Sunwind

What Sunwind does

Sunwind is a privately held Swedish specialty e-commerce retailer (operating as Sunwind Gylling AB; Org.nr 556795-5173), founded in 1980 and headquartered at Solkraftsvägen 12, Stockholm, that sells off-grid energy and comfort solutions for seasonal cabins (stuga), boats, and recreational vehicles (caravans/RVs) across the Nordic region. The company maintains localized online storefronts for Sweden (sunwind.se), Norway (sunwind.no), and Finland (sunwind.fi), supplemented by an authorized dealer and retailer network offering Click & Collect pickup and on-site technical advisory. Its product portfolio centers on complete off-grid energy systems — solar panel packages (Solcellspaket), AGM/lithium/lead-carbon batteries, MPPT/PWM charge controllers, inverters (12V/24V/48V to 230V), wind turbines (X400 400W, X600), and Victron-based system monitoring — paired with complementary comfort categories: gas refrigerators and stoves, Wallas diesel cabin heaters, kerosene heaters, hot water heaters, shower cabins, water pumps, El-dorado combustion toilets, and outdoor cooking equipment including gas grills and Norwegian-style bålpanna fire pans. The company also retails Lacanche professional-grade French cookers as a sub-brand category and maintains a deep spare parts (Reservdelar) business across all product lines, which serves as a recurring aftermarket revenue stream.

The business operates on a one-time hardware sales revenue model with prices listed in SEK including VAT; representative pricing ranges from ~5,890 SEK for entry-level gas refrigerators up to ~23,990 SEK for El-dorado PRO combustion toilets and higher for solar packages and 230V kraftpaket. Go-to-market combines direct-to-consumer e-commerce on owned storefronts with a channel partner/dealer network providing physical pickup, product advice, and service; the Enjoy blog, Nyhetsbrev newsletter, seasonal campaigns (e.g., Sommarkampanj 2026, June 5 – July 5 with 12–27% discounts), and the Enjoy Club loyalty program form the marketing stack. Strategic relationships with Victron Energy (solar regulators, inverters, monitoring), Wallas (diesel heaters and cooktops), El-dorado (combustion toilets), and Lacanche (premium cookers) are core to the curated one-stop-shop value proposition, while customer segments are verticalized by use case — cabin/cottage owners, boat owners, caravan/RV owners (all primary), and outdoor recreation (secondary). No external investors, parent companies, M&A activity, leadership changes, patents, certifications, or AI/ML capabilities are disclosed in the source data.

Name

Sunwind

Legal name

Sunwind Gylling AB

Website

https://sunwind.se

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Sunwind is a Swedish e-commerce and dealer retailer selling off-grid solar, battery, wind, heating, water, and sanitation systems plus spare parts for cabins, boats, and RVs in Sweden, Norway, and Finland.

Ownership category

akta.pro rank

Product category

Off-grid energy and comfort equipment

NAICS

Outdoor Power Equipment Retailers (44423)

SIC

Steam & Air-Conditioning Supply (4961)

akta.pro primary industry

Outdoor Lighting & Power (Headlamps, Batteries, Solar) Retail (CRAMAAAG)

akta.pro secondary industry

Camping Furniture & Camp Kitchen Retail (CRAMAMAC)

Keywords

• Off-grid energy systems
• Solar panel packages
• Cabin heating solutions
• Marine power systems
• Combustion toilets

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology

Revenue model

1. Product Sales: One-time hardware sales of energy systems, appliances, and comfort products for off-grid living including solar panels, batteries, inverters, gas refrigerators, heating solutions, water systems, and toilets
2. Parts & Accessories: Spare parts and accessories for all product categories including Wallas heater parts, water pump components, and energy system accessories

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Sunwind (Sunwind Gylling AB) is a Swedish specialty retailer selling off-grid energy and comfort equipment for cabins, boats, and recreational vehicles. The catalog centers on complete solar panel packages with battery storage, supplemented by wind turbines, inverters, charge controllers, gas refrigerators, diesel heaters, water systems, El-dorado combustion toilets, gas grills, and outdoor cooking equipment. The company also distributes the Lacanche professional cooker sub-brand and provides spare parts for all product lines.

Product overview

Sunwind is a Swedish specialty retailer (Sunwind Gylling AB) offering off-grid energy and comfort solutions for cabins (stuga), boats (båt), and recreational vehicles (husbil/husvagn). The product portfolio centers on complete solar panel packages (Solcellspaket) paired with battery storage (AGM, lithium, lead-carbon), supplemented by wind turbines (Vindkraftverk) for hybrid systems. Key product categories include: (1) Energy systems—solar panels (12V/24V), charge controllers (MPPT/PWM including Victron), inverters (12V/24V/48V to 230V), and battery monitoring (Victron SmartShunt/Cerbo GX); (2) Kitchen & Gas—gas refrigerators (Ventus series), gas stoves/ovens, kerosene cookers; (3) Heating—Wallas diesel heaters (2.6kW/4.0kW), kerosene stoves, building dryers; (4) Water—hot water heaters, shower cabins, pumps (Seaflo/Flojet/Whale), water treatment; (5) Toilets—El-dorado combustion toilets (Plus/PRO); (6) Outdoor cooking—gas grills (Disa/Fryd/Helle/Karn/Vilja), Norwegian-style fire pans (bålpanna) with accessories; and (7) Professional ranges—Lacanche French cookers. The company also provides comprehensive spare parts for all product lines and operates the Enjoy customer club with inspiration content.

Differentiator

Problem solved

Functional benefit

Brands

• El-dorado: Combustion toilet brand marketed by Sunwind
• Lacanche

Products and services

• Solar Panel Packages (Solcellspaket) Complete solar panel kits for cabins, boats, and recreational vehicles, available in various wattages (100W-300W+) with battery packages (AGM, lithium) included. Targeted at Scandinavian cabin and marine owners needing off-grid power.
• Solar Panels (Solpaneler) Solar panels in 12V and 24V variants, including flexible and foldable options for various off-grid applications at cabins, boats, and RVs.
• Solar Batteries (Solcellsbatterier) Battery solutions including AGM batteries (136Ah-292Ah), lithium batteries (100Ah-300Ah), and lead-carbon batteries for solar installations in off-grid applications.
• 230V Power Packages (Kraftpaket 230V) Complete power systems providing 230V electricity for cabins, offering the same comfort as home with standard wall outlets.
• Inverters (Växelriktare/Omformare) Power inverters converting 12V/24V/48V DC to 230V AC for running household appliances off-grid.
• Wind Turbines (Vindkraftverk) Small wind turbines (X400 400W, X600) for battery charging in coastal and mountain cabin locations, suitable for hybrid solar-wind systems.
• Gas Refrigerators (Sunwind Ventus Gasolkylskåp) Gas-powered refrigerators for off-grid use in cabins, boats, and RVs, available in various capacities (60L-225L) and colors.
• Gas Stoves (Gasolspis) Gas-powered stoves and cooktops in various sizes (50cm-60cm) including built-in ovens for cabin and marine kitchens.
• Wallas Diesel Heaters (Wallas dieselkamin) Diesel-powered cabin heaters available in 2.6kW and 4.0kW models for efficient heating in off-grid cabins, boats, and RVs.
• El-dorado Combustion Toilets (Förbränningstoalett) Combustion toilets that burn waste at high temperatures, available in Plus and PRO variants with wall-mount packages, for off-grid cabins without sewage connections.
• Water Heaters (Varmvattenberedare) Gas-powered water heaters (11L-14L) for hot water supply in off-grid installations.
• Gas Grills (Gasolgrill) Gas grills in various sizes (Disa, Fryd, Helle, Karn, Vilja models) for outdoor cooking, including portable and stationary options.
• Fire Pans and Outdoor Fireplaces (Bålpanna & Utespis) Norwegian-style cauldron pans and outdoor fireplaces with accessories (waffle irons, pancake pans, roasting pots) for outdoor cooking.
• Lacanche Professional Cookers Professional-grade French cookers and ovens for cabin and outdoor kitchen installations, distributed as a sub-brand.
• Spare Parts (Reservdelar) Spare parts for all product categories including Wallas heaters, energy systems, water pumps, grills, and toilets.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Victron EnergycoreTechnology or IntegrationVictron Energy is a key technology partner providing solar regulators (MPPT/PWM), battery chargers, inverters, and system monitoring solutions (Cerbo GX, SmartShunt) integrated into Sunwind's energy packages. Products include SmartSolar MPPT regulators, Blue Smart chargers, and GX monitoring systems.
• WallascoreTechnology or IntegrationWallas is a manufacturer of diesel cabin heaters and cooktops sold through Sunwind. Sunwind offers spare parts and accessories for Wallas products including service kits, combustion chambers, control panels, and fuel pumps.
• El-doradocoreTechnology or IntegrationEl-dorado manufactures incineration toilets for off-grid applications. Sunwind is an authorized seller and service provider offering El-dorado Plus and PRO models along with spare parts and installation accessories.
• LacancheminorChannel Partner/ Reseller/ DistributorLacanche is a manufacturer of professional-style stoves. Sunwind carries Lacanche products as a reseller, offering their premium cooking appliances.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• REA Solar: Swedish solar retailer offering panels, batteries, and off-grid packages to cabin owners; competes with Sunwind in the same Nordic off-grid solar category.
• Nordic Solar: Nordic solar energy retailer and installer; overlaps with Sunwind's panel and battery offerings for the Swedish cabin and residential market.
• Svea Solar: One of Sweden's largest solar energy companies offering solar panel sales and installation for residential and cabin customers; directly overlaps Sunwind's Nordic solar retail and package offerings.
• Kraftpojkarna: Swedish retailer specializing in off-grid solar, wind, and battery solutions for cabins and remote properties — directly comparable niche focus and customer segment to Sunwind.

Emerging players

• Campingaz: European brand of gas-powered camping stoves, refrigerators, and heaters — product overlap with Sunwind's gas refrigerators and gas stoves for cabin and RV use.

Broad incumbents

• Biltema: Nordic discount retail chain carrying solar, leisure, RV, and outdoor products; competes on price with Sunwind's specialty positioning across the same customer base.
• Clas Ohlson: Nordic retail chain selling hardware, solar products, outdoor equipment, and home comfort items; overlaps Sunwind in solar panels, batteries, and cabin/RV accessories across Sweden, Norway, and Finland.
• Jula: Large Nordic DIY/hardware retailer with growing solar, battery, and outdoor cooking assortments; competes with Sunwind for the same cabin/RV consumer with a much broader catalog.

Regional players

• Outnorth: Nordic online outdoor retailer with adjacent assortment in camping, outdoor cooking, and cabin accessories; partial overlap with Sunwind's Grill & Fritid category across Sweden, Norway, and Finland.

Others

• Lacanche: French manufacturer of premium professional-style cookers that Sunwind resells in the Nordics; relevant as a brand/supplier partner that also distributes directly in adjacent markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunwind