Advanced Exercise
Advanced Exercise is a privately held, 30-plus-year commercial fitness facility provider that designs and equips fitness spaces end-to-end, sourcing from 60+ equipment brands and serving eleven verticals including multi-family, campus, athletics, workplace, municipal, military, and medical customers across the United States.
- Company typePrivate
- Founded1986
- HeadquartersLittleton, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Advanced Exercise does
Advanced Exercise is a privately held commercial fitness facility provider founded in 1986 and headquartered in Littleton, Colorado. The company designs and equips commercial fitness spaces end-to-end, offering custom 2D and 3D layout design, curated commercial-grade equipment from more than 60 manufacturer brands across nine product categories (cardio, strength, performance flooring, athletic performance, functional fitness, group & virtual, outdoor, recovery, and storage), installation support, and ongoing 360-degree service. Its customer base spans eleven verticals: multi-family housing, athletics and sports performance, campus recreation, municipal recreation, workplace wellness, active aging, golf and country clubs, medical and physical therapy, first responders, military and federal agencies (served under GSA Schedule eligibility), and home gyms. The only publicly named customer reference is Red Rock Community College, alongside project references including a 62,000 square foot recreation center in Chandler, Arizona.
The company's revenue model combines three streams: hardware sales of new and used commercial equipment, professional design and layout services (including the reusable Fitness Design & Planning Guide offered as a lead-generation tool), and recurring leasing and financing arrangements with three-to-five-year upgrade cycles. A packaged offering, the Rejuvenation Room (an entry-level, small-space wellness solution starting at $7,500 with financing at approximately $250/month), productizes the lower-end of the market. Distribution is handled through a national direct enterprise field-sales force of fitness design consultants recruited by territory and vertical, supplemented by inside-sales project intake via website and phone and direct federal procurement through GSA contracts. The company's go-to-market is supported by content marketing (blog, video, social, earned media in industry publications such as the Colorado Real Estate Journal) and a downloadable planning guide.
Operationally, Advanced Exercise is founder/owner-operated under President Gregg Speiker, with senior commercial leadership including EVP of Sales and Marketing Tim McCarthy and VP of Sales Bruce Schlagel, alongside a bench of vertical-specialized fitness design consultants. The single disclosed inorganic move is the February 2019 acquisition of PEX Fitness, a Utah-based distributor founded in 2014 by Scott Peck, which extended the company's geographic footprint and distribution agreements into the Salt Lake City market. There is no evidence of institutional funding, venture capital backing, or public listing; the company has been continuously self-funded across its 30-plus-year history.
Advanced Exercise firmographics
Firmographics- Name
- Advanced Exercise
- Legal name
- Advanced Exercise
- Website
- https://advancedexercise.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Advanced Exercise is a privately held, 30-plus-year commercial fitness facility provider that designs and equips fitness spaces end-to-end, sourcing from 60+ equipment brands and serving eleven verticals including multi-family, campus, athletics, workplace, municipal, military, and medical customers across the United States.
- Ownership category
- akta.pro rank
Advanced Exercise industry classification
Industry- Product category
- Commercial Fitness Equipment and Facility Design
- NAICS
- Sporting Goods Retailers (45911), Sporting Goods Retailers (459110)
- SIC
- Sporting & Athletic Goods, Nec (3949), Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Fitness, Exercise & Gym Equipment Distribution (CRAOAJAG)
- akta.pro secondary industries
- Fitness Equipment & Performance Accessories Retail (CRAMABAD), Cardio Equipment Retail (Treadmills, Bikes, Rowers, Ellipticals) (CRAMADAA), Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms) (CRAMADAG), Home Gym & Sports Equipment Storage Systems (Non-Construction) (HSAFAHAH)
Keywords
Where Advanced Exercise is headquartered
LocationHeadquarters
- HQ city
- Littleton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Advanced Exercise business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Fitness Equipment Sales: Advanced Exercise sells commercial-grade fitness equipment sourced from over 60 industry premier manufacturers. Equipment categories include cardio, strength training, performance flooring, athletic performance, functional fitness, group & virtual fitness, outdoor fitness, recovery, and storage solutions. Both new and used equipment options are available.
- Custom Fitness Design & Layout Services: The company provides custom fitness design consultations including 2D/3D layout planning, space optimization, and branded customization services for fitness facilities of all types.
- Leasing & Financing: Advanced Exercise offers leasing and financing options for fitness equipment, allowing clients to spread costs over time with options to upgrade equipment every 3-5 years. This supports budget predictability and technology evolution alignment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Rejuvenation Room Package - Starting price for small-space wellness solution |
| Other | Multi-year contract | Commercial Equipment - Quote-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Advanced Exercise product offering
Product offeringCore offering
Advanced Exercise designs and equips commercial fitness facilities by combining 2D/3D space layout services with curated commercial-grade fitness equipment sourced from over 60 manufacturers across cardio, strength, flooring, athletic performance, functional fitness, group/virtual fitness, outdoor fitness, recovery, and storage categories. Offerings are rounded out with custom space branding, equipment leasing and financing, installation, and ongoing 360° support for institutional and commercial buyers across multiple verticals.
Product overview
Advanced Exercise is a commercial fitness facility provider offering a comprehensive portfolio of fitness equipment products and design services. The company provides 9 main product categories (Cardio Equipment, Strength Training, Performance Flooring, Athletic Performance, Functional Fitness, Group & Virtual Fitness, Outdoor Fitness, Recovery, and Storage Solutions) complemented by professional services including Custom Design & Layout, Fitness Design & Planning Guide, and Leasing & Financing options. The company works with over 60 fitness equipment manufacturers to provide tailored solutions for diverse facility types. A notable product package is the Rejuvenation Room, a small-space wellness solution combining interactive fitness technology with recovery equipment starting at $7,500.
Differentiator
Problem solved
Functional benefit
Products and services
- Cardio Equipment Commercial-grade cardiovascular exercise equipment including treadmills, ellipticals, bikes, and cross-trainers designed for high-frequency use in commercial fitness facilities.
- Strength Training Equipment Weight machines, free weights, power racks, and resistance training equipment for building muscle and strength in commercial fitness settings.
- Performance Flooring Specialized gym flooring with energy absorption, sound dampening, and hygienic properties designed for fitness environments, including rubber underlayment, woven vinyl, and luxury vinyl plank options.
- Athletic Performance Equipment Sports-specific training equipment and facilities designed for athletic development, including speed and agility training tools and turf surfaces.
- Functional Fitness Equipment Versatile training equipment and spaces supporting multi-joint movements, balance, and real-world physical preparedness, including rigs, kettlebells, and suspension trainers.
- Group & Virtual Fitness Equipment Equipment and design solutions for group exercise classes including spin, aerobics, suspension training, and virtual fitness programming with streaming video classes.
- Outdoor Fitness Equipment Weatherproof outdoor gym equipment including racks, rigs, weightlifting stations, and portable fitness stations designed for year-round outdoor use.
- Recovery Equipment Recovery and rejuvenation equipment including temperature-based recovery (saunas, cold plunge, cryotherapy), massage and compression therapy, sensory pods, and light therapy options.
- Storage Solutions Multi-functional storage equipment that doubles as training tools, including training rigs with accessory storage and dumbbell and bench combinations for small spaces.
- Custom Design & Layout Services 2D and 3D fitness space design services using visualization tools to help commercial clients envision final fitness room results before construction or renovation begins.
- Leasing & Financing Equipment leasing and financing options allowing commercial fitness clients to acquire equipment with manageable payment terms and 3-5 year technology upgrade cycles.
- Rejuvenation Room Package Small-space wellness package that combines The Mirror interactive fitness technology, yoga mats, light weights, and massage chairs, designed for corporate or residential wellness spaces as small as 10' x 10'.
Quantifiable outcome
- Fitness and wellness perks can impact rent prices by up to a 10% increase
- +4 more outcomes
Companies that use Advanced Exercise
Customer profileNamed customers1 record
Segments11 records
Ideal customer profiles1 record
Advanced Exercise technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Advanced Exercise partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PEX FitnesscoreAdvanced Exercise acquired PEX Fitness, a long-standing fitness equipment distributor in Utah founded by Scott Peck, expanding Advanced Exercise's presence in Utah and integrating PEX's distribution agreements and client pipeline into its existing infrastructure. This acquisition added local Salt Lake City-based support through Mike McNeese and was one of several initiatives for continued investment and growth.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Advanced Exercise competitors and assessment
Company assessmentBroad incumbents
- Technogym: Global premium commercial fitness equipment and digital wellness platform provider serving hotels, corporate, residential, and health club segments — a much larger incumbent whose connected ecosystem exceeds Advanced Exercise's offering.
Emerging players
- Peloton Commercial: Connected fitness company expanding aggressively into commercial channels (hotels, multifamily, corporate offices) with integrated hardware-plus-content offerings that compete for the same buyer budget as traditional equipment distributors.
Direct peers
- TRUE Fitness: Manufacturer and commercial distributor of cardio and strength equipment serving health clubs, multifamily, corporate, and education markets, with a similar full-service facility design and equipment model.
- Cybex International: Commercial strength and cardio equipment brand selling through commercial dealer channels, competing in the same athletic performance, medical/PT, and facility buildout verticals as Advanced Exercise.
- Precor: Commercial-grade cardio and strength equipment manufacturer (owned by Amer Sports) that sells through a network of dealers providing design, layout, and installation services to commercial buyers, directly comparable to Advanced Exercise's offerings.
- G&G Fitness Equipment: Regional commercial and home fitness equipment distributor with design, layout, and installation services across multiple U.S. states, comparable in service scope and customer verticals.
- Life Fitness: One of the largest global manufacturers and distributors of commercial fitness equipment, with a direct sales and design support model that mirrors Advanced Exercise's full-service approach to commercial facilities.
- Matrix Fitness: Commercial fitness equipment brand under Johnson Health Tech that distributes to commercial facilities through dealer networks including design and consultation services, competing head-to-head in multifamily, campus, and hospitality segments.
- Commercial Fitness Equipment (CFE): Mid-market commercial fitness equipment distributor and design consultant that sells, designs, and installs equipment for multifamily, hospitality, and corporate facilities, mirroring Advanced Exercise's go-to-market.
- 2nd Wind Exercise Equipment: U.S.-based commercial fitness equipment distributor and facility design provider that procures from multiple brands and supplies commercial and institutional buyers — a closer analog in business model than in product.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Advanced Exercise social profiles
Digital presenceAdvanced Exercise financial estimates
Financial estimateRevenue estimate
Valuation estimate
Advanced Exercise leadership team
Management profileNumber of profiles
Profiles9 records
Advanced Exercise subsidiaries and ownership
Company hierarchySubsidiaries1 record
Advanced Exercise funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Advanced Exercise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Advanced Exercise
What does Advanced Exercise do?
Advanced Exercise designs and equips commercial fitness facilities by combining 2D/3D space layout services with curated commercial-grade fitness equipment sourced from over 60 manufacturers across cardio, strength, flooring, athletic performance, functional fitness, group/virtual fitness, outdoor fitness, recovery, and storage categories. Offerings are rounded out with custom space branding, equipment leasing and financing, installation, and ongoing 360° support for institutional and commercial buyers across multiple verticals.
Is Advanced Exercise a public or private company?
Advanced Exercise is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Advanced Exercise founded?
Advanced Exercise was founded in 1986. It employs 11 to 50 people.
Where is Advanced Exercise based?
Advanced Exercise is headquartered in Littleton, United States, in the North America region.
How does Advanced Exercise make money?
Three revenue lines are on record. Fitness Equipment Sales are the primary driver. The others are custom Fitness Design & Layout Services and leasing & Financing.
Who are Advanced Exercise's main competitors?
Technogym is listed as a broad incumbent. Peloton Commercial is listed as an emerging player. Direct peers are TRUE Fitness, Cybex International, Precor, G&G Fitness Equipment, Life Fitness, Matrix Fitness, Commercial Fitness Equipment (CFE) and 2nd Wind Exercise Equipment.
Does Advanced Exercise have an API?
No public API is recorded for Advanced Exercise.
What industry is Advanced Exercise in?
Advanced Exercise's product category is Commercial Fitness Equipment and Facility Design. Its primary akta.pro industry code is CRAOAJAG, Fitness, Exercise & Gym Equipment Distribution, with a secondary code of CRAMABAD, Fitness Equipment & Performance Accessories Retail. Its NAICS code is 45911 and its SIC code is 3949.