Visit Colorado Springs

What Visit Colorado Springs does

Visit Colorado Springs is a quasi-governmental destination marketing organization (DMO) operating as the Colorado Springs Convention & Visitors Bureau, headquartered at 515 S Cascade Ave in Colorado Springs, Colorado. Founded in 1980, the organization functions as the official marketing body for Colorado Springs and the broader Pikes Peak Region, promoting leisure travel, meetings and conventions, sports events, weddings, and film production across 25+ neighborhoods and 55+ area attractions including Garden of the Gods, Pikes Peak, and the Broadmoor Seven Falls.

The organization operates a content-rich digital platform comprising the VisitCOS.com website, an interactive trip planner at planmytrip.visitcos.com, a regional event calendar at PeakRadar.com, live webcams, a travel podcast, and digital promotional products including the COS Wellness Pass and the Crafts & Drafts Passport. Core technology consists of a CMS-driven destination marketing site with directory structures, interactive mapping, and digital pass delivery supported by a physical Visitor Information Center staffed daily. The technology surface is conventional for a DMO rather than differentiated, with no proprietary AI, no platform API, and no disclosed integrations beyond promotional partnerships.

Visit Colorado Springs does not charge visitors for its core services. As a nonprofit DMO, it is funded through hotel bed taxes, membership fees from area hospitality and attraction businesses, and partnership programs. Its go-to-market targets five distinct segments: leisure tourists and families (primary); meeting and event planners; film and production companies via the Film Commission; sports planners and teams; and weddings and family reunions. Distribution occurs across the corporate website, the @VisitCOS social media presence (Facebook, Instagram, X/Twitter, YouTube, LinkedIn), email newsletters, the podcast, and a network of hotel and attraction partners distributing printed guides. Named leadership comprises Amy Long, Chief Development Officer, and Nadine Keaney, Visitor Services Specialist; the organization reports 11-50 employees overall.

Name

Visit Colorado Springs

Legal name

Colorado Springs Convention & Visitors Bureau

Website

https://visitcos.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Visit Colorado Springs is the official destination marketing organization for Colorado Springs and the Pikes Peak Region, promoting leisure, meeting, sports, and film tourism through its website, trip-planning tools, event calendar, and Visitor Information Center.

Ownership category

akta.pro rank

Product category

Destination Marketing Organization

NAICS

Tour Operators (561520)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)

akta.pro secondary industries

Experiential & Cultural Programming (Tours, Activities, CSR/Voluntourism) (THAHADAF), Corporate Hospitality & VIP Services (Hosting, Protocol, Concierge) (THAHADAG), MICE Travel Technology & Program Management (Apps, Communications, Tracking) (THAHADAN)

Keywords

• Destination marketing services
• Convention visitors bureau
• Tourism promotion services
• Visitor information services
• Leisure travel marketing

Headquarters

HQ city

Colorado Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Distribution channels3 records

Marketing channels7 records

Core offering

Visit Colorado Springs is the official destination marketing organization (DMO) and Convention & Visitors Bureau for Colorado Springs and the Pikes Peak Region. It provides free visitor information services including an official vacation planner, interactive trip planning tools, event calendar, digital passes for deals, and a physical Visitor Information Center. The organization markets the destination to leisure travelers, meeting/event planners, sports organizers, film production companies, and wedding/family reunion planners, covering more than 55 area attractions.

Product overview

Visit Colorado Springs operates a comprehensive tourism marketing platform for the Pikes Peak Region. The primary offerings include the Official Vacation Planner (free print/digital guide), Interactive Map, Trip Planner Tool, and Event Calendar (PeakRadar.com). Additional services include the COS Wellness Pass for wellness deals, Webcams for live views, Podcast content, Film Commission Services for production companies, and extensive directories for attractions, dining, accommodations, and outdoor activities including 25+ hiking/biking trails. The platform also provides Visitor Information Center services, Newsletter subscriptions, and Accessibility guides for inclusive travel.

Differentiator

Problem solved

Functional benefit

Products and services

• Official Vacation Planner Free official vacation planner providing comprehensive travel guide information for visitors to Colorado Springs and the Pikes Peak Region.
• Interactive Trip Planner Tool Interactive online trip planning tool at planmytrip.visitcos.com that helps visitors build custom Colorado Springs itineraries.
• COS Wellness Pass Free digital pass providing exclusive wellness deals and discounts at rejuvenating experiences in Colorado Springs.
• Event Calendar (PeakRadar.com) Comprehensive event calendar aggregating local events, festivals, and activities across the Pikes Peak Region.
• Visitor Information Center Services Physical visitor center located at 515 S Cascade Ave, Colorado Springs, providing in-person travel assistance, maps, guides, and local expertise (open daily 8:30 AM - 5 PM).
• Film Commission Services Services for film productions including location scouting, permit assistance, crew connections, and access to filming locations in the Pikes Peak Region.
• Live Destination Webcams Live video streaming of various Colorado Springs locations, attractions, and landmarks including Pikes Peak.
• Visit Colorado Springs Podcast Audio content series featuring information about Colorado Springs attractions, events, and travel tips for the Pikes Peak Region.
• Interactive Destination Map Digital mapping tool showing attractions, neighborhoods, restaurants, and accommodations throughout the Colorado Springs region.
• Monthly Travel Newsletter Subscription Monthly email communications delivering travel updates, event information, and exclusive deals from Visit Colorado Springs.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Colorado Office of Film, Television & MediacoreGTM or Marketing PartnerVisit Colorado Springs is a proud partner of the Colorado Office of Film, Television & Media. The Film Commission works with the state office to promote Colorado Springs as a filming destination and provides resources for film permits and location scouting.
• PeakRadar.comcoreGTM or Marketing PartnerPartnership with PeakRadar.com for event calendar functionality, aggregating local events across the Pikes Peak Region for visitors.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/VisitCOS
• YouTubeyoutube.com/@VisitCOS
• Facebookfacebook.com/VisitCOS
• LinkedInlinkedin.com/company/visitcoloradosprings
• Instagraminstagram.com/visitcos

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visit Colorado Springs