is vertically integrated and operates across multiple revenue streams: branded consumer food sales (chicken, pork, eggs, processed meats) through supermarkets and direct retail; feed and genetics sales to commercial livestock farmers; crop production and seedling supply through Imagination Farms; and a recurring contract growing partnership in which CB Group supplies animals, feed, medication, and technical support while contract growers provide land, infrastructure, and labor. Customers span Jamaican consumers, food service operators (2,300+ restaurants and cook shops supported through the Recover Together initiative), retail chains, contract farmers, and institutional partners. Go-to-market combines direct sales, retail distribution, owned outlets (The Pork Store & More, Community by CB Foods delivery), event-driven marketing (Jamaica Food and Drink Festival, PAN Chicken Competition), and community partnerships.

Name

CB Group

Legal name

CB Group

Website

https://mycbgroup.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

CB Group is a Jamaican vertically integrated agribusiness operating animal genetics and nutrition, integrated poultry production, food distribution, meat processing, and crop cultivation, serving Jamaican consumers, food service operators, and livestock farmers across the Caribbean.

Ownership category

akta.pro rank

Product category

Vertically Integrated Agribusiness

NAICS

Broilers and Other Meat Type Chicken Production (11232), Poultry and Egg Production (1123), Hog and Pig Farming (112210), Dog and Cat Food Manufacturing (311111)

SIC

Poultry Slaughtering And Processing (2015), Meat Packing Plants (2011), Food And Kindred Products (2000)

akta.pro primary industry

Livestock & Poultry Nutrition (Feed & Premixes) (HLAMAHAD)

akta.pro secondary industries

Dry Kibble (Dog & Cat) (CRADAFAA), Wet/Canned & Pouch Food (Dog & Cat) (CRADAFAB), Natural/Organic & Limited-Ingredient Diets (CRADAFAH)

Keywords

• Animal feed manufacturing
• Poultry production
• Livestock genetics
• Pork processing
• Crop farming

Headquarters

HQ city

Kingston

HQ country

Jamaica

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Consumer Foods: Sales of branded food products including CB Chicken, Copperwood Pork, Caribbean Passion processed meats, Bad Dawg Sausages, Smart Eggs, Chippenham Eggs through retail outlets, supermarkets, and direct to consumers.
2. Livestock & Animal Feeds: Manufacturing and distribution of animal feeds (Nutramix, Front Runner), pet foods (True Pet Food), livestock genetics, and veterinary supplies through the Newport Mills division.
3. Crops Production: Growing and sale of crops including Scotch Bonnet Peppers, onions, sweet corn, West Indian Sea Island Cotton, and orchard crops (ackee, breadfruit, coconut) through Imagination Farms.
4. Contract Growing Partnerships: Partnership model where CB Group provides animals, feed, medication and technical support while contract growers provide land, infrastructure and labor, generating income through shared production.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

CB Group is a vertically integrated Jamaican agribusiness that manufactures and distributes animal feeds (Nutramix, Front Runner), pet food (True Pet Food), livestock genetics, and veterinary supplies through its Newport Mills division. It operates integrated poultry production under Caribbean Broilers, processes fresh and value-added meats through Copperwood Farms, distributes branded consumer foods (CB Chicken, Copperwood Pork, Caribbean Passion, Bad Dawg Sausages, Smart Eggs, Chippenham Eggs) via CB Foods, and grows crops (West Indian Sea Island Cotton, Scotch Bonnet Peppers, onions, ABC orchards) through Imagination Farms. All operations are coordinated through The Nest, a 1,000-acre eco-industrial park in St. Catherine, Jamaica.

Product overview

CB Group is a diversified Jamaican agribusiness operating through four main divisions and two strategic business units: Animal Genetics & Nutrition (Newport Mills) providing livestock genetics, animal feeds (Nutramix, Front Runner), pet food (True Pet Food), and veterinary services; Integrated Poultry Production (Caribbean Broilers) covering hatching, grow-out, processing, and cold storage; Food Distribution (CB Foods) marketing CB Chicken, Copperwood Pork, Caribbean Passion, Bad Dawg, Chippenham Eggs, and Smart Eggs; and Plants (Imagination Farms) growing Scotch Bonnet Peppers, tree crops, and West Indian Sea Island Cotton. The company also operates The Nest, a 1,000-acre eco-industrial park in Hill Run featuring the CB Air Chill Plant, Hill Run Farms training facility, Harvest Hub, Protein Plant, and Water Treatment Plant. Shared Services enables operations across all divisions. This portfolio integrates livestock production, feed manufacturing, crop cultivation, and food processing into a vertically coordinated agribusiness model serving Jamaica and the Caribbean.

Differentiator

Problem solved

Functional benefit

Brands

• Nutramix: The choice of farmers for safe, nutritious, high performing animal feeds - Jamaica's leading quality feed brand
• Front Runner
• True Pet Food
• CB Chicken
• Copperwood Pork
• Caribbean Passion
• Bad Dawg Sausages
• Smart Eggs
• Chippenham Eggs
• Newport Genetics
• The Nest
• The Pork Store & More
• Community by CB Foods
• Jamaica Food and Drink Festival (JFDF)
• PAN Competition
• True Pet Expo

Products and services

• Nutramix Jamaica's leading quality animal feed brand, positioned as the choice of farmers for safe, nutritious, high-performing animal feeds across poultry, pig, cattle, goat, and sheep operations. Manufactured and distributed through Newport Mills Limited.
• Front Runner Premium horse feed brand renowned across the Caribbean for all-round superior equine performance, manufactured and distributed through Newport Mills Limited.
• True Pet Food Premium pet food brand for Caribbean pets, marketed as 'Simply Better Pet Food' with nutritious dog food formulations, manufactured through Newport Mills Limited.
• Newport Genetics Jamaica's premier livestock genetics supplier providing highest quality genetic stock for poultry, pigs, cattle, and small ruminants across the region, offered through Newport Mills Limited.
• Caribbean Hatchery Premium poultry hatchery supplying broiler chicks, ready-to-lay hens, and turkey poults of the highest genetic quality to commercial and contract poultry farmers across the Caribbean region.
• Farmacy Animal health support and pharmaceutical distribution service supporting every stage of animal health for livestock and poultry farmers.
• Newport Wharf and Storage Warehousing and logistics services powering Jamaica's food system with speed and security through Newport Mills Limited.
• Vet Services On-farm veterinary services delivered to farmers supporting animal health, productivity, and biosecurity across livestock and poultry operations.
• CB Chicken Jamaica's leading poultry brand produced in an SQF-certified facility using air-chilling technology at the Caribbean's only air-chill plant, marketed as the safest, tastiest, and freshest chicken for Jamaican consumers and food service operators.
• Copperwood Pork Premium quality fresh pork cuts produced through Copperwood Farms, marketed as the leanest, cleanest, and tenderest pork choice under the #KNOWYOURPORK brand positioning.
• Caribbean Passion Premium quality value-added processed meats including fully cooked hams, sausages, bacon, and deli slices for home convenience and food service use.
• Bad Dawg Sausages 100% real meat sausages made with best ingredients, no filler or paste, positioned for grilling and home consumption. Extended to launch Bad Dawg Streaky Bacon in March 2026.
• Chippenham Eggs Fresh graded table eggs hand-picked to ensure best quality in every single egg, positioned as 'Good for You' table eggs for Jamaican households.
• Smart Eggs The Caribbean's only Omega 3 enriched eggs, a differentiated egg product with nutritional fortification for health-conscious consumers.
• The Pork Store & More Company-owned retail store offering direct consumer access to premium Copperwood Pork products, allowing customers to shop at the source for fresh and processed pork products.
• Community by CB Foods Direct-to-consumer delivery service bringing CB Foods branded products (CB Chicken, Copperwood Pork, eggs, processed meats) to communities across Jamaica.
• West Indian Sea Island Cotton (WISIC) World's largest grower of West Indian Sea Island Cotton, one of the globe's rarest and most luxurious cottons, producing only 150 bales of 110 million globally each year. Exported 23,000 pounds to The Albini Group in 2017.
• Scotch Bonnet Pepper Products Over 200,000 kilograms of Scotch Bonnet Peppers produced annually through partnerships with contract farmers, strengthening supply chain for value-added products from 100% Jamaican-grown Scotch Bonnet Peppers.
• Imagination Farms Seedling Operations Plant nursery operation reducing germination risks, shortening crop cycles, and increasing yields for farmers across Jamaica through consistent supply of climate-suitable seed varieties including onion and Scotch Bonnet seedlings.
• ABC Orchards (Ackee, Breadfruit, Coconut) Long-term tree crop production leveraging Jamaica's climate and natural resources for ackee, breadfruit, and coconut industries, operated through the 500+ acre Harvest Hub at The Nest eco-industrial park.
• Contract Growing Model Partnership service where CB Group supplies animals, feed, medication, and technical support while contract growers supply land, infrastructure, and labor, generating shared production income. Proven model transforming Jamaica's broiler industry with zero loan defaults among contract growers over 40+ years.

Quantifiable outcome

• 90% self-sufficiency achieved in broiler industry
• +9 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Jamaica Public Service Co. (JPS)coreStrategic or Co-development Partner · 1 January 2021JPS built its first-ever Combined Heat and Power (CHP) Plant at The Nest eco-industrial park, contributing 10 megawatts of electricity to the national grid. CB Group is JPS's first customer to purchase heat from their generators to produce steam, reducing carbon emissions by approximately 30%.
• Devenish Nutrition (UK)coreStrategic or Co-development Partner · 1 January 2017Long-time supplier partnered with CB Group to build the first R&D Facility in the Americas to study the effect of nutrition on chickens grown in tropical climate. Tests different variables to capture data and improve farming efficiency worldwide.
• Jamaica Constabulary Force (JCF)minorStrategic or Co-development PartnerPartnered with JCF and others to build a police post in the Fellowship Hall community in response to residents' need for greater security.
• Junior Achievement (JA) JamaicacoreStrategic or Co-development PartnerCB Group members serve on Executive and Operations Board and actively support JA Biz Town initiative - a Ministry of Education endorsed programme developing business IQ in grade five students. Since 2015, curriculum taught to over 10,000 students.
• Ministry of Industry, Commerce, Agriculture and FisheriescoreStrategic or Co-development PartnerPartnership to raise public awareness about importance of supporting and consuming homegrown foods through 'Say Yes To Fresh' and '#SupportOurFarmers #BuyingWithPurpose' campaign following COVID-19 impact on tourism industry.
• Social Development CommissioncoreChannel Partner/ Reseller/ DistributorPartnership with SDC and other PAN partners to empower food entrepreneurs through PAN Competition. Over 300 food entrepreneurs empowered across island with business workshops, training, and employment opportunities.
• SeprodcoreStrategic or Co-development PartnerPartner in 'Drink Real Milk' campaign (DRM) with unified goal of improving Jamaica's dairy industry by 2026 through educating consumers on benefits of drinking local milk.
• Newport Fersan (Jamaica) LimitedcoreStrategic or Co-development PartnerPartner in 'Drink Real Milk' campaign (DRM) with unified goal of improving Jamaica's dairy industry by 2026.
• Jamaica Dairy Development BoardcoreStrategic or Co-development PartnerPartner in 'Drink Real Milk' campaign (DRM) with unified goal of improving Jamaica's dairy industry by 2026 through encouraging consumers to choose dairy products produced by local farmers.
• Red StripeminorGTM or Marketing PartnerJoint 'Chicken and Beer' summer promotion with CB Chicken and Red Stripe launched in 2019, celebrating authentic Jamaican pan chicken culture.
• Jamaica Environment TrustminorStrategic or Co-development PartnerProud corporate sponsor for over a decade. Together created hundreds of volunteer opportunities and cleaned thousands of pounds of plastic from coastlines, supporting initiatives for greener Jamaica.
• Plant JamaicaminorStrategic or Co-development PartnerSocial enterprise sponsor focusing on education to build climate resilience through sustainable urban agriculture. CB Group begun greening own locations with potted fruit trees, herb gardens and vegetable gardens.
• University of the West Indies (UWI)coreGTM or Marketing PartnerLargest sponsor of UWI since 2012. Corporate 5K event has provided over 100 scholarships to deserving students in sports or academics. Kids K powered by Smart Eggs and Caribbean Passion.
• EvergominorStrategic or Co-development PartnerPartnership to energize CB Group's first EV fleet at The Nest eco-industrial park, formalizing in October 2025.

Scale indicators19 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Alltech: Global animal nutrition company headquartered near Lexington, KY with research-driven feed additives and the PE-backed Alltech Agri-Food Innovation Park. Comparable to Newport Mills' animal nutrition R&D orientation (e.g., Devenish tropical-climate partnership).

Direct peers

• Maple Leaf Foods: Canadian vertically integrated prepared meats and poultry producer with sustainability leadership (carbon-neutral commitments). Comparable as a mid-cap integrated protein company pursuing premium, certified, sustainable positioning akin to CB Group's strategy.
• Seprod: Jamaica's largest publicly listed food company operating across flour, animal feed, dairy, edible oils, and processed foods. Directly comparable to CB Group as a Jamaican-based diversified food and agribusiness competitor partnering with CB on the 'Drink Real Milk' campaign.
• GraceKennedy: Caribbean conglomerate with food distribution, money services, and insurance across Jamaica and the wider region. Operates supermarkets (including distribution channels for CB Chicken) and competing consumer food brands, making it the closest Jamaican diversified food peer.

Broad incumbents

• Charoen Pokphand Foods (CPF): Thailand-based fully integrated agri-food company covering feed, poultry, swine, and aquaculture across emerging markets. Highly comparable vertically integrated feed-to-protein model, particularly relevant for CB Group's tropical-market replication thesis.
• Tyson Foods: Largest U.S. integrated poultry and protein producer with branded foods, beef, pork and prepared foods. Comparable on integrated poultry production, branded food distribution, and value-added processed meats (e.g., Caribbean Passion analogues).
• JBS: Global protein powerhouse with poultry (Pilgrim's Pride/Seara), pork, and beef operations. Comparable on the vertically integrated poultry and pork production model with branded downstream products.
• Nutreco: Global animal nutrition and aquafeed leader (parent of Skretting and Trouw Nutrition). Comparable to Newport Mills/Nutramix as an animal feed manufacturer and a global-scale incumbent in the same category.
• Cargill Animal Nutrition: Global agribusiness and animal feed division within Cargill. Comparable on the feed-milling, animal nutrition, and integrated protein value chain dimensions of CB Group's Newport Mills and Caribbean Broilers operations.

Regional players

• BRF (Brasil Foods): Brazil-based global poultry and processed foods exporter (Sadia, Perdigão brands). Comparable on integrated poultry production, branded processed meats, and emerging-market protein distribution — relevant as a regional/emerging-market peer benchmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CBGroupJM
• YouTubeyoutube.com/channel/UCbpSDDV4mkP3-0Y28dXo6Ig
• Facebookfacebook.com/mycbgroup
• LinkedInlinkedin.com/company/the-cb-group
• Instagraminstagram.com/mycbgroup

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CB Group