Reedijk

What Reedijk does

Reedijk Wheels and Tyres Group B.V. is a Netherlands-domiciled, privately held limited liability company founded in 1988 and headquartered in Strijen. It operates a B2C and B2B e-commerce platform selling automotive wheels, tyres, and accessories primarily to Dutch consumers, garages, dealerships, and automotive workshops, complemented by an in-house workshop offering wheel alignment, balancing, assembly, tyre storage, car lowering, tyre repair, and seasonal change appointments. The customer base is split between individual car owners (primary segment) sourcing replacement OEM and aftermarket alloy wheels and tyres for specific vehicles, and trade buyers in the garage and dealership channel purchasing for service preparation and resale.

The underlying technology is a structured-catalogue e-commerce platform with a car-model search tool that maps vehicle make/model and specifications (size, bolt pattern, ET, center bore) to compatible wheels and tyres, supported by 'Get a quote' pricing workflows, online appointment scheduling, and account/login functionality. The catalogue spans 6,755+ tyre SKUs across 51+ brands (Goodyear, Pirelli, Continental, Bridgestone, Michelin, Vredestein, Hankook, Dunlop, Event, Laufenn, CST, Uniroyal, etc.) covering summer, winter, all-season, and demo conditions, and several hundred wheel SKUs across OEM lines (Audi, Volkswagen, Seat, Skoda) and aftermarket brands (GMP, MOMO, Antera, Concaver, Arcasting, Brock, RC Design, Reds, Barotelli, Spath). Accessories include TPMS sensors and spare wheels.

Reedijk monetizes through two streams: one-time product sales (retail and wholesale of wheels, tyres, and accessories) and professional service revenue from the workshop. Pricing is non-transparent and routed through quote requests; distribution is domestic via the owned storefront and direct trade relationships. There is no disclosed external capital, no venture or private-equity backing identified, no M&A history, and no app or API surface; operating geographies are limited to the Netherlands within a Europe-tagged region.

Name

Reedijk

Legal name

Reedijk Wheels and Tyres Group B.V.

Website

https://reedijkgroup.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Reedijk Wheels and Tyres Group B.V. is a Netherlands-based private retailer (founded 1988, Strijen) that sells automotive wheels, tyres, and accessories via its own e-commerce platform to Dutch consumers and trade garages, with an integrated in-house workshop for fitting, alignment, balancing, storage, and repair services.

Ownership category

akta.pro rank

Product category

Automotive Parts Retail

NAICS

Automotive Parts, Accessories, and Tire Retailers (4413), Tire Dealers (441340), Automotive Parts and Accessories Retailers (44133)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industries

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Tires, wheels & related supplies distribution (CRAOANAD)

Keywords

• Automotive wheels sales
• Car tyres retail
• Wheel fitting services
• Aftermarket alloy wheels
• Tyre workshop services

Headquarters

HQ city

Strijen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Retail and wholesale sales of automotive wheels, tyres, and accessories including TPMS sensors
2. Service Provision: Workshop services including tyre changes, wheel alignment, wheel balancing, assembly, tyre storage, car lowering, and tyre repair

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Reedijk sells car wheels and tyres directly to consumers and to garages through its e-commerce platform, offering OEM wheels for Audi, Volkswagen, Seat, and Skoda plus aftermarket brands (GMP, Antera, Concaver, Brock, MOMO, RC Design, Arcasting), and tyres from 51+ brands including Goodyear, Pirelli, Continental, Bridgestone, Michelin, and Hankook. The company complements retail with a full in-house workshop providing wheel alignment, balancing, assembly, tyre storage, car lowering, tyre repair, and online appointment booking for tyre changes.

Product overview

Reedijk Wheels and Tyres Group operates a B2B and B2C e-commerce platform selling wheels and tyres primarily for the Dutch and European market. The product portfolio consists of two core product categories — wheels and tyres — complemented by accessories (TPMS sensors, spare wheels) and a set of workshop services (wheel alignment, wheel balancing, assembly, tyre storage, car lowering, tyre repair, and appointment scheduling). The wheel category includes original/OEM wheels and a broad range of aftermarket brands (GMP, Antera, Concaver, Arcasting, MOMO, Brock, RC Design, and others). The tyre category spans summer, winter, and all-season tyres from 51+ brands including Goodyear, Pirelli, Continental, Bridgestone, Michelin, and Hankook.

Differentiator

Problem solved

Functional benefit

Products and services

• Wheels Car wheels available in multiple brands, sizes (14–24 inch), and finishes (silver, black, anthracite, polished, titanium, bronze, chrome), including OEM wheels for Audi, Volkswagen, Seat, and Skoda, and aftermarket brands (GMP, Antera, Concaver, Arcasting, MOMO, Brock, RC Design). Sold to individual car owners and trade garages.
• Tyres Extensive tyre assortment covering summer, winter, and all-season tyres from 51+ brands including Goodyear, Pirelli, Continental, Vredestein, Bridgestone, Dunlop, Michelin, Hankook, and Event. Available in multiple sizes, speed indexes, and homologations for individual consumers and trade buyers.
• TPMS Sensors Tyre Pressure Monitoring System (TPMS) sensors sold as an accessory product line for vehicle wheel and tyre setups.
• Spare Wheels Spare wheel products available as a separate accessory category for vehicle emergency use.
• Wheel Alignment Workshop service to ensure proper wheel angles and positioning for vehicle safety and tyre longevity.
• Wheel Balancing Workshop service to evenly distribute weight across wheels for smooth operation and reduced vibration.
• Assembly Wheel and tyre assembly service for fitting wheels and tyres onto vehicles.
• Tyre Storage Seasonal tyre storage service allowing customers to store their tyres when not in use between summer and winter seasons.
• Car Lowering Car lowering service to reduce vehicle ride height, typically for aesthetic or performance purposes.
• Tyre Repair Tyre repair service for fixing punctures and tyre damage.
• Appointment for Tyre Change Online appointment scheduling service for booking tyre change appointments at the Reedijk workshop.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves3 records

Expansion highlights3 records

Others

• Concaver (wheel brand): Aftermarket alloy wheel brand stocked and promoted by Reedijk. Not a direct competitor but a key supplier partner in the enthusiast/tuning wheel segment, illustrating the brand relationships that differentiate Reedijk from generic tyre shops.
• Vredestein Banden: Dutch-headquartered premium tyre manufacturer (Apollo Tyres subsidiary) that is a key supplier brand in Reedijk's catalogue. Adjacent rather than competing, but the two are tightly linked through Reedijk's stocking of Vredestein summer/winter/all-season products.

Direct peers

• ANAC Automotive: Dutch tyre wholesale and retail group operating multiple retail banners in the Netherlands. Comparable in tyre distribution plus workshop services and overlapping B2B (garage) and B2C customer segments with Reedijk.
• Profile Tyrecenter: Large Dutch and European franchise network of independent tyre and wheel specialists offering retail, fitting, and workshop services. Directly comparable in product mix (tyres, wheels, services) and target customer (Dutch car owners and garages), but at materially larger network scale.
• Euromaster: Major European tyre and auto-service chain with significant Dutch operations, providing tyre sales, fitting, alignment, and other maintenance services. Directly competes in the same retail tyre + workshop category as Reedijk, with similar B2B/B2C split and broader geographic reach.
• Kwik-Fit: One of the largest fast-fit automotive service chains in Europe with extensive Dutch locations, offering tyres, exhausts, brakes, and MOT services. Comparable in workshop-plus-retail model and Dutch consumer focus, though at much larger scale.
• Point S: International tyre and auto-service dealer cooperative with strong presence in the Netherlands and across Europe, combining retail tyre sales with workshop services. Directly comparable in product/service mix and B2B/B2C go-to-market.
• Banden Express: Dutch online and brick-and-mortar tyre retailer offering consumer and trade sales with fitting services. Closely comparable e-commerce-led GTM targeting the same Dutch consumer and garage segments as Reedijk.
• All-tyres.nl: Dutch e-commerce tyre specialist with broad multi-brand catalogue and direct-to-consumer shipping plus fitting partner network. Directly overlaps with Reedijk in online tyre retail to Dutch consumers, though without the same in-house workshop integration.

Broad incumbents

• Blackcircles.com: Large UK-based online tyre retailer (Michelin-owned) selling tyres and arranging local fitting through a partner network. Comparable in e-commerce-led tyre distribution and car-model fitment logic, though operating at significantly greater scale and in a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/reedijkwt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reedijk